Battery pools
Batteripoolen AB is a Swedish Nordic distributor of batteries, solar energy products, and power accessories, selling to registered businesses via a B2B e-commerce platform and through a network of consumer and B2B reseller partners across eight product categories.
- Company typePrivate
- Founded1983
- HeadquartersTranås, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Battery pools does
Batteripoolen AB (legal name: Svenska Batteripoolen AB) is a Swedish Nordic distributor of batteries, solar energy products, charging equipment, and related accessories, headquartered in Tranås with additional sales and retail locations in Borlänge and Karlstad. The company sells exclusively to registered business customers through a B2B e-commerce platform (batteripoolen.se), supplemented by a network of consumer webstore resellers (Kjell & Company, Clas Ohlson, Bygghemma.se, Skruvat.se, Batteriexperten, Hova.com), B2B wholesalers (Sonepar, Liftexperten), and a consumer retail store in Borlänge. Its catalog spans eight categories: vehicles (car/truck/marine/motorcycle/leisure/garden batteries and SkelStart supercapacitor motor start modules), stationary batteries (lead-acid and lithium standby, battery packs, industrial cells), traction batteries (forklifts, material handling), solar and leisure (panels, regulators, inverters, solar batteries, packages, portable power stations, portable refrigeration), small batteries (cylindrical and button cells), power supply (chargers, boosters, UPS, rectifiers), accessories (testers, monitoring, cabling, fuses, EV charging cables), and energy storage solutions (BESS from Anodox). The platform offers TecDoc Inside-certified vehicle cross-referencing, a Battery Finder tool with registration lookup, customer-specific pricing, order templates, and same-day shipping on orders placed before 14:30 via PostNord.
The company operates as a brand-agnostic distributor carrying an exclusively premium-tier brand portfolio including Yuasa, Nordmax, OPTIMA, Renogy, Noco, Ansmann, Panasonic, Skeleton Technologies, Discover, Ritar, Adelsystem, Moll, and Anodox. Revenue mechanics are one-time transaction-based B2B and reseller sales with non-publicly disclosed pricing; private individuals are directed to the consumer store or reseller partners. Business customers span industrial/manufacturing, material handling/logistics, automotive/marine dealers, solar energy installers, and consumer electronics retailers. The company describes itself as a 'Nordic distributor' with primary concentration in Sweden and Norwegian-language marketing collateral. Founded in 1983 per firmographic data, the firm is privately held with no disclosed ownership, funding, or parent company.
Battery pools firmographics
Firmographics- Name
- Battery pools
- Legal name
- Svenska Batteripoolen AB
- Website
- https://batteripoolen.se
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Batteripoolen AB is a Swedish Nordic distributor of batteries, solar energy products, and power accessories, selling to registered businesses via a B2B e-commerce platform and through a network of consumer and B2B reseller partners across eight product categories.
- Ownership category
- akta.pro rank
Battery pools industry classification
Industry- Product category
- Battery Distribution
- NAICS
- Battery Manufacturing (33591)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
- akta.pro secondary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where Battery pools is headquartered
LocationHeadquarters
- HQ city
- Tranås
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Battery pools business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Battery and Accessory Sales: Primary revenue from distributing batteries and accessories to registered businesses and resellers. Products include automotive, marine, industrial, solar, and traction batteries along with charging equipment and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business-to-business pricing through registered e-commerce accounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Battery pools product offering
Product offeringCore offering
Batteripoolen AB is a Swedish-based Nordic distributor of batteries, battery chargers, solar energy products, and related accessories sold to registered business customers through a B2B e-commerce platform. The portfolio covers vehicle starter batteries (car, truck, marine, motorcycle, leisure, garden), stationary standby batteries in lead-acid and lithium chemistries, traction batteries for forklifts and material handling, solar panels with regulators/inverters/packages, small cylindrical and button cell batteries, power supply equipment (chargers, boosters, UPS, rectifiers), battery energy storage systems (BESS), SkelStart supercapacitor motor start modules, and battery accessories.
Product overview
Batteripoolen AB is a Nordic distributor and e-commerce platform offering Sweden's widest range of batteries, battery chargers, solar energy products, and accessories. The product portfolio is organized across eight main categories: (1) Fordon (Vehicles) — covering car batteries (AGM/EFB/SMF), truck batteries, marine batteries, motorcycle batteries, leisure batteries, garden batteries, and motor start supercapacitors; (2) Stationärt (Stationary) — standby lead-acid and lithium batteries, battery packs, industrial cells, and energy storage; (3) Traktionärt (Traction) — lead-acid and lithium traction batteries for electric vehicles, forklifts, and industrial machines; (4) Solenergi och fritid (Solar & Leisure) — solar panels, regulators, inverters, solar batteries, complete solar packages, portable power stations, and portable refrigerators; (5) Småbatterier (Small Batteries) — alkaline, lithium, and rechargeable cylindrical and button cells from Ansmann and Panasonic; (6) Strömförsörjning (Power Supply) — battery chargers, boosters, rectifiers, DC/AC UPS systems, and battery balancers; (7) Tillbehör (Accessories) — battery testers, monitoring devices, cabling, fuses, disconnect switches, battery boxes, and EV charging cables; (8) Energilösningar (Energy Solutions) — Battery Energy Storage Systems (BESS) and high-voltage battery solutions from Anodox. Key brands include Nordmax, Yuasa, Ritar, Noco, Dolphin, Micropower Group, BAE Batterien, Discover, Anodox Energy Systems, Studer Innotec, Renogy, Ansmann, and Panasonic. The company operates as a B2B e-commerce platform with account-based ordering, real-time inventory, and order history for registered business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Batteries and Motor Start Modules (Fordon) Starter batteries for cars, trucks, marine vessels, motorcycles, snowmobiles/ATVs, caravans/motorhomes, and garden machinery, plus SkelStart supercapacitor motor start modules. Available in AGM, EFB, SMF, and lithium variants from brands such as Yuasa, Nordmax, Moll, Renogy, and Skeleton Technologies. Sold to registered business customers and resellers.
- Stationary Batteries (Stationärt) Standby lead-acid and lithium batteries (front terminal, OPzS, OPzV, high-rate variants) for alarm systems, elevators, UPS, telecommunications, and industrial applications, plus custom NiMh/NiCd battery packs and industrial cells. Sold to industrial and business customers requiring backup power.
- Traction Batteries (Traktionärt) Lead-acid and lithium traction batteries for electric forklifts, material handling equipment, industrial machines, and similar deep-cycle applications. Sold to material handling and logistics businesses via the B2B e-commerce platform and resellers such as Liftexperten.
- Solar Energy and Leisure Products Solar panels (monocrystalline and polycrystalline, rigid and flexible), solar charge controllers/regulators, DC-to-AC inverters, deep-cycle solar storage batteries, pre-bundled solar energy packages, portable power stations, and portable refrigeration units. Sold to solar energy installers and resellers for off-grid and renewable energy applications.
- Small Batteries (Småbatterier) Cylindrical consumer batteries (AA, AAA, C, D, 9V) and button cell batteries in alkaline, lithium, and rechargeable variants from Ansmann and Panasonic, for consumer electronics, toys, remote controls, hearing aids, and watches. Distributed to consumer electronics retailers.
- Power Supply Equipment (Strömförsörjning) Battery chargers for automotive/marine/industrial batteries, portable battery boosters/jump starters from Noco, DC and AC uninterruptible power supplies (UPS) from Adelsystem and Legrand, and industrial rectifiers from RKA Power. Sold to business customers and resellers.
- Battery Accessories (Tillbehör) Battery testers and analyzers (including Bluetooth-enabled monitors), battery monitoring devices, battery cabling and cable lugs, fuses and battery disconnect switches, battery boxes/enclosures, and electric vehicle charging cables from Nordmax. Sold to business customers.
- Battery Energy Storage Systems - BESS (Energilösningar) Battery Energy Storage System (BESS) solutions from Anodox for grid balancing, energy savings, and backup power, including high-voltage systems from 400 V upward. Sold to industrial and utility customers requiring energy storage.
- SkelStart Supercapacitor Motor Start Modules Supercapacitor-based engine start modules based on Skeleton Technologies' SkelCap technology, providing very high current delivery for reliable engine starting in all weather conditions with lifespan over 15 years. Sold to vehicle, marine, and industrial customers.
- B2B E-commerce Ordering and Reseller Support Services B2B e-commerce platform with 24/7 ordering, real-time inventory, customer-specific pricing, order history and order templates, plus dedicated account management. Reseller recruitment program ('Bli återförsäljare') offers needs analysis, product selection, marketing materials, training, and follow-up optimization. Same-day shipping for orders placed before 14:30 via PostNord.
Quantifiable outcome
- Orders placed before 14:30 shipped same day
Companies that use Battery pools
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
Battery pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Battery pools partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, major and core.
- GEODISminorPartnership with GEODIS for sustainable transport using bio-based fuels for boat transport. This collaboration helps reduce carbon footprint and eliminates sulfur emissions as part of Batteripoolen's sustainability work.
- Kjell & CompanymajorOne of Sweden's strongest brands and a leading actor in Swedish retail. Resells Batteripoolen's battery products through their retail and e-commerce channels.
- SoneparmajorSweden's leading electrical technology wholesaler. Resells Batteripoolen's batteries, solar energy, and accessories to business customers.
- Clas OhlsonmajorOne of the absolutely strongest retail brands in the Nordics. Resells Batteripoolen's products through their stores and e-commerce platform.
- LiftexpertenminorSpecialized reseller offering batteries for various types of lifts. Serves only business customers (B2B).
- Skruvat.seminorSince 2008, grown to become the Nordic region's largest e-commerce marketplace for new auto parts. Resells batteries and accessories.
- Bygghemma.seminorSweden's largest e-commerce retailer in building, home, and garden products. Resells batteries and accessories.
- BatteriexpertenminorSpecialized battery retailer offering good and cheap batteries for various needs.
- Hova.comminorHas sold auto parts online for 20 years, offering everything needed for cars.
- TecDoccoreTecDoc Inside certified partner. Uses TecDoc data system for vehicle battery identification and cross-reference searching.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Battery pools competitors and assessment
Company assessmentDirect peers
- Ahlsell: Leading Nordic distributor of industrial, electrical, and installation products including batteries and power supply equipment. Directly comparable as a Sweden-headquartered multi-category MRO/electrical distributor serving both B2B and trade customers through a similar branch and e-commerce model.
- Elkedjan: Swedish electrical wholesalers' cooperative serving installers and B2B customers with batteries, chargers, and power supply equipment. Directly comparable in geography, customer base, and product mix to Batteripoolen's industrial and stationary categories.
- Conrad Electronic: European multi-channel distributor of electronic components, batteries, chargers, and power supplies. Comparable business model as a broad-line battery and power-accessory specialist serving both consumer and B2B customers across multiple European markets.
- Solar Sverige: Swedish solar energy equipment and installation distributor serving installers and B2B customers. Highly comparable to Batteripoolen's Solenergi category, addressing the same Nordic off-grid and rooftop solar market with installer-focused technical sales.
- Selga: Swedish electrical wholesaler distributing batteries, chargers, and power supply equipment to installers and B2B customers. Directly comparable in Nordic geography, product categories, and installer/trade customer focus to Batteripoolen.
- Storel: Swedish electrical wholesale group serving installers and industrial B2B customers. Comparable as a Sweden-based multi-branch distributor of batteries, chargers, and electrical accessories in the same installer and trade customer segments.
Broad incumbents
- Rexel: Global electrical distribution group with Nordic presence. Competes with Batteripoolen in batteries, chargers, inverters, and UPS but operates as a multi-thousand-branch generalist rather than a battery specialist.
- Würth: Global industrial supply and fastener distributor with a large Nordic operation. Adjacent competitor in industrial batteries, battery accessories, and chargers for trade and B2B customers, though Würth's portfolio spans a much wider range of MRO categories.
- Farnell (element14): Global electronic component and product distributor with European operations. Comparable in industrial cell, button cell, and small battery categories as well as battery-powered accessories, but operates as a broad-line electronics catalog rather than a battery specialist.
- Sonepar: Global electrical products distributor with a major Swedish operation. Overlaps with Batteripoolen on battery, UPS, and power supply categories serving B2B customers, but operates a much broader electrical product portfolio across many geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Battery pools social profiles
Digital presenceBattery pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Battery pools leadership team
Management profileNumber of profiles
Profiles3 records
Battery pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Battery pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Battery pools
What does Battery pools do?
Batteripoolen AB is a Swedish-based Nordic distributor of batteries, battery chargers, solar energy products, and related accessories sold to registered business customers through a B2B e-commerce platform. The portfolio covers vehicle starter batteries (car, truck, marine, motorcycle, leisure, garden), stationary standby batteries in lead-acid and lithium chemistries, traction batteries for forklifts and material handling, solar panels with regulators/inverters/packages, small cylindrical and button cell batteries, power supply equipment (chargers, boosters, UPS, rectifiers), battery energy storage systems (BESS), SkelStart supercapacitor motor start modules, and battery accessories.
Is Battery pools a public or private company?
Battery pools is a private company. It is classified as unknown and is currently operating.
When was Battery pools founded?
Battery pools was founded in 1983. It employs 11 to 50 people.
Where is Battery pools based?
Battery pools is headquartered in Tranås, Sweden, in the Europe region.
How does Battery pools make money?
One revenue line is on record: B2B Battery and Accessory Sales.
Who are Battery pools's main competitors?
Direct peers on record are Ahlsell, Elkedjan, Conrad Electronic, Solar Sverige, Selga and Storel. Broad incumbents are Rexel, Würth, Farnell (element14) and Sonepar.
Does Battery pools have an API?
No public API is recorded for Battery pools.
What industry is Battery pools in?
Battery pools's product category is Battery Distribution. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 5013.