Tardy Orthodontics

What Tardy Orthodontics does

Tardy Orthodontics is a family-owned orthodontic and oral surgery specialty practice founded in 1993 by Dr. Shelley Tardy in Tarrant County, Texas. The practice operates two clinical locations in Mansfield and North Richland Hills (serving the broader Keller, Colleyville, and Southlake corridor), offering comprehensive orthodontic care for children (ages 7+), teenagers, and adults, plus a full oral surgery service line at the NRH/Keller site. Core orthodontic offerings include traditional metal braces, clear ceramic braces (3M Clarity), Invisalign, SureSmile clear aligners, retainers, expanders, and Phase I early-intervention appliances; oral surgery services span wisdom teeth removal, dental implants, bone grafting, jaw surgery, impacted teeth treatment, trauma care, and oral pathology. Diagnostic and fabrication infrastructure includes digital intraoral scanning, iTero, 3D cone beam CT (CBCT) imaging, and a fully equipped in-house dental laboratory that produces same-day retainers, mouth guards, and 3D-printed SureSmile aligner models.

The business runs on a fee-for-service clinical model with PPO insurance reimbursement as a secondary stream. Pricing for comprehensive orthodontic treatment ranges from $4,000 to $7,000 for teens and adults, $2,000 to $4,000 for Phase I pediatric cases, and $500 to $2,000 for limited treatment, with 0% in-house financing at $75-$250 per month, family discounts, and FSA/HSA acceptance. The initial orthodontic consultation is complimentary, lowering the top-of-funnel barrier. Revenue mechanics are anchored in long-duration treatment plans (12-24+ months), which create switching costs and predictable in-flight revenue.

Go-to-market is community-led: the practice relies primarily on personal referrals (including three-generation family relationships), dentist-to-specialist referrals for complex cases, location-specific SEO targeting surrounding Texas communities (Arlington, Midlothian, Kennedale, Burleson, Grand Prairie), and an active Facebook/Instagram presence. The practice is operated by a board-certified mother-son orthodontic duo (Dr. Shelley Tardy and Dr. Calvin Tardy), both Diplomates of the American Board of Orthodontics, with no disclosed external investment, parent company, or public listing.

Name

Tardy Orthodontics

Legal name

Tardy Orthodontics

Website

https://tardyortho.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Tardy Orthodontics is a family-owned orthodontic and oral surgery specialty practice operating two clinics in the Dallas-Fort Worth metroplex (Mansfield and North Richland Hills/Keller), serving children, teens, and adults with braces, Invisalign, SureSmile clear aligners, and full-scope oral surgery supported by an in-house dental lab.

Ownership category

akta.pro rank

Product category

Orthodontic and Oral Surgery Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Oral surgery services
• Custom orthodontic appliances
• Braces for all ages

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatments including braces, clear aligners (Invisalign, SureSmile), retainers, expanders, and related appliances. Treatment fees vary by complexity and duration.
2. Oral Surgery Services: Surgical procedures including wisdom teeth extraction, dental implants, bone grafting, jaw surgery, tooth extractions, and treatment of impacted teeth and facial/dental trauma.
3. Teeth Whitening and Ancillary Services: Cosmetic services including professional teeth whitening and custom mouth guards.
4. Insurance Reimbursement: Practice accepts PPO insurance plans and assists patients in maximizing benefits. Insurance typically covers a portion of orthodontic and oral surgery costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tardy Orthodontics is a family-owned private orthodontic and oral surgery specialty practice that delivers in-person clinical treatments at two Dallas-Fort Worth Metroplex locations. Core services include traditional metal and clear ceramic braces, Invisalign and SureSmile clear aligners, custom retainers, early (Phase I) pediatric orthodontic treatment, and a full oral surgery menu covering wisdom teeth removal, dental implants, bone grafting, impacted teeth exposure, jaw (orthognathic) surgery, facial/dental trauma, and oral pathology, supported by an in-house dental laboratory and 3D CBCT imaging.

Product overview

Tardy Orthodontics is a family-owned private orthodontic specialty practice offering a comprehensive range of orthodontic and oral surgery services. The core offerings include traditional metal braces, clear ceramic braces (3M Clarity system), Invisalign clear aligners, and SureSmile clear aligners, along with retainers, teeth whitening, and custom mouth guards. The practice also provides oral surgery services at its North Richland Hills location including wisdom teeth removal, tooth extractions, dental implants, bone grafting, jaw surgery, and treatment for impacted teeth, facial trauma, and oral pathology. Early orthodontic treatment (Phase I) for children ages 7-9 is also offered using expanders, space maintainers, and limited braces. The practice features an in-house dental laboratory for same-day appliance fabrication and utilizes advanced digital imaging technology including intraoral scanners and 3D CBCT imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces High-grade stainless steel braces with brackets and bands that straighten teeth using customizable colorful or neutral rubber bands; offered as the most affordable orthodontic option for children, teens, and adults.
• Clear Braces (Ceramic) Tooth-colored ceramic braces using the 3M Clarity bracket system that blend with natural tooth color, are resistant to staining, and offer the most invisible traditional bracket option for orthodontic patients who want a less noticeable look than metal braces.
• Invisalign Custom-made series of clear, smooth, comfortable, and virtually invisible plastic aligners that guide teeth into desired positions through programmed tooth movements; aligners are removable for eating and oral hygiene and are prescribed for orthodontic patients who prefer an aesthetic alternative to braces.
• SureSmile Clear Aligners Custom-made clear aligners produced in-house using 3D printed models of the patient's teeth for each stage of programmed tooth movement, offered as a more affordable alternative to Invisalign for cases deemed suitable.
• Retainers Custom-made orthodontic retainers fabricated in the in-house laboratory to keep teeth in their new straight positions after completion of braces or clear aligner treatment.
• Early Orthodontics (Phase I) Phase I orthodontic treatment program for children ages 7-9 using limited braces, space maintainers, expanders, growth appliances, and habit appliances to proactively correct developing problems such as crowding, crossbites, and harmful oral habits.
• Expander Appliances Dental appliances used to create space in the mouth by gently increasing the size of the jaws during growth years, typically for young children and adolescents to reduce crowding and correct crossbites.
• Teeth Whitening Professional tooth whitening service that restores the natural ivory white color of teeth, delivered via in-office whitening or take-home custom whitening systems, often used by patients completing orthodontic treatment.
• Custom Mouth Guards Custom-fitted mouth guards made in the in-house dental laboratory for athletes to prevent or reduce oral trauma and dental injuries during sports activities.
• Wisdom Teeth Removal Surgical extraction of third molars (wisdom teeth) including impacted, partially impacted, or erupted teeth, performed under anesthesia with comprehensive pre-operative imaging, offered at the North Richland Hills location.
• Tooth Extractions Extraction of teeth that are severely damaged, have significant periodontal disease, excessive decay, or require removal in preparation for orthodontic treatment, performed at the North Richland Hills location.
• Impacted Teeth Treatment Surgical exposure and bonding of impacted teeth (most commonly wisdom teeth and canines) with orthodontic guidance to help teeth erupt into proper position.
• Dental Implants Titanium dental implants placed to replace missing teeth, providing a permanent foundation that preserves jaw bone structure and maintains oral health for adult patients with tooth loss.
• Bone Grafting Bone grafting procedures to maintain or restore bone volume in areas of tooth loss or extraction, performed in preparation for future dental implant placement.
• Facial and Dental Trauma Treatment Emergency and reconstructive care for facial injuries including facial lacerations, oral lacerations, avulsed teeth, and fractured face/jaw bones.
• Jaw Surgery (Orthognathic Surgery) Corrective jaw surgery to align upper and/or lower jaws that have not grown in a balanced manner, often combined with pre-surgical orthodontics as part of an orthodontic-surgical treatment plan.
• Oral Pathology Diagnosis and treatment of pathologic conditions in the oral cavity including red or white patches, non-healing sores, lumps, and abnormal tissue changes.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves8 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand that has historically disrupted the price-sensitive adult orthodontic segment. Represents a non-traditional competitive threat to Tardy's adult patient base.

Broad incumbents

• Great Expressions Dental Centers: Large multi-specialty dental support organization (DSO) with orthodontic service lines across multiple states. Comparable on the orthodontic offering, but operates at vastly larger scale and a corporate, non-family-ownership model.
• Aspen Dental: National DSO providing general, specialty, and orthodontic services across hundreds of locations. Competes for the same regional patient pool as Tardy but at significantly larger scale and with corporate backing.
• Western Dental & Orthodontics: Large DSO with a focused orthodontic service line and broad insurance acceptance. Direct overlap with Tardy's orthodontic service mix at meaningfully larger national scale.
• Heartland Dental: Largest US dental support organization supporting thousands of dentists and including orthodontic service lines. Indirect competitor for orthodontic case referrals and patient acquisition in the DFW market.
• Pacific Dental Services: Large DSO supporting dental and specialty practices including orthodontics. Competes in the same DFW regional market and adjacent geographies for referrals and patient share.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners used by Tardy. An upstream technology/product provider rather than a direct competitor, but shapes the competitive landscape in which Tardy operates.

Direct peers

• Mortenson Orthodontics: Multi-location, family-style orthodontic specialty practice with a similar mix of braces, clear aligners, and multi-doctor clinical teams. Directly comparable business model to Tardy's private orthodontic specialty model.
• Bailey Orthodontics: Texas-based orthodontic specialty practice with multiple locations offering traditional braces, clear aligners, and adult/pediatric care. Highly comparable on geography, multi-doctor model, and full-service orthodontic positioning.
• Beecroft Orthodontics: Private orthodontic specialty practice offering comprehensive braces and clear aligner treatments in a similar mid-market setting. Comparable in scale and clinical scope to Tardy's single-location operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TardyOrtho
• Instagraminstagram.com/tardyorthodontics
• LinkedInlinkedin.com/company/tardy-orthodontics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tardy Orthodontics