Taktik Marketing

What Taktik Marketing does

Taktik Marketing (Quebec Inc.) is a privately held food brokerage firm founded in 1991 and headquartered in Montreal, Canada. The company represents approximately 13 food processor and importer brands across categories including deli meats (Charcuterie ROCH), proteins (Premier Meat, Marcangelo, Tyson Foods Canada), pasta and Italian imports (Italpasta, Mutti, Vitale), bakery and pastries (Boulangerie Humanité, La Petite Bretonne, Grissinbon), oils and fats (Saporito), seafood (BLEU MER), honey (Bee Maid), frozen prepared meals (Forever Chef), food packaging (511 Foodservice), commodities (Shah Trading), and creative culinary solutions (L'Épicurienne). It also operates TAKTIK Import, providing turnkey import commercialization services for products such as IQF risotto from France and tomatoes from Italy. The company's value proposition is acting as the sales and distribution intermediary between these suppliers and Quebec-based retail chains, foodservice operators, and industrial food manufacturers.

The firm runs a sales-led go-to-market model in which a field sales organization travels across Quebec province to meet with current and potential buyers, supported by an internal Montreal-headquartered team that coordinates marketing, sales management, and order entries. The company does not use intermediaries or resellers; all distribution relationships are direct. In addition to brokerage, Taktik Marketing provides warehousing for fresh, frozen, and dry products, import services including customs clearance and transportation, and administrative services such as invoicing and translation. The firm is B Corp certified, signalling an ESG-aligned operating posture.

Taktik Marketing earns revenue through commissions on sales facilitated through its broker network across Quebec, operating on a transaction-fee revenue model. Pricing is not publicly disclosed and is negotiated bilaterally with each supplier mandate based on product volumes and relationship-specific terms. The company reports approximately 20 team members led by President André Leclerc, Partner and Sales Director Milène Gagnon, and Partner & Business Development Simon Pilot, and operates exclusively within the Quebec market with no disclosed out-of-province expansion.

Name

Taktik Marketing

Legal name

Taktik Marketing (Quebec Inc.)

Website

https://taktikmarketing.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Taktik Marketing is a Montreal-based food brokerage firm representing 13+ food processor and importer brands to retail, foodservice, and industrial buyers across Quebec. Founded in 1991, it earns commissions on sales and provides warehousing, import, and administrative services.

Ownership category

akta.pro rank

Product category

Food Brokerage Services

NAICS

Wholesale Trade (42), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

Specialty Imported Foods Wholesale (AFAIAIAH), Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

Keywords

• Food brokerage services
• Food sales representation
• Food distribution services
• Food warehousing
• Food import services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage/Commission: TAKTIK Marketing earns revenue as a food broker by representing food processors and importers to customers, operators, and distributors. They are mandated by suppliers to represent them and grow the sales of their products. Revenue is generated through commissions on sales facilitated through their broker network across Quebec.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Taktik Marketing is a food brokerage company that represents food processors and importers to customers, operators, and distributors across Quebec. The company provides sales representation, warehousing services for fresh, frozen, or dry products, import services including customs clearance and transportation, and administrative support such as invoicing and translation. Its sales team travels across Quebec to meet with retail chains, foodservice operators, and industrial food manufacturers.

Product overview

TAKTIK Marketing is a food brokerage company representing food processors and importers since 1991. The company offers a portfolio of 13 distinct product lines across the food industry, including deli meats (Charcuterie ROCH), proteins (Premier Meat & Marcangelo), pasta and Italian products (Italpasta), bakery items (Boulangerie Humanité, La Petite Bretonne, Grissinbon), oils and fats (Saporito), seafood (BLEU MER), honey (Bee Maid), frozen prepared meals (Forever Chef), disposable foodservice supplies (511 Foodservice), commodities (Shah Trading), and import services (TAKTIK Import). The company also represents L'épicurienne for creative culinary solutions. TAKTIK Marketing provides food brokerage, warehousing, import services, invoicing, translation, and direct marketing support to connect these supplier brands with distributors, retailers, and foodservice operators across Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• TAKTIK Import: Import service for food products from overseas, including frozen products from France and tomatoes from Italy. Offers turnkey service from foreign producer to restaurant kitchen or supermarket shelf.

Products and services

• Food Brokerage Services Sales representation service where Taktik Marketing is mandated by food processors and importers to represent their products and grow sales among retail, foodservice, and industrial buyers across Quebec. The service includes field sales coverage, order management, and account development.
• Warehousing Services Storage service for fresh, frozen, or dry food products that supports suppliers' inventory management and distribution needs across Quebec.
• TAKTIK Import Import service for food products with turnkey commercialization from foreign producer to restaurant kitchen or supermarket shelf. Includes customs clearance, transportation, and representation of imported brands such as IQF risotto from France and tomatoes from Italy.
• Direct Marketing Services Direct marketing support service including database access and publishing strategies for supplier brands represented by Taktik Marketing.
• Administrative Services Administrative support service including invoicing and translation provided to supplier partners to support their Quebec commercial operations.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and secondary.

• Charcuterie ROCHcoreChannel Partner/ Reseller/ DistributorLocated in Saguenay, Charcuterie ROCH has been operating in the agri-food industry for over 25 years, recognized for quality deli products including cooked ham, smoked ham, breakfast ham, pepperoni, salami, mock chicken, bacon, and cretons under ROCH and ROCH SUPREME brands. Products distributed across Canada through established distribution network.
• Viandes Première (Premier Meat)coreChannel Partner/ Reseller/ DistributorCanadian leader in production of high-quality beef, pork, veal, lamb, and poultry for over a century. Provides value-added protein solutions to retail, foodservice, healthcare, and meal replacement sectors. Part of Premium Brands Holding serving over 22,000 clients since 2016.
• Marc AngelocoreChannel Partner/ Reseller/ DistributorOver 40 years offering quality meat and poultry products inspired by flavorful recipes. Product range includes skewers, gourmet sausages, marinated meats, and fully cooked chicken strips. Known for ready-to-cook solutions combining quality ingredients and ease of preparation.
• ItalpastacoreChannel Partner/ Reseller/ DistributorOver 30 years manufacturing signature brand pasta in Canada with wide variety of shapes and sizes. Plant certified SQF and HACCP. Also imports Mutti tomatoes (#1 imported tomato in Canada) from Emilia Romagne, Italy. Additionally offers fresh cut Italian deli meats under Vitale brand through Italia Alimentari Canada.
• Boulangerie HumanitécoreChannel Partner/ Reseller/ DistributorFamily of companies including Aliments 2000, Boulangerie Dumas, Maison Isabelle, and Chef François Hubert delivering wide range of bakery and pastry products to supermarkets, foodservice, and caterers. Committed to sustainable development and healthy growth.
• Saporito FoodssecondaryChannel Partner/ Reseller/ DistributorLeading supplier of canola, corn, sunflower and vegetable oils, oil blends, shortenings, and trans-fat-free margarines. Products designed for retail, industrial and foodservice customers with complete range for cooking, frying, and baking needs.
• 511 Foodservice – ACRsecondaryChannel Partner/ Reseller/ DistributorSupplier of eco-friendly, compostable, and recyclable food packaging including coffee cups, take-out containers, gloves, and utensils. Products comply with food contact regulations and available through most Quebec foodservice distributors.
• Shah TradingcoreChannel Partner/ Reseller/ DistributorCanada's largest rice packager and one of largest distributors/exporters of beans, peas, and lentils. Also premium nut roaster and spice importer. CFIA certified facilities running two shifts daily. SQF Level 2000 certified under GFSI with global manufacturing capabilities.
• Forever Chef (St-Hubert Group)coreChannel Partner/ Reseller/ DistributorSt-Hubert Group brand offering frozen prepared meals made in Quebec. Products include sauces, stews, various dishes, vegetarian and vegan options designed for foodservice and institutional markets. Combines local expertise with efficiency.
• Bee MaidsecondaryChannel Partner/ Reseller/ DistributorHoney from cooperative of Canadian beekeepers, pure with no blending or added agents. 100% Canadian and fully traceable, certified True Source. Products suitable for foodservice, industrial, and independent retailers.
• Bleu Mer (Bleumer)secondaryChannel Partner/ Reseller/ DistributorPremium smoked salmon with high Omega-3 content, lightly salted and smoked with maple and fruit tree wood blend from St. Lawrence Valley. Also offers tuna, salmon, and scallop cubes for tartare. Certified SQF, HACCP, GMP, and CFIA compliant.
• La Petite BretonnecoreChannel Partner/ Reseller/ DistributorFamily-owned Quebec company since 1964 offering pastries, croissants, madeleines, and snack products. Famous for Dominic cocktail croissant. Products in over 10 countries. Also offers private label solutions.
• GrissinbonsecondaryChannel Partner/ Reseller/ DistributorThree generations of Italian baking tradition combined with modern manufacturing in Canada. Specializes in pretzels, breadsticks, and crackers. Also offers private label solutions for retail and foodservice markets.
• TAKTIK ImportcoreChannel Partner/ Reseller/ DistributorImport service for food products including frozen products from France (IQF risotto) and tomatoes from Emilia Romagna, Italy. Offers turnkey service from foreign producer to restaurant kitchen or supermarket shelf.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Power Group: North American sales and marketing agency focused on foodservice and retail channels, providing brokerage, category management, and consumer insights. Directly comparable to Taktik's mandate of representing food brands to operators and distributors.
• Advantage Solutions: Publicly-traded (NASDAQ: ADV) provider of sales, marketing, and tech-enabled solutions to CPG brands with daymon under its umbrella. Closest publicly-traded peer to Taktik's food brokerage and retail execution model, though significantly larger and diversified.
• Impact Group: Sales, marketing, and merchandising services firm for CPG clients in retail and foodservice. Comparable to Taktik in service breadth, including broker representation, in-store execution, and category management.
• Acosta: North American sales and marketing agency providing brokerage, retail merchandising, and category management services to CPG brands. Directly comparable to Taktik in service offering and customer base, with substantially larger scale and US-centric operations.
• REA (Retail Element Associates): Retail execution and merchandising services firm representing CPG brands to North American retailers. Comparable to Taktik in providing field sales and retail merchandising services to food brand principals.
• MarketSource: Sales and marketing solutions provider serving CPG brands across retail, foodservice, and B2B channels. Offers comparable third-party sales representation as Taktik, with a more technology-enabled approach to retail execution.
• CPM (Consumer Products Marketing): International sales and marketing agency representing consumer brands in retail and foodservice channels. Comparable to Taktik in operating as a third-party broker, with operations across multiple geographies giving Taktik a benchmark for potential expansion.
• Daymon Worldwide: Global food brokerage and private label development firm representing food brands to retailers and foodservice operators. Highly comparable to Taktik Marketing in business model, though operating at significantly larger scale and across multiple geographies.
• Sales Talent Agency: Food and beverage sales agency representing CPG brands to retail and foodservice buyers. Operates on a similar commission-based brokerage model to Taktik Marketing, though primarily focused on the US market.

Regional players

• Colabor: Quebec-based foodservice distributor and wholesaler serving the institutional and restaurant markets. Operates in adjacent food distribution space rather than pure brokerage, but directly comparable to Taktik's foodservice mandate in the Quebec geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Taktik-Marketing/348276755255529
• LinkedInlinkedin.com/company/taktik-marketing-9078-1881-quebec-inc-
• Instagraminstagram.com/taktikmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taktik Marketing