What All American Driving School does

All American Driving School is a privately held, TDLR-certified driver education provider founded in 1995 by owner Randy Savage and headquartered in Garland, Texas. The company delivers state-approved teen and adult driver education through three physical driving centers in the Dallas Metroplex (Garland, Sachse, Rockwall), combining 24-hour classroom instruction, behind-the-wheel training with certified instructors, and authorized third-party DPS road testing services that allow students to obtain a Texas driver license without visiting a DPS office. Its product portfolio spans complete teen packages (classroom + driving), adult complete training, brush-up lessons, additional hourly driving, online courses, and parent-taught driver education programs.

The underlying technology stack centers on an interactive online driver education platform (online.allamericandrivingschool.com) featuring video, animations, and VR content, paired with parent instructor PDF guides, a digital driver logging system, and parent/student online forums. The platform-plus-modules architecture allows core classroom courses to be unbundled into online-only, classroom-only, or behind-the-wheel-only purchases, and the in-person operations layer on state-certified instructors, insured training vehicles, and physical road-test administration.

The business model is direct-to-consumer with one-time course/license fees rather than subscription: teen complete packages price at $510, teen classroom-only at $440, adult complete at $615, adult permit class at $125, additional hourly driving at $70-$80, and online courses starting at $65. Customers enroll via the website, phone, or in-person visits. No outside funding has been raised; the company is bootstrapped and owner-operated, serving teen drivers (ages 15-17) and adult drivers (ages 18+) as its two primary segments.

Name

All American Driving School

Legal name

All American Driving School

Website

https://allamericandrivingschool.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

All American Driving School is a TDLR-certified, bootstrapped driver education provider in the Dallas Metroplex, offering teen and adult classroom, behind-the-wheel, online, and authorized DPS road testing services across three physical locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Driver Education Courses: One-time fees for complete driver education packages including classroom instruction and behind-the-wheel training. Teen courses range from $440-$510, adult courses from $125-$615.
2. Driving Lessons: Per-session fees for additional behind-the-wheel instruction. Hourly lessons at $70-$80 per hour.
3. DPS Road Testing: Third-party DPS road testing services. $100 for own vehicle, $160 for AADS training vehicle. Additional services for test preparation and retakes.
4. Online Course Subscriptions: Online driver education courses sold directly through the online platform. Teen online course starting at $65, adult 6-hour online course at $69.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All American Driving School is a TDLR-certified driving school that delivers state-approved driver education programs for teens and adults, including 24-hour classroom instruction, behind-the-wheel training, parent-taught online courses, and DPS-authorized third-party road testing. The school operates three physical driving centers in the Dallas Metroplex (Garland, Sachse, Rockwall) and complements in-person services with an interactive online learning platform. Revenue is generated primarily through one-time course package fees and per-hour driving lesson fees.

Product overview

All American Driving School is a TDLR-certified driving education provider serving the Dallas Metroplex for over 25 years. The company offers a portfolio of products organized into three main categories: Local/In-Person Programs, Online Courses, and DPS Road Testing Services. Local programs include Teen Driver's Ed. (classroom + driving lessons, or classroom-only options) and Adult Driver Education (complete training, permit class, or driving lessons only). Online offerings encompass Parent Taught Driver Education programs where students complete theory online and drive with parents, plus a PT Teen Online Course combining digital instruction with instructor-led driving. The company also operates as an authorized third-party DPS road testing site, allowing students to take their road test without waiting at DPS offices. Additional services include brush-up lessons, additional driving hours, replacement certificates, and test preparation. The product architecture is organized as a platform-plus-modules model where core classroom programs can be enhanced with add-on driving lessons and test preparation services.

Differentiator

Problem solved

Functional benefit

Brands

• All American Driving School - Online!: Online driver education platform offering teen and adult Texas online courses, including parent-taught programs and instructor-led driving lessons.

Products and services

• Teen Driver's Ed. – LOCAL – Classroom + Driving Lessons Complete teen driver education package including 24-hour local classroom instruction and 14 hours of behind-the-wheel driving and observation with a certified TDLR-approved instructor. Includes the DADAP (Drug and Alcohol Driver Awareness Program) and is priced at $510. Designed for teens aged 15-17 pursuing a first Texas driver license.
• Teen Driver's Ed. – LOCAL – Classroom ONLY 24-hour local classroom-only course covering driving theory for teens, designed for students who plan to complete behind-the-wheel training with parents or another provider. Includes DADAP and is priced at $440.
• Teen Driving Lessons (ONLY) 14hr Behind-The-Wheel 14 hours of behind-the-wheel driving and observation with a certified instructor for teens who have already completed their 24-hour classroom requirement elsewhere. Priced at $490.
• Behind-The-Wheel: Additional Hours Additional hourly driving lessons with a certified instructor, including use of training vehicles and gasoline. Priced at $70 per hour (1hr=$70, 2hr=$80, 3hr=$150, 4hr=$220).
• Adult Training – Complete Complete adult driver education package including 6-hour adult permit class, written test for permit, and 7 hours of in-car training. Required for adults 18-24 and recommended for ages 26+. Priced at $615.
• Adult Permit Class (Classroom ONLY) 6-hour classroom course covering the Texas Driver's Handbook. Required for adults 18-24 before obtaining a Texas driver license. Priced at $125.
• Adult Driving Lessons 7 one-hour driving lessons led by a certified instructor for adults age 18+ who need behind-the-wheel training. Priced at $490.
• 'BRUSH UP' – Driving Lessons 3 one-hour driving lessons for adults seeking to sharpen driving skills or prepare for license testing. Priced at $225.
• DPS Road Test Authorized third-party DPS road testing service. Options include using the student's own vehicle ($100) or an AADS training vehicle ($160). Includes test prep and coaching.
• DPS Road Test – Preparation ONLY Pre-test coaching session with a certified instructor to prepare students for the DPS road test, including driving the test route. Priced at $60.
• Adult – Texas – Online 6HR Driver's Ed. Online 6-hour adult driver education course for Texas residents ages 18+. Required for individuals 18-24; available for those 25+ to obtain an adult learner permit. Includes videos, animations, and step-by-step guidance. Priced at $69.
• PT Teen Online Course & Instructor-Led-Driving Texas Parent Taught Driver Education package combining 32 hours of online interactive instruction with 14 hours of instructor-led behind-the-wheel training at local driving centers. Includes vehicles, gas, and instructors.
• Parent Taught Driver Education – Complete Complete parent-taught driver education package enabling students to complete theory online and behind-the-wheel training with a parent/guardian. Includes PDF guides, infographics, and completion certificate.
• Parent Taught – Behind The Wheel ONLY Behind-the-wheel training guide for students who have already completed 32 hours of driving theory. Enables 14 hours of parent-guided driving and observation. Includes How-To Log guide and Parent Instructors Guide.

Quantifiable outcome

• Near 100% passing rate for DPS road test preparation

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Texas Department of Licensing and Regulation (TDLR)coreOthersAll American Driving School is TDLR approved and certified by the State of Texas. The school and its instructors maintain TDLR certification as required by state law for operating a driver education school in Texas.
• Texas Department of Public Safety (DPS)coreOthersAuthorized third-party DPS road testing provider. The school is certified to schedule and administer Road Tests for individuals seeking a Class C license, eliminating the need for students to wait at DPS offices.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DriversEd.com: Online driver education provider offering state-approved teen and adult courses, including Texas, with interactive multimedia content. Competes with AADS's online sub-brand for digital-first learners.
• Aceable: Austin-based online driver education and real estate education platform that delivers state-approved teen and adult driver's ed courses across multiple states. Directly comparable to AADS's online sub-brand and competes for the same Texas online customers.
• iDriveSafely: Online traffic school and driver education company offering Texas-approved teen and adult courses with interactive content. Comparable to AADS Online's online course portfolio and pricing model.
• DriveSafe Online: Online driver education provider offering state-approved courses with video and interactive content across multiple states. Comparable to AADS's online sub-brand for digital driver ed delivery.

Broad incumbents

• AAA (American Automobile Association): National membership organization that offers driver education programs, road testing referrals, and traffic school through many state affiliates. Overlaps with AADS's teen/adult driver education offering but as part of a much broader portfolio rather than a specialized driving school.

Regional players

• Top Driver Driving School: Multi-state driver education chain operating primarily in the Midwest and Northeast, offering teen and adult classroom and behind-the-wheel instruction. Comparable product set but does not compete in the Texas market.

Direct peers

• All-Star Driver Education: Texas-based TDLR-certified driving school providing classroom and behind-the-wheel instruction for teens and adults across multiple DFW-area locations. Directly comparable in service mix and Dallas-Fort Worth market.
• DriveTeam Texas: Texas driver education provider offering teen and adult courses, behind-the-wheel training, and online parent-taught options. Comparable to AADS in TDLR-certified curriculum and Texas-only delivery.
• Coastline Academy: Texas-headquartered TDLR-certified driving school with multiple locations offering teen and adult classroom, behind-the-wheel, and parent-taught driver education programs. Comparable to AADS in product breadth and Texas market focus.
• SafeWay Driving Schools: Texas-based multi-location TDLR-certified driving school offering teen and adult driver education, behind-the-wheel training, and DPS road testing across the Dallas-Fort Worth and Houston areas. Closest direct competitor to AADS in product mix, regulatory status, and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All American Driving School