Wacca Wache Marina

What Wacca Wache Marina does

Wacca Wache Marina is a privately held, full-service recreational marina operating at a single location on the Intracoastal Waterway at ICW Marker #383 on the Waccamaw River in Murrells Inlet, South Carolina. Founded in 1954 and professionally managed by Keel Marinas, the marina serves tourists visiting the Myrtle Beach/Grand Strand area, local boat owners, Freedom Boat Club members, and walk-in visitors with a diversified mix of wet slip rentals, dry rack storage, boat trailer storage, fuel sales, pump-out services, and shore power. The property accommodates approximately 100 wet slips for boats up to 70 feet and 125 indoor boat storage racks, plus transient docks with up to 150 feet of approach depth.

The marina generates revenue through six primary streams: recurring boat slip and dry rack storage subscriptions on daily/weekly/monthly/annual terms; one-time pontoon/tritoon boat rentals (24-foot vessels for up to 11 passengers); guided boat tours and airboat rides operated under the on-site sub-brand Plantation River Tours; transaction-based food and beverage sales at the dockside Outriggers Bar & Grill restaurant; usage-based fuel dock sales of 93 octane marine gasoline and diesel; and boat sales and mechanical service through its authorized Suzuki service center. Go-to-market is direct-to-consumer via walk-in traffic at the marina, a 24/7 online booking system on the company website, and phone reservations, supplemented by the Freedom Boat Club franchise channel and word-of-mouth from a 70-year community reputation.

The business is location-bound with no geographic expansion outside the Grand Strand/Lowcountry region and operates without public capital, M&A activity, or disclosed financial performance. The core technology stack is conventional marina infrastructure (wet slips, dry stack storage racks, fuel dock, pump-out, shore power at 120V-30A, 240V-50A, and 240V-100A, VHF channels 10 and 16, Wi-Fi, restroom/shower facilities) supported by a WordPress-based website with online booking. No AI, API, or proprietary software platforms are in evidence.

Name

Wacca Wache Marina

Legal name

Wacca Wache Marina

Website

https://waccawachemarina.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Wacca Wache Marina is a full-service recreational marina in Murrells Inlet, SC, offering wet slip and dry rack storage, boat rentals, fuel, tours, and waterfront dining to tourists, local boat owners, and Freedom Boat Club members on the Intracoastal Waterway.

Ownership category

akta.pro rank

Product category

Recreational Marina Services

NAICS

Marinas (71393), Marinas (713930), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Marina services
• Boat storage
• Boat rentals
• Boat tours
• Waterfront dining

Headquarters

HQ city

Murrells Inlet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boat Slip Rental: Revenue from wet slip and dry rack storage rentals for boats of various sizes, with daily, weekly, monthly, and annual rate options. Approximately 100 wet slips accommodate boats up to 70ft with 8ft draft, and 125 indoor boat storage racks available.
2. Boat Rentals: Half-day and full-day pontoon/tritoon boat rentals. 24-foot tritoon boats accommodate up to 11 passengers with 150 HP motors, bimini top, fusion sound system, and safety equipment included.
3. Boat Tours & Airboat Rides: Sightseeing tours on the Waccamaw Lady (2-2.5 hour river cruise) and airboat tours (1 hour) along Waccamaw, Black and Great Pee Dee Rivers. Operated through Plantation River Tours.
4. Dockside Dining: Outriggers Bar & Grill restaurant serving waterfront dining with views of the waterway. Restaurant hours Sun-Thu 11am-9pm, Fri-Sat 11am-10pm.
5. Fuel Sales: Fuel dock selling 93 Octane Diesel and 93 Octane Marine Gasoline. Fuel dock hours Mon-Thurs 8am-6:30pm, Fri-Sun 8am-7pm.
6. Boat Sales & Service: Boat sales and boat mechanical services. Authorized sales and service center for Suzuki. Marina store selling boat supplies, ice, snacks, beer, soft drinks, and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wacca Wache Marina is a full-service marina in Murrells Inlet, SC, offering tritoon/pontoon boat rentals, wet slip and dry rack boat storage, trailer storage, Plantation River Tours (sightseeing and airboat), a fuel dock with pump-out service, a marina store, and on-site boat sales and outboard motor service. The property also houses Outriggers Bar & Grill, a waterfront restaurant open to the public.

Product overview

Wacca Wache Marina is a full-service marina offering a unified portfolio of boating services centered around boat rentals, boat storage, and waterfront experiences. The core offerings include pontoon/tritoon boat rentals (24-foot, 11-passenger vessels with bimini tops and sound systems), wet slip and dry rack boat storage (approximately 100 wet slips and 125 indoor storage racks), and guided tours via Plantation River Tours (sightseeing cruises and airboat rides). Supporting amenities include Outriggers Bar & Grill (dockside restaurant), a marina store, fuel dock (93 octane diesel and marine gasoline), shore power, pump-out services, and boat sales assistance. The marina operates on the Intracoastal Waterway at ICW Marker #383 in Murrells Inlet, SC, and has served boaters for nearly 70 years.

Differentiator

Problem solved

Functional benefit

Brands

• Outriggers Bar & Grill: Waterfront restaurant and bar located dock level at Wacca Wache Marina, offering waterfront dining with views of the waterway.
• Plantation River Tours

Products and services

• Pontoon / Tritoon Boat Rentals Recreational pontoon and tritoon boat rentals offered to tourists and local visitors who want to get on the water without owning a boat; available for hourly or multi-day rental from the Murrells Inlet marina.
• Wet Slip Boat Storage Wet slip dockage for private boat owners at the marina, available on daily, weekly, monthly, and annual rental terms with in-slip amenities.
• Dry Rack Boat Storage Dry rack storage for boats up to 30 feet, providing covered, out-of-water storage for owners who do not need a wet slip.
• Trailer Storage Outdoor trailer storage for boat owners who need a place to keep their trailers near the marina.
• Plantation River Tours Guided sightseeing and airboat tours branded as Plantation River Tours, sold to tourists and visitors who want a narrated experience on the local rivers without piloting a boat themselves.
• Outriggers Bar & Grill On-site waterfront restaurant and bar at the marina, serving casual food and drinks to boaters, marina tenants, and visiting tourists.
• Fuel Dock and Pump-Out Service Fuel dock and pump-out service for marina tenants and visiting boaters, providing marine fuel and waste pump-out at the marina.
• Boat Sales and Outboard Motor Service Boat sales and outboard motor service operated on-site, providing customers with both new boat purchases and ongoing engine maintenance.
• Marina Store On-site retail store at the marina, selling boating-related merchandise and convenience items to boaters and visitors.

Quantifiable outcome

• Marina accommodates boats up to 70ft length and 8ft draft
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Freedom Boat ClubcoreChannel Partner/ Reseller/ DistributorWacca Wache Marina serves as a Grand Strand location for Freedom Boat Club, offering boat club members convenient access to the waterway. Members can access the marina's facilities and waters through their Freedom Boat Club membership.
• Keel MarinascoreStrategic or Co-development PartnerProfessional marina management company that manages Wacca Wache Marina. Provides operational expertise, management systems, and professional oversight for the marina property.
• Plantation River TourscoreStrategic or Co-development PartnerHome to Plantation River Tours, a premier boat touring company operating Waccamaw Lady Sightseeing Tours (2-2.5 hour river cruises with historical narration) and Waccamaw Cooter/Gator Bait Airboat Tours (1 hour wildlife tours). Tours depart from Wacca Wache Marina.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crazy Sister Marina: Direct competitor marina also located in Murrells Inlet, SC. Offers similar wet slip storage, boat rentals, and waterfront dining — serving the same Grand Strand customer base with overlapping services.
• Marlin Quay Marina: Adjacent marina in Murrells Inlet offering wet slip storage, dry storage, and access to waterfront dining. Directly comparable in geography, customer base, and service mix to Wacca Wache Marina.
• Barefoot Marina: Marina located in North Myrtle Beach, SC on the ICW, providing wet slip storage, dry stack, and boating services to Grand Strand customers. Competes for the same transient and seasonal boater demand.
• Land's End Marina: Independent marina operation offering similar full-service amenities (slips, storage, fuel) in coastal South Carolina. Comparable as a privately-held, single-location marina business serving a regional recreational boating market.

Broad incumbents

• Suntex Marina Group: One of the largest US marina operators, owning and managing dozens of marinas nationwide. Provides a benchmark for institutional marina ownership and management — and represents a potential acquirer or competitor for properties like Wacca Wache.
• IGY Marinas: Global luxury marina operator with a portfolio of premium marina properties. Comparable in core function (wet slip, dry stack, fuel, concierge) but operates at higher price points and broader geographic scale.
• MarineMax: Largest US recreational boat dealer with marina-adjacent service offerings including brokerage, finance, and service. Overlaps with Wacca Wache's boat sales and Suzuki-authorized service business and represents the broader boating-services ecosystem.

Regional players

• Harbour Town Yacht Basin: Iconic marina at Hilton Head Island, SC offering slip rentals, fuel, and concierge services within Sea Pines Resort. Comparable in service offerings but serves a different SC coastal submarket with higher-end positioning.

Emerging players

• Freedom Boat Club: National boat club franchise of which Wacca Wache is a Grand Strand location. Comparable business in the membership-based boating access model; franchise parent oversees the broader network that feeds members to marina locations.
• Boatsetter: Peer-to-peer boat rental platform that competes for transient tourist boating demand. Comparable in the boat-rental service line to Wacca Wache's tritoon rentals but operates through a marketplace model rather than a captive fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wacca.marina
• Xx.com/WaccaWache
• LinkedInlinkedin.com/company/wacca-wache-marina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wacca Wache Marina