Hockey Club Davos

What Hockey Club Davos does

Hockey Club Davos AG (HCD) is a privately held professional Swiss ice hockey club founded in 1921 and headquartered at Eisbahnstrasse 2, Davos Platz, with 51–100 employees. It operates three competitive lines: a men's team in the Swiss National League, the HCD Ladies team in the PostFinance Women's League (since 2023), and a full youth pyramid from U9 through U21-Elit. The club owns and plays at the VAT Arena and runs an 800+ square meter high-tech training center featuring Switzerland's first Skatemill, a Speed-Court with 9 touch sensors, a Skills & Shooting area on Glice synthetic ice, a 400 sqm Goaliecenter, and dedicated video analysis rooms. It also operates the HCD Campus at Herbert Batliner Haus, a residential learning environment for 21 youth players aged 13–20 in partnership with Sportgymnasium Davos and SAMD.

HCD's product portfolio spans match attendance and gastronomy at the VAT Arena, a merchandise operation via SHOP.HCD.CH and a physical fanshop, the monthly STUDIO 1921 podcast (presented by Graubündner Kantonalbank), an HCD mobile app with auctions and a Tippspiel prediction game, and a youth development stack that includes the GKB Hockeyschule for ages 4–8, Girls Projekt Ost (co-developed with Leistungszentrum Ost and Repower, reaching 550 girls in 2025/26), the Stiftung HC Davos Hockey Academy foundation (est. 2002), and formal education pathways. Strategic partners include VAT Group (arena naming), Graubündner Kantonalbank, Calanda, Burkhalter, Malbuner, Bauer Hockey, New Balance, Ochsner Hockey, Repower, Acronis (cybersecurity), COOQIE, and Ticketmaster.

The club's revenue model is a mix of one-time ticket sales (single-game and season tickets for NL and Women's League), recurring sponsorship tiers (Arena Naming, Main, Co-, Equipment, License, Charity partners), recurring player patronage subscriptions (CHF 2,000 men's / CHF 500–1,000 women's per season), affiliate-style donations to the Hockey Academy foundation, and transaction-based event hosting including the Spengler Cup tournament. Distribution combines a proprietary online ticket platform, Ticketmaster as a reseller, physical fanshop and box office sales, a global e-commerce merchandise storefront, and direct B2B sponsorship and patronage sales. The club holds a GDPR-compliant website, has no publicly disclosed revenue, no parent company, and no identified M&A activity in the input data.

Name

Hockey Club Davos

Legal name

Hockey Club Davos AG

Website

https://hcd.ch

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Hockey Club Davos AG is a privately held Swiss professional ice hockey club founded in 1921, operating men's National League, women's PostFinance Women's League, and youth U9–U21 teams from the VAT Arena in Davos, monetizing through tickets, multi-tier sponsorship, merchandise, player patronage, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional ice hockey
• Ice hockey club
• Sports entertainment
• Youth hockey development
• Sports merchandise retail

Headquarters

HQ city

Davos Platz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets for National League and Women's League matches, including playoffs
2. Merchandise Sales: Online fanshop and physical fanshop selling jerseys, apparel, accessories, and memorabilia
3. Sponsorship: Various sponsorship tiers including Official Arena Naming Partner, Main Sponsors, Co-Sponsors, Equipment Suppliers, License Partners, and Charity Partners
4. Player Patronage: CHF 2,000 per season for Men's team player patronage with logo placement, signed jersey, and dining events; CHF 500-1,000 for Women's team patronage
5. Youth Development Donations: Donations to HCD Hockey Academy foundation supporting youth player development in Graubünden
6. Event Hosting: Revenue from hosting events, Spengler Cup tournament, and venue rentals at the ice stadium

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

Hockey Club Davos is a professional Swiss ice hockey club that competes in top-tier men's and women's ice hockey and sells live match attendance, branded merchandise (Fanshop), youth hockey education, and sponsorship/hospitality packages. It also operates training facilities and youth development programs (HCD Campus, GKB Hockeyschule, Girls Projekt Ost) that feed its competitive pipeline.

Product overview

Hockey Club Davos AG operates as a professional Swiss ice hockey club with three main teams: Men's National League team, HCD Ladies Women's League team, and comprehensive youth development program. The club offers a multi-product portfolio centered around ice hockey entertainment (match attendance, gastronomy, merchandise/fanshop), digital content (STUDIO 1921 podcast), and youth athlete development (HCD Campus residential facility, Trainingscenter with high-tech equipment, GKB Hockeyschule for beginners, formal education programs, and Girls Projekt Ost for female talent). The club's foundation (HC Davos Hockey Academy) supports youth development while the player sponsorship program enables corporate engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Stiftung HC Davos Hockey Academy: Foundation established in 2002 to support youth hockey development
• STUDIO 1921
• Girls Projekt Ost
• HCD Nachwuchs
• HCD Ladies

Products and services

• Match Tickets (Spielbetrieb / Ticketing) Live attendance at HCD men's and women's professional ice hockey matches; sold to individual fans, families, and corporate hospitality buyers through online ticketing and on-site box office.
• Fanshop (Merchandise) Sale of HCD-branded apparel, jerseys, accessories, and fan merchandise via an online shop and a physical Fanshop retail store, targeted at supporters and fans.
• GKB Hockeyschule (Hockey School) Structured ice hockey skills and training program for children and youth, delivered by HCD coaches and aimed at developing future players and growing the club's grassroots base.
• HCD Campus Comprehensive youth development program providing training, education, and performance support for aspiring hockey players progressing through the club's development pipeline.
• Girls Projekt Ost Targeted program to recruit, train, and develop female hockey players in Eastern Switzerland, supporting the growth of the women's competitive pipeline.
• HCD Trainingscenter (including Skatemill, Speed-Court, Skills & Shooting Area, Goaliecenter) Premium high-performance training facility infrastructure supporting both professional team training and youth/development use, marketed as a competitive differentiator within Swiss ice hockey.
• Player Sponsorship / Patronat Tiered corporate sponsorship offering in which businesses sponsor individual HCD players, receiving brand association, visibility, and hospitality benefits tied to their sponsored player.
• STUDIO 1921 (Podcast) Official HCD podcast delivering original club-related audio content such as interviews, analysis, and behind-the-scenes coverage to fans and the broader hockey community.
• Gastronomie (Matchday Hospitality & F&B) On-site food and beverage and hospitality service for fans, corporate guests, and event attendees during matchdays and club events.

Quantifiable outcome

• U16 Switzerland Championship Winner 2026
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship and core.

• VAT GroupflagshipGTM or Marketing Partner · 3 July 2026Official Arena Naming Partner - HCD plays home games at the VAT Arena. Deepened partnership announced in July 2026 with VAT becoming the official arena naming sponsor.
• AcroniscoreTechnology or Integration · 10 March 2026Three-year #TeamUp partnership providing integrated cybersecurity and data protection solutions for HCD's IT infrastructure. Acronis serves as Cybersecurity Partner with COOQIE as the Acronis Delivery Partner handling implementation, backup, disaster recovery, and cybersecurity services. Partnership coincides with HCD's Swiss National League playoff entry and expands Acronis's presence across the DACH region.
• COOQIEcoreTechnology or Integration · 10 March 2026Swiss IT service provider serving as Acronis Delivery Partner for the three-year #TeamUp partnership. Handles implementation and ongoing operations of backup, disaster recovery, and cybersecurity services for HCD. Existing partner of HCD prior to the Acronis partnership.
• Graubündner Kantonalbank (GKB)flagshipGTM or Marketing PartnerMain sponsor and presenter of Studio 1921 podcast. Partner of GKB Hockeyschule (largest hockey school in Switzerland). Major supporter of HCD Nachwuchs (youth development).
• CalandacoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of HCD Men's team - logo appears on team jerseys
• BurkhaltercoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of HCD - electrical engineering and building services sponsor
• MalbunercoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) - regional food/sausage company from Malbun
• BaulinkcoreGTM or Marketing PartnerCo-Sponsor and partner of HCD Hockey Day event
• RepowerflagshipStrategic or Co-development PartnerMain sponsor of HCD Ladies since 2023 and co-sponsor of Girls Projekt Ost. Supports women's ice hockey development and Nachwuchsförderung. Provides funding enabling reduced-cost participation for girls in the program.
• ÖKKcoreGTM or Marketing PartnerCo-Sponsor and partner of HCD Hockey Day event with presence at community events
• Ochsner HockeycoreGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) providing hockey equipment and supporting equipment loans for GKB Hockeyschule participants
• New BalancecoreGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) - footwear and athletic apparel
• Bauer HockeycoreGTM or Marketing PartnerOfficial equipment supplier (Ausrüster) - hockey sticks and equipment
• Davos Sports HealthcoreTechnology or IntegrationMedical partner (Medical Partner) providing sports health services and physiotherapy support for HCD athletes
• Leistungszentrum OstcoreStrategic or Co-development PartnerPerformance center East Switzerland - co-developer of Girls Projekt Ost together with HC Davos and Repower
• Swiss Ice Hockey FederationflagshipStrategic or Co-development PartnerGoverning body of Swiss ice hockey - HCD participates in National League, Women's League, youth championships, and Spengler Cup under SIHF auspices
• MySportscoreGTM or Marketing PartnerBroadcast partner showing National League games and HCD matches on MySports channel
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticket distribution partner for online ticket sales

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• EHC Biel-Bienne: EHC Biel is a Swiss National League club comparable in scale and business model to HCD. Both operate bilingual/regional professional hockey clubs with sponsorship portfolios, fanshops, and youth academies in Switzerland.
• HC Ambri-Piotta: HC Ambri-Piotta is another Swiss National League competitor whose new CEO was hired directly from HCD (Ivan Fanconi). They are a direct domestic league peer with comparable professional club operations, sponsorship models, and youth development focus.
• HC Lugano: HC Lugano is a Swiss National League club that HCD plays in preseason (August 2026). They operate a comparable professional hockey business with strong regional sponsorship, merchandise, and youth programs, making them a direct domestic peer.
• EV Zug: EV Zug is a Swiss National League club with a strong commercial profile and growing youth development investment. HCD plays EV Zug regularly in National League and is scheduled to face them in early September 2026 — direct on-ice competitor with similar league economics.
• HC Fribourg-Gottéron: HC Fribourg-Gottéron is the club that defeated HCD in the 2026 National League final. They share comparable size, French-speaking vs German-speaking regional identity, and operate a similar professional/youth hockey model in the Swiss National League.
• SC Bern: SC Bern is the most successful and largest Swiss National League club, competing directly against HCD in the top Swiss men's league. Both operate professional ice hockey teams with strong sponsorship portfolios and youth development programs, making them the most direct comparable by scale, business model, and competitive context.
• ZSC Lions Zurich: ZSC Lions is a top-tier Swiss National League club based in Zurich with comparable professional operations, youth academy, and merchandise/sponsorship ecosystem. They compete head-to-head with HCD in the National League and Champions Hockey League, making them a direct business and competitive peer.

Broad incumbents

• Adler Mannheim: Adler Mannheim is one of Germany's most successful DEL clubs and a recurring Spengler Cup participant (HCD plays them in August 2026 preseason). They are a larger European incumbent in a comparable tier of professional European hockey, useful as a benchmark for European non-NHL club operations.
• Eisbären Berlin: Eisbären Berlin is one of the DEL's most successful and best-supported clubs, comparable to HCD in operating a heritage European professional ice hockey franchise with a strong youth academy and diversified sponsorship base. Useful as a broad European incumbent benchmark.

Others

• HC Davos (Spengler Cup) / IIHF: IIHF is the international governing body that organizes competitions including those in which HCD participates (Champions Hockey League, Spengler Cup), and provides the broader competitive framework. As an ecosystem enabler rather than competitor, it is a relevant contextual peer for international exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HCD_official
• Facebookfacebook.com/hockeyclubdavos
• LinkedInlinkedin.com/company/hockey-club-davos-ag-1921
• Instagraminstagram.com/hcd_official
• Xx.com/HCD_off

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Club Davos