David Daniels Property Service

What David Daniels Property Service does

David Daniels & Co Limited (trading as David Daniels Property Service) is an independent, family-owned estate and letting agency established in 1997, operating from a single headquarters at 49c Leytonstone Road, Stratford, London E15. The firm serves residential property vendors, buyers, landlords, and tenants across six East London boroughs - Newham, Tower Hamlets, Waltham Forest, Redbridge, Barking & Dagenham, and Havering - with a team of approximately 6-8 staff, including four named client-facing consultants averaging 20-24 years of industry experience. The service portfolio covers both Sales (estate agency sales progression, valuations, viewings, negotiations) and Lettings, with the Lettings arm split into a Full Management Service (18% inc VAT of monthly rent covering tenant placement, rent collection, maintenance coordination, and quarterly inspections) and an Introduction Only Service (£2,160 inc VAT for tenant placement with landlord self-management). Ancillary offerings include a free valuation service with instant online tool (valuation.daviddaniels.co.uk), 360-degree virtual tours (tours.daviddaniels.co.uk), and partner referrals for conveyancing, mortgages, and utility setup.

The underlying technology stack is built on industry-standard UK property infrastructure rather than proprietary IP. Core platforms include Vebra Alto for cloud-based property management and EstateWeb for listing and database management, with properties distributed across Rightmove, Zoopla, On The Market, and Primelocation. Credas is integrated for Right to Rent and tenant identity verification. The website adds a self-serve property search with saved-search email alerts and an automated valuation estimator. The firm holds regulatory and professional memberships with ARLA Propertymark, NAEA Propertymark, Safeagent (NALS), and The Property Ombudsman, with Client Money Protection provided through Propertymark.

The business model is built on commission-based revenue (transaction fees on sales and tenant introductions) plus recurring monthly management fees (the 18% Full Management retainer). Sales commission rates are undisclosed; tenant fees are constrained by the Tenant Fees Act 2019. A growing share of revenue derives from affiliate referrals - 50% of mortgage procurement fees from Clickmortgages, £240 inc VAT per conveyancing referral from Bowling & Co/Sweeney Miller Solicitors, and up to £18 per tenancy from One Utility Bill. Customer concentration is structurally low because all customers are individual SMBs (private landlords, vendors, and tenants). The firm has no parent company, no institutional investment, and no disclosed financials; growth trajectory is best inferred as stable, with no recent fundraising, M&A, or expansion outside the established six-borough footprint.

Name

David Daniels Property Service

Legal name

David Daniels & Co Limited

Website

https://daviddaniels.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

David Daniels Property Service is an independent, family-owned estate and letting agency established in 1997, serving residential vendors, buyers, landlords, and tenants across six East London boroughs from its Stratford headquarters. It offers sales, lettings (full management and tenant introduction), valuations, virtual tours, and partner referrals, distributing listings across Rightmove, Zoopla, On The Market, and Primelocation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential estate agency
• Property lettings management
• Tenant introduction services
• Property sales services
• Residential property valuation

Headquarters

HQ city

Stratford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Sales Commission: Commission from residential property sales, typically percentage-based on sale price. Specific rates not publicly disclosed.
2. Lettings Management Fees: Full Management Service at 18% including VAT of monthly rent. Includes comprehensive property management, tenant placement, and ongoing maintenance coordination.
3. Introduction Only Service: Tenant introduction service at £2,160 including VAT of gross rent due for the tenancy term, plus £210 for tenancy agreement preparation. Landlord manages property independently after tenant placement.
4. Referral Commissions: Referral fees from financial services partners (50% of mortgage broker procurement fee) and conveyancing partners (£240 per referral). Also receives referral commission from One Utility Bill (up to £18 per tenancy).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

David Daniels Property Service is a family-run, multi-branch estate and letting agency operating in East London and surrounding Essex areas. The company delivers residential sales, full lettings and management, tenant introduction-only, free property valuations, referral services, and virtual property tours for landlords, vendors, buyers, and tenants.

Product overview

David Daniels Property Service is an independent, family-owned estate and letting agent established in 1997, operating across East London boroughs including Newham, Tower Hamlets, Waltham Forest, Redbridge, Barking & Dagenham, and Havering. The company offers a unified property services platform combining Sales Services and Lettings Services as core offerings. The Lettings division is further structured into two service tiers: Introduction Only (tenant-finding only) and Full Management Service (comprehensive end-to-end property management including tenant referencing, rent collection, maintenance coordination, and quarterly property inspections). Additional supporting services include Property Valuation (free appraisals and online valuation tool), Referral Services (partnered conveyancing and mortgage recommendations), Virtual Tours (360-degree property viewings), and Area Guides (local market intelligence). The company markets properties across major property portals (Rightmove, Zoopla, On The Market, Primelocation) and utilizes cloud-based property management software (Vebra Alto) for operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Service End-to-end residential property sales service for vendors, including marketing, viewings, offer negotiation, and progression through to completion. Targeted at homeowners and sellers in East London and Essex.

Quantifiable outcome

• Free market appraisal with quoted rents exclusive of domestic services and council tax
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where David Daniels lists properties for sale and rent, reaching millions of property seekers. Primary digital distribution channel for property listings.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal providing additional property listing distribution and marketing reach for David Daniels properties.
• On The MarketcoreChannel Partner/ Reseller/ DistributorProperty portal partner providing additional exposure for property listings alongside Rightmove and Zoopla.
• PrimelocationcoreChannel Partner/ Reseller/ DistributorProperty portal integrated with Rightmove providing additional listing distribution for properties.
• Clickmortgages (KenrickDass)minorGTM or Marketing PartnerMortgage referral partner providing mortgage advisory services for buyers. David Daniels receives 50% of procurement fee paid by lender on completion. They are FSA authorized and regulated.
• Bowling & Co & Sweeney Miller SolicitorsminorGTM or Marketing PartnerRecommended conveyancing partner for property transactions. David Daniels receives £240 including VAT referral fee per completed transaction.
• One Utility Bill LimitedminorGTM or Marketing PartnerUtility services partner managing utility setup for tenants at property start of tenancy. Shares tenant details (name, telephone, email) with David Daniels and incumbent energy supplier. David Daniels receives referral commission up to £18 per tenancy.
• Vebra AltocoreTechnology or IntegrationCloud-based property management software used by David Daniels to store and manage client property data, tenant information, and listings.
• ARLA PropertymarkcoreOthersRegulatory body membership providing professional standards, client money protection scheme, and training for residential letting agents.
• NAEA PropertymarkcoreOthersProfessional membership for estate agents providing qualifications, standards, and client money protection.
• Safeagent (NALS)coreOthersNational Approved Letting Scheme accreditation providing landlord and tenant peace of mind through defined service standards.
• The Property OmbudsmancoreOthersIndependent redress scheme providing free, fair arbitration for landlords, tenants, buyers and sellers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Winkworth: UK-wide franchise estate agency with independent local offices running both sales and lettings on the high street. Directly comparable because both operate under a similar locally-branded, sales-plus-lettings model with multi-channel portal marketing.
• Felicity J Lord: Long-established independent East London and Essex estate agency focused on residential sales and lettings. Highly comparable to David Daniels in geography (East London/Essex border), independent ownership, and full-service residential brokerage offering.
• Hunters: National UK estate and letting agency franchise with local branch offices. Comparable as a direct competitor in residential sales, lettings and full management, sharing reliance on portals and the same vendor/landlord customer base.

Broad incumbents

• Countrywide (Connells Group): Largest UK estate agency group encompassing numerous high-street brands. Comparable in core residential sales, lettings and property management services, but operates as a multi-brand incumbent with substantially greater scale and resources.
• Bairstow Eves: Long-running UK estate and letting agency network with local branches across London and the South East. Comparable product set (residential sales, lettings and management) under a national-brand model with local execution.
• Foxtons: Dominant London-focused chain estate and lettings agency with branded high-street presence across the capital. Directly comparable product offering (sales, full management, tenant introduction) but at materially larger scale and brand reach than David Daniels.
• Kinleigh Folkard & Hayward (KFH): London-focused estate and lettings agency with multiple branches across the capital. Overlaps with David Daniels in residential sales/lettings across East/South-East London, but at significantly larger scale and broader portfolio.
• Dexters: Independent London estate and letting agency group with multiple branches across London boroughs. Overlaps with David Daniels in residential sales/lettings, including in East London boroughs, with comparable high-street service model but wider footprint.
• Chestertons: Established London and international estate agency with sales, lettings and property management services. Comparable to David Daniels in the residential sales and full management product set, but operating at a much larger scale with global reach.

Emerging players

• Purplebricks (Strike): Hybrid/online estate agent offering lower fixed-fee sales and lettings services as a technology-led alternative to traditional high-street agents. Operates as a partial substitute for the seller/landlord services David Daniels offers, representing the disruptive business model most likely to compress traditional agency fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daviddanielse15
• Facebookfacebook.com/DavidDanielsE15
• LinkedInlinkedin.com/company/david-daniels-&-co-ltd/?originalSubdomain=uk
• Instagraminstagram.com/daviddanielse15

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Daniels Property Service