Boulos Financial Group

What Boulos Financial Group does

Boulos Financial Group (BFG), founded in 1979 by Mr. Boulos in Saint-Lambert, Quebec, is a privately held Managing General Agent (MGA) that provides insurance, investment, and financial planning products to independent financial advisors across Quebec. Headquartered in Longueuil with two additional offices in the Greater Montreal area (Ville-Saint-Laurent and Blvd. Pie-IX), the company operates under family leadership (Roger Boulos and Robert Boulos as Presidents; Mac Boulos as General Manager). Its core product shelf spans life and health insurance (term life, permanent life, universal life, disability, critical illness, long-term care, personal health), investment products (mutual funds and segregated funds via carrier relationships such as Investia), and financial planning services (goal-based planning, tax and retirement planning, estate analysis). Advisors access the platform through third-party portals (VirtGate and Equisoft) for trade processing, compliance monitoring, and portfolio review.

BFG's business model is a transaction-fee MGA: the company earns commissions and overrides from insurance carriers and investment product providers on policies and products placed by its network of independent advisors, alongside administrative and compliance service fees. Pricing is carrier-determined and not publicly disclosed, and BFG does not sell directly to retail consumers — independent advisors resell products to end-client individuals and families. The go-to-market is a channel-partner motion: BFG recruits, enables, and supports growth-oriented independent advisors through marketing resources, business development tools, training programs, and compliance assistance, targeting advisors across Quebec via its website, advisor referral networks, and industry events. The 2017 partnership with Investia Financial Services accelerated growth in the investment segment and prompted a subsequent office expansion, while the broader 45-year operating history, multi-location Quebec footprint, and bilingual English/French service underpin its established regional brand.

Name

Boulos Financial Group

Legal name

Boulos Financial Group

Website

https://boulos.net

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulos Financial Group is a privately held Quebec-based Managing General Agent (MGA), founded in 1979, that provides independent financial advisors with insurance, investment, and financial planning products via carrier relationships and dedicated advisor-support services.

Ownership category

akta.pro rank

Product category

Insurance and Investment Distribution (Managing General Agency)

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Open-End Investment Funds (525910)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

akta.pro secondary industry

Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)

Keywords

• Managing general agent
• Independent advisor platform
• Insurance distribution
• Wealth management support
• Financial planning services

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MGA Commissions and Overrides: BFG earns commissions andOverrides from insurance carriers (life, health, disability, critical illness, long-term care) and investment product providers (mutual funds, segregated funds) placed by its network of independent advisors. The company also provides administrative and compliance services to advisors in exchange for these commission streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boulos Financial Group operates as a Managing General Agent (MGA) that recruits, enables, and supports independent financial advisors to sell insurance, investment, and financial planning products. BFG provides advisors with access to a wide range of life and health insurance products (term life, permanent life, disability, critical illness, long-term care), investment products (mutual funds and segregated funds via carriers such as Investia), and comprehensive financial planning services, all backed by compliance support, marketing resources, business development tools, and dedicated specialists.

Product overview

Boulos Financial Group (BFG) operates as a Managing General Agent (MGA) providing independent financial advisors with a unified platform combining insurance solutions, investment products, and financial planning services. The core offering includes life and health insurance products alongside mutual funds and segregated funds, supported by comprehensive financial planning capabilities. BFG differentiates through advisor support services encompassing compliance, marketing, business development, and operational tools, with advisor portal access via VirtGate and Equisoft integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Solutions Life and health insurance products distributed through independent advisors, including term life, permanent life, universal life, disability, critical illness, long-term care, and personal health insurance. BFG provides advisors with access to multiple carriers, competitive rates, and expert guidance.
• Investment Solutions
• Financial Planning
• Advisor Support Services
• Advisor Portal Access

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Investia Financial ServicescoreChannel Partner/ Reseller/ Distributor · 1 January 2017In 2017, BFG's Ville-Saint-Laurent office partnered with Investia Financial Services to support investment business growth. This partnership fueled rapid growth in BFG's investment operations, leading to an office expansion to accommodate rising demand and give advisors expanded investment product access.

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Navacord: Canadian brokerage network partnering with entrepreneurial insurance brokerages across Canada. Comparable to BFG in providing operational, compliance, and carrier support to independent advisor businesses in Canada.
• Acera Insurance: Canadian employee-owned brokerage and MGA serving independent advisors across multiple provinces with insurance and financial product distribution. Directly comparable to BFG's MGA model of enabling independent advisors with carrier access and back-office services in Canada.
• BrokerLink: Canadian insurance brokerage operating across multiple provinces with personal and commercial lines distribution. Comparable as a Canadian insurance intermediary recruiting and supporting advisors, though operating at larger scale than BFG.
• Investia Financial Services: Canadian mutual fund dealer and MGA providing back-office, compliance, and product access to independent advisors. Directly comparable to BFG given the active partnership, and serves a similar advisor enablement model in Quebec and across Canada.
• Westland Insurance: Canadian insurance brokerage serving individuals and businesses with personal and commercial lines. Comparable as a Canadian insurance intermediary serving advisors and clients, though with a heavier commercial lines tilt than BFG.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a sizable Canadian operation. Comparable as a scaled insurance intermediary offering carrier relationships, compliance support, and advisor enablement, though operating across a broader product set and geographies than BFG.
• Hub International: Large North American insurance brokerage with a meaningful Canadian presence that serves independent advisors and brokerages across multiple provinces, including Quebec. Comparable as a broad insurance intermediary offering carrier access and back-office support, though at much larger scale than BFG.
• Desjardins Group (Caisse network): Quebec-headquartered financial cooperative offering insurance, investments, and wealth planning through a large captive advisor network. Comparable as a Quebec-dominant distributor of insurance and investment products, though as a much larger integrated incumbent that competes for the same end clients.
• iA Financial Group: Major Canadian insurer and wealth manager with strong Quebec roots, distributing insurance and investment products through advisor networks. Comparable as a Quebec-anchored carrier/investment provider that BFG's advisors interact with as a partner and competitor at the distribution layer.

Emerging players

• Quadrus Investment Services: Canadian mutual fund dealer supporting independent advisors with mutual fund and segregated fund product access. Comparable to BFG's investment business line in distributing fund products through independent advisors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupeboulos
• Facebookfacebook.com/planfinancierbfg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulos Financial Group