Dakota Style
- Company typePrivate
- Founded1985
- HeadquartersClark, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Dakota Style firmographics
Firmographics- Name
- Dakota Style
- Legal name
- Dakota Style Foods, Inc.
- Website
- https://dakotastyle.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dakota Style industry classification
Industry- Product category
- Savory Snack Foods
- NAICS
- Bakeries and Tortilla Manufacturing (3118), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industry
- Pretzels & Salted Snacks (CRADABAI)
Keywords
Where Dakota Style is headquartered
LocationHeadquarters
- HQ city
- Clark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dakota Style business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Snack Food Product Sales: One-time product sales of kettle chips, jumbo sunflower seeds, kernels, and pretzels through e-commerce and retail channels. Products sold in various sizes ranging from 2.25 oz to 32 oz bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Dakota Style product offering
Product offeringCore offering
Dakota Style Foods manufactures and sells handcrafted savory snack foods — kettle-cooked potato chips, jumbo sunflower seeds, sunflower seed kernels, and seasoned pretzels — produced in a nut-free, SQF-certified facility in Clark, South Dakota. Products are sold in multiple package sizes through the company's own e-commerce website and through retail and wholesale distribution channels across the U.S.
Product overview
Dakota Style Foods is a snack food company offering a portfolio of four core product lines: Kettle Chips (thick-sliced, open-kettle cooked potato chips in multiple bold flavors), Jumbo Sunflower Seeds (brine-soaked, roasted and seasoned seeds), Sunflower Seed Kernels (shelled seeds in resealable packaging), and Pretzel Kravings (family recipe pretzels with various seasonings). All products are manufactured in a nut-free facility. The company also sells branded merchandise such as apparel. The product lines share a common focus on handcrafted quality, bold flavors, and Midwest family-owned heritage dating back to 1985.
Differentiator
Problem solved
Functional benefit
Brands
- Pretzel Kravings: Pretzel product line featuring Original Seasoned, Dill Pickle, Salt & Vinegar, and Honey Mustard flavors in 10 oz and 4.5 oz sizes
- Kernels
- Seeds
- Chips
Products and services
- Kettle Chips (Chips product line) Handcrafted, open-kettle cooked potato chips in multiple bold flavors, produced in a nut-free facility for individual consumers and retail buyers seeking authentic, handcrafted American snacks.
- Jumbo Sunflower Seeds (Seeds product line) Jumbo sunflower seeds soaked in brine water, roasted, and seasoned while warm, sold in resealable packaging for individual consumers and retail buyers. Available in The Original, Down Home Dill Pickle, and Jalapeño flavors.
- Sunflower Seed Kernels (Kernels product line) Gluten-free shelled sunflower kernels with 0% cholesterol, zero trans fat, and antioxidant-rich profile (Selenium, Copper, Magnesium, Vitamin E), sold in resealable packaging for health-conscious consumers and retail buyers. Available in Roasted and Salted flavors.
- Pretzel Kravings (Pretzel product line) Family-recipe pretzels with bold seasonings for individual consumers and party/entertaining snackers. Available in Original Seasoned, Dill Pickle, Salt & Vinegar, and Honey Mustard flavors.
- DS Emblem T-Shirt Branded apparel featuring the Dakota Style logo emblem, sold through the company's e-commerce store.
Quantifiable outcome
- Products are made in a nut-free facility with SQF certification
- +1 more outcomes
Companies that use Dakota Style
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dakota Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dakota Style partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Capture Group, Inc.minorThird-party service provider referenced in privacy policy for website hosting and administration functions. Located at 2025 Coluter Blvd. Suite #200, Chanhassen, MN 55317. They perform functions on Dakota Style's behalf including hosting and administering the website.
Scale indicators1 record
Dakota Style competitors and assessment
Company assessmentDirect peers
- Dirty Potato Chips: Dirty Chips is a craft kettle-cook potato chip brand focused on bold, distinctive flavor profiles and small-batch positioning. Highly comparable to Dakota Style's chip line in branding, premium pricing, and DTC-plus-retail distribution approach.
- Route 11 Potato Chips: Route 11 is a small-batch kettle chip producer using traditional cooking methods with bold seasonings. A direct craft-peer to Dakota Style Chips, competing in the same premium kettle chip category with overlapping flavor and packaging formats.
- Cape Cod Chips: Cape Cod is a heritage kettle-cooked potato chip brand (also under Campbell's Snyder's-Lance). It directly competes with Dakota Style Chips on the same craft-kettle-chip shelf, with overlapping flavor profiles (e.g., Sea Salt, BBQ-adjacent variants) and similar better-for-you positioning.
- Old Dutch Foods: Old Dutch is a heritage snack brand producing both potato chips and sunflower seeds — making it a direct multi-category competitor to Dakota Style's combined Chips and Sunflower Seeds product portfolio in U.S. retail.
- Jay's Potato Chips: Jay's is a regional kettle-cooked potato chip brand, now part of the Utz portfolio. Comparable to Dakota Style as a smaller-batch, hand-crafted kettle chip producer targeting bold flavors and specialty/regional retail.
- Kettle Brand: Kettle Brand is the leading U.S. kettle-cooked potato chip brand, owned by Campbell Soup. It is a direct competitor to Dakota Style's flagship kettle chip line, competing on craft positioning, bold flavors, and premium price points in the same retail aisles.
Emerging players
- Popchips: Popchips is a better-for-you popped snack brand with bold flavor extensions and premium positioning. Comparable to Dakota Style as a challenger craft snack brand targeting health-conscious snackers, though it occupies a different processing technology (popped vs. kettle-cooked).
Broad incumbents
- Frito-Lay (PepsiCo): Frito-Lay is the dominant U.S. salty-snack manufacturer (Lay's, Ruffles, Tostitos, Rold Gold pretzels, etc.). It competes with Dakota Style across chips and pretzels at massive scale, with DSD networks and trade-spending budgets that shape category economics.
- Snyder's of Hanover: Snyder's is a leading U.S. pretzel brand owned by Campbell Soup, dominating the pretzel category. It directly competes with Dakota Style's Pretzel Kravings line at a national scale, with much broader distribution and marketing.
Regional players
- Spitz International: Spitz is a Canadian sunflower seed and snack brand with overlapping product format and packaging (brine-soaked, roasted, seasoned jumbo sunflower seeds). Comparable to Dakota Style's Seeds and Kernels lines, though its primary market is Canada rather than the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Dakota Style social profiles
Digital presenceDakota Style compliance and trust
Trust signalCompliance1 record
Dakota Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dakota Style leadership team
Management profileNumber of profiles
Dakota Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dakota Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dakota Style
What does Dakota Style do?
Dakota Style Foods manufactures and sells handcrafted savory snack foods — kettle-cooked potato chips, jumbo sunflower seeds, sunflower seed kernels, and seasoned pretzels — produced in a nut-free, SQF-certified facility in Clark, South Dakota. Products are sold in multiple package sizes through the company's own e-commerce website and through retail and wholesale distribution channels across the U.S.
Is Dakota Style a public or private company?
Dakota Style is a private company. It is classified as family owned and is currently operating.
When was Dakota Style founded?
Dakota Style was founded in 1985. It employs 11 to 50 people.
Where is Dakota Style based?
Dakota Style is headquartered in Clark, United States, in the North America region.
How does Dakota Style make money?
One revenue line is on record: snack Food Product Sales.
Who are Dakota Style's main competitors?
Direct peers on record are Dirty Potato Chips, Route 11 Potato Chips, Cape Cod Chips, Old Dutch Foods, Jay's Potato Chips and Kettle Brand. Popchips is listed as an emerging player. Broad incumbents are Frito-Lay (PepsiCo) and Snyder's of Hanover. Spitz International is listed as a regional player.
Does Dakota Style have an API?
No public API is recorded for Dakota Style.
What industry is Dakota Style in?
Dakota Style's product category is Savory Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of CRADABAI, Pretzels & Salted Snacks. Its NAICS code is 3118 and its SIC code is 2000.