HR Transform
Transform (formerly HR Transform) is a private media and events company that runs an annual Las Vegas conference, year-round community, and membership platform serving senior HR and people leaders, HR tech entrepreneurs, and investors focused on the future of work.
- Company typePrivate
- Founded2022
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HR Transform does
Transform (formerly HR Transform; legally Transform Media LLC) is a privately held media and events business that operates a year-round community and content ecosystem for senior HR and people leaders, HR technology entrepreneurs, and investors focused on the future of work. The company's anchor event is an annual conference held in Las Vegas — most recently scheduled for April 12-14, 2027 at the Fontainebleau — drawing 4,000+ attendees from over 30 countries, with prior editions held at MGM Grand and Wynn Las Vegas. The conference features main-stage keynotes from Fortune 500 CHROs and CPOs, the FastPass invitation-only matchmaking program for vetted buyer-vendor meetings, and the Pitch the Future startup competition. Surrounding the conference, Transform runs an annual awards program (15 categories plus Transform 10 individual awards), a Behind the Keynote video series, an articles and video content hub, and a Global Ambassador Program with 20+ regional chapters.
The company monetizes through three revenue streams: paid conference registration (the Transform 2027 All Access pass is priced at $1,295), multi-tier corporate sponsorships (Title, Gold, Silver, Bronze, Exhibitor, Official Partner), and a two-tier membership model — a free Insider tier and a vetted Exec Membership priced at $5,000-7,500/year that includes roundtables and conference access. The underlying technology is a relatively standard web platform combining a content management system (transform.us), a member community portal (plus.transform.us), an event registration system, and a video library. No proprietary AI, API, or application products are disclosed. The company is headquartered in San Mateo, California, was founded in 2022 (rebranding year), and is led by Co-Founder and General Manager Samara Jaffe. No external funding rounds, acquisitions, or parent company ownership have been disclosed.
HR Transform firmographics
Firmographics- Name
- HR Transform
- Legal name
- Transform Media LLC
- Website
- https://transform.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Transform (formerly HR Transform) is a private media and events company that runs an annual Las Vegas conference, year-round community, and membership platform serving senior HR and people leaders, HR tech entrepreneurs, and investors focused on the future of work.
- Ownership category
- akta.pro rank
HR Transform industry classification
Industry- Product category
- HR Conferences & Future of Work Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)
Keywords
Where HR Transform is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HR Transform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference Registration: Transform generates primary revenue through paid conference registrations. Transform 2027 registration is priced at $1,295 for All Access attendee pass. Previous conferences held at Wynn Las Vegas and MGM Grand.
- Sponsorships: Corporate sponsorships for the annual conference, including various sponsorship tiers (Title, Gold, Silver, Bronze, Exhibitor, Official Partner). Sponsors gain access to FastPass program for vetted buyer meetings.
- Membership Fees: Two-tier membership model: Insider Membership (free) and Exec Membership ($5,000-7,500/year). Exec membership includes four roundtable discussion events per year, annual conference ticket, and premium features. Annual billing via credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Transform 2027 Conference - All Access Pass |
| Freemium | Monthly | Insider Membership - Free tier |
| Subscription | Annual | Exec Membership - Premium tier ($5,000-7,500/year) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
HR Transform product offering
Product offeringCore offering
Transform operates a year-round people-and-work community and events ecosystem anchored by its annual Transform Conference in Las Vegas. The company sells paid conference registrations, tiered corporate sponsorships, and recurring community memberships (Insider free tier and Exec tier at $5,000-7,500/year) that include executive roundtables and an annual conference ticket. It also runs the invitation-only Transform FastPass vetted buyer-vendor matchmaking program, the Pitch the Future startup pitch competition, and the annual Transform Awards recognition program.
Product overview
Transform is a year-round thought leadership ecosystem connecting people-driven leaders, entrepreneurs, and investors to shape the future of work. The core offering centers on the annual Transform Conference featuring main stage keynotes, Transform FastPass (vetted vendor briefings), and Pitch the Future (startup presentations). The ecosystem includes Transform Awards (recognition program), Transform Community Platform (year-round networking), Behind the Keynote (video series), and Transform Articles (thought leadership content). Membership tiers include free Insider Membership and paid Exec Membership ($5,000-7,500/year with conference tickets and executive roundtables). The Global Ambassador Program extends reach through local chapters worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Transform Conference Annual premier conference bringing together global people-driven leaders, entrepreneurs, and investors to shape the future of work, featuring main stage keynotes, panel discussions, learning labs, FastPass matchmaking, Pitch the Future, and networking experiences; registration is sold via All Access passes ($1,295 for Transform 2027).
- Transform FastPass Invitation-only experience for pre-qualified leaders with active investments that delivers vetted 15-minute briefings with innovative solution providers, dual opt-in matchmaking, and consultative conversations without generic pitches.
- Pitch the Future Stage platform for early-stage founders in HR tech, worktech, and people-focused solutions to present and reimagine the future of how people work, lead, hire, grow, and belong in the age of AI.
- Transform Awards
Quantifiable outcome
- Conference attendance of 4,000+ leaders
- +2 more outcomes
Companies that use HR Transform
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
HR Transform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HR Transform partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Shared_StudioscoreTransform partnered with Shared_Studios to offer the Transform Portal at Transform 2023 conference. The Portal uses immersive audio and video technology to bring in experts from Rwanda, Brazil, Mexico, Colombia, and South Africa to lead conversations on migration, climate change, and human rights.
- Juicebox.aiminorJuicebox.ai is listed as a registration sponsor for Transform 2027 conference, providing the registration platform technology.
- LatticeminorLattice sponsored CPO Predictions video content series at Transform 2024, covering HR trends, leadership advice, and implementation strategies.
- Conference Sponsors (Various)coreTransform works with corporate sponsors at various tiers (Title, Gold, Silver, Bronze, Exhibitor, Official Partner) to support the annual conference. Sponsors gain access to FastPass matchmaking program for connecting with enterprise buyers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HR Transform competitors and assessment
Company assessmentBroad incumbents
- HiBob: Global HRIS/people platform with an active community, events (BobTalks, regional meetups), and content marketing aimed at People leaders. Same enterprise HR buyer persona, combining SaaS with community-driven engagement.
- Lattice: HR-tech platform (performance, engagement, OKRs) that runs Latticecon and produces significant HR thought-leadership content for People leaders. Comparable audience and content/community strategy, though with a software product as the core business.
- Culture Amp: Employee engagement and performance platform with a content-rich community and events targeting HR and People leaders. Comparable persona, content-first GTM, and participation in the HR thought-leadership space.
- Workday Rising: Workday's annual customer conference drawing thousands of HR, finance, and IT leaders. Overlaps on enterprise HR leader audience and future-of-work themes, though owned by a single vendor rather than operating as an independent community.
- Web Summit: Global tech conference operator running large-scale events (Web Summit, Collision, RISE) with multi-tier sponsorships, pitch competitions, and curated networking — comparable in GTM motion (large in-person event + sponsorship tiers + startup pitch competition) to Transform.
- Dreamforce (Salesforce): Mega-conference run by Salesforce that combines keynotes, vendor expo, and curated matchmaking. Comparable large-scale in-person event model with sponsorship tiers and matchmaking-style programs, though operating across all enterprise functions rather than HR specifically.
Direct peers
- DisruptHR: Community-driven event series focused on HR and the future of work, with local chapters and global gatherings. Comparable grassroots/community-led GTM motion and HR thought-leadership positioning, though operating at smaller event scale.
- HR Technology Conference & Exposition: Long-running annual conference focused specifically on HR technology buyers, vendors, and practitioners. Closely aligned audience and vendor sponsorship model, making it a direct competitive event for Transform's HR-tech positioning.
- SHRM (Society for Human Resource Management): Largest HR professional association globally, operating the SHRM Annual Conference & Expo that draws tens of thousands of HR practitioners and executives. Directly comparable audience (HR leaders), content model, and annual event franchise, though at much greater scale.
- UNLEASH: Global events and media business (formerly HR Tech World) focused on HR technology, future of work, and talent acquisition. Operates UNLEASH World and regional events serving enterprise HR buyers and WorkTech vendors — the same buyer-seller dynamic Transform FastPass targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HR Transform social profiles
Digital presenceHR Transform financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Transform leadership team
Management profileNumber of profiles
Profiles1 record
HR Transform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Transform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Transform
What does HR Transform do?
Transform operates a year-round people-and-work community and events ecosystem anchored by its annual Transform Conference in Las Vegas. The company sells paid conference registrations, tiered corporate sponsorships, and recurring community memberships (Insider free tier and Exec tier at $5,000-7,500/year) that include executive roundtables and an annual conference ticket. It also runs the invitation-only Transform FastPass vetted buyer-vendor matchmaking program, the Pitch the Future startup pitch competition, and the annual Transform Awards recognition program.
Is HR Transform a public or private company?
HR Transform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR Transform founded?
HR Transform was founded in 2022. It employs 11 to 50 people.
Where is HR Transform based?
HR Transform is headquartered in San Mateo, United States, in the North America region.
How does HR Transform make money?
Three revenue lines are on record. Conference Registration is the primary driver. The others are sponsorships and membership Fees.
Who are HR Transform's main competitors?
Broad incumbents on record are HiBob, Lattice, Culture Amp, Workday Rising, Web Summit and Dreamforce (Salesforce). Direct peers are DisruptHR, HR Technology Conference & Exposition, SHRM (Society for Human Resource Management) and UNLEASH.
Does HR Transform have an API?
No public API is recorded for HR Transform.
What industry is HR Transform in?
HR Transform's product category is HR Conferences & Future of Work Events. Its primary akta.pro industry code is THAHAOAK, Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions). Its NAICS code is 56192 and its SIC code is 7990.