Make Studios
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Make Studios firmographics
Firmographics- Name
- Make Studios
- Legal name
- Make Studios Ltd
- Website
- https://makestudios.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Make Studios industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Make Studios is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Make Studios business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting and Project-based Engagement: MAKE Studios earns revenue through bespoke consulting engagements with government, enterprise, and social enterprise clients. Projects are scoped and delivered across behaviour change, service design, customer experience, and capability building. Revenue is project-based, typically multi-month engagements with defined deliverables.
- Public Workshops: MAKE runs public workshops (both online and in-person) for individual participants. Examples include Drawing for Work (2-hour online session), Behavioural Design for Positive Impact (2-part workshop), and Co-design in Practice. Kitchen Alchemy workshops are priced at $45 per person.
- Tailored Team Workshops: MAKE offers bespoke workshops for organisational teams, delivered in-person or online, tailored to the team's context and availability. These are sold as team-based engagements for corporate clients seeking to build design or behaviour change capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kitchen Alchemy public workshops |
| Other | Pay-as-you-go | Online Drawing for Work workshop |
| Other | Multi-year contract | Tailored team workshops |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Make Studios product offering
Product offeringCore offering
MAKE Studios is a design thinking and behaviour change consultancy that partners with organisations to design and deliver measurable, lasting change. Its core offerings span Behaviour Change Services, Customer Experience & Service Design, and Capability & Culture Development, delivered through bespoke consulting engagements, public workshops, and tailored team workshops. The practice integrates human-centred design with evidence-based behavioural science (including the Tiny Habits methodology and AATCT framework), co-design, systems mapping, and rapid prototyping.
Product overview
MAKE Studios is a design thinking and innovation consultancy offering a portfolio of professional services rather than a unified software product. Their core offerings span three main service areas: Behaviour Change Services, Customer Experience & Service Design, and Capability & Culture Development. These are complemented by a range of educational workshops including Drawing for Work, Kitchen Alchemy, Co-design in Practice, and Behavioural Design for Positive Impact. They also offer structured workshop series called Bite-sized Activations and a downloadable Customer Needs Alignment Tool. Their signature event is the annual Service Design Hong Kong Conference. All offerings are delivered through consulting engagements, public workshops, and self-paced tools, with no software-as-a-service product or platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Behaviour Change Services Bespoke consulting combining human-centred design with evidence-based behaviour change methodologies (AATCT, Tiny Habits, Belief Elicitation) to deliver measurable, lasting change for organisations across government, enterprise, and social impact sectors.
- Customer Experience & Service Design Service design offering that connects employee and customer experiences to differentiate brands, designing market-leading product and service experiences in digital and physical spaces for enterprise, government, and education clients.
- Capability & Culture Development Team capability uplift service that develops a culture of collaboration, creativity and innovation through workshops, design sprints, coaching, and mentoring programs tailored to specific organisational goals.
Quantifiable outcome
- Collaboration rates increased from 57% to 80% (40% increase in workplace enjoyment) in six months at Momentum Energy
- +8 more outcomes
Companies that use Make Studios
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Make Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Make Studios partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- STREATcoreSTREAT is MAKE's primary open innovation partner for social impact and circular economy projects. Together they co-develop and deliver the Siptember campaign, Moving Feast initiatives, Kitchen Alchemy workshops, and the STREATwise program. MAKE serves as an ongoing strategic partner embedded in STREAT's innovation activities at the Queen Victoria Market Purpose Precinct.
- Moving FeastcoreMoving Feast is a network of food systems organisations led by STREAT, collaborating for a connected, fair and regenerative Victorian food system. MAKE is a key design and behaviour change partner contributing to the Open Sauce and Crowd Sauce projects, including waste audits, workshop facilitation, circular product design, and system mapping across 12+ partner organisations.
- Sustainability VictoriacoreSustainability Victoria funds and supports Moving Feast initiatives including Open Sauce and Crowd Sauce, which MAKE contributes to through design and behaviour change expertise. Sustainability Victoria also commissioned a Deloitte report ('What Works for Collaboration in a Circular Economy') that featured MAKE as a case study and advisor.
- Queen Victoria Market Purpose PrecinctcoreThe Purpose Precinct at Queen Victoria Market hosts MAKE's Kitchen Alchemy workshops and Circular Purpose Pathways project activities in the Moving Feast Kitchen. The precinct provides the physical community hub for MAKE's applied behaviour change work with market visitors and stallholders.
- City of MelbournecoreMAKE collaborated with City of Melbourne on two renewable energy projects, developing and testing prototypes and value propositions for community energy models. MAKE's work informed Power Melbourne, CoM's flagship community battery initiative. MAKE continues to contribute to the Purpose Precinct's long-term environmental strategy as STREAT's onsite innovation partner.
- B-AlternativeminorB-Alternative is collaborating with MAKE and STREAT on the Siptember campaign's 3-month trial at Queen Victoria Market to introduce reusable dine-in containers at food trucks and promote BYO container use for produce.
- IAG (Insurance Australia Group)coreIAG is MAKE's key insurance sector client, having engaged MAKE on multiple projects including future of farming (CGU), women in leadership (Project Brave), and design thinking capability building. MAKE's tools and programs developed for IAG have been adopted across the broader IAG group.
- Hong Kong Design CentrecoreMAKE designs and runs Service Design Hong Kong (SDHK) as part of Hong Kong's Business of Design Week, facilitated through the Hong Kong Design Centre. SDHK showcases design-led innovation examples from Hong Kong and the broader Asia-Pacific region.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Make Studios competitors and assessment
Company assessmentEmerging players
- Pentagram: Pentagram is a partner-led design firm specializing in brand identity, graphic design, and design strategy. It shares the craft-led design orientation of MAKE's visual communication and co-design work, but is more focused on visual/brand output than on behavior change consulting.
Direct peers
- ThinkPlace: ThinkPlace is an Australian design and innovation consultancy that applies human-centred design to complex public sector, Indigenous, and social challenges. It is the most direct domestic peer to MAKE, with comparable size, APAC footprint, and government/social impact focus.
- Portable: Portable is an Australian design, research, and strategy consultancy focused on public services, digital transformation, and social impact. It competes with MAKE in Australian government and enterprise design mandates and shares the HCD/social impact orientation.
- The Australian Centre for Social Innovation (TACSI): TACSI is an Australian social innovation organization that designs and prototypes new approaches to complex social issues. It is comparable to MAKE in its co-design, community-led, and systems-change work, especially in social enterprise and government contexts.
- IDEO: IDEO is the original and most recognized human-centred design and innovation consultancy. It is the global benchmark for the same design thinking, behavior change, and service design practice that MAKE Studios offers, and competes for the same enterprise and government mandates.
- Livework: Livework is a global service design consultancy specializing in service innovation, customer journey design, and organizational transformation. It is a direct peer in MAKE's Customer Experience & Service Design line, serving similar enterprise and government clients.
- Method: Method is a global design and innovation consultancy that blends brand, experience, and technology design. It is comparable to MAKE in offering human-centred design, CX, and capability-building engagements for enterprise clients.
Broad incumbents
- Fjord (Accenture Song): Fjord is the design and innovation arm of Accenture Song, offering service design, CX, and digital transformation at global scale. It overlaps with MAKE's service design and CX practice but as part of a much broader consulting platform.
- Lippincott: Lippincott is a global brand strategy and design consultancy. It is a broad incumbent that competes in the higher end of CX and brand experience work, with a more strategic and brand-led emphasis than MAKE's behavior-change-led approach.
- Frog (frog design, part of Capgemini Engineering): Frog is a long-established design and innovation firm now operating within Capgemini Engineering. It is a broad incumbent that competes with MAKE for enterprise and government design mandates, but with significantly larger scale and a wider service portfolio.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Make Studios social profiles
Digital presenceMake Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Studios leadership team
Management profileNumber of profiles
Profiles3 records
Make Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Studios
What does Make Studios do?
MAKE Studios is a design thinking and behaviour change consultancy that partners with organisations to design and deliver measurable, lasting change. Its core offerings span Behaviour Change Services, Customer Experience & Service Design, and Capability & Culture Development, delivered through bespoke consulting engagements, public workshops, and tailored team workshops. The practice integrates human-centred design with evidence-based behavioural science (including the Tiny Habits methodology and AATCT framework), co-design, systems mapping, and rapid prototyping.
Is Make Studios a public or private company?
Make Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Studios founded?
Make Studios was founded in 2014. It employs 11 to 50 people.
Where is Make Studios based?
Make Studios is headquartered in Melbourne, Australia, in the Oceania region.
How does Make Studios make money?
Three revenue lines are on record. Consulting and Project-based Engagement is the primary driver. The others are public Workshops and tailored Team Workshops.
Who are Make Studios's main competitors?
Pentagram is listed as an emerging player. Direct peers are ThinkPlace, Portable, The Australian Centre for Social Innovation (TACSI), IDEO, Livework and Method. Broad incumbents are Fjord (Accenture Song), Lippincott and Frog (frog design, part of Capgemini Engineering).
Does Make Studios have an API?
No public API is recorded for Make Studios.
What industry is Make Studios in?
Make Studios's product category is Design Consulting Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 8742.