Seattle Search Network

What Seattle Search Network does

Seattle Search Network (SSN) is a 501(c)(6) nonprofit trade organization founded in 2010 and based in Seattle, Washington, that operates the largest digital marketing meetup in the Seattle area and one of the largest search marketing meetups in the United States. The organization is volunteer-run with no paid staff and serves a community of more than 1,500 digital marketing professionals, including agency owners and employees, in-house SEO and digital marketing practitioners, and independent freelancers. Its core offerings are monthly public meetup events (nine per year) covering SEO, SEM, PPC, ASO, and CRM topics, plus exclusive Mastermind group sessions and a private Facebook community for paid annual members.

SSN also runs a pro bono Google Ad Grants assistance program that connects qualifying 501(c)(3) nonprofits with member-volunteers to help them secure and manage up to $10,000 per month in Google Ads spend. The organization has no proprietary technology stack; it relies on a standard WordPress-based website, Meetup.com for event management, Facebook and X for social engagement, and email newsletters. Sponsorship partnerships with digital marketing firms — including Moz, Portent, Project Bionic, Analytics Pros, Point It, and ABC Imaging — provide venue access and financial support for events.

The business model combines freemium and subscription elements: a free tier grants access to public monthly meetups; an annual paid membership unlocks Mastermind groups and the private Facebook community; $10-$15 per-event fees apply for public event guests; and sponsorship/advertising revenue is generated through website ads, email placements, and event visibility packages. Member composition is roughly evenly split across agency, in-house, and freelance segments, and governance is provided by a volunteer board including a President, Secretary, Vice President, Treasurer, Speaker Coordinator, Director of Programming, Director of Promotions, Director of Website, and an Advisor.

Name

Seattle Search Network

Legal name

Seattle Search Network

Website

https://seattlesearchnetwork.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Seattle Search Network is a volunteer-run 501(c)(6) nonprofit trade group in Seattle that hosts monthly digital marketing meetups and Mastermind sessions for 1,500+ SEO, SEM, PPC, and CRM professionals, with sponsorship and pro bono Google Ad Grants support.

Ownership category

akta.pro rank

Product category

Digital Marketing Community & Networking Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital marketing community
• Search marketing meetup
• SEO networking events
• PPC professional group
• Digital marketing education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership providing access to Mastermind group meetings, private Facebook page, and exclusive events
2. Event Fees: Public events typically $10 for guests, free for annual members. Special events may have different pricing.
3. Sponsorship Revenue: Digital and in-person sponsorship opportunities for companies targeting SEO and digital marketing professionals. Includes website ads, email placement, and event sponsorship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Seattle Search Network operates a regional digital marketing community through monthly public meetup events and exclusive Mastermind groups for paid annual members, covering SEO, PPC, ASO, CRM, and related topics. The organization also delivers pro bono Google Ad Grants setup assistance for qualifying 501(c)(3) nonprofits, maintains an educational blog with expert content, and sells sponsorship placements to companies targeting Seattle digital marketing professionals.

Product overview

Seattle Search Network is a 501(c)6 nonprofit trade organization that operates as a digital marketing community rather than a software product company. Their core offerings consist of monthly public meetup events and private Mastermind group sessions for paid members, providing networking and educational opportunities around SEO, PPC, ASO, and CRM topics. They also offer pro bono Google Ad Grants assistance for nonprofits, maintain a digital marketing blog with expert articles and resources, and provide sponsorship opportunities for companies seeking access to Seattle's digital marketing professionals. There are no software products, APIs, or technical product integrations offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Meetup Events Monthly public meetup events and exclusive Mastermind group sessions covering SEO, PPC, ASO, CRM, and other digital marketing topics for the Seattle-area digital marketing community. Includes industry speakers and structured networking opportunities.
• Google Ad Grants Assistance Pro bono service from SSN volunteer members to help qualifying 501(c)(3) nonprofits get approved and ramped up with the Google Ad Grants program, which offers $10,000 per month in search ad spend. Designed to give nonprofits access to PPC best practices and AdWords compliance.
• Sponsorship Opportunities Digital and in-person sponsorship packages for companies and organizations seeking access to the Seattle digital marketing professional audience. Sponsorship placements include website ads, email newsletter placements, event visibility, and booth space at SSN meetups.
• Annual Membership (Digital Marketing Community) Annual paid membership that grants access to private Mastermind group meetings, an active private Facebook community page for paid members, exclusive SSN events, and free entry to public meetups (which otherwise cost $10 per guest).

Quantifiable outcome

• Over 1500 digital marketers connected through the network
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• PortentcoreGTM or Marketing PartnerFeatured event sponsor and venue provider for SSN monthly meetups. Provides space at their Seattle office for digital marketing events.
• MozcoreGTM or Marketing PartnerFeatured event sponsor for SSN events including major conferences. MozCon is a major industry conference mentioned in SSN content.
• Project BionicminorGTM or Marketing PartnerEvent sponsor for Seattle Search Network digital marketing events.
• Analytics ProsminorGTM or Marketing PartnerEvent sponsor for SSN events.
• Point ItminorGTM or Marketing PartnerEvent sponsor for SSN events.
• ABC ImagingminorGTM or Marketing PartnerEvent sponsor for SSN events.
• Google Ad GrantscoreGTM or Marketing PartnerSSN helps nonprofits get approved and ramped up with Google Ad Grants program offering $10,000/month in ad spend to qualifying 501(c)(3) organizations.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• MarketingProfs: Marketing professional community delivering training, events (MarketingProfs B2B Forum), and content to practitioners — comparable audience and event-driven education model even though structured as a for-profit.
• American Marketing Association: 501(c)(6)-equivalent nonprofit professional association serving marketing professionals with chapters, events, and education — the largest U.S. analog to SSN's structure and membership-based mission, scaled nationally.
• Digital Summit: Multi-city digital marketing conference series covering SEO, PPC, content, and analytics — the broadest national/international analog of SSN's monthly-meetup model scaled to multi-day paid events with major sponsors.
• Search Engine Marketing Professional Organization (SEMPO): Nonprofit trade organization historically dedicated to the search marketing industry with events, research, and education — the closest large-scale direct peer to SSN's niche in search/digital marketing.

Broad incumbents

• SEMrush: Global SEO/SEM platform with a large practitioner community, blog, and events serving the same SSN member persona at much greater scale but with software-product economics layered on top.
• Social Media Examiner: Digital marketing community and media property hosting Social Media Marketing World conference — similar event-and-education model targeted at adjacent practitioner segments.
• Content Marketing Institute: Larger global education and events organization serving content marketing professionals via Content Marketing World and research — broader scope than SSN but directly comparable in mission of upskilling practitioners via community and events.
• Moz: Top-tier SEO software company whose MozCon conference and community content sits in the same audience SSN serves; Moz is itself a core SSN sponsor/venue partner, making it both stakeholder and broader incumbent peer.

Others

• Search Engine Journal: Leading digital marketing publication serving SEO/SEM professionals — not a peer in community/event services but adjacent in audience, content, and sponsor overlap with SSN.

Emerging players

• Marketing AI Institute: Community-driven AI-for-marketing organization with events (MAICON) and education serving the modern digital marketing practitioner — comparable community-and-events model but focused on the AI sub-niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seattleSEOnet
• Facebookfacebook.com/SeattleSearchNetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Search Network