Just Digital People

What Just Digital People does

Just Digital People (JDP) is an Australian boutique digital recruitment agency founded in February 2013 by Ciaran O'Donnell in Brisbane. The firm specializes in permanent and contract placement of digital talent across specializations including software development, AI and data science, cybersecurity, design, DevOps and cloud, digital marketing, product management, QA/testing, and sales. Operations span Australia's east coast, with primary offices in Brisbane (Level 19, 160 Ann Street) and Melbourne (Level 2/287 Collins St), plus service coverage in Sydney, Adelaide, Canberra, Gold Coast, and Perth. JDP serves a mix of SMB, mid-market, and enterprise clients, with named engagements spanning healthcare, eCommerce, aviation, defence, retail, and resources sectors. The company remains founder-owned, with no disclosed external investment, private equity, or parent company structure.

The core service offering is direct recruitment delivered through a consultant-led model in which specialists source candidates and match them to client hiring needs. Revenue is generated through contingency or retained search fees on permanent placements and transaction fees on contract/temporary staffing. JDP supplements this core recruitment service with adjacent content offerings including an annual Salary Guide, a Career Guide, an Insights blog containing 119+ articles on topics including GEO/SEO and AI in the workplace, and a portfolio of community events such as ProductTank Brisbane, Talk Is Cheap (developer networking), Melbourne Python Meetup, and The Sales Social. The company does not operate any proprietary technology platform; its underlying tooling consists of standard recruitment technology — LinkedIn Recruiter, job boards, CRM, and general HR software.

The go-to-market combines a sales-led recruitment model with community-led growth, positioning JDP as a tech community hub rather than a transactional agency. Marketing channels include content marketing via the Insights blog, active LinkedIn and Instagram presence, a monthly email newsletter, two YouTube series (Questions Wings & Things and Teeing Up With Tech), and SEO content targeting GEO/SEO trends. Distribution is exclusively direct — no intermediaries or reseller channels — and the firm reports "hundreds of off-market digital jobs" placed each month along the east coast of Australia. The company has scaled organically since 2013, expanded to Melbourne in 2019 under Managing Partner James Farrey, executed a full rebrand in 2022 ahead of its 10th anniversary, and grew its Melbourne consulting team from 4 to approximately 15 consultants over the subsequent two years.

Name

Just Digital People

Legal name

Just Digital People

Website

http://www.justdigitalpeople.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Digital People is a founder-owned Australian boutique recruitment agency founded in 2013 that places permanent and contract digital talent — covering software, AI/data, cyber, design, and digital marketing — for SMB, mid-market, and enterprise clients across Brisbane, Melbourne, and Australia's east coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Permanent Placement Recruitment: Contingency or retained search fees for placing permanent digital talent with Australian companies. Consultants source, vet, and match candidates for full-time roles across software development, digital marketing, data, product, and other digital specializations.
2. Contract/Temporary Staffing: Placement of contract digital talent for organizations needing temporary or project-based staffing solutions across the east coast of Australia.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Just Digital People is a specialist Australian recruitment agency that sources, vets, and places permanent and contract digital talent for client companies. The firm focuses exclusively on digital roles spanning software development, AI and data science, cybersecurity, design, DevOps and cloud, digital marketing, product management, project services, QA/testing, and sales, operating across offices in Brisbane, Melbourne, and other Australian cities.

Product overview

Just Digital People is a digital recruitment agency operating as a single unified service offering, not a platform product. The core offering is permanent and contract placement of digital talent across Australia with offices in Brisbane and Melbourne. The company specializes in recruiting across specialized verticals including Advanced Engineering, AI & Data Science, Cyber Security, Design, DevOps & Cloud, Digital Marketing, Digital Producer/Project Manager, Project Services, QA/Testing, Sales, and Software Development/Engineering. Supplementary services include a Salary Guide, Career Guide, industry networking Events, and an Insights content hub. The portfolio operates as an integrated recruitment service rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Placement Recruitment Full-service permanent recruitment placing software developers, data analysts, digital marketers, cybersecurity specialists, UX/UI designers, product managers, and other digital specialists directly with Australian client organisations on a contingency or retained search basis.
• Contract and Temporary Staffing Contract and temporary staffing solutions for Australian companies needing project-based or interim digital talent across the same digital specialisations as the permanent practice, operating through direct placement by JDP consultants.

Quantifiable outcome

• Hundreds of off-market digital jobs placed monthly along east coast of Australia

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Melbourne Python Meetup (MelbPy)coreGTM or Marketing Partner · 13 February 2025JDP is a proud sponsor of Melbourne Python Meetup. Event features talks on AI, carbon accounting, and Python topics with networking over pizza and drinks. Venue hosted at Judo Bank with AWS as co-sponsor.
• Judo BankminorGTM or Marketing Partner · 13 February 2025Co-sponsor of Melbourne Python Meetup event. Hosted at Judo Bank, Level 26, Queen and Collins building, 376-390 Collins St, Melbourne.
• Amazon Web Services (AWS)minorGTM or Marketing Partner · 13 February 2025Co-sponsor of Melbourne Python Meetup event alongside Judo Bank.
• EasyGo GamingminorGTM or Marketing Partner · 9 November 2023Event venue provider for The Sales Social: Startup Edition networking event in Melbourne. Level 2/287 Collins St, Melbourne VIC 3000.
• SourcrminorGTM or Marketing PartnerIndependent recruiter review platform partnership to improve service transparency and build trust. JDP partnered with Sourcr to collect authentic client and candidate reviews.
• ProductTank BrisbanecoreStrategic or Co-development PartnerJDP hosts ProductTank Brisbane events featuring product management leaders. Event venue sponsor with product Yoda Peter Laurie (25+ years experience, coached 1,000+ startups) speaking. Limited to 60 attendees for elite gathering.
• River City LabsminorStrategic or Co-development PartnerPeter Laurie served as Entrepreneur in Residence at River City Labs for nearly a decade. JDP partners with ProductTank which connects to this startup ecosystem.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Clicks IT Recruitment: Australian specialist IT and digital recruitment agency operating across permanent and contract placements. Closely comparable to JDP in vertical focus (technology, digital, data) and Australian geographic footprint.
• Davidson Technology: Australian recruitment and talent solutions provider with a dedicated technology and digital practice. Comparable to JDP on Australian footprint, digital vertical focus, and enterprise/mid-market customer mix.
• Peoplebank: Long-established Australian IT and digital recruitment firm placing permanent and contract technology professionals. Overlaps with JDP in target candidate pool (developers, analysts, project managers) and enterprise/mid-market customer segments.
• Talent International: Australian-headquartered specialist recruiter focused on technology, digital, and government IT hiring. Directly comparable to JDP on both target verticals (software dev, cyber, data) and a multi-city Australian operating model.
• Paxus: Australian IT and digital recruitment firm with permanent, contract, and workforce solutions across technology verticals. Comparable to JDP in service mix and candidate specializations (software, data, project services).
• Bluefin Resources: Australian specialist recruitment agency focused on technology, digital, and business transformation roles. Directly comparable to JDP in vertical specialization and Australian east-coast market focus.

Broad incumbents

• Robert Half (Australia): Global specialist recruiter with an Australian presence focused on technology, finance, and office support roles. Comparable to JDP in the technology/digital vertical but as a much larger incumbent with broader service lines.
• Hays (Australia): Global recruitment firm with a large Australian operation across technology, digital, and many other verticals. Comparable as a competitor in JDP's core digital specializations but operates at much larger scale and broader portfolio.

Others

• SEEK: Australia's dominant online employment marketplace. Not a direct recruiter but the central channel through which Australian digital hiring flows; competes with JDP for candidate attention and increasingly offers AI-enabled direct hiring products that threaten traditional agency models.

Emerging players

• FutureYou: Australian specialist technology and digital recruiter, slightly more emerging in scale than the largest incumbents. Comparable to JDP in target verticals (software, data, cyber) and Australian geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-digital-people
• Xx.com/justdigitalppl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Digital People