Storming Robots
Storming Robots is a private, founder-owned year-round learning center in Branchburg, NJ, providing process-driven robotics engineering and computer science education with computational thinking for gifted students in grades 5-12, delivered through term-based tuition programs and competitive robotics electives.
- Company typePrivate
- Founded2005
- HeadquartersBridgewater, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Storming Robots does
Storming Robots is a privately-held, founder-owned education company that has operated continuously since 2005 as a year-round learning center providing robotics engineering and computer science education with a computational thinking focus for gifted students in grades 5-12. The company delivers term-based programs (Fall A/B, Winter, Spring, Summer) from a single physical facility in Branchburg, New Jersey, with tuition ranging from $600-$800 per 9-week term and additional offerings including technology field trips ($400-$630), summer workshops, and a flex-schedule multi-pass option. The core product portfolio comprises three tracks: Robotics Projects Track (grades 5-8) using Arduino-C/C++ and text-based programming; Algorithms in C/C++ Computer Science Track (grades 8-12) covering five levels from beginner to college-level data structures; and Robotics Engineering/Computer Engineering Track (grades 8-12) using Arduino, Raspberry Pi, and PICO platforms.
The business model is direct-to-consumer and assessment-based, requiring new students to take a placement test ($25 fee) and pay a $220-$250 deposit. Revenue is generated through subscription/recurring term tuition, professional services (field trips), and a pay-as-you-go flex pass. Competitive elective programs include RoboCupJunior (AI-oriented robotics competition), ZeroRobotics (MIT/NASA programming on the ISS), and ACSL/USACO competitive programming, with students achieving 1st-3rd place internationally across these platforms. The go-to-market relies on website content, YouTube video series, parent/student testimonials, Google reviews, and a refer-a-friend program, with no institutional or enterprise sales motion.
The company's underlying technology stack is pedagogical rather than proprietary software, centered on a process-driven curriculum emphasizing algorithmic thinking, engineering design process, and computational reasoning. Supporting tools include a self-serve Amilia registration platform, Google Drive-based parent portal for student work visibility, and Discord for the C3 algorithmic discussion group. The company has no patents, no disclosed proprietary AI/ML technology, no public API, and no mobile app. Brand differentiation rests on the founder Elizabeth Mabrey's 2019 U.S. Presidential Scholars Distinguished Teacher Award, 15+ years of documented student outcomes (100+ alumni at MIT, Stanford, Harvard, Princeton, Carnegie Mellon, and other top engineering/CS programs), and a self-reinforcing alumni mentor pipeline.
Storming Robots firmographics
Firmographics- Name
- Storming Robots
- Legal name
- Storming Robots, LLC
- Website
- https://stormingrobots.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storming Robots is a private, founder-owned year-round learning center in Branchburg, NJ, providing process-driven robotics engineering and computer science education with computational thinking for gifted students in grades 5-12, delivered through term-based tuition programs and competitive robotics electives.
- Ownership category
- akta.pro rank
Storming Robots industry classification
Industry- Product category
- STEM Education Services
- NAICS
- Computer Training (61142)
- akta.pro primary industry
- Robotics After-School & Enrichment Clubs (EDAMADAA)
- akta.pro secondary industries
- Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF)
Keywords
Where Storming Robots is headquartered
LocationHeadquarters
- HQ city
- Bridgewater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storming Robots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Term-based Academic Programs: Year-round robotics and computer science programs for grades 5-12 offered in term-based format (Fall A/B, Winter, Spring, Summer). Programs include Robotics Projects Track, Computer Science Track (Algorithms in C/C++), and Computer Engineering Track. Each term is a 9-11 week commitment with tuition ranging from $600s to $800s depending on level.
- Summer Workshops/Camps: Intensive summer robotics and programming workshops for various grade levels. Pricing varies by program and duration.
- Technology Field Trips: 2-5 hour enrichment robotics workshops for school groups, scout groups, or small gatherings from grades 5-10. Fee ranges from $400-$630 depending on grade level and duration.
- Flex Schedule Multi-pass: Flexible year-round program for enthusiasts who cannot commit to weekly fixed schedules. Students can choose Robotics Track or Core CS Track using a multi-pass system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Computer Science Track (Grades 8-12) |
| Unit Pricing | One time/ perpetual license | Technology Field Trip - Grades 4-6 |
| Unit Pricing | One time/ perpetual license | Technology Field Trip - Grades 7-8 |
| Subscription | Pay-as-you-go | Flex Schedule Multi-pass |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Storming Robots product offering
Product offeringCore offering
Storming Robots is a year-round learning center offering advanced robotics engineering and computational thinking (CS+CT) education for gifted students in grades 5–12. Programs include the Robotics Projects Track (grades 5-8) using Arduino-C/C++ text-based programming, the Computer Science / Algorithms in C/C++ Track (grades 8-12), and the Computer Engineering Track using Arduino, Raspberry Pi, and PICO. The center also runs competitive electives in RoboCupJunior, ZeroRobotics, ACSL, and USACO, along with summer workshops, technology field trips, and a Flex Schedule multi-pass program.
Product overview
Storming Robots is a premier year-round learning center offering Advanced Robotics and Computational Thinking Programming (CS+CT) education for grades 5-12. The core portfolio consists of three main programs: Robotics Projects Track (Grades 5-8) using Arduino-C/C++ for hands-on robotics with text-based programming; Algorithms in C/C++ Computer Science Track (Grades 8-12) building algorithmic thinkers through five levels from beginner to college-level data structures; and Robotics Engineering/Computer Engineering Track (Grades 8-12) focusing on robotics automation with Arduino, Raspberry Pi, and PICO platforms. Competitive electives include RoboCupJunior (AI-oriented robotics competitions with physical and simulation leagues), ZeroRobotics (MIT/NASA programming competition aboard ISS), and ACSL/USACO programming contests. Additional offerings include Summer Workshops/RoboCamp, Technology Class Trips, Flex Schedule options, Student Portfolio Development, C3 Discussion Group, Parents Portal, and High School Resources/Recommendations. The programs are connected through a systematic roadmap that allows students to progress from foundational robotics to advanced competitions and college preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotics Projects Track (Grades 5-8) Term-based 2-hour weekly hands-on robotics projects using text-based Arduino-C/C++ programming. Focuses on automation (80% programming, 20% mechanical), scaffolding complexity, open-ended challenges, and using math as a thinking tool. Designed for grades 5-8.
- Computer Science Track - Algorithms in C/C++ (Grades 8-12) Term-based 2-hour weekly classes building algorithmic thinkers using C/C++ programming and computational thinking. Levels B through V cover data structures, algorithms, and college-level content. Prepares students for AP CS A, USACO, and ACSL competitions.
- Computer Engineering Track / Robotics Engineering (Grades 8-12) Advanced robotics automation with electronics using Arduino, Raspberry Pi, PICO and other open-source platforms. Students create custom robots through prototyping techniques, with Levels V and VI focusing on full automation. Designed for grades 8-12.
- RoboCupJunior Competition Program AI-oriented robotics competition focusing on software algorithms development. Includes physical robot leagues (Rescue Line, Rescue Maze, OnStage, Soccer) and a Simulation sub-league. Available by invitation only to selected students demonstrating readiness.
- ZeroRobotics Competition MIT/NASA programming competition in which teams develop code for NASA's Astrobee robots aboard the International Space Station. Finalists run programs in microgravity with astronauts as referees. Available for both middle school and high school.
- ACSL / USACO Competition Preparation Online programming competition preparation covering the American Computer Science League (ACSL) and the USA Computing Olympiad (USACO). Focuses on data structures, computer engineering concepts, and college-level topics. Students participate independently online.
- Summer Workshops / RoboCamp Intensive summer robotics and programming workshops for various grade levels. Includes workshops for grades 5-8 and grades 8-12 with flexible scheduling and advancement opportunities.
- Technology Class Trips 2 to 5 hour enrichment robotics workshops for small groups of students (grades 5-10) from schools, scout groups, or other gatherings. Tailored small-group experiences with Arduino-based robotics.
- Flex Schedule Program
Quantifiable outcome
- Students regularly achieve top placements at national and international robotics and coding competitions including 1st place at ZeroRobotics (2023, 2025), multiple RoboCupJunior world championships
- +3 more outcomes
Companies that use Storming Robots
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Storming Robots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Storming Robots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RoboCupJunior (USA/Global)coreStorming Robots actively participates in RoboCupJunior competitions since 2009, with students regularly advancing to international championships. RoboCupJunior is an AI-intensive robotics competition focused on algorithmic software development and automation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Storming Robots competitors and assessment
Company assessmentDirect peers
- MakerKids: Toronto/HQ operator of in-person STEM and maker education programs for ages 6-13, with explicit focus on robotics, coding, and Minecraft/STEM tracks. Similar process-driven, depth-over-play positioning to Storming Robots.
- iD Tech (iD Tech Camps): Largest US operator of in-person summer STEM camps and year-round programs for K-12, including robotics, coding, and engineering tracks. Most directly comparable scale peer to Storming Robots' after-school and summer workshop offerings.
- Emagination Tech Camps: Multi-format STEM summer program (day and overnight) covering robotics, programming, and engineering for ages 8-17. Comparable direct peer on the enrichment-camp side of the business.
- Engineering For Kids: Franchised STEM education provider delivering after-school enrichment, summer camps, and in-school programs in engineering, robotics, and coding for K-8. Comparable business model (enrichment, recurring terms) and target demographic.
- The Robot Foundry: Brooklyn, NY-based hands-on robotics and engineering learning lab for kids grades K-8. Operates on a similar single-site, project-driven, algorithmic-thinking model with multi-session enrollment, making it a close geographic and pedagogical peer.
- Lavner Camps: Premium operator of STEM-focused summer camps and year-round programs with explicit robotics, coding, and engineering tracks at the K-12 level. Closely aligned premium-positioning peer targeting similar affluent families in the Northeast.
Emerging players
- Code.org: Nonprofit CS education provider focused on expanding K-12 access to computer science through free online curricula. Indirect peer because it competes for parents' attention and dollars on CS learning, though via a free/online model rather than paid in-person enrichment.
Others
- FIRST Robotics / FIRST Inspires: Operator of FIRST LEGO League, FTC, and FRC competition programs with K-12 robotics teams nationwide. Adjacent ecosystem participant; Storming Robots' competition students also flow into FIRST-affiliated pathways and the two share the gifted-youth robotics feeder pipeline.
- VEX Robotics / REC Foundation: Runs the VEX IQ, VEX V5, and VEX AI competition league serving hundreds of thousands of K-12 students. Adjacent competitor and partner ecosystem for the competition elective portion of Storming Robots' offering.
Broad incumbents
- Carnegie Mellon Robotics Academy: University-affiliated research-to-practice organization that develops K-12 robotics/CS curricula, teacher training, and competition resources. Indirect peer as a content-and-curriculum authority in the same robotics education niche rather than a competing commercial enrichment provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Storming Robots social profiles
Digital presenceStorming Robots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storming Robots leadership team
Management profileNumber of profiles
Profiles1 record
Storming Robots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storming Robots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storming Robots
What does Storming Robots do?
Storming Robots is a year-round learning center offering advanced robotics engineering and computational thinking (CS+CT) education for gifted students in grades 5–12. Programs include the Robotics Projects Track (grades 5-8) using Arduino-C/C++ text-based programming, the Computer Science / Algorithms in C/C++ Track (grades 8-12), and the Computer Engineering Track using Arduino, Raspberry Pi, and PICO. The center also runs competitive electives in RoboCupJunior, ZeroRobotics, ACSL, and USACO, along with summer workshops, technology field trips, and a Flex Schedule multi-pass program.
Is Storming Robots a public or private company?
Storming Robots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storming Robots founded?
Storming Robots was founded in 2005. It employs 11 to 50 people.
Where is Storming Robots based?
Storming Robots is headquartered in Bridgewater, United States, in the North America region.
How does Storming Robots make money?
Four revenue lines are on record. Term-based Academic Programs are the primary driver. The others are summer Workshops/Camps, technology Field Trips and flex Schedule Multi-pass.
Who are Storming Robots's main competitors?
Direct peers on record are MakerKids, iD Tech (iD Tech Camps), Emagination Tech Camps, Engineering For Kids, The Robot Foundry and Lavner Camps. Code.org is listed as an emerging player. Others are FIRST Robotics / FIRST Inspires and VEX Robotics / REC Foundation. Carnegie Mellon Robotics Academy is listed as a broad incumbent.
Does Storming Robots have an API?
No public API is recorded for Storming Robots.
What industry is Storming Robots in?
Storming Robots's product category is STEM Education Services. Its primary akta.pro industry code is EDAMADAA, Robotics After-School & Enrichment Clubs, with a secondary code of EDAMADAE, Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX). Its NAICS code is 61142.