Insight
- Company typePrivate
- Founded2004
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Insight firmographics
Firmographics- Name
- Insight
- Legal name
- Insight Diagnostic Imaging Corp.
- Website
- https://insightdiagnosticimaging.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Insight industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industry
- X-ray & Fluoroscopy Systems (HLAHABAA)
Keywords
Where Insight is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Insight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- OHIP-Funded Diagnostic Imaging Services: Most diagnostic imaging services are covered by the Ontario Health Insurance Plan (OHIP). X-rays, ultrasounds, BMD tests, and mammography are covered when referred by a physician. OHIP covers annual BMD tests for high-risk patients and baseline + follow-up tests for low-risk individuals.
- Patient-Paid Services (PocketHealth): PocketHealth, a third-party provider, charges patients a fee for online access to imaging records. Insight Diagnostic Imaging partners with PocketHealth to provide secure patient access to radiology images and results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OHIP-covered diagnostic imaging services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Insight product offering
Product offeringCore offering
Insight Diagnostic Imaging operates a network of medical imaging clinics in the Greater Toronto Area that provide diagnostic imaging services including X-ray, ultrasound (general, obstetrical, vascular, and sonohysterography), mammography, and bone mineral densitometry (DXA). Services are offered to patients on a walk-in basis (X-ray) or by appointment, with most services covered by the Ontario Health Insurance Plan (OHIP) when referred by a physician.
Product overview
Insight Diagnostic Imaging operates as a diagnostic imaging services company offering a unified portfolio of medical imaging services across six clinic locations in the Greater Toronto Area (Toronto, North York, and Mississauga). The core offerings include X-ray (walk-in basis), comprehensive ultrasound (encompassing obstetrical, pelvic, vascular, transvaginal, abdominal, thyroid, scrotal, kidney, bladder, and transrectal/prostate imaging), bone mineral densitometry (DXA), and mammography. Supporting infrastructure includes patient-facing PocketHealth portal for online record access and physician-facing Synapse PACS portal for report retrieval, all integrated with Ocean MD eReferral system for electronic referral processing.
Differentiator
Problem solved
Functional benefit
Products and services
- X-Ray Imaging
Quantifiable outcome
- Wait times for most appointments are less than two days
- +2 more outcomes
Companies that use Insight
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Insight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Insight partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ocean MDcoreInsight Diagnostic Imaging is part of the Ocean Provider Network, receiving electronic X-ray and ultrasound referrals through the Ocean MD system. Healthcare professionals send electronic referrals directly to Insight, enabling quick and easy patient referral processing. For patients, this means no lost referrals and immediate appointment booking.
- PocketHealthcorePocketHealth provides patients with secure online access to their imaging records from Insight Diagnostic Imaging. Patients can view, download, and share their images with physicians and specialists through a secure account. PocketHealth is an independent third-party provider that charges a membership fee.
- Synapse PACScoreSynapse PACS Portal provides referring physicians with secure online access to their patients' imaging records and reports. Healthcare providers can enroll to access patient reports at their convenience through the PACS system.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Insight competitors and assessment
Company assessmentDirect peers
- MyHealth Centre: MyHealth Centre operates multi-site outpatient diagnostic imaging clinics across Ontario offering X-ray, ultrasound, mammography, BMD and other modalities, directly competing with Insight for the same patient and physician referral base in the Greater Toronto Area.
- Clearpoint Health Network: Clearpoint Health Network operates multi-site diagnostic imaging and healthcare clinics in Canada, providing comparable outpatient imaging services to patients and referring physicians in similar urban markets.
- Centric Health: Centric Health operates a network of specialty outpatient clinics across Canada including diagnostic imaging services, overlapping with Insight's portfolio of X-ray, ultrasound, and women's health imaging in a similar outpatient delivery model.
- True North Imaging: True North Imaging is an Ontario-based multi-modality diagnostic imaging provider offering X-ray, ultrasound, BMD, mammography and related services, directly competing with Insight in the outpatient imaging market.
Regional players
- EFW Radiology: EFW Radiology is a Calgary-based multi-site diagnostic imaging provider offering X-ray, ultrasound, mammography, BMD, MRI, CT and other modalities. It serves as a comparable regional multi-site outpatient imaging operator but operates primarily in Alberta.
- Canada Diagnostic Centres: Canada Diagnostic Centres operates multi-modality outpatient diagnostic imaging clinics in Western Canada (BC and Alberta), offering comparable X-ray, ultrasound, mammography, BMD and other imaging services in a similar multi-site outpatient model but outside of Insight's Ontario catchment.
Others
- PocketHealth: PocketHealth is a Toronto-based digital health platform that partners with Insight to give patients secure online access to their imaging records. As a technology enabler rather than a competitor, it represents the patient-facing digital layer of the diagnostic imaging ecosystem.
Broad incumbents
- LifeLabs: LifeLabs is Canada's largest diagnostic services provider, having absorbed CML HealthCare's diagnostic imaging business. As a broad incumbent, it offers overlapping imaging and lab services across multiple provinces at much greater scale than Insight.
- Well Health Technologies: Well Health Technologies operates a large network of outpatient medical clinics and digital health assets across Canada, including diagnostic services at multiple sites. Its scale and primary care integration represent a broader competitive threat than single-modality peers.
Emerging players
- Maple: Maple is a Canadian virtual care platform that provides online physician consultations and eReferrals. While not a direct imaging competitor, it represents an emerging channel for digital referrals and patient navigation that competes for the same primary care relationship that drives diagnostic imaging demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Insight social profiles
Digital presenceInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight leadership team
Management profileNumber of profiles
Insight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight
What does Insight do?
Insight Diagnostic Imaging operates a network of medical imaging clinics in the Greater Toronto Area that provide diagnostic imaging services including X-ray, ultrasound (general, obstetrical, vascular, and sonohysterography), mammography, and bone mineral densitometry (DXA). Services are offered to patients on a walk-in basis (X-ray) or by appointment, with most services covered by the Ontario Health Insurance Plan (OHIP) when referred by a physician.
Is Insight a public or private company?
Insight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insight founded?
Insight was founded in 2004. It employs 51 to 100 people.
Where is Insight based?
Insight is headquartered in Toronto, Canada, in the North America region.
How does Insight make money?
Two revenue lines are on record. OHIP-Funded Diagnostic Imaging Services are the primary driver. The others are patient-Paid Services (PocketHealth).
Who are Insight's main competitors?
Direct peers on record are MyHealth Centre, Clearpoint Health Network, Centric Health and True North Imaging. Regional players are EFW Radiology and Canada Diagnostic Centres. PocketHealth is listed as an others. Broad incumbents are LifeLabs and Well Health Technologies. Maple is listed as an emerging player.
Does Insight have an API?
No public API is recorded for Insight.
What industry is Insight in?
Insight's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAHABAA, X-ray & Fluoroscopy Systems. Its NAICS code is 621512 and its SIC code is 8093.