Lucky's Trailer Sales

What Lucky's Trailer Sales does

Lucky's Trailer Sales is a privately held commercial truck and trailer dealership operating 10 full-service locations across New York, Vermont, and New Hampshire. The company serves commercial trucking and transportation businesses, functioning as a one-stop provider of new and used trailers (from nine OEMs including Felling, Landoll, Mac Trailers, Talbert Manufacturing, Dorsey, Eager Beaver, Liddell, Trail King, and Reitnouer) and new Peterbilt trucks under a premier Northeast dealer franchise, with trailer categories spanning flatbed, lowboy, traveling axle, tag, end dump, van, live floor, cable reel, and belt configurations.

The company's underlying technology stack is conventional for the dealer vertical: a website with online inventory listings (powered by ImanPro), a finance calculator for loan terms of 6-72 months, and location pages; there is no proprietary software, API, or AI/ML capability disclosed. Operations are anchored by a 10-bay fabrication and repair shop staffed by 14 technicians, an all-makes parts inventory with multi-state delivery (VT, NY, NH, CT, MA), and trailer and truck leasing/rental services through the company and PacLease.

Lucky's revenue model blends one-time transactional sales (trucks and trailers, priced per unit with most listings shown as "Call For Price"), hardware sales (parts), professional services (fabrication and repair), and recurring rental/leasing income. Distribution is exclusively direct through physical dealerships, with experienced sales teams and OEM-branded marketing. The company is affiliated with the Dimmick Group / Dimmick Group Peterbilt and TransChicago Truck Group, though the precise ownership structure is not formally disclosed in the source data.

Name

Lucky's Trailer Sales

Legal name

Lucky's Trailer Sales

Website

https://luckystrailers.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Lucky's Trailer Sales is a private commercial truck and trailer dealership operating 10 full-service locations across New York, Vermont, and New Hampshire. It serves commercial trucking fleets with new and used trailers from nine OEMs, Peterbilt truck sales, parts, service, and leasing.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Truck Trailer Manufacturing (336212), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

akta.pro secondary industries

Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH), Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG)

Keywords

• Commercial trailer sales
• Commercial truck dealership
• Trailer parts service
• Heavy-duty trailers
• Commercial vehicle leasing

Headquarters

HQ city

South Royalton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trailer Sales: Sales of new and used trailers from major manufacturers including Felling, Landoll, Mac Trailers, Talbert Manufacturing and others. Carries various trailer types including flatbed, lowboy, traveling axle, tag, end dump, van, and cable-reel trailers.
2. Truck Sales: Sales of new Peterbilt trucks and used trucks as a premier Peterbilt dealer in the Northeast.
3. Parts Sales: Sales of parts for all makes and models of commercial trucks and trailers. Parts deliveries available throughout Vermont, parts of New York, New Hampshire, Connecticut, and Massachusetts.
4. Service and Repair: Full-service fabrication and repair center with a 10-bay shop staffed by 14 technicians.
5. Leasing and Rental: Trailer leasing and truck leasing (PacLease) and truck rentals services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lucky's Trailer Sales is a commercial truck and trailer dealership selling new and used trailers from major manufacturers (Felling, Landoll, Mac, Talbert, Dorsey, Eager Beaver, Liddell, Trail King, Reitnouer) and Peterbilt trucks across 10 full-service locations in New York, Vermont, and New Hampshire. The company complements sales with all-makes parts, a 10-bay fabrication and repair shop staffed by 14 technicians, trailer and truck leasing, truck rentals, and customer financing.

Product overview

Lucky's Trailer Sales is a commercial truck and trailer dealership operating 10 full-service locations across New York, Vermont, and New Hampshire. The company offers a diverse portfolio of trailer products from multiple manufacturers including Felling Trailers, Landoll Trailers, Mac Trailers, Talbert Manufacturing, Dorsey Trailers, Eager Beaver Trailers, Liddell Trailers, Trail King Trailers, and Reitnouer Trailers. Their trailer inventory spans various types including lowboy trailers, tag trailers, traveling axle trailers, flatbed trailers, end dump trailers, van trailers, live floor trailers, cable reel trailers, and belt trailers. Beyond trailer sales, the company provides complementary services including truck and trailer parts (all makes), full-service fabrication and repair with a 10-bay shop and 14 technicians, trailer leasing programs, and financing options. Through their Dimmick Group Peterbilt partnership, they also sell Peterbilt trucks including daycab and sleeper configurations. The company serves the transportation industry across the Northeast U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Trailer Sales

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered primary, minor and core.

• Felling TrailersprimaryChannel Partner/ Reseller/ DistributorFelling Trailers is a major trailer manufacturer whose products are sold through Lucky's Trailer Sales locations. Lucky's carries a large inventory of Felling trailers from stock to custom configurations.
• Landoll TrailersprimaryChannel Partner/ Reseller/ DistributorLandoll Corporation manufactures traveling axle, detachable, bottom dump, and other specialty trailers sold through Lucky's locations.
• Mac TrailersprimaryChannel Partner/ Reseller/ DistributorMac Trailers products including flatbed, dump, and other trailers are sold through Lucky's dealership network.
• Talbert ManufacturingprimaryChannel Partner/ Reseller/ DistributorTalbert Manufacturing produces specialty trailers sold through Lucky's locations.
• Peterbilt (Paccar)primaryChannel Partner/ Reseller/ DistributorPremier Peterbilt dealer in the Northeast, selling new Peterbilt trucks and a large selection of quality used trucks. Also offers PacLease truck leasing services.
• Dorsey TrailersminorChannel Partner/ Reseller/ DistributorDorsey Trailers products sold through Lucky's dealership locations.
• Eager Beaver TrailersminorChannel Partner/ Reseller/ DistributorEager Beaver Trailers products available at Lucky's locations.
• Liddell TrailersminorChannel Partner/ Reseller/ DistributorLiddell Trailers products sold through Lucky's dealership network.
• Trail King TrailersminorChannel Partner/ Reseller/ DistributorTrail King Trailers products available at Lucky's locations.
• Reitnouer TrailersminorChannel Partner/ Reseller/ DistributorReitnouer Trailers products sold through Lucky's dealership network.
• PacLeasecoreChannel Partner/ Reseller/ DistributorTruck leasing partnership providing leasing services for Peterbilt trucks through Lucky's Peterbilt locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stoops Freightliner: Regional Freightliner dealer group with full-service commercial truck dealerships offering sales, parts, service, and leasing across the Midwest — directly comparable dealership format serving commercial trucking customers.
• Rush Enterprises: Largest Peterbilt dealer in North America with a national network of commercial truck and trailer dealerships offering sales, service, parts, and leasing — the closest public-market comparable to Lucky's multi-location, full-service commercial dealer model.
• Velocity Vehicle Group: Daimler/Freightliner commercial truck dealer network with full-service dealerships, parts, and service — operates the same full-line commercial dealership model as Lucky's in different regions.
• Bergey's Truck Centers: Family-owned commercial truck dealer group serving the Mid-Atlantic with multiple full-service locations, parts, service, and leasing — directly comparable regional full-service dealer model anchored by Freightliner and Volvo franchises.
• Premier Truck Group: Large multi-brand commercial truck dealer group with full-service locations across multiple U.S. regions; directly comparable sales-service-parts-leasing dealership format targeting commercial trucking customers.
• TMI Truck & Equipment: Multi-location commercial truck and trailer dealer offering new/used sales, parts, and service across the Southeast — directly comparable regional multi-location dealership format.
• Hunter Peterbilt: Peterbilt dealer network operating full-service commercial truck dealerships in the Mid-Atlantic, selling new and used Peterbilt trucks with parts and service — directly comparable as another Peterbilt franchise dealer group.
• Xtra Lease: National trailer leasing and rental company with multiple depot locations — directly comparable on the leasing/rental side of Lucky's business with a focused trailer-pool operating model.

Emerging players

• SelecTrucks: Daimler's used commercial truck retail network with multiple locations; partial overlap with Lucky's used-truck retail business, though SelecTrucks focuses on used units rather than full-service new truck franchising.

Broad incumbents

• Great Dane: Major manufacturer of commercial trailers (dry vans, reefers, flatbeds); operates upstream of Lucky's as an OEM whose products are stocked and sold through trailer dealers — adjacent incumbent shaping the supply side of Lucky's inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky's Trailer Sales