What Jones Homes does

Jones Homes is a privately owned UK residential house builder founded in 1959 and headquartered in Alderley Edge, England. The company constructs 600+ new homes per year across England through three regional subsidiaries covering the North West, Yorkshire, and Southern England, serving individual homebuyers with a mix of detached, semi-detached, and mews-style family housing. It is a subsidiary of The Emerson Group (Emerson Developments (Holdings) Limited), with no public listing or third-party funding events in the provided record; a long-tenured director trio marking 60 years of combined service signals institutional continuity.

The product specification sits above mid-market norms, with branded kitchens (NEFF), tiling (Porcelanosa), and house types ranging from starter homes to executive detached units. Active developments include Clayton Manor (40 executive homes in Huddersfield) and Teasel Green, with Oakwood at Folders Grove in West Sussex confirmed for early 2027 launch — marking geographic expansion into a new region. Each home carries a 10-year NHBC warranty plus a 2-year in-house aftercare programme and dedicated customer portal. Technical specifications are transitioning to air source heat pumps (deployed at the Golcar site in Huddersfield), positioning the business ahead of the UK Future Homes Standard.

Revenue is generated through direct sale of newly built residential properties to individual consumers at advertised price points broadly between £276,000 and £740,000, supported by a regional sales-office and show-home go-to-market model. Headcount sits in the 251–500 range and the customer base is entirely retail/end-consumer; the company does not sell to enterprise or institutional buyers. Margin and revenue dynamics are tied to UK housing market cycles, planning permissions, and build-cost inflation rather than enterprise contract churn.

Name

Jones Homes

Legal name

Emerson Developments (Holdings) Limited

Website

https://jones-homes.co.uk

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Jones Homes is a privately owned UK house builder (founded 1959, Alderley Edge) constructing 600+ mid-market family homes annually across England via North West, Yorkshire, and Southern regional subsidiaries, serving individual homebuyers within the Emerson Group.

Ownership category

akta.pro rank

Product category

Residential House Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• New build homes
• Residential house building
• Property development
• Energy-efficient homes
• UK housebuilder

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Build Home Sales: Primary revenue from direct sale of newly constructed residential properties including 2, 3, 4, and 5-bedroom houses and apartments. Revenue is one-time per transaction with no recurring component for the developer.
2. Options & Extras: Additional revenue from customization options and extras selected by buyers during purchase process including kitchen styles, worktops, tiles, flooring, paint colours, and upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jones Homes is a privately owned UK house builder that designs, constructs, and sells new build residential homes ranging from 2 to 5 bedrooms across developments in North West, Yorkshire, and Southern England. The company builds more than 600 homes annually, supported by buying schemes (SimpleMove, Helping Hand), customisation options, an NHBC 10-year warranty, and an online customer portal.

Product overview

Jones Homes is a privately owned UK house builder established in 1959, building more than 600 homes annually across England. The company's core product is new build residential homes ranging from 2-bedroom apartments to 5-bedroom executive detached houses. Products are organised by bedroom count (2, 3, 4, 5 bedroom) and sold through named developments across multiple UK regions. Supporting services include the SimpleMove scheme (assists with home sales), Helping Hand financial packages, NHBC 10-year warranty, and Options & Extras customisation during build. The customer portal enables buyers to manage their property search. Key developments include Teasel Green (North Yorkshire), Clayton Manor (Huddersfield), Edendale Park (Lancashire), Alderley Gardens (Cheshire), Shurland Park (Kent), Lambcote Meadows (South Yorkshire), and Oakwood at Folders Grove (West Sussex).

Differentiator

Problem solved

Functional benefit

Brands

• Jones Homes: The primary brand for residential property development and new build homes for sale across England.

Products and services

• New Build Homes (2, 3, 4, and 5 Bedroom) Privately constructed new build houses and apartments offered for sale to owner-occupier buyers, ranging from 2-bedroom entry-level properties to 5-bedroom executive detached homes, available across developments in North West, Yorkshire, and Southern England.
• SimpleMove Part-exchange style buying scheme that allows customers to reserve a new Jones Homes property before selling their existing home, with Jones Homes contributing up to £3,000 towards estate agency fees. Designed for buyers who need certainty on their next move before listing their current property.
• Helping Hand Financial assistance scheme for homebuyers providing deposit top-ups, mortgage repayment assistance, and help with legal fees, designed to remove the financial barriers to moving into a new Jones Homes property.
• Land Acquisition Service for landowners and agents to sell residential development land to Jones Homes in desirable UK locations, with land value calculated using the industry-standard Residual Valuation method. Targets land suitable for residential development to feed the company's regional pipeline.
• Teasel Green Development Named development of 30 three, four and five-bedroom homes in Eggborough, North Yorkshire, with cash incentives of up to £23,500 on selected plots.
• Clayton Manor Development Exclusive collection of 40 four and five-bedroom executive homes in Edgerton, Huddersfield, situated within the Edgerton Conservation Area, with executive 5-bedroom homes priced from £645,995 to £739,995.
• Edendale Park Development Collection of 3, 4, and 5 bedroom homes in Garstang, Lancashire, combining market town charm with rural living.
• Alderley Gardens Development
• Shurland Park Development 3 and 4 bedroom homes in Minster on Sea, Kent, with a 5% deposit paid incentive worth up to £19,250 on selected homes.
• Lambcote Meadows Development
• Oakwood at Folders Grove Development Select development of 2, 3, and 4-bedroom homes in Burgess Hill, West Sussex, with new homes scheduled to launch in early 2027.
• Customer Portal Online portal for prospective and active Jones Homes customers to register an account, save favourite developments, and track the progress of their home purchase from reservation through to completion.

Quantifiable outcome

• New build homes save homeowners £3,118 per year in energy bills
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Emerson GroupcoreOthersParent company of Jones Homes. Emerson Developments (Holdings) Limited is the parent entity. Jones Homes operates as part of The Emerson Group, a privately owned property company group.
• National House Building Council (NHBC)coreStrategic or Co-development PartnerNHBC provides the 10-year warranty for all Jones Homes new build properties, providing buyers with structural guarantee and dispute resolution services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bellway plc: Bellway is a UK FTSE-listed housebuilder constructing similar family homes across northern England and southern regions. It is a direct peer in product, customer (first-time buyers, families, downsizers), and geographic overlap with Jones Homes' North West and Yorkshire operations, though at materially larger scale.
• Keepmoat Homes: Keepmoat is a UK regional housebuilder focused on family homes in the North of England, Midlands, and South East. It competes head-to-head with Jones Homes' North West and Yorkshire offerings at a similar mid-market price point, including on first-time buyer schemes.
• Redrow plc: Redrow is a UK premium housebuilder focused on family homes with high-specification finishes in desirable regional locations. It competes directly with Jones Homes' executive 4-5 bedroom offerings (e.g., Clayton Manor) in northern England, including in Lancashire and the North West.
• Miller Homes: Miller Homes is a UK private housebuilder operating across Scotland, the North of England, and the Midlands, building similar 2-5 bedroom family homes. It is the most directly comparable peer, including by virtue of being a private equity-backed mid-market builder of comparable scale and northern UK regional footprint; Tom Dixon, Jones Homes' new Head of Technical, joined from Miller Homes.
• Avant Homes: Avant Homes is a UK private housebuilder focused on family homes across the North of England, Midlands, and Scotland. It is a direct peer to Jones Homes in mid-market family product, price point, and northern England regional focus, and operates at a similar private mid-market scale.
• Crest Nicholson plc: Crest Nicholson is a UK housebuilder focused on family homes in the South of England, including premium locations. It directly competes with Jones Homes' Southern region executive offerings in markets such as Kent and West Sussex.

Broad incumbents

• Taylor Wimpey plc: Taylor Wimpey is a UK national housebuilder delivering thousands of homes annually across England, including the North West, Yorkshire, and South East regions where Jones Homes operates. It is a broad incumbent peer competing in the same mid-market family segment with similar product offerings.
• Persimmon plc: Persimmon is one of the UK's largest volume housebuilders, with national coverage and significant presence in northern England. It competes with Jones Homes in the same first-time buyer and family segments but at much greater scale and with a broader geographic footprint.
• Barratt Developments plc: Barratt is the UK's largest volume housebuilder with national coverage. Its David Wilson Homes brand directly competes with Jones Homes' mid-market family home offerings in the same northern and southern English regions, though at significantly greater scale.
• Vistry Group plc: Vistry (formerly Bovis Homes and Countryside Partnerships) is a UK national housebuilder with significant partnerships and private housing operations across England. It competes with Jones Homes in mid-market family homes, particularly in southern regions, with a broader and more diversified product portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JonesHomesOnline
• Facebookfacebook.com/JonesHomesUk
• LinkedInlinkedin.com/company/jones-homes-uk
• Instagraminstagram.com/joneshomesuk
• Xx.com/JonesHomesUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Homes