Capital Image

What Capital Image does

Capital-Image is a privately held integrated communications agency founded in 1989 by Yvon Desautels in Montreal, Quebec, and now led by a three-woman executive team: Silvie Letendre (President and co-General Manager), Miriam Lauzon (Senior Vice President and co-General Manager), and Julie Deschambault (Senior Advisory Director). The firm is one of the six largest public relations agencies in Montreal and has operated for over 35 years, accumulating more than 25 industry awards and an A+ ranking from the Alliance des cabinets de relations publiques du Québec (ACRPQ), as well as carbon-neutral certification. It serves a mix of large multinational corporations (e.g., Pfizer, Novo Nordisk, Abbott, Accenture, Allstate Canada, Moneris, BDO, Audible, Canada Bread) and Quebec-based SMEs and non-profits across healthcare, pharmaceutical, consumer goods, financial services, hospitality, and the social sector.

The agency's service portfolio spans strategic communication planning and management, corporate communications, integrated marketing communication, public affairs and government relations, crisis communication, media relations, social media management, influencer marketing, content creation, and spokesperson training. Core technology is not disclosed; the firm publicly references the use of predictive analytics, generative AI tools (ChatGPT), and recommendation engines to support content timing, channel selection, and personalization, but no proprietary platform, patents, or in-house AI models are indicated. Its owned-media surfaces include a bilingual blog, a quarterly newsletter, active Facebook, Instagram and LinkedIn presences, and the branded podcast 'C'est COMM ça!'. A roughly 30-year strategic partnership with Proof Strategies (Toronto/Ottawa/Washington D.C.) and WE Network membership (since 2015, 21+ global offices) provide the firm with national and international reach without multi-office expansion.

Capital-Image generates revenue through professional services fees, billed on a project or retainer basis to enterprise and mid-market clients across Quebec and nationally in Canada, with no publicly disclosed pricing. The firm operates via a hybrid model from a single headquarters at 750 Marcel-Laurin Blvd., Suite 390, in Montreal's Saint-Laurent arrondissement, with mandatory Thursday in-office presence. Ownership remains private and concentrated in the operating leadership; there is no disclosed institutional investor, parent company, subsidiary, or external funding.

Name

Capital Image

Legal name

Capital-Image

Website

https://capital-image.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital-Image is a Montreal-based integrated communications agency founded in 1989, serving large multinationals and Quebec SMEs across healthcare, pharmaceutical, consumer goods, and financial services with strategic communication, media relations, crisis management, and government relations services.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Public relations services
• Corporate communications
• Crisis communication management
• Government relations consulting
• Media relations agency

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Consulting Fees: Capital-Image generates revenue by providing integrated communications, public relations, strategic planning, crisis management, marketing communications, and government relations services to clients. The agency offers customized communication services on a project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Capital-Image is an integrated communications agency offering strategic communication planning, public relations and corporate communications, marketing communications, government relations, crisis communication, media relations, social media management, influencer marketing, content creation, and spokesperson training. The agency serves large multinationals, Quebec SMEs, healthcare, pharmaceutical, and financial services clients on a project or retainer basis.

Product overview

Capital Image is an integrated communications agency offering a comprehensive portfolio of services including strategic planning and management, corporate communication, marketing communication, public affairs and government relations, crisis communication, media relations, social media management, influencer marketing, content creation, and spokesperson training. The agency combines traditional and digital communication approaches to help clients advance business priorities, promote products and services, and build reputation. Their branded podcast 'C'est COMM ça!' extends their thought leadership into an audio format, while their blog provides industry insights and practical guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Planification et gestion (Strategic Planning and Management)

Quantifiable outcome

• Won Gold Award for Best Use of Media Relations (Budget $75,000 or less) at CPRS Excellence Gala 2026 for Medifice palliative care pavilion campaign, achieving provincial and national media coverage for a regional project.
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Proof StrategiescoreStrategic or Co-development PartnerLong-term strategic partner relationship spanning nearly 30 years. Proof Strategies has offices in Toronto, Ottawa, and Washington, D.C. Capital-Image serves as Proof Strategies' Quebec partner, collaborating on client engagements and the annual CanTrust Index research on trust in Canada.
• WE Network (Waggener Edstrom Communications)minorStrategic or Co-development PartnerCapital-Image has been a member of the WE Network (Waggener Edstrom Communications) since 2015. The network has more than 21 offices around the world, providing global reach and resources.
• Société québécoise des professionnels en relations publiques (SQPRP)minorOthersProfessional association membership providing industry networking, professional development, and industry recognition opportunities.
• Alliance des cabinets de relations publiques du Québec (ACRPQ)minorOthersProfessional association membership. Capital-Image's operations have been certified with an A+ ranking according to ACRPQ standards of excellence.
• Société canadienne des relations publiques (SCRP/CPRS)minorOthersProfessional association membership providing national industry representation, accreditation, and awards recognition.
• Mouvement médias d'iciminorOthersCapital-Image supports the Mouvement médias d'ici initiative, promoting local Quebec media.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lg2: Quebec-headquartered creative agency offering brand strategy, advertising, and integrated communications. Directly comparable on integrated agency positioning and Quebec-headquartered enterprise focus.
• Cossette: Quebec-headquartered integrated marketing and communications agency offering brand strategy, advertising, PR, and digital services. Directly comparable on integrated communications positioning, bilingual capability, and Quebec enterprise client base.
• Sid Lee: Montreal-based creative and communications agency with adjacent PR, content, influencer, and digital offerings. Comparable as a bilingual Quebec creative/comms peer competing for similar enterprise mandates.
• Citoyen Optimum: Montreal-based communications and public relations firm serving Quebec and Canadian clients. Directly comparable as a Montreal PR-focused agency competing for the same enterprise and government-relations mandates.
• Taxi: Montreal-based creative and advertising agency serving Canadian brands with integrated communications work. Comparable as a Quebec-rooted mid-sized independent competing for similar regional and national mandates.

Broad incumbents

• FleishmanHillard: Global public relations and communications agency with Canadian presence. Comparable on integrated corporate communications, healthcare PR, and crisis services but as part of a much larger network.
• Havas Canada: Global advertising and communications network with Canadian operations including Montreal. Comparable on integrated communications offerings but as part of a multinational holding company rather than an independent.
• Weber Shandwick: Global public relations firm with operations in Canada. Comparable on corporate, healthcare, and public affairs communications but competes as a global incumbent rather than a Quebec-focused boutique.
• Edelman: Global public relations firm with a Montreal office serving multinational clients across sectors. Comparable as a PR incumbent that overlaps on corporate communications and crisis work but operates at much broader global scale.
• Publicis Canada: Global advertising and communications holding company with significant Montreal and Quebec operations. Comparable on integrated communications and PR offerings but as a much larger incumbent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capitalimage.agence
• LinkedInlinkedin.com/company/capital-image
• Instagraminstagram.com/capital.image
• Xx.com/Capital_image

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Image