What Kujo Yardwear does

Kujo Yardwear is a privately held, family-owned U.S. brand that designs, markets, and sells performance footwear and apparel engineered specifically for outdoor yardwork, lawn care, and landscaping. The product line spans five footwear SKUs — the original Yard Shoe, the laceless Jax pull-on, the X1 Landscape Boot with ASTM-rated composite safety toe, the X4S Waterproof Boot, and the chemical-resistant Surge Rubber Boot — plus an apparel system that includes Yard Pants, DryFlex Pants, Flannel-Lined Pants, Yard Shorts, SunFlex UPF 50+ shirts and hoodies, Merino wool socks, and branded headwear and accessories. Differentiation rests on domain-specific proprietary features: a U.S.-patented breathable mesh panel on Yard Pants (USD1002151S1), DewGuard water-resistant toe caps, KujoPrene uppers, a TurfGrip rubber outsole with 6mm lugs, and an EVA anti-fatigue midsole. Products are manufactured primarily in the U.S. and North Carolina, with the company stating 'Designed and tested in Raleigh, NC' and warehousing in Toledo, OH.

The business operates a direct-to-consumer e-commerce model on Shopify (kujo.com) with free shipping and returns across the continental U.S., supplemented by a wholesale program through authorized retailers, a bulk/crew ordering program with tiered discounts up to 25% off for 50+ units, and a custom-logo B2B program on SunFlex apparel with a 48-unit minimum. Pricing is unit-based and premium, ranging from $25 per pair of socks to $190 MSRP for the X1 boot, with Shop Pay Installments available for consumer financing. The customer base is a hybrid of professional landscapers, lawn-care operators, golf course superintendents, municipal and university grounds crews, and a homeowner/weekend-warrior segment, supported by a Kujo Pro loyalty program and co-branded collaborations with equipment OEMs Scag Mowers and Wright Mowers. Go-to-market relies on Instagram, Facebook, TikTok, YouTube, and LinkedIn, email marketing, and a four-show trade show circuit (GCSAA, MGIA, NALP ELEVATE, Equip Exposition).

The company is incorporated as Kujo LLC in Michigan with operational headquarters in Raleigh/Wake Forest, NC, and is wholly owned and controlled by the founding family: founder and CEO Shawn Langton, co-founder Kelsey Martin (also CMO), and her husband Craig, with no external institutional investors, no disclosed funding rounds, and no M&A activity. Leadership is a single named executive, headcount is reported at 1–10, and the firm reports 4.6/5 aggregate ratings across 5,000+ reviews and a stated base of 10,000+ professionals served with a 97% non-return rate. Kujo Yardwear is bootstrapped and organically grown, and trades show metric depth (single-CEO leadership, tiny team) against unusually deep community engagement and category-specific IP for a company of its size.

Name

Kujo Yardwear

Legal name

Kujo LLC

Website

https://kujo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kujo Yardwear is a family-owned, U.S.-based DTC brand that designs and sells performance footwear and apparel specialized for lawn care, landscaping, golf course maintenance, and outdoor yardwork professionals and homeowners, selling direct via kujo.com, wholesale, and bulk/crew programs.

Ownership category

akta.pro rank

Product category

Outdoor Work Footwear & Apparel

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Shoe Stores (5661), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Rubber & Plastics Footwear (3021)

akta.pro primary industry

Work, Safety & Occupational Footwear (CRAAACAE)

akta.pro secondary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Outdoor work footwear
• Lawn care apparel
• Landscaping work gear
• Performance work boots
• UV protective workwear

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through kujo.com online storefront. Products include footwear (shoes and boots), apparel (pants, shorts, shirts, hats, socks), and accessories.
2. Wholesale/Retail Distribution: Wholesale program for authorized dealers and retailers. Retailer map available on website. Products purchased through retailers have separate warranty/return policies.
3. Bulk/Crew Orders: Bulk discount program starting at 2 products with tiered pricing up to 25% off for 50+ items. Custom crew/fleet discount programs available through sales team.
4. Custom Logo/Apparel Orders: Custom logo printing on SunFlex UV shirts with 48-unit minimum order. Logo placement options include left chest, middle chest, upper back, and right shoulder.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Kujo Yardwear designs and sells performance footwear and apparel engineered specifically for outdoor yard work, lawn care, and landscaping. The core product line spans lightweight work shoes (Yard Shoe, Jax pull-on), composite-toe and waterproof boots (X1, X4S, Surge), and purpose-built apparel (Yard Pants with patented mesh ventilation, DryFlex water-repellent pants, flannel-lined pants, yard shorts, merino wool socks, SunFlex UPF 50+ shirts and hoodies, and branded hats/tees).

Product overview

Kujo Yardwear is a family-owned footwear and apparel company offering performance gear specifically designed for yardwork and lawn care. The product portfolio spans two main categories: footwear (including the Yard Shoe, Jax pull-on shoe, X1 Landscape Boot with composite safety toe, X4S Waterproof Boot, and Surge Rubber Boot) and apparel (including Yard Pants with patented breathable mesh, DryFlex Pants, Flannel-Lined Pants, Yard Shorts, Yard Socks, Sunflex UV-protective shirts and hoodies, Tech Hat, and branded merchandise). The company also offers limited-edition collaborations with Scag Mowers and Wright Mowers. Products are sold direct-to-consumer through their e-commerce platform and through a network of wholesale retailers, with bulk ordering available for crews and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Kujo Yard Shoe Lace-up performance work shoe combining athletic-sneaker comfort with work-boot toughness. Features DewGuard water-resistant toe cap, breathable air mesh upper, cushioned EVA midsole, and TurfGrip rubber outsole with 6mm aggressive lugs. Priced at $135 MSRP.
• Kujo Jax Laceless pull-on slip-on work shoe for fast on/off, built on the same aggressive rubber outsole and cushioned midsole as the Yard Shoe, with KujoPrene stretchy upper that resists water and keeps dirt and grass out.
• Kujo X1 Landscape Boot 6-inch lace-up landscape boot with an asymmetric composite safety toe rated ASTM 2413-18 I/75 C/75 for impact and compression protection. Combines lightweight toe protection with water resistance, breathable vents, and aggressive grip. Priced at $190 MSRP.
• Kujo X4S Waterproof Boot 6-inch lace-up waterproof work boot using ripstop and TPU overlays for lightweight durability with a waterproof membrane lining for year-round all-season wear (including snow removal; not insulated).
• Kujo Surge Rubber Boot 100% waterproof and chemical-resistant rubber boot for fertilizing, spraying, pest control, and pressure washing. Thick cushioned insole designed for walking 4–8 miles daily, with a roomy toe box. Priced at $145 MSRP.
• Kujo Yard Pants Lightweight, breathable work pants in nylon ripstop with the patented breathable mesh panel behind the calf (U.S. Patent USD1002151S1), elastic waistband, functional pockets, quick-drying UV protection. Priced at $85 MSRP.
• Kujo DryFlex Pants Lightweight, slightly heavier water-repellent work pants with DWR finish, 4-way stretch nylon ripstop, and moisture-wicking fibers for all-season use with a sleeker non-cargo silhouette.
• Kujo Flannel-Lined Pants Cold-weather performance pants with a DWR weather-resistant exterior and warm flannel interior lining; flexible waistband, reflective safety stripes, and double-stitched seams for durability. Priced at $99 MSRP (sale $74).
• Kujo Yard Shorts Light, breathable performance shorts in tough nylon ripstop with elastic waistband and dad-friendly cargo pockets, for outdoor work in hot weather. Priced at $65 MSRP.
• Kujo Yard Socks Premium merino wool blend mid-calf (3/4 crew) socks manufactured in North Carolina, with temperature-regulating properties, targeted cushioning, arch support, seamless toe, and moisture-wicking. Priced at $25 per pair.
• Kujo Sunflex Long Sleeve Technical performance long-sleeve shirt with UPF 50+ sun protection built into the fabric weave, PURE-tech cool-wicking, and M-Shield antimicrobial odor control; lightweight, quick-drying, customizable with logos (48-unit minimum). Priced at $45 MSRP.
• Kujo Sunflex Hoodie Lightweight long-sleeve hoodie with built-in hood for neck, ear, and head sun protection; moisture-wicking, quick-drying, UPF 50+ UV protection; customizable with logos (48-unit minimum). Priced at $50 MSRP.
• Kujo Tech Hat Premium performance hat with UV protection, water-repellent finish, breathable stretch performance fabric, fade resistance, and adjustable snapback fit.
• Kujo Cuffed Beanie 100% turbo-spun acrylic beanie embroidered with Kujo logo; tough exterior with soft interior; 12-inch length and one-size-fits-most.
• Circle Logo T-Shirt Soft t-shirt in Airlume combed and ring-spun cotton blend (52% cotton, 48% polyester) with side-seamed construction and screen-printed Kujo circle logo design.
• Patriotic T-Shirt USA-made t-shirt in Airlume combed and ring-spun cotton blend with tear-away label and screen-printed patriotic design.
• K Fleece Hoodie Soft fleece pullover hoodie (80% cotton, 20% polyester) with embroidered Kujo logo, jersey-lined hood, flat cotton drawcords, and spandex-reinforced rib cuffs and waistband. Priced at $55 MSRP.
• K Long Sleeve Long-sleeve t-shirt using three-yarn construction for a soft, easygoing look, with ribbed crew neck and side seams. Priced at $35 MSRP.
• K T-Shirt K-branded Kujo t-shirt in 52% cotton, 48% polyester blend with tagless construction and ribbed neck and cuffs.
• K Flagstone T-Shirt T-shirt with three-yarn construction (50% polyester, 25% combed ringspun cotton, 25% rayon) for a soft, easygoing look; ribbed crew neck and Kujo Flagstone design.
• Mowing T-Shirt Crew neck t-shirt with Kujo mowing design crafted in Airlume combed and ring-spun cotton blend.
• Backyard T-Shirt Comfortable cotton/polyester blend t-shirt with tailored fit and the Kujo Backyard design.
• K Hoodie 50% cotton, 50% polyester pullover hoodie with double-lined hood, matching drawcord, and 1x1 rib with spandex cuffs and waistband.
• Kujo Patch Mowing Hat Classic mid-profile trucker hat with cotton front, mesh back, pre-curved visor, cotton sweatband, adjustable snapback fit, and Kujo mowing patch.
• K Hat Classic mid-profile Kujo trucker hat in a green and grey colorway with Kujo branding.
• Relaxed Tee Soft, relaxed-fit Kujo t-shirt designed for everyday comfort.
• Kujo Digital Gift Card Digital gift card redeemable across the kujo.com product catalog; never expires and can be split across multiple orders until the balance is depleted.

Quantifiable outcome

• 4.6/5 average rating from 5,000+ reviews
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Scag MowerscoreGTM or Marketing PartnerLimited edition collaboration on Kujo x Scag Yard Shoe featuring Black and Scag Cat's Eye Gold colorway to match Scag mowers. Includes free SCAG sticker in every shoebox. Available while supplies last.
• Wright MowerscoreGTM or Marketing PartnerLimited edition collaboration on Kujo x Wright Jax featuring Wright branding and iconic colorway to match Wright mowers. Includes free Wright sticker. Available in men's sizes 8-14 only while supplies last.
• Stripe LifeminorGTM or Marketing PartnerLimited edition collaboration colorway on Kujo Yard Shoe created as a one-time collaboration. Discontinued - not restocked.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• KEEN Utility: KEEN's Utility line produces lightweight work boots and shoes with slip- and water-resistance for trades including landscaping, construction, and outdoor service. Most direct competitor to Kujo's Yard Shoe and X1 Landscape Boot in the lightweight occupational footwear segment.
• Merrell Work: Merrell's Moab and Work categories include lightweight hiking-inspired work shoes with athletic comfort, comparable to Kujo's Yard Shoe positioning of 'sneaker comfort meets work boot durability.' Both serve outdoor professionals needing lighter alternatives to traditional work boots.
• Bogs: Bogs produces waterproof boots and shoes for outdoor work, farming, and casual wear. Comparable product overlap with Kujo's waterproof and rubber boot lines for the lawn care and outdoor service professional.
• Muck Boot Company: Muck Boot makes waterproof rubber and neoprene boots for outdoor work, farming, and lawn care. Directly comparable to Kujo's Surge Rubber Boot and X4S Waterproof Boot for chemical-resistant, waterproof occupational use.
• Dryshod: Dryshod makes waterproof rubber boots for farm, ranch, and outdoor work use cases. Directly competes with Kujo's Surge Rubber Boot in the chemical-resistant, waterproof footwear segment for applicators and outdoor service providers.

Broad incumbents

• Ariat International: Ariat produces work, western, and outdoor footwear and apparel. While focused on equestrian and ranch verticals, its work boot line competes for outdoor professionals including landscapers and property maintenance crews.
• Wolverine Worldwide: Wolverine owns multiple work and outdoor footwear brands (Wolverine, Harley-Davidson Footwear, Cat Footwear) with broad-line work boot offerings. An incumbent that competes for the same professional landscaping and outdoor worker buyer with deeper catalog and retail reach.
• Carhartt: Carhartt is a dominant workwear brand with extensive footwear and apparel lines for construction, farming, and outdoor work. A broad incumbent that overlaps with Kujo's apparel and work footwear offering but is not specialized in lawn care.
• Georgia Boot: Georgia Boot makes work and safety footwear for construction, farming, and outdoor work. Broader incumbent comparable to Kujo's X1 Landscape Boot with ASTM-rated safety toe for the same professional landscaping buyer.
• Red Wing Shoes: Red Wing is a heritage work boot manufacturer with extensive landscaping, construction, and outdoor occupational lines. Broader portfolio and larger retail footprint than Kujo but competes for the same professional work boot buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kujoyardwear
• YouTubeyoutube.com/c/kujoyardwear
• Facebookfacebook.com/kujoyardwear
• LinkedInlinkedin.com/company/kujo-yardwear
• Instagraminstagram.com/kujoyardwear
• TikToktiktok.com/@kujoyardwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kujo Yardwear