Showtime Dance

What Showtime Dance does

Showtime Dance is a Slovakia-based dance competition operator founded in 2011 by PaedDr. Lenka Kluchová and registered as SHOWTIME DANCE o.z., a civic association (o.z.) co-organized with ART AND DANCE INTERNATIONAL o.z. The company runs an annual multi-country tour of regional qualifiers that progress to national Grand Finals and culminate in a European Finals event (scheduled for June 10-14, 2026 in Siófok, Hungary). It serves dance schools and studios, art and academic schools, leisure centers, and individual dancers across Slovakia, Romania, Hungary, and Czechia, with an online qualification route for participants from other countries. The 15th edition (2025) attracted approximately 11,759 dancers, up from 214 in the founding year.

The core product is the SHOWTIME DANCE competition system, which includes a multi-tier qualification structure (categories A, B, and the elite STAR CLASS with three sub-divisions: Art Dance, Dance Show, Urban/Street Mix & Commercial), 11+ dance styles, and a separate WINTERSHOW winter-themed cup. The technology stack is a web-based online registration portal (portal.showtime-dance.eu) handling dancer management, choreography registration, and billing, paired with a dedicated iOS/Android mobile app (app.showtimedance.eu) for live schedule access. There is no public or partner-facing API and no AI/ML capability disclosed. International jury members from Slovakia, Hungary, Czechia, Poland, Serbia, Slovenia, and South Africa support the credentialing of judging outcomes.

The business model is event-driven and fragmented. Revenue is generated from competition registration fees (set per competition, not publicly disclosed), ticket sales at venue entrances for spectators, and organizer-funded prize money for top 3 STAR CLASS choreographies at qualifiers and European Finals. A Country Partner Program extends distribution by recruiting in-country organizers who act as channel partners, receiving country leadership status, a judging seat at European Finals, and full training and consulting in exchange for running local competitions. With 11-50 employees and a nonprofit civic association legal form, the organization reinvests surplus into event operations and expansion rather than optimizing profit extraction.

Name

Showtime Dance

Legal name

SHOWTIME DANCE o.z.

Website

https://showtime-dance.sk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Showtime Dance is a Slovakia-based dance competition operator running an annual multi-country tour of qualifiers culminating in European Finals, serving dance schools, studios, art and academic schools, and individual dancers across Slovakia, Romania, Hungary, Czechia, and online.

Ownership category

akta.pro rank

Product category

Dance Competition Events

NAICS

Dance Companies (71112), Dance Companies (711120), Convention and Trade Show Organizers (56192), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Dance Performances (THAJAFAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance competition events
• Competitive dance platform
• Performing arts competitions
• Dance event organization
• Competition registration services

Headquarters

HQ city

Levice

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Competition Registration Fees: Entry/registration fees charged to participants (dance schools, individual dancers, etc.) for each competition. Fees vary by competition and are published in individual competition details documents.
2. Ticket Sales: Admission tickets sold at venue entrances for spectators to attend competitions
3. Prize Money (STAR CLASS): Prize money awarded to top 3 choreographies in STAR CLASS divisions at live qualifiers and European Finals. Amount determined by specific competition organizer. Condition: minimum 6 choreographies per division.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Showtime Dance organizes and operates an annual touring dance competition platform (SHOWTIME DANCE TOUR) that runs regional qualifiers across Slovakia, Romania, Hungary, and Czechia, plus an online qualifier, progressing to national Grand Finals and culminating in European Finals. The offering includes competition categories (A, B, and the elite STAR CLASS with three divisions), the WINTERSHOW themed cup, an online registration portal for participant management, and a cross-platform mobile app for live scheduling.

Product overview

Showtime Dance operates as a dance competition platform organized around annual touring events across Central and Eastern Europe. The core offering is the SHOWTIME DANCE competition system featuring regional qualifiers, national Grand Finals, and a culminating European Finals event. The portfolio includes three performance categories (A/B for standard competition, S for elite STAR CLASS), a mobile app for schedule access, and the separate WINTERSHOW winter-themed competition. The platform serves dance schools, studios, art schools, and individual dancers across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• STAR CLASS: Elite top-level competitive category for the most ambitious dancers, featuring three divisions: Art Dance, Dance Show, and Urban/Street Mix & Commercial. Designed for those who enjoy challenges and want to compete at the highest level.
• WINTERSHOW

Products and services

• SHOWTIME DANCE TOUR Annual multi-country dance competition tour featuring regional qualifiers across Slovakia, Romania, Hungary, and Czech Republic with an online qualifier option, progressing through national Grand Finals to the European Finals. Targets dance schools, studios, art/academic schools, leisure centers, and individual dancers.
• STAR CLASS Elite competitive category within SHOWTIME DANCE for top-level dancers, featuring three divisions (ART DANCE, DANCE SHOW, URBAN/STREET MIX & COMMERCIAL) with prize money awarded to top 3 choreographies and a dedicated STAR CLASS NIGHT at European Finals.
• European Finals Annual international finals event bringing together qualified dancers from all participating countries, scheduled for June 10-14, 2026 in Siófok, Hungary (Kiss Szilárd Sporthall). Includes workshops and the STAR CLASS NIGHT finale.
• WINTERSHOW Single-round cup competition featuring choreographies with winter or Christmas themes, following the same rules and open competition system as SHOWTIME DANCE.
• Mobile App (Android & iOS) Cross-platform mobile application (iOS and Android) accessed via app.showtimedance.eu, providing live competition schedule and event information for dancers, choreographers, groups, and spectators.
• Online Registration Portal Web-based platform at portal.showtime-dance.eu for online registration and management of dance schools, dancers, choreographies, competition registration, and billing for SHOWTIME DANCE competitions.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Country Partner ProgramcoreChannel Partner/ Reseller/ DistributorOpen partnership program recruiting country leaders to organize SHOWTIME DANCE competitions in their respective countries. Partners receive country leadership status, judging seat at European Finals, and full training, support, and consulting from the organization. Expected to have basic organizational skills, flexibility, English language proficiency, and motivation to develop the dance community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European DanceSport Federation: Regional DanceSport governing body for Europe, organizing European Championships and other high-level competitions. Comparable as a regional dance competition authority, though operates within the federation membership model rather than Showtime Dance's open system.

Broad incumbents

• International Dance Organization (IDO): International organization running World Championships across multiple dance genres including show dance, jazz, ballet, and hip-hop. Comparable as a multi-discipline international dance competition operator serving a similar performer base of dance schools and studios.
• World DanceSport Federation (WDSF): Global governing body for DanceSport with 90+ member nations organizing sanctioned competitions. Directly comparable as an international dance competition platform, though operates via national federation membership rather than the open-access model Showtime Dance uses.

Direct peers

• UDA (Universal Dance Association): One of the largest U.S.-based dance competition companies running a national tour culminating in a championship finals event. Comparable in business model (multi-stop tour, regional qualifiers, finals destination event) and customer base (dance schools, studios, school teams), though focused on the U.S. market.
• Dance World Cup: Annual international dance competition hosting thousands of dancers across multiple styles and age groups with qualifiers in dozens of countries. Direct peer to Showtime Dance's European Finals concept: regional qualifiers feeding a destination finals event with broad style coverage.
• United Dance Organisation (UDO): International street dance competition organizer running World Championships and regional qualifiers across Europe and beyond. Comparable to Showtime Dance's urban/street mix division and operates a similar multi-tier qualification structure culminating in a destination finals event.
• National Dance Alliance (NDA): Major U.S. dance competition tour operator with regional qualifiers leading to a national championship, serving dance studios and school programs. Direct functional peer in the touring-competition business model, though operating at much larger U.S. scale.
• Dance Star International: International dance competition organization running the Dance Star World Cup and regional qualifiers across Europe. Comparable in scale and structure to Showtime Dance with similar style coverage, multi-country qualifiers, and a destination finals format.

Others

• European Cheer & Dance Association (ECDA): European organization running cheer and dance competitions with championship events. Adjacent rather than direct competitor; useful as a reference point for how regional competition operators scale through country partnerships and qualifier structures in the European market.

Emerging players

• WOW Dance Convention: Touring dance competition and convention brand running regional events and a national finals. Comparable in tour-based competition model and dance school customer base, though with stronger workshop/convention integration than Showtime Dance's pure competition focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/showtimedance.sk
• LinkedInlinkedin.com/company/showtime-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtime Dance