CHRITTO Brand Spaces

What CHRITTO Brand Spaces does

CHRITTO Brand Spaces, now operating as Standbuilder International, Inc., is a trade show booth design and construction firm founded in the late 1970s (originally as Messebau Mueller) in the Bergisches Land region of Germany by Dittmar Mueller. Following a December 2024 corporate restructuring, the German operating subsidiary was sold to Neospace Group GmbH and rebranded as CBS Neospace GmbH, while the US business continues independently as Standbuilder International, Inc. from its headquarters in Atlanta, Georgia, with additional coverage in San Diego and New York. The company serves enterprise exhibitors across the United States, Europe, and worldwide, providing full-service custom booth design, construction, installation, dismantling, and storage. Disclosed clients span pharmaceutical, automotive, medical, energy, rail, gaming simulation, food, paper, sealing technology, outdoor/sports, adtech, tanning, betting software, and household products.

The company's product offering centers on custom trade show booth design combined with modular systems delivered through technology partnerships with Octanorm and Aluvision, supplemented by proprietary 3D photo-realistic booth visualization and in-house carpentry at the EU partner's 6,000 square meter production facility in Ratingen, Germany. Core services include exhibition booth design, exhibition stand building, expert consultation, logistics, and professional storage between events. In June 2023, the company launched a collaborative online shop with Octanorm offering premium exhibition materials for direct procurement under co-branding, representing a transactional extension of its historically project-based model.

Revenue is generated primarily through project-based fees for custom booth design and construction, with pricing tailored per project scope rather than published rate cards; the firm explicitly offers no-obligation consultation and custom proposals. The go-to-market combines direct sales from the Atlanta headquarters with event-driven marketing through major industry gatherings such as EXHIBITORLive in Las Vegas, supported by a LinkedIn presence and a content-marketing portfolio of completed projects. Distribution is enabled by an exclusive EU service partnership with CBS Neospace GmbH (covering production, warehousing, and on-site execution in Europe) and a broader 30+ year international partner network for projects outside the EU and primary US markets; EDPA membership since 2004 anchors its standing within the North American exhibit industry.

Name

CHRITTO Brand Spaces

Legal name

Standbuilder International, Inc.

Website

https://chritto.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Standbuilder International (formerly CHRITTO Brand Spaces) is a trade show booth design and construction firm serving enterprise exhibitors across the US, Europe, and worldwide, providing full-service custom booth design, production, installation, and storage from its Atlanta headquarters.

Ownership category

akta.pro rank

Product category

Trade Show Exhibition Services

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Warehousing & Storage (4220)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industries

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

Keywords

• Trade show booth design
• Exhibition stand construction
• Custom booth building
• Trade fair services
• Exhibition project management

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Trade Show Booth Design & Construction: Full-service design and construction of custom trade show booths for exhibitors in the US, Europe, and worldwide. Services include initial design, construction, logistics, setup, and dismantling. Revenue is generated through project-based fees for custom booth projects.
2. Modular Booth Solutions: Planning and delivery of modular booth designs based on proven system solutions such as Aluvision and Octanorm. Partners include Octanorm for the online shop collaboration.
3. Exhibition Storage & Maintenance: Professional storage services with regular maintenance and fast availability for client booth equipment between events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Standbuilder International, Inc. (formerly CHRITTO Brand Spaces) is a full-service trade show booth design and construction agency. The company manages the entire exhibition lifecycle for enterprise exhibitors — from initial concept and 3D photorealistic design through in-house production, on-site installation, dismantling, and inter-event storage. Services are delivered through the Atlanta headquarters, an exclusive EU service partner (CBS Neospace GmbH in Ratingen, Germany), and a 30+ year international partner network.

Product overview

Standbuilder International (formerly CHRITTO Brand Spaces) offers a comprehensive suite of trade show booth design and construction services. The core offering consists of Custom Trade Show Booth Design and Exhibition Stand Building services, supported by Expert Consultation, 3D Photo-Realistic Booth Design, Logistics, and Professional Storage. The company also provides modular booth solutions through Aluvision and Octanorm system partnerships. In 2023, they launched a collaborative e-commerce platform with Octanorm for procuring exhibition materials. Services are delivered through a full-service agency model covering the entire journey from concept and design through production, installation, dismantling, and storage, with operations spanning the US, Germany, Europe, and worldwide locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Trade Show Booth Design

Quantifiable outcome

• Production and warehouse facilities spanning 6,000 square meters (65,000 sq ft)
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• CBS Neospace GmbHcoreStrategic or Co-development Partner · 2 December 2024CBS Neospace GmbH (formerly CHRITTO Brand Spaces GmbH), part of Neospace Group GmbH, serves as Standbuilder International's exclusive service partner for all projects within the European Union. The company operates state-of-the-art production and warehouse facilities covering 6,000 square meters including in-house carpentry shop in Ratingen, Germany.
• OctanormcoreTechnology or Integration · 13 June 2023Collaborative venture with Octanorm to launch an online shop carrying Chritto branding. Octanorm manages and operates the shop utilizing its robust inventory management and reliable delivery systems. Standbuilder International's proximity to Octanorm's US operations in Atlanta provides immediate access to modular booth solutions.
• AluvisioncoreTechnology or IntegrationPartnership for modular booth designs based on proven Aluvision system solutions. Atlanta is home to the US operations of leading modular exhibit system manufacturers including Aluvision.
• Experiential Designers and Producers Association (EDPA)coreOthersStandbuilder International has been a member of the EDPA since 2004. Membership provides close exchange with leading designers, builders, and suppliers across the exhibit industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 3D Exhibits: US-based custom exhibit and event design-build firm serving enterprise clients. Comparable on turnkey booth delivery, custom fabrication, and trade show execution across major US and European venues.
• Moss Inc. US-based exhibit and experience agency specializing in custom and modular booth design, fabrication, and rental. Directly comparable business model, customer base (enterprise exhibitors), and trade show focus, with a stronger national footprint.
• Hamilton Exhibits: US custom exhibit and event design-build firm serving enterprise clients across pharma, healthcare, and industrial sectors. Comparable portfolio (CPhI, Medica-class shows), business model, and turnkey delivery focus.
• Czarnowski: Long-established US exhibit and event marketing company providing custom booth design, fabrication, and brand experiences. Highly comparable on full-service trade show booth delivery to enterprise clients across industries.
• Skyline Exhibits: US-based exhibit and event marketing company with strong modular and custom booth offerings and a dealer network. Comparable on trade show booth design/build, with a broader dealer-supported distribution model.
• Orbus Exhibit & Display Group: Manufacturer and supplier of exhibit, display, and event products, including custom and modular booths. Comparable on trade show booth solutions, with a manufacturing-led model and broader product catalog.

Regional players

• Expotechnik Group: German-headquartered full-service exhibition stand builder with global project delivery. Comparable on custom booth design/build, with deeper European roots and a complementary (rather than directly overlapping) geographic footprint.

Broad incumbents

• GES (Global Experience Specialists): Major US exhibition and event services provider offering custom and modular booth solutions, logistics, and on-site services. Directly comparable on booth design/build and trade show execution, with a national footprint and broader service portfolio.
• Freeman: Largest US-based full-service brand experience and exhibition company, offering custom booth design, fabrication, logistics, and event services. Directly comparable on full-service trade show booth delivery, but at materially greater scale and with broader digital/event services.

Others

• beMatrix: Modular exhibit system manufacturer and partner to many booth builders. Comparable as an enabler partner in the trade show booth ecosystem rather than a direct competitor; relevant given CHRITTO's own partnership model with system manufacturers like Octanorm and Aluvision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chritto-germany
• Xx.com/chritto
• Facebookfacebook.com/chrittopunch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHRITTO Brand Spaces