Digitalberatung

What Digitalberatung does

DIGITALBERATUNG GmbH is a Vienna-headquartered digital business transformation and customer experience management consultancy, founded in 2013 and operating as part of the MAI Group. It serves large enterprises primarily across the DACH region (Austria, Germany, Switzerland), with selected projects in Belgium, the Netherlands, Australia, and New Zealand, through offices in Vienna, Munich, and Berlin. The company is managed by three Managing Directors: Tobias Herrmann, Gerhard Wehe, and Markus Mayer.

The firm combines professional consulting services with a portfolio of six proprietary CX software products: cXplore (mobile diary studies and experience sampling), cXfactory (panel management built on LimeSurvey), VisualFeedback (pixel-accurate visual concept testing with heat maps), Customer Feedback Management (real-time NPS/CES feedback with CRM integration), Experience Wall (collaboration software for customer journey visualization), and CX/Research Solutions (custom research question types and methodologies). Underlying technologies are predominantly open-source web stacks (Laravel, PHP, Python, PostgreSQL/MySQL, JavaScript on Linux with Apache/Nginx), with panel infrastructure supported through a long-standing partnership with intervista AG. The company also operates the IhreMeinung consumer panel for market research.

The business model is a hybrid of project-based professional services (digital strategy, CX transformation, experience design, change management), subscription and licensing revenue from software products, and managed panel services (community setup, participant recruitment, study execution). Pricing is quote-based and not publicly disclosed; engagements typically run as multi-year enterprise contracts and software is often bundled with consulting work. Go-to-market is direct enterprise field sales supported by project-based case studies, a jobs portal, and industry event participation rather than broad digital marketing. The named client base spans telecommunications (A1 Telekom Austria, DREI, Vodafone Deutschland), banking and insurance (Erste Bank, Bank Gutmann, RLB, Allianz), retail (Charles Vögele, INTERSPAR), transportation (MVG, SBB), manufacturing (TYROLIT, Vorwerk), and other sectors, with more than 50 completed enterprise projects referenced in the portfolio.

Name

Digitalberatung

Legal name

DIGITALBERATUNG GmbH

Website

https://digitalberatung.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DIGITALBERATUNG is a Vienna-based, MAI Group-affiliated digital transformation and customer experience consultancy that combines project-based consulting with six proprietary CX software products (cXplore, cXfactory, VisualFeedback, CFM, Experience Wall, CX/Research Solutions), serving large enterprises across the DACH region and selected international markets.

Ownership category

akta.pro rank

Product category

Customer Experience Management Consulting & Software

NAICS

Management Consulting Services (54161), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Business Process & Digital Transformation Consulting (BPAEAAAD), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Digital transformation consulting
• Customer experience management
• CX software solutions
• Customer feedback management
• Market research panel management

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Digital business transformation and customer experience consulting services including strategy development, CX program initiation, experience design, and change management. Revenue is generated through project-based consulting engagements with enterprise clients.
2. CX Software Solutions: Proprietary software products including cXplore, Customer Feedback Management, cXfactory, VisualFeedback, and Experience Wall. Offered as standalone licenses or bundled with consulting engagements. Includes hosting, customization, and technical support services.
3. Panel Management Services: Full-service panel management including community setup, participant recruitment, study execution, and analysis. Often bundled with cXfactory software as comprehensive research community solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DIGITALBERATUNG provides digital business transformation and customer experience management consulting services combined with a proprietary suite of six CX software products (cXplore, cXfactory, VisualFeedback, Customer Feedback Management, Experience Wall, and CX/Research Solutions). The firm helps large enterprises build customer-centric digital strategies, deploy continuous customer feedback programs, run mobile diary and panel-based research, and operationalize customer journey mapping. Engagements are delivered as multi-year consulting projects with software licensing or as standalone software subscriptions.

Product overview

Digitalberatung is a digital business transformation consultancy offering a portfolio of proprietary CX software solutions combined with consulting services. The product portfolio consists of six interconnected software products: cXplore (mobile diary studies and experience sampling), cXfactory (panel management software using LimeSurvey as its survey engine), VisualFeedback (pixel-accurate visual concept testing), Customer Feedback Management/CFM (modular feedback collection across touchpoints with CRM integration), Experience Wall (customer journey visualization and collaboration), and CX/Research Solutions (custom research software and question types). These tools are often used in combination with the company's experience design and consulting activities, providing a complete ecosystem for customer experience research and digital transformation projects.

Differentiator

Problem solved

Functional benefit

Brands

• cXplore: Mobile Diary-Studies & Experience Sampling software tool for customer experience projects
• cXfactory
• VisualFeedback
• Customer Feedback Management (CFM)
• Experience Wall
• CX/Research Solutions
• IhreMeinung
• s Lab

Products and services

• cXplore Mobile diary-studies and experience sampling research tool for customer experience projects, enabling mobile-based research methodologies and co-creation capabilities for qualitative research.
• cXfactory Panel management software for building and operating proprietary research communities and consumer panels, combining LimeSurvey online survey software with a proprietary panel administration layer including participant management, sampling modules, and incentive management.
• VisualFeedback Software enabling survey participants to give pixel-accurate feedback on visual concepts including advertising materials, packaging, web designs, and mailings, with heat map visualization and real-time reporting; co-developed with partner doloops.
• Customer Feedback Management (CFM) Modular customer feedback management system capturing feedback in real-time across touchpoints with automated dashboard reporting, focused on NPS and CES KPIs with CRM integration capabilities.
• Experience Wall Collaboration software for visualization of customer journeys, emotion curves, and experience mapping, enabling location-independent collaboration on journey documentation and stakeholder presentations.
• CX/Research Solutions Tailor-made research solutions providing custom question types and survey software including price perception measurement, willingness-to-pay studies, text-message based surveys, QR code invite management, and integration with external databases such as Hafas for mobility studies.

Quantifiable outcome

• Online bookings tripled during campaign period for Austrian Latin America Institute
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• intervista AGflagshipStrategic or Co-development Partner · 1 January 2010Strategic partnership since 2010 with Swiss panel provider and market research institute intervista. Cooperation focuses on customer experience management, panel management, and customer insights & analytics. Joint development of custom question types for online/CX surveys, internal time tracking systems, qualitative multi-channel survey solutions, and custom survey layouts. DIGITALBERATUNG customizes its cXplore software for joint client projects.
• doloopscoreTechnology or IntegrationVisualFeedback software was developed in cooperation with partner doloops, combining DIGITALBERATUNG's research expertise with doloops' technical development capabilities.
• BetterplaceminorStrategic or Co-development PartnerPartner for goood mobile project - a social mobile service provider where 10% of monthly fees are donated to charity. DIGITALBERATUNG designed and developed digital assets in cooperation with Betterplace.
• MarketMindminorImplementation/ SI/ Consulting PartnerPartnership for BAWAG PSK customer panel (Bessermacher) implementation, where DIGITALBERATUNG provided cXfactory software while MarketMind handled panel operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualtrics: Global enterprise experience management platform spanning CX, EX, and market research. Competes directly with DIGITALBERATUNG's CX software suite and consulting methodology, particularly in larger DACH enterprise accounts.
• UserTesting: Enterprise UX research and experience insights platform (incorporating UserZoom). Overlaps with DIGITALBERATUNG's cXplore and VisualFeedback capabilities in mobile diary studies and visual concept testing.
• Medallia: Enterprise CX platform offering feedback collection, journey analytics, and customer insights. Directly comparable to DIGITALBERATUNG's CFM, Experience Wall, and cXplore capabilities, but at global scale and with materially larger R&D budget.
• InMoment: CX and VoC platform with integrated research and consulting services. Comparable in delivering a combined software + advisory model to enterprises, similar to DIGITALBERATUNG's approach.
• Verint: Enterprise customer engagement and voice-of-customer analytics platform with similar VoC and feedback workflow capabilities to DIGITALBERATUNG's CFM and VisualFeedback offerings.

Emerging players

• LimeSurvey: Open-source survey software platform that forms the core survey engine of DIGITALBERATUNG's cXfactory panel management solution. Operates as a comparable open-source approach to CX research infrastructure.

Broad incumbents

• McKinsey & Company (CX Practice): Global management consultancy with established CX and digital transformation practices. Targets the same enterprise CX strategy engagements as DIGITALBERATUNG, particularly at the largest DACH accounts.
• KPMG (CX Practice): Global Big Four firm with significant CX, digital transformation, and customer strategy consulting practices. Competes for the same DACH enterprise transformation budgets as DIGITALBERATUNG, with a broader service portfolio.

Regional players

• Zwischenraum: German experience design and CX consultancy specializing in service design and customer journey mapping. Comparable to DIGITALBERATUNG's experience design and Experience Wall methodology within Germany.
• Ergebnisse: DACH management consultancy specializing in customer experience, customer centricity, and service design. A direct regional CX consultancy peer with comparable service offerings and similar DACH enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digitalberatung

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitalberatung