Tengrinews.kz

What Tengrinews.kz does

Tengrinews.kz is a Kazakhstan-based online news portal operated by ТОО «EML» (a Kazakhstani limited liability company), founded in 2008 and headquartered in Astana. The platform publishes news and feature articles covering Kazakhstan and international events in three languages — Kazakh, Russian, and English — and is structured as a horizontal media network consisting of a main portal plus seven wholly-owned sub-portals targeting distinct verticals: Tengrisport.kz (sports, including football and boxing), Tengri Health (healthcare and wellness), Tengri Home (real estate and home topics), Tengri Auto (automotive), Tengri Travel (tourism), Tengri Education (education), and Tengri Life/Mixnews (lifestyle and entertainment). Distribution extends beyond the web properties to native mobile applications on iOS, Android, and Huawei, and to a weekly email newsletter.

The platform is built on a multi-tenant content architecture with topic-specific sub-domains and dedicated editorial surfaces per vertical, weather and currency widgets on the homepage, and special-projects sections for branded features. The technology stack is described as a news portal with multi-topic sub-portals; no proprietary AI/ML, APIs, or SDKs are disclosed.

Tengrinews.kz operates a free-to-reader model with no subscription paywall. Revenue is generated through advertising and sponsored content. The sponsored-content business is the primary commercial mechanism, evidenced by a roster of named brand partners spanning sovereign-wealth, mining, transport, ride-hailing, fintech, manufacturing, and tourism categories — including Samruk-Kazyna (sovereign wealth fund, classified as a core partner), Kazakhmys, Railways Systems KZ, inDrive, Jet/Sapa Digital/MyCar finance, QBrand, TikTok, and Qazaq Express. The customer base is geographically segmented into Kazakhstan news readers (primary) and the international Kazakh diaspora (secondary), with no B2B pricing or contract structure disclosed.

Name

Tengrinews.kz

Legal name

ТОО «EML»

Website

https://tengrinews.kz

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Tengrinews.kz is a Kazakhstan-based online news portal operating in Kazakh, Russian, and English. It runs the main portal plus seven sub-portals covering sports, health, home, auto, travel, education, and lifestyle, monetizing through advertising and sponsored content.

Ownership category

akta.pro rank

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Tengrinews.kz is a multi-language Kazakhstani online news portal that publishes current affairs, sports, health, automotive, travel, education, and lifestyle content through a main site and seven specialized sub-portals. It distributes this content for free to readers via web, native mobile apps (iOS, Android, Huawei), and a weekly email newsletter, and monetizes traffic through display advertising and sponsored/special-project content.

Product overview

Tengrinews.kz is a multi-section Kazakh-language news media platform operating as a main portal (tengrinews.kz) with seven specialized sub-portals: Tengri Sport (sports news), Tengri Health (healthcare), Tengri Home (real estate/lifestyle), Tengri Auto (automotive), Tengri Travel (tourism), Tengri Education (education), and Tengri Life/Mixnews (entertainment). The platform covers Kazakhstan and world news, offers special projects, ratings, and publishes articles across economics, culture, medicine, science, and technology. The site is available in Kazakh, Russian, and English language versions and offers mobile applications for iOS, Android, and Huawei devices.

Differentiator

Problem solved

Functional benefit

Brands

• Tengrisport.kz: Dedicated sports news portal covering football, boxing, and other sports with focus on Kazakhstan and international events
• Tengri Health
• Tengri Home
• Tengri Auto
• Tengri Travel
• Tengri Education

Products and services

• Tengrinews.kz (Main Portal) The flagship multi-language (Kazakh, Russian, English) news website covering Kazakhstan and world news, articles, ratings, and special projects for general readers in Kazakhstan and the wider Kazakh-speaking audience.
• Tengri Sport (Tengrisport.kz) Dedicated sports news portal covering football, boxing, and other sports with Kazakhstani and international coverage, including World Cup content.
• Tengri Health Health and medical news section covering healthcare topics, medical tourism, and wellness content aimed at Kazakhstan readers.
• Tengri Home Lifestyle and real estate portal covering home improvement, property news, residential topics, and interior design.
• Tengri Auto Automotive news portal covering car reviews, road safety, traffic rules, and automotive industry news in Kazakhstan.
• Tengri Travel Travel and tourism content portal covering destination guides, travel tips, vacation planning, and tourism news.
• Tengri Education Education news and information portal covering schools, universities, and educational reforms in Kazakhstan.
• Tengri Life (Mixnews) Life and entertainment section covering positive news, lifestyle, show business, photography, and recipes.
• Tengrinews Mobile Applications Native mobile apps for iOS, Android, and Huawei devices that deliver Tengrinews.kz news content to readers on smartphones and tablets.
• Tengrinews Weekly Email Newsletter Weekly email digest highlighting the most important events in Kazakhstan and worldwide, delivered to subscribed readers as a content marketing/retention channel.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• QBrandminorGTM or Marketing PartnerQBrand project showcasing real Kazakhstani production brands worth pride. Special project featuring Kazakh manufacturing companies.
• AO Samruk-KazynacoreGTM or Marketing PartnerSpecial project featuring stories of Kazakh families whose lives were changed with help. Sponsored project by Samruk-Kazyna sovereign wealth fund.
• inDriveminorGTM or Marketing PartnerSeries of short videos about Almaty streets, exploring the city's living history.
• Railways Systems KZminorGTM or Marketing PartnerContent series exploring Kazakh railway infrastructure and engineering solutions that make trains move.
• Jet finance, Sapa Digital finance, MyCar financeminorGTM or Marketing Partner10-part financial literacy series helping people avoid pyramids and fraud, understand credit history, and avoid becoming droppers.
• KazakhmysminorGTM or Marketing PartnerStories about people in challenging professions. Content series sponsored by Kazakhmys mining company.
• TikTokminorGTM or Marketing PartnerContent series exploring how Kazakhstani businesses monetize through TikTok platform.
• Qazaq ExpressminorChannel Partner/ Reseller/ DistributorTour operator strengthening presence in Asian and Caucasus markets with package tours.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forbes Kazakhstan: Kazakh edition of a global business publication; comparable to Tengrinews as a multi-section Kazakh news-and-special-content brand monetized through advertising and sponsored projects.
• Informburo.kz: Major Kazakhstani news portal covering Kazakhstan and world events in Russian; competes with Tengrinews for both readership and the same advertising budgets in the Kazakh market.
• Zakon.kz: Major Kazakh news/legal-information portal with multi-topic coverage; comparable to Tengrinews as a country-focused online news destination monetized via display and sponsored content.
• Vesti.kz: Long-running Kazakhstani news and sports portal operated by a regional media group; directly comparable as a multi-topic web news brand serving Kazakh readers.
• NUR.KZ: Kazakhstan's other leading general-purpose online news portal and Tengrinews' closest direct competitor — both operate from Kazakhstan, target the same Kazakh/Russian-speaking audience, and monetize via advertising and branded content.

Regional players

• Lenta.ru: Major Russian-language general news portal run by Rambler; comparable to Tengrinews as a flagship post-Soviet online news brand but serving a primarily Russian rather than Kazakh audience.

Broad incumbents

• BBC News: Global multi-language online news destination; comparable to Tengrinews as an ad-and-sponsorship-funded multilingual portal model at vastly larger scale and with a global topic footprint.
• RIA Novosti / Sputnik: Large Russian state-affiliated multilingual news agency with extensive Kazakh and Central Asia coverage; overlaps with Tengrinews on regional news and Russian-language readers at much greater scale.
• Khabar Agency: Largest Kazakhstani media holding spanning TV, radio, and online news; overlaps with Tengrinews at the digital news level but operates at a much broader scale across broadcast formats.
• Kazinform: National state news agency of Kazakhstan distributing wire-style coverage across topics; comparable to Tengrinews as a primary Kazakh news source but with a wholesale/wire mandate rather than consumer portal model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tengrinewskz
• Facebookfacebook.com/Tengrinews.kz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tengrinews.kz