JNL Marketing Group

What JNL Marketing Group does

JNL Marketing Group is a privately held, founder-led digital marketing services agency headquartered in Tampa, Florida (with a Lutz mailing address), founded in 2014 by John DeTerlizzi. The firm serves small and mid-sized business owners and organizations seeking measurable marketing outcomes, positioning itself around a "direct response marketing" philosophy in contrast to traditional branding-led agencies. Its target buyers are SMB decision-makers who want to be found in search engines, generate leads, and quantify marketing ROI.

The company's core offering is a six-service portfolio: Marketing Consulting, Search Engine Marketing (SEO), Social Media Optimization, PPC Management, Marketing Automation (including CRM integration), and Website Development. These services are organized around a proprietary "Four Step Marketing Approach" (Unique Selling Points, Platforms & Offers, Marketing Arsenal, Marketing Automation) and delivered on a stack of third-party platforms including Google AdWords/Analytics, HubSpot, Infusionsoft, Marketo, Mailchimp, Zapier, and multiple CMS/ecommerce systems (WordPress, Drupal, Joomla, Shopify, BigCommerce, Magento, Volusion). The company uses Basecamp for project management and FreshBooks for invoicing as part of client operations.

Commercially, JNL operates a sales-led, inside-sales go-to-market with multiple engagement paths: a toll-free phone line, a web-based intake form that captures marketing interest and estimated project budget, and Zoom-based consultation meetings. Pricing is custom, quote-based, and not publicly disclosed, with multi-year contract cadence. Revenue is generated through professional services (consulting) and managed services (ongoing digital marketing and automation). The firm is bootstrapped with no disclosed external capital, lists 1-10 employees, and shows no named customers, awards, patents, partnerships, or AI/ML capabilities in the available data.

Name

JNL Marketing Group

Legal name

JNL Marketing Group

Website

https://jnlmarketinggroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

JNL Marketing Group is a privately held, founder-led digital marketing agency in Tampa, Florida, serving SMB owners with consulting, SEO, social media, PPC, marketing automation, and website development services built around a proprietary Four Step methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Digital marketing services
• Search engine marketing
• Social media optimization
• Pay-per-click management
• Marketing automation services

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Consulting-based revenue from providing expert marketing advice and strategy development. Includes identifying unique selling points, crafting marketing messages, and determining best marketing methods for clients.
2. Digital Marketing Services: Ongoing services including Search Engine Marketing, Social Media Optimization, PPC Management, and Website Development delivered as managed services.
3. Marketing Automation Services: CRM integration, strategy creation, and implementation of automated follow-up systems. Includes data reporting on automation effectiveness.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

JNL Marketing Group is a direct-response digital marketing agency that sells integrated marketing services to business owners and organizations. Core deliverables include marketing consulting (anchored in a proprietary Four Step Marketing methodology), search engine marketing, social media optimization across major platforms, PPC campaign management, marketing automation with CRM integration, and website design and development—delivered as managed services scoped and priced per client.

Product overview

JNL Marketing Group is a marketing services company offering a portfolio of six integrated digital marketing services. The core offerings include Marketing Consulting (using a proprietary Four Step marketing approach), Search Engine Marketing (SEO), Social Media Optimization, PPC Management, Marketing Automation (including CRM integration), and Website Development. The company positions itself around direct response marketing with a focus on measurable and accountable results rather than branding. Services are designed to work together: websites need to be optimized for Google, marketing automation requires CRM integration, and all campaigns are measured for effectiveness. The company works with various platforms including WordPress, HubSpot, Infusionsoft, Marketo, Shopify, BigCommerce, Magento, and integrates with tools like Google Analytics, MailChimp, Zapier, and G Suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting Expert consulting service that helps businesses identify unique selling points, craft effective marketing messages, and develop strategic marketing plans using the firm's proprietary Four Step marketing approach. Intended for business owners and organizations seeking measurable, accountable marketing strategy.
• Search Engine Marketing SEO and search engine marketing services that help businesses get found in search engines, including campaign management, data reporting, and expert guidance aligned with Google algorithms.
• Social Media Optimization Full-service social media management across platforms including Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Tumblr, Snapchat, and WordPress, with data reporting and guidance on Google's best practices.
• PPC Management Pay-per-click campaign management including extensive keyword research, full campaign management fit to client budgets, data reporting, and expert guidance on Google best practices.
• Marketing Automation Marketing automation services including CRM system integration, strategy creation for follow-up methods, data reporting, and implementation of automated communication workflows.
• Website Development Website design and development services featuring mobile-friendly design, integration with marketing efforts, website analytics and testing, and Google best practices implementation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and B2B clients. Its performance-focused, ROI-driven methodology parallels JNL's direct-response approach.
• SmartSites: SmartSites is an SMB-focused digital marketing agency offering web design, SEO, PPC, and social media services. Its bundled service model and small-business client profile make it a close comparable to JNL Marketing Group.
• Straight North: Straight North is a digital marketing agency specializing in SEO, PPC, and lead generation for SMB and B2B clients. Its emphasis on measurable performance and integrated SEO/PPC services parallels JNL's direct-response positioning and service portfolio.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social media, email marketing, and web development. It targets mid-market clients with integrated, multi-channel strategies similar to JNL's bundled offering.
• Disruptive Advertising: Disruptive Advertising focuses on PPC, SEO, and lifecycle marketing with a strong emphasis on data-driven ROI for mid-market and SMB clients. Its consultative, results-oriented approach is comparable to JNL's direct-response philosophy.
• Boostability: Boostability is an SMB-focused SEO and digital marketing agency providing white-label and direct services to small businesses. Its small-business customer focus and SEO/PPC service mix overlap heavily with JNL's core offerings.
• WebiMax: WebiMax is an SMB-focused digital marketing agency offering SEO, PPC, social media, and web design services. It is a direct peer because its service mix, SMB target customer, and direct-response methodology closely mirror JNL Marketing Group's positioning and offerings.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, web design, and marketing automation to SMB and mid-market clients. Like JNL, it bundles multiple digital services under a single contract and targets business owners seeking measurable results.

Broad incumbents

• Directive: Directive is a B2B-focused digital marketing agency specializing in SEO, PPC, and content marketing for mid-market and enterprise SaaS companies. It is a broader incumbent in the same services space, with a similar integrated service model but larger scale and different client segment.

Others

• HubSpot (Solutions Partner Program): HubSpot's Solutions Partner program consists of agencies certified to deliver inbound marketing, CRM, and marketing automation using HubSpot's platform. JNL is already a HubSpot user and is thematically adjacent as both an ecosystem participant and a competitor for SMB marketing automation engagements.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/jnlmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JNL Marketing Group