Masco Canada
Masco Canada Limited, a wholly owned subsidiary of Masco Corporation (NYSE: MAS), manufactures and distributes plumbing fixtures, faucets, showers, bathtubs, and replacement parts in Canada under 12+ brands including Delta, Brizo, hansgrohe, and AXOR, serving residential, commercial/institutional, and trade-professional customers through a dealer and Partner Portal network.
- Company typePrivate
- Founded1903
- HeadquartersSaint Thomas, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Masco Canada does
Masco Canada Limited is the Canadian operating subsidiary of Masco Corporation (NYSE: MAS), a major U.S.-listed building products conglomerate. Headquartered and largely manufactured in St. Thomas, Ontario, the company distributes more than 10 million plumbing units annually across Canada through a dealer, retailer, and contractor network supported by a Partner Portal and 600+ employees. Its catalog spans more than 20,000 products organized under 12+ retained brands — Delta, Brizo, hansgrohe, AXOR, Peerless, Waltec, Delta Commercial, Mirolin, BrassCraft, Master Plumber, PlumbShop, and Liberty Hardware — each positioned across premium to value price tiers and targeting different end uses.
The company sells fashionable faucets, showers, and bathtubs to residential customers, vandal-resistant and hygienic fixtures (Delta Commercial) to commercial and institutional facilities, and replacement parts and accessories (BrassCraft, Master Plumber, PlumbShop, Liberty Hardware) to plumbing contractors and trade professionals. Notable in-house product technologies include Delta's Touch2O Touchless hands-free faucet operation, the ProClean Kitchen Spray wide-fan cleaning technology, and ultra-sleek surface treatments that resist water spots and mineral buildup. The Delta Essa Touch2O with Touchless Technology won the Kitchen & Bath category at the 2025 CIPHEX West New Product Showcase.
Masco Canada generates revenue through hardware sales of plumbing fixtures and replacement parts via a B2B channel-partner model; pricing is quote-based through dealers and is not publicly disclosed. The company markets through brand-specific websites (deltafaucet.ca, brizofaucet.com, hansgrohe.ca, etc.), social media (Facebook, Instagram, Pinterest, Twitter for Delta Faucet Canada), and earned-media television appearances, while commercial transactions are executed through the third-party dealer and distributor channel. The Legal entity is incorporated in Ontario, Canada, and the business is a wholly owned private subsidiary with no independent public-market financing.
Masco Canada firmographics
Firmographics- Name
- Masco Canada
- Legal name
- Masco Canada Limited
- Website
- https://mascocanada.com
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Masco Canada Limited, a wholly owned subsidiary of Masco Corporation (NYSE: MAS), manufactures and distributes plumbing fixtures, faucets, showers, bathtubs, and replacement parts in Canada under 12+ brands including Delta, Brizo, hansgrohe, and AXOR, serving residential, commercial/institutional, and trade-professional customers through a dealer and Partner Portal network.
- Ownership category
- akta.pro rank
Masco Canada industry classification
Industry- Product category
- Plumbing Fixtures Manufacturing
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Masco Canada is headquartered
LocationHeadquarters
- HQ city
- Saint Thomas
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Masco Canada business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Plumbing Fixtures and Hardware Sales: Sale of faucets, showers, bathtubs, and plumbing fixtures to residential and commercial customers through dealer/retailer network
- Parts and Components: Parts needed for installation, service and repair of plumbing fixtures
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Masco Canada product offering
Product offeringCore offering
Masco Canada manufactures and distributes plumbing fixtures, faucets, shower systems, bathtubs, and related hardware under 12+ trusted brands including Delta, Brizo, hansgrohe, AXOR, Peerless, Waltec, Delta Commercial, and Mirolin. The portfolio serves residential homes (fashionable faucets, luxurious showers, premium bathtubs), commercial/institutional facilities (robust, vandal-resistant, hygienic products), and trade professionals (parts for installation, service and repair).
Product overview
Masco Canada is a plumbing and water solutions company with over 120 years of Canadian heritage, offering a portfolio of 12+ trusted brands including Delta, Brizo, hansgrohe, AXOR, Peerless, Waltec, Delta Commercial, Mirolin, BrassCraft, Master Plumber, PlumbShop, and Liberty Hardware. The product portfolio spans fashionable faucets, luxurious showers and premium bathtubs for residential homes, as well as robust, vandal-resistant and hygienic products for commercial/institutional facilities, plus the parts needed for installation, service and repair of plumbing fixtures. The company distributes over 10 million units annually from its facility in St. Thomas, Ontario, offering access to over 20,000 different products across its brand ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- AXOR: Premium luxury bathroom fixtures and faucets
- Brizo
- Delta
- hansgrohe
- Peerless
- Waltec
- Delta Commercial
- Mirolin
- BrassCraft
- Master Plumber
- PlumbShop
- Liberty Hardware
Products and services
- Delta Primary faucet and bath brand offering fashionable faucets, showers, and premium bathtubs for residential homes, featuring technologies such as Touch2O touchless operation.
- Brizo Faucet brand offering fashionable and stylish kitchen and bath fixtures for residential homes.
- Hansgrohe Premium shower and fixture brand offering luxurious showers and bath products.
- AXOR Luxury bathroom fixtures brand offering high-end faucets and bath products.
- Peerless Faucet brand offering affordable yet quality plumbing fixtures.
- Waltec Faucet brand offering residential plumbing solutions.
- Delta Commercial Commercial-grade Delta products featuring robust, vandal-resistant, and hygienic plumbing fixtures for commercial and institutional facilities.
- Mirolin Bath product brand offering premium bathtubs and shower bases.
- BrassCraft Plumbing parts brand providing parts needed to install, service, and repair plumbing fixtures.
- Master Plumber Plumbing parts and supplies brand serving professional plumbers.
- PlumbShop Plumbing supplies brand offering parts and accessories.
- Liberty Hardware Hardware brand providing bathroom hardware and accessories for residential and commercial applications.
Companies that use Masco Canada
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Masco Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Masco Canada partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Masco Canada competitors and assessment
Company assessmentDirect peers
- Kohler: Global manufacturer of kitchen and bath fixtures, including faucets, sinks, bathtubs, and showering products. Directly competes with Delta, Brizo, and hansgrohe across the premium and mid-tier residential and commercial segments.
- American Standard: LIXIL-owned plumbing fixtures brand offering faucets, toilets, and bath products across residential and commercial segments. Competes with Delta Commercial and Mirolin in the North American market.
- Pfister: Spectrum Brands-owned plumbing fixtures manufacturer offering faucets and shower products at mid-tier price points. Directly comparable to Masco Canada's Peerless and Delta value/mid-tier offerings.
- Grohe: LIXIL-owned premium plumbing fixtures brand. Closely comparable to hansgrohe and AXOR within Masco Canada's portfolio — both target premium residential and commercial customers with design-forward fixtures.
- Moen: Direct competitor in faucets, showerheads, and plumbing fixtures sold through Canadian dealers and home improvement retailers. Moen competes head-to-head with Delta Faucet across residential price tiers.
Broad incumbents
- TOTO: Japanese global manufacturer of bath and plumbing products. Competes in premium bath fixtures and increasingly in faucets — overlaps with Masco Canada's higher-tier offerings while bringing strong commercial and hospitality positioning.
- LIXIL Group: Parent company of Grohe, American Standard, and Inax — a global water and housing products company. Comparable to Masco Corporation at the corporate level, with overlapping faucet and bath fixture portfolios.
- Fortune Brands Innovations: Parent of Moen and other home and security brands. Operates broadly in plumbing fixtures alongside cabinetry and security — comparable corporate-level structure to Masco Canada under Masco Corporation.
- Roca: Spanish global bathroom fixtures manufacturer with broad product range in baths, faucets, and sanitaryware. Operates in Canada and overlaps with Masco Canada's residential and commercial portfolios.
- Masco Corporation: NYSE-listed parent (MAS) and one of the world's largest manufacturers of brand-name home improvement products. Operates the same product categories as Masco Canada at US/global scale, including the Delta Faucet subsidiary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Masco Canada social profiles
Digital presenceMasco Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masco Canada leadership team
Management profileNumber of profiles
Profiles1 record
Masco Canada subsidiaries and ownership
Company hierarchySubsidiaries12 records
Masco Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masco Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masco Canada
What does Masco Canada do?
Masco Canada manufactures and distributes plumbing fixtures, faucets, shower systems, bathtubs, and related hardware under 12+ trusted brands including Delta, Brizo, hansgrohe, AXOR, Peerless, Waltec, Delta Commercial, and Mirolin. The portfolio serves residential homes (fashionable faucets, luxurious showers, premium bathtubs), commercial/institutional facilities (robust, vandal-resistant, hygienic products), and trade professionals (parts for installation, service and repair).
Is Masco Canada a public or private company?
Masco Canada is a private company. It is classified as corporate owned and is currently operating.
When was Masco Canada founded?
Masco Canada was founded in 1903. It employs 501 to 1,000 people.
Where is Masco Canada based?
Masco Canada is headquartered in Saint Thomas, Canada, in the North America region.
How does Masco Canada make money?
Two revenue lines are on record. Plumbing Fixtures and Hardware Sales are the primary driver. The others are parts and Components.
Who are Masco Canada's main competitors?
Direct peers on record are Kohler, American Standard, Pfister, Grohe and Moen. Broad incumbents are TOTO, LIXIL Group, Fortune Brands Innovations, Roca and Masco Corporation.
Does Masco Canada have an API?
No public API is recorded for Masco Canada.
What industry is Masco Canada in?
Masco Canada's product category is Plumbing Fixtures Manufacturing. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 423720 and its SIC code is 5070.