What RENEWPR does

RENEWPR is a Washington, D.C.-based public affairs and public relations consulting firm founded on January 23, 2015 by Ben Finzel, a former Congressional staffer, presidential appointee and PR firm executive with more than 30 years of communications experience. The firm targets organizations operating at the intersection of three focus areas — Energy Communications, Environment Communications, and Equity Communications (including a specialized LGBTQ practice) — serving clients that span trade associations, non-profits, coalitions, foundations and corporate entities. Named clients include the Carbon Capture Coalition, RE+ Events, the National Wildlife Federation, Common Ground Alliance, Business Council for Sustainable Energy, Victory Fund, Gill Foundation, the Solar Energy Industries Association (SEIA), ITRON, Family Equality and the Gay Men's Chorus of Washington. Notable outcomes include a PRSA Silver Anvil (2009, for the 811 safe digging national campaign) and a Cleanie Award for Public Affairs Campaign of the Year (2018, for Carbon Capture Coalition work on Section 45Q tax credit reform) — work that helped enable carbon management provisions in the Bipartisan Infrastructure Law and Inflation Reduction Act.

RENEWPR's delivery model rests on four integrated service pillars: Strategy, Messaging, Media Relations, and Partnerships. The firm has no proprietary technology; output is entirely human-delivered consulting. Core team composition is intentionally lean: one President (Ben Finzel), one Chief Operating Officer (Mark Pimble, joined May 2021 after a career in travel management), plus seven named Senior Strategists who are described as independent PR professionals based in multiple U.S. cities (Bay Area, New England, Silicon Valley, Chicago, Cincinnati and Washington). Capacity is extended via a network of agency partners including Hawthorne Strategy Group, iSPY CREATIVE, Succession Communications, The Campaign Workshop, and Visceral.

The go-to-market motion is relationship-based, sales-led business development through industry networks, professional associations (PRSA, NGLCC), and The Change Agencies — a national network of 16 independently owned communications firms that RENEWPR co-founded in 2019 to serve multicultural and LGBTQ communities. The firm holds Certified LGBT Business Enterprise (LGBTBE) status from the National LGBT Chamber of Commerce. Pricing is not publicly disclosed and is quote-based, typical of B2B professional services retainers and projects.

Name

RENEWPR

Legal name

RENEWPR

Website

https://renewpr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RENEWPR is a Washington, D.C.-based public relations and public affairs consulting firm serving energy, environment and LGBTQ-focused trade associations, NGOs, coalitions and corporate clients through strategy, messaging, media relations and partnership services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Communications Services, Nec (4899)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations consulting
• Energy communications
• Environmental communications
• LGBTQ communications
• Public affairs services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communications Consulting Services: Professional communications consulting including strategy development, messaging, media relations, and partnership building for energy, environmental, and equity clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

RENEWPR is a Washington, D.C.-based public relations firm delivering strategic communications consulting to organizations in the energy, environmental, and equity sectors. Its core offering consists of four integrated service pillars — Strategy, Messaging, Media Relations, and Partnerships — delivered by a senior team and a network of partner agencies under President Ben Finzel.

Product overview

RENEWPR is a Washington, D.C.-based public relations firm offering strategic communications services. The firm's core offering consists of four integrated service pillars—Strategy, Messaging, Media Relations, and Partnerships—organized around the principles of truth, clarity, engagement, and collaboration. The firm specializes in three focus areas: Energy Communications, Environment Communications, and Equity Communications (including LGBTQ Expertise). Services are delivered through a team of seven Senior Strategists and a network of five agency partners, led by President Ben Finzel who founded the firm in 2015.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• PRSA Silver Anvil award for Excellence in Public Service Partnerships (2009) for 811 safe digging campaign
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Change AgenciescoreStrategic or Co-development Partner · 13 June 2019RENEWPR is a founding member of The Change Agencies, the Nation's Inclusive Communications Agency Network. The Change Agencies is a national network of 16 independently owned public relations, communications and marketing firms focused on inclusive marketing to multicultural and LGBTQ communities. BEN FINZEL co-founded the network with LaTricia Woods of Mahogany Xan Communications. The network helps businesses and organizations communicate across cultures.
• Hawthorne Strategy GroupminorStrategic or Co-development PartnerAgency partner providing additional communications expertise including analysis, competitive intelligence, and strategic consulting services.
• iSPY CREATIVEminorStrategic or Co-development PartnerAgency partner providing creative and branding services as part of the network's full-service capabilities.
• Succession CommunicationsminorStrategic or Co-development PartnerAgency partner collaborating on campaigns, projects and initiatives requiring specialized communications expertise.
• The Campaign WorkshopminorStrategic or Co-development PartnerAgency partner providing campaign communications and consulting services.
• VisceralminorStrategic or Co-development PartnerAgency partner providing digital and marketing communications services.
• Gokotta GroupminorStrategic or Co-development PartnerNetwork partner Christine Middleton of Gokotta Group collaborated on RE+ brand messaging project.
• National LGBT Chamber of Commerce (NGLCC)coreStrategic or Co-development PartnerRENEWPR holds LGBTBE certification from NGLCC, providing access to LGBT-specific business opportunities, corporate partnerships, and programming with nearly 100 corporate partners.
• BDC Strategy GroupminorStrategic or Co-development PartnerMember of The Change Agencies network. Collaborated on Reaching Out MBA project and The Change Agencies initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• APCO Worldwide: Global public affairs and communications consultancy with deep energy, climate, and corporate positioning practices; directly comparable to RENEWPR's public affairs and energy policy communications offering.
• Edelman: World's largest independent PR firm with established climate, sustainability, energy, and DEI practices serving associations, corporates, and NGOs—direct overlap with RENEWPR's energy/environment/equity focus at much larger scale.
• FleishmanHillard: Global PR and communications firm with a dedicated energy, sustainability, and public affairs practice; directly comparable because founder Ben Finzel previously co-founded FH Out Front there, and the firms share energy/environment/LGBTQ communications positioning.

Direct peers

• Finsbury Glover Hering: Specialist public affairs and strategic communications firm serving corporates, governments, and NGOs on complex policy and reputational issues—including energy, climate, and ESG—comparable in size and positioning to RENEWPR.
• Subject Matter: Public affairs and strategic communications firm focused on energy, environment, infrastructure, and health policy—directly comparable client base of associations, foundations, and corporate advocacy clients.
• BerlinRosen: Public affairs and strategic communications firm with strong energy, climate, and progressive advocacy practice; comparable to RENEWPR's energy/environment/equity focus and similar target client base of advocacy coalitions and trade associations.
• The Hatcher Group: Boutique public affairs firm specializing in energy, environment, and public-interest communications for associations, NGOs, and coalitions—nearest direct peer in size, sector focus, and client type to RENEWPR.
• Hattaway Communications: Strategic communications firm specializing in public affairs campaigns for nonprofits and foundations tackling energy, environment, and social issues—strong overlap with RENEWPR's mission-driven client base and focus areas.
• WE Communications: Global communications firm with a strong clean energy, technology, and sustainability practice; comparable to RENEWPR's energy sector communications focus while serving similar B2B technology and energy clients.

Emerging players

• Resnicus Partners: Public affairs firm focused on climate, clean energy, and sustainability communications; comparable emerging player serving similar nonprofit, coalition, and corporate climate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renewprllc
• LinkedInlinkedin.com/company/renewpr-llc
• Instagraminstagram.com/renewpr
• Xx.com/renewpragency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RENEWPR