What Janani does

Janani is a non-profit India Society established in 1995, headquartered in Patna, Bihar, and affiliated with the global social marketing organization DKT International. The organization's mission is to support the Government of India in delivering family planning and safe abortion products and services to underserved, low-resource populations, primarily in the high-need states of Bihar, Jharkhand, and Uttar Pradesh. Janani operates two interlocking business lines: (1) contraceptive social marketing — selling subsidized, branded reproductive health products through a private-sector distribution network of over 100,000 licensed distributors, healthcare facilities, and pharmacies across 20 Indian states, and (2) clinical services — operating 11 Surya Family Planning Clinics and Clinical Outreach Teams that deliver free or low-cost contraception and safe abortion care in partnership with government CHC/PHC facilities in 24 districts under the National Health Mission's Public-Private Partnership framework.

Janani's product portfolio spans nine branded categories, including Mithun and Style condoms, Apsara oral contraceptive pills, Postpil emergency contraception, Pari injectable contraceptives, Urvashi IUDs, Trust misoprostol, Safe-T Kit medical abortion pills, MVA kits for surgical abortion, and Vigueur sildenafil. Core technology is the Contraceptive Social Marketing (CSM) model — leveraging existing commercial retail and wholesale infrastructure with brand-focused mass media advertising to distribute subsidized products at government-specified prices (e.g., 3 rupees per condom, 10 rupees per cycle of oral contraceptives). The clinical service layer operates through Surya-branded clinics and mobile outreach teams, providing tubal ligations, non-scalpel vasectomies, IUD insertions, contraceptive injections, and safe abortion services. Cumulative impact metrics include 50.2 million couple years of protection, 14.3 million unwanted pregnancies averted, 6.9 million unsafe abortions averted, and 24,000 maternal deaths averted.

Janani's revenue model combines product sales revenue (sold at subsidized prices through the distribution network) with donor and government funding, employing a cross-subsidy mechanism where revenue from sales in wealthier settings funds free clinical services in poorer communities, with 100% of revenue reinvested in mission. Go-to-market is community-led, utilizing outreach motivators, ASHA and Anganwadi community health workers for client referrals, supplemented by sales-led distribution through the private sector and event-driven clinical outreach coordinated with district health officials. Key institutional partners include the Government of India (National Health Mission), DKT International (global affiliate), and Mobius Foundation (Aakar Project funder).

Name

Janani

Legal name

Janani

Website

https://janani.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Janani is a non-profit India Society, affiliated with DKT International, that delivers subsidized branded contraceptives and free clinical family planning services across 20 Indian states, operating 11 Surya clinics and a distribution network of 100,000+ retail points targeting underserved women in Bihar, Jharkhand, and Uttar Pradesh.

Ownership category

akta.pro rank

Product category

Reproductive Health Social Marketing and Family Planning Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Social marketing contraceptives
• Family planning clinics
• Reproductive health products
• Safe abortion services
• Public health distribution

Headquarters

HQ city

Patna City

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales Revenue: Revenue from social marketing of contraceptive products (condoms, oral contraceptive pills, injectibles, IUDs, emergency contraception, misoprostol, MVA kits) through private sector distribution network. Products sold at subsidized prices (condoms at 3 rupees, oral contraceptive pills at 10 rupees per cycle). Revenue fully reinvested in mission, using cross-subsidy model where sales in wealthier settings subsidize services in poorer communities.
2. Clinical Services Revenue: Free clinical services at Surya Family Planning Clinics with cross-subsidization from product sales. Services include tubal ligations, vasectomies, IUD insertions, contraceptive injections, and safe abortion services. Most family planning services at Janani's clinics are free of charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Janani is a non-profit social marketing organization that sells subsidized, branded reproductive health products (condoms, oral contraceptives, injectables, IUDs, emergency contraception, medical abortion pills) through a network of 100,000+ distributors and pharmacies across 20 Indian states. It also operates 11 Surya Family Planning Clinics and Clinical Outreach Team mobile services delivering tubal ligations, vasectomies, IUD insertions, contraceptive injections, and safe abortion services in underserved rural areas of Bihar, Jharkhand and Uttar Pradesh.

Product overview

Janani is a social marketing organization (affiliated with DKT International) offering a comprehensive portfolio of reproductive health products and clinical services. The product portfolio includes branded contraceptives: Mithun Silky Smooth Condoms and Style Condoms, Apsara Oral Contraceptive Tablets with Ferrous Fumarate, Postpil Emergency Contraceptive Pills, Pari Injectible Contraceptives, Urvashi IUDs, Trust Misoprostol, Safe-T Kit Medical Abortion Pills, MVA Kits, and Vigneur Sildenafil. Services include the Surya Family Planning Clinics network (11 clinics providing sterilization, IUD insertion, injections, and safe abortion services) and Clinical Outreach Team mobile services. Products are sold at government-specified prices through a network of 100,000+ distributors and pharmacies, with most clinic services provided free of charge to underserved populations.

Differentiator

Problem solved

Functional benefit

Brands

• Mithun: Brand of condoms, available in packs of 3 and 10. Product: Mithun Silky Smooth Condoms.
• Apsara
• Surya Family Planning Clinics

Products and services

• Mithun Silky Smooth Condoms Latex condoms available in packs of 3 and 10, sold at government-specified subsidized prices through Janani's private sector retail distribution network. Marketed for men in underserved rural communities across India.
• Style Condoms Brand of condoms distributed through Janani's social marketing network at government-specified subsidized prices for men in rural India.
• Apsara Oral Contraceptive Tablets with Ferrous Fumarate Combined oral contraceptive containing Ethinylestradiol (0.03mg) and Levonorgestrel (0.15mg), with ferrous fumarate. Sold at government-specified subsidized prices (~10 rupees per cycle) through Janani's pharmacy network for women of reproductive age.
• Postpil Emergency Contraceptive Pills Emergency contraceptive tablets for use after unprotected intercourse, distributed through Janani's social marketing pharmacy network.
• Pari Injectible Contraceptives Three-month injectable hormonal contraceptive method distributed through Janani's network of pharmacies and clinics for women seeking longer-acting reversible contraception.
• Urvashi IUDs Intrauterine devices (IUDs) for long-acting reversible contraception, distributed through Janani's network for trained clinicians to insert.
• Trust Misoprostol Misoprostol medication used for medical abortion and post-abortion care, distributed through Janani's network to pharmacies and clinical providers.
• Safe-T Kit Medical Abortion Pills Mifepristone and misoprostol combination kit for medical abortion, distributed through Janani's network for safe termination of early pregnancy.
• MVA Kits Manual Vacuum Aspiration kits for surgical abortion procedures, supplied through Janani's network to trained clinicians performing first-trimester surgical abortion.
• Vigueur Sildenafil Sildenafil medication for erectile dysfunction, distributed through Janani's pharmacy network at government-specified prices.
• Surya Family Planning Clinics Network of 11 family planning clinics in Bihar, Jharkhand, and Uttar Pradesh providing female sterilization (tubal ligation), male sterilization (non-scalpel vasectomy), IUD insertions, contraceptive injections, and safe abortion services. Established in 1998 as India's first reproductive health franchising network; government-accredited and often the only accredited private provider in entire districts. Most services are free of charge.
• Clinical Outreach Team (COT) Services Mobile clinical teams that provide family planning services at government CHC/PHC facilities, including Fixed Day Static services, Family Planning Day, and Antral Diwas (Spacing Day) programs. Delivers sterilization and contraception services in coordination with district health officials.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Government of India (National Health Mission)coreStrategic or Co-development PartnerWorks in close partnership with Government of India under the Public Private Partnership (PPP) component of the National Rural Health Mission (NRHM) and the Government's National Contraceptive Social Marketing Program. Surya teams work in partnership with government to deliver family planning services at public health facilities in 24 districts.
• DKT InternationalcoreStrategic or Co-development PartnerJanani is affiliated to DKT International. Since 1989, DKT has been promoting family planning and HIV/AIDS prevention through social marketing in the developing world. Janani operates as the India presence under this global social marketing organization.
• ASHA and Anganwadi WorkerscoreImplementation/ SI/ Consulting PartnerCollaborates closely at district and community levels with community health workers including ASHA and Anganwadi workers to highlight importance of family planning and improve overall awareness about products and services.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ipas: Global NGO focused specifically on abortion care and post-abortion contraception. Highly comparable for Janani's Safe-T Kit, misoprostol, and MVA kit portfolio, and clinical abortion services at Surya clinics.
• EngenderHealth: Reproductive health NGO focused on contraception, abortion care, and gender-based violence. Comparable niche focus on clinical family planning services in low-resource settings.

Direct peers

• Marie Stopes International (MSI): Operates reproductive health clinics and social marketing programs across the developing world. Highly comparable as a clinic-and-social-franchising peer targeting similar unmet contraceptive need in low-resource settings.
• Hindustan Latex Family Planning Promotion Trust (HLFPPT): India-based social marketing organization promoting family planning and reproductive health products. Operates under similar PPP model with Government of India and uses comparable branded contraceptive portfolio strategy.
• DKT International: Global social marketing organization for family planning and HIV/AIDS prevention, and Janani's parent affiliate. Operates an identical social-marketing-plus-clinical-services model across 100+ countries, making it the closest structural peer.

Broad incumbents

• Pathfinder International: Global reproductive health NGO with deep India presence, delivering family planning and maternal health services through public-sector partnerships. Comparable mission, distribution approach, and donor base.
• Population Services International (PSI): Global health nonprofit operating social marketing franchises for contraceptives and reproductive health across Asia and Africa. Comparable as a scaled social marketing peer with broader health-product portfolio.
• International Planned Parenthood Federation (IPPF): Global umbrella organization for reproductive health service delivery and advocacy. Comparable as a federation member organization delivering family planning across multiple geographies through clinics and outreach.
• FHI 360: Global human development organization with significant family planning and reproductive health programming across Asia. Comparable as a large-scale donor-funded implementer in the same thematic space.

Regional players

• Piramal Swasthya: Indian health-services NGO delivering primary healthcare, maternal health, and reproductive health in underserved Indian states. Comparable as an India-based non-profit working with government on similar thematic priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DKTJanani

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janani