What StarsBOX does

StarsBOX, founded in 2018 and operated from Garessio (Cuneo), Italy, designs, manufactures, and distributes modular wooden accommodation units featuring a proprietary opening-roof system that enables guests to sleep under the open sky while sheltered by a wooden shell. The product is conceived and designed by Studio Officina82 (architects Fabio Revetria and Lara Sappa) and engineered and produced by Saglietti Group, with each unit built on a component-based, dry-assembly architecture that allows mounting and dismounting without specialized personnel and is fully removable from any terrain. Since installing the first two units on the Ligurian Alps in summer 2018, the company has scaled into the 'Costellazione StarsBOX' — a network of more than 50 partner properties (B&Bs, agriturismos, rifugios, campsites, country houses, and glamping sites) spanning 13 Italian regions.

The business operates a hybrid revenue model with three streams: (1) overnight accommodation revenue from guests booking stays through the starsbox.it website or Airbnb; (2) one-time sales of StarsBOX units to third-party hospitality operators who join the Costellazione network, channeled through the dedicated ootbdesign.it B2B portal; and (3) gift cards sold directly through the website, featuring annually rotating illustrator artwork. Distribution combines direct-to-consumer self-serve booking (starsbox.it), the Airbnb marketplace, and a B2B reseller motion to operators, with marketing driven by a multilingual SEO-optimized site, Instagram and Facebook presence, and ongoing design-press visibility that earned StarsBOX the Bigsee Award and archilovers Best Project 2018.

Name

StarsBOX

Legal name

Studio associato Officina82

Website

https://starsbox.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

StarsBOX designs, manufactures, and operates modular wooden accommodation units with a proprietary opening roof, distributed through a 50+ property Italian network ('Costellazione StarsBOX') and sold to hospitality operators via its ootbdesign.it B2B portal.

Ownership category

akta.pro rank

Product category

Modular Glamping Accommodation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), All Other Traveler Accommodation (721199), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Modular wooden cabins
• Glamping accommodation
• Opening roof shelter
• Sustainable tourism lodging
• Experiential hospitality design

Headquarters

HQ city

Garessio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Overnight accommodation rental (direct): StarsBOX operates as both owner/operator of StarsBOX units at partner properties and as a platform/network promoter for the 'Costellazione StarsBOX'. Revenue is generated from guests who book stays through the starsbox.it website or Airbnb, typically on a per-night basis.
2. StarsBOX unit sales to hospitality operators: StarsBOX sells its modular wooden accommodation units to third-party hospitality businesses (B&Bs, agriturismos, rifugios, campsites, country houses). The For Business section (ootbdesign.it) directs interested operators to purchase units and join the Costellazione network.
3. Gift cards: StarsBOX sells illustrated gift cards valid for one year, allowing purchasers to gift a StarsBOX experience at any structure in the Costellazione network. Each year a different illustrator creates the gift card artwork.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

StarsBOX designs, engineers, and produces modular wooden accommodation units with a proprietary opening roof system that lets guests sleep under the stars. The company rents StarsBOX units directly to guests through the Costellazione StarsBOX network of partner properties across Italy, and sells StarsBOX units to third-party hospitality operators (B&Bs, agriturismos, rifugios, campsites) for installation and inclusion in the network.

Product overview

StarsBOX is a single, unified product — an innovative modular wooden accommodation unit with a proprietary openable roof system (invented by studio Officina82) that enables guests to sleep directly under the stars while protected by a warm wooden shell. The product is built around a component-based, dry-assembly design for easy mounting and dismounting without specialized labor, making it adaptable to any terrain and fully removable. StarsBOX is distributed through the Costellazione StarsBOX network, a growing platform of partner properties across Italy (agritourismos, refuges, country houses, glamping sites), and complemented by an annual Gift Card program featuring rotating illustrators.

Differentiator

Problem solved

Functional benefit

Products and services

• StarsBOX Modular Wooden Accommodation Unit Innovative modular wooden accommodation module combining elements of a tent and cabin, featuring a proprietary openable roof system that lets guests sleep under the stars while protected by a wooden shell. Designed with a component-based assembly system for mounting/dismounting without specialized personnel, adaptable to any terrain, dry-assembled, and fully removable. Sold to hospitality operators and rented directly to guests at network properties.
• Costellazione StarsBOX (StarsBOX Constellation Network) A growing network of StarsBOX installations across Italy connecting partner properties (agriturismos, rifugios, country houses, campsites) under the StarsBOX brand, enabling booking and promotion of stargazing accommodation experiences throughout the country. Spans 50+ properties across 13 Italian regions.
• StarsBOX Gift Card

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• Studio Officina82coreStrategic or Co-development PartnerStudio Officina82 is the architecture firm that designed and invented the StarsBOX concept, including the opening roof system. Led by co-founders Fabio Revetria and Lara Sappa, Officina82 is responsible for the design, branding, and ongoing product development of StarsBOX. The studio also developed the For Business platform (ootbdesign.it) for B2B sales.
• Saglietti GroupcoreStrategic or Co-development PartnerSaglietti Group handles the engineering and production of StarsBOX units. The group also manages the commercial side of the product through Laura Gancia and Simone Saglietti, who represent the sales and production functions of StarsBOX.
• AirbnbmajorChannel Partner/ Reseller/ DistributorStarsBOX properties are listed and bookable directly through the Airbnb platform, providing a major distribution channel for guest bookings. The homepage prominently features an Airbnb booking link.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tentrr: Tentrr provides private glamping sites on landowner properties, combining a unit-sale/hosting model with a booking network. Comparable to StarsBOX's hybrid B2B unit sales plus Costellazione network model.
• Canopy & Stars: Canopy & Stars is a curated UK collection of unique outdoor and unusual stays. It mirrors StarsBOX's approach of curating design-forward accommodation experiences in scenic locations.
• Glamping Hub: Glamping Hub is a global marketplace and network operator for unique outdoor accommodations. It is directly comparable to StarsBOX's Costellazione network as both aggregate glamping properties under a single bookable brand.
• Under Canvas: Under Canvas operates luxury safari-inspired tented camps near US national parks. It is a direct functional peer to StarsBOX — premium outdoor lodging units deployed at scenic locations with a strong design-led brand identity.
• Sextantio Albergo Diffuso: Sextantio runs the Albergo Diffuso model of dispersed hospitality rooms in Italian heritage villages. It is a directly comparable Italian experiential-hospitality network that sells immersive stays in unusual structures.

Broad incumbents

• Sandals / Beaches Resorts: Sandals is a large incumbent all-inclusive resort brand in the Caribbean. Comparable as a broad incumbent in destination lodging; it represents scaled competition for experiential travel demand and a potential strategic acquirer or partner for StarsBOX.

Others

• Booking.com (Experiences): Booking.com operates the largest accommodation marketplace globally and is an alternative distribution channel and competitive context to StarsBOX's reliance on its own site and Airbnb.

Emerging players

• Treehotel: Treehotel in Sweden offers architect-designed treehouse rooms as a destination experience. Comparable to StarsBOX as a design-led, limited-volume, experiential lodging concept.
• Cabinpelago: Cabinpelago is a niche network of off-grid cabin and shelter stays. Compares to StarsBOX as an emerging player in the design-led outdoor accommodation niche.

Regional players

• Bio-Hotel & Restaurant Dosses: An Italian sustainable hospitality operator working with agriturismo-style properties. Comparable as a regional Italian specialty-lodging operator with sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StarsBOXofficial
• Instagraminstagram.com/starsbox_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarsBOX