Design Strategies

What Design Strategies does

Design Strategies, Inc. is a privately-held graphic design, branding, and marketing services firm founded in 1990 in Glendale, California and currently headquartered in Clearwater, Florida. The firm delivers a broad creative-services catalog including logo and corporate identity design, custom website design and development, brochure and print design, packaging design, magazine and newspaper ad campaigns, custom illustration, photography, photo retouching, trade show materials, writing/editing, and software interface design. Underlying production relies on industry-standard Adobe Creative Suite tools (Photoshop, Illustrator, InDesign), digital photography equipment, and custom website development rather than proprietary technology platforms. The firm positions itself as an early adopter of computerized design (since 1990) and web design (since 1995), and operates with a distributed team across the U.S. and Vancouver, Canada, serving clients across 15 time zones.

The business operates on a project-based, one-time-fee pricing model with no disclosed subscription or recurring revenue streams. Project prices range from approximately $800–$1,500 for small-business logos to $100,000+ for enterprise websites with complex backend programming. Standard engagement terms require a 50% deposit to commence work with the balance due on project completion, and the firm accepts checks, major credit cards, PayPal, and bank wires. Customers include startups, SMBs, mid-market firms, and select enterprises across verticals such as mining, insurance, engineering, mortgage lending, healthcare advocacy, real estate photography, and software; documented case studies reference outcomes ranging from geographic expansion (e.g., a client growing from 7 to all 50 U.S. states in 3 months) to revenue spikes (e.g., a client's highest-ever sales one month post-website launch).

The go-to-market motion is sales-led and direct: phone outreach, website-driven quote requests, an extensive public case-study portfolio, client referrals, and in-person consultations for Tampa Bay-area clients. The firm is bootstrapped with no disclosed institutional funding, no parent company, and a headcount of 1–10. Founded by Len Williams, it has operated continuously for 31+ years under the same ownership, maintaining 50 five-star Google Reviews and a client base described as "hundreds of companies" across the U.S., Canada, the U.K., Germany, the Netherlands, South Africa, Australia, and South America.

Name

Design Strategies

Legal name

Design Strategies, Inc.

Website

https://designstrategies.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Design Strategies is a privately-held, bootstrapped graphic design and marketing services firm founded in 1990, serving startups through enterprises across the U.S. and internationally with logo design, branding, websites, brochures, packaging, and advertising on a project-based fee model.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Graphic design services
• Brand identity design
• Website design development
• Packaging design services
• Print marketing materials

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Logo Design Services: Custom logo design projects ranging from $800-$1500 for typical businesses to $2500-$5000+ for larger corporations. One-time design fees with deliverables including logo files in multiple formats (JPG, PNG, AI, EPS) in color and black and white.
2. Brochure and Print Design: Custom brochure and printed material design. Small mailable brochures: $2000-$4500. Large presentation brochures: $3000-$7000+. Multi-page catalogs and booklets priced higher based on complexity, photography, custom artwork, and writing requirements.
3. Website Design and Development: Custom website design and development services. Pricing ranges from $2000 for basic sites to $100,000+ for extensive corporate websites with complex backend programming. Revenue recognized upon project completion.
4. Packaging Design: Product packaging design services for boxes, bottles, bags, tubes, and labels. Custom pricing based on project scope and complexity.
5. Ad Campaign Design: Magazine and newspaper ad design services, often bundled with branding and website projects. Pricing varies by campaign scope.
6. Corporate Image and Branding: Full corporate identity development including logos, business cards, letterhead, stationery, and brand guidelines. Often bundled with other services at project-based rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Design Strategies, Inc. is a graphic design and marketing services firm that delivers custom creative work to businesses, including logo and brand identity design, website design and development, brochures and print materials, packaging design, advertising campaigns, custom illustration, photography, photo retouching, trade show materials, and software interface design. Services are sold as discrete project-based engagements to clients across the U.S. and internationally. The firm combines research-based marketing strategy with hands-on production to produce marketing assets for SMB and corporate clients.

Product overview

Design Strategies is a graphic design and marketing services firm offering a comprehensive suite of design services. The company provides logo design and branding, website design and development, brochure and print design, packaging design, ad campaign design, writing and editing services, custom illustration and graphics, photography, photo retouching, trade show materials, and software interface design. These services are delivered as individual offerings rather than a unified software platform, serving clients across the US and internationally in Canada, UK, Europe, South Africa, Australia, and South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom professional website design, writing, and development optimized for computers, phones, and tablets, with responsive design and marketing-focused content for businesses needing an effective online presence.
• Logo Design & Corporate Branding Professional logo and corporate identity design services that create unique brand ambassadors and recognizable market presence, including logos, colors, business cards, letterhead, stationery, and brand guidelines.
• Brochure & Print Design Custom design of brochures, catalogs, product information sheets, booklets, and manuals in various sizes and configurations for sales and marketing purposes.
• Packaging Design Professional packaging designs for boxes, bottles, bags, tubes, and other product containers intended to create shelf appeal and quality feel.
• Ad Campaign Design Magazine and newspaper advertisement design services focused on creating effective campaigns that generate sales leads and communicate with impact, often bundled with branding and website projects.
• Writing & Editing Services Text research, writing, and editing services for printed materials and websites to effectively sell products and services.
• Custom Illustration & Graphics Photographic collages, hand-drawn and computerized artwork creation for custom product and service appearances.
• Photography Services Digital photography services including product photography, people, situations, interiors and exteriors, typically serving the Tampa Bay area.
• Photo Retouching & Image Manipulation Image enhancement services including color changes, wrinkle and blemish removal, teeth fixing, and restoration of old photographs.
• Trade Show Banners, Booths & Materials Design services for trade show booths, retractable banners, and presentation materials for professional displays.
• Software Interface Design User interface design for software programs, creating intuitive and professional on-screen interfaces for software companies.

Quantifiable outcome

• KRC Mining Consultants expanded 500% over 4 years, growing from local Australian operations to international presence
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Siegel+Gale: Global brand strategy, design, and experience firm offering identity, naming, and digital design—directly comparable service categories to Design Strategies with broader geographic reach.
• Landor & Fitch: Global brand consulting and design firm covering brand strategy, identity, packaging, and digital experiences—the same core stack as Design Strategies but at enterprise scale with WPP backing.
• Lippincott: Brand strategy and design consultancy delivering identity systems, brand expressions, and experience design. Comparable service mix with a heavier strategic-consulting overlay.
• Frog Design (Frog): Global design and innovation firm delivering industrial, digital, and brand design. Overlaps with Design Strategies on branding and website projects but operates at much larger enterprise scale.
• 99designs (by Vista): Global online design marketplace where SMBs commission logos, websites, and packaging via design contests. Competes with Design Strategies on price-sensitive logo and branding projects.

Direct peers

• Ramotion: Boutique digital design and branding agency offering brand identity, UI/UX, web design, and illustration—highly comparable to Design Strategies' integrated service offering but tilted more toward tech/startup clients.
• Pentagram: Largest independently owned design studio; offers branding, identity, print, digital, and packaging design across similar service categories to Design Strategies, but at far greater scale and global reach.

Emerging players

• ManyPixels: Subscription-based design service providing logos, web graphics, illustrations, and marketing collateral for SMBs. A direct competitor to Design Strategies' lower-tier offerings via an async delivery model.
• Kimp: Subscription graphic and video design service for SMBs, offering unlimited design requests at a flat monthly fee. Directly competes for the same SMB customer base as Design Strategies on logos, brochures, and digital graphics.
• Design Pickle: Subscription-based graphic design service targeting SMBs and marketers with unlimited design requests. Competes with Design Strategies on logo, brochure, and ad design via a recurring-revenue model rather than project fees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/design-strategies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Strategies