Now and Zen Productions

What Now and Zen Productions does

Now and Zen Productions is a boutique, full-service corporate event production agency founded in 1997 and headquartered in the Los Angeles area (Manhattan Beach). The firm is privately held as an LLC, owned and led by founder Tona' Broussard-Wilson as Executive Producer/CEO, and operates with a 1-10 person core team supplemented by an extended network of long-term production partners. Its service portfolio spans corporate event production (sales meetings, product launches, leadership summits, media events, investor meetings, brand activations, special events), production management, content and design services, strategy consulting, speech coaching, and facilitated diversity & inclusion workshops.

The company's underlying 'technology' is operational rather than digital: a proprietary System of Execution methodology (Listen & Learn, Research & Make Decisions, Well-defined Roles & Responsibilities, Team Assembly, Site Survey, Document & Share) combined with a roster of stage managers, media producers, choreographers, creative directors, and graphic artists. Event execution has been documented across North America, Western Europe (UK, Spain, France), the Middle East (UAE), East Asia (China), and South America (Brazil). Named clients include Nike, Turner Network, Converse, Beats by Dre, Airbnb, NBA, NFL, US Olympic and Paralympic Committee, Oakley, Cole Haan, Hurley, Macy's, Armani, W Hotel, and Bleacher Report, with marquee projects including a 5,000+ attendee Beats by Dre Times Square launch and USOC athlete outfitting for 700+ Olympians.

Revenue is generated on a professional-services, project-based model with quote-based pricing per engagement and multi-year contracting for select clients. Go-to-market is enterprise-direct, driven by client relationships, RFP participation, and word-of-mouth referrals rather than paid marketing. The firm is positioned as a Black women-owned business, and its workshop and Movie & Discussion Series offerings (WYBMN launched October 2018, IANYN launched June 2020) extend the core production business into a recurring D&I programming vertical.

Name

Now and Zen Productions

Legal name

Now and Zen Productions, LLC

Website

https://nowandzenprod.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Now and Zen Productions is a Black women-owned, boutique corporate event production agency founded in 1997, serving global enterprise brands such as Nike, Turner, Beats by Dre, Airbnb, and the USOC with custom live experiences, brand activations, speech coaching, and facilitated D&I workshops.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Corporate event production
• Brand activation services
• Speech coaching services
• Live event production
• Workshop facilitation

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Production Services: Custom corporate event production including project management, stage management, content creation, talent acquisition, and event execution. Billed per project based on scope, size, budget, location, and requirements.
2. Speech Coaching Services: One-on-one and workshop-based speech coaching for executives, athletes, and presenters. Offered as standalone service and integrated with event production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Now and Zen Productions is a full-service boutique corporate event production agency that plans, produces, and executes corporate meetings, brand activations, product launches, leadership summits, media events, and investor meetings for global enterprise brands. The company also offers one-on-one speech coaching for executives and athletes, plus facilitated diversity & inclusion workshop series built around curated documentary film viewings and small-group discussions. Projects are staffed by a small core team of producers supported by an extended network of stage managers, media producers, choreographers, creative directors, and technical crew.

Product overview

Now and Zen Productions is a full-service boutique event production agency founded in 1997, specializing in corporate communications and live experiences for major brands. The company operates as a unified service offering rather than a modular software platform. Core services include corporate event production (sales meetings, product launches, leadership summits), brand activations, special events, speech coaching, and facilitated diversity & inclusion workshops. The product portfolio centers on the production company's expertise in managing all aspects of live events—from concept development through execution—supplemented by speech coaching and the Movie & Discussion Series workshops for D&I initiatives. Production capabilities span audio/visual/lighting, video production, content creation, strategic planning, and technical direction, with a core team of producers supported by an extended network of industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Production Full-service corporate event production for global enterprise brands, covering sales meetings, leadership summits, product launches, media events, investor meetings, and brand activations. Events range from 50-person exclusive launches to 5,000+ person company-wide meetings, and are staffed with a custom team per project.
• Speech Coaching Personalized one-on-one speech coaching for first-time presenters, professional athletes, and top-level executives, focused on openness, connection, passion, and listening. Available as a standalone service and integrated with corporate event production.
• Production Management Services Comprehensive production management covering budget planning, concept and theme development, media production, content creation, project management, logistical support, talent acquisition, stage management, and on-site execution for corporate events.
• Brand Activations Brand experience events designed to drive valuable interactions between brands and consumers and build loyal communities around products and services, including large-scale activations such as the Beats by Dre Times Square launch and global 5K runs.
• Special Events & Entertainment Special events and entertainment programs for corporate and consumer audiences, including sporting events, galas, fashion shows, fundraisers, award ceremonies, and corporate retreats, delivered with personalized, full-service production support.
• Content & Design Services Creative services including app design, brand design, collateral design, concept and design execution, content creation, graphic design, keynote production, presentation design, set and stage design, speech writing, video/multimedia design, and web design.
• Strategy Services Strategic consulting covering brand strategy, communication strategy, creative consulting, digital strategy, experiential strategy, messaging, and social media strategy and integration, designed to align live events with broader brand and communications goals.
• IANYN Virtual Movie & Discussion Series Virtual facilitated sessions that combine documentary film viewings with small-group discussions on diversity, inclusion, and racial topics, customized for organizations seeking to foster difficult conversations; 480+ participants served across 56 virtual sessions.
• WYBMN In-Person Movie & Discussion Series In-person facilitated movie and discussion series using documentaries such as Won't You Be My Neighbor? to cultivate awareness, empathy, and deeper connections among teammates; 200+ participants served across 29 sessions for the Nike NXT community.

Quantifiable outcome

• Produced events for over 800 participants in diversity & inclusion workshops
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency producing events, exhibits, and brand activations for enterprise clients; an established incumbent competing for the same large-scale corporate event budgets.
• Maritz Global Events: Large-scale meetings, events, and incentive program provider serving Fortune 500 clients; a broad incumbent frequently competing against Now and Zen for corporate event RFPs.
• Jack Morton Worldwide: Global brand experience agency (IPG-owned) producing corporate events, brand activations, and large-scale live experiences; competes with Now and Zen for the same enterprise brand RFPs but at significantly greater scale.
• BCD Meetings & Events: Global meetings, events, and incentives management agency within BCD Travel; competes for the same enterprise corporate event RFPs at substantially greater scale and geographic reach.

Others

• HelmsBriscoe: Global venue sourcing and event consulting firm supporting corporate clients on site selection and contract negotiation; adjacent to Now and Zen's corporate event work and frequently encountered on the same RFPs as a venue/strategy partner rather than a production competitor.

Direct peers

• LEO Events: Corporate event production agency specializing in meetings, conferences, and brand activations for mid-market and enterprise clients — directly comparable boutique competitor.
• ProEx Events: Full-service corporate event production company running meetings, conferences, and brand events for enterprise clients at a similar boutique scale.
• Mosaic Group: Brand experience agency producing live events, creative productions, and activations for global brands; a direct boutique competitor with overlapping client profile.
• Sparks: Experiential marketing agency producing brand experiences, product launches, and corporate events for enterprise brands, with comparable focus on consumer/athletic verticals.
• MKG: Boutique experiential marketing agency producing live brand experiences, corporate events, and consumer activations for major consumer and athletic brands — the most direct boutique analog to Now and Zen's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nowandzenprod
• LinkedInlinkedin.com/company/now-and-zen-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now and Zen Productions