Anić Outdoor

What Anić Outdoor does

Anić Outdoor (legal entity: Anić Holding Plus doo) is a Croatian outdoor advertising operator founded in 1999 and headquartered in Zagreb. The company runs the largest national network of large-format advertising panels in Croatia, with 400+ panels deployed across 380+ locations, and is the only national OOH network covering all major border crossings. Its portfolio spans the full OOH format stack: Bigboard, Billboard, Gigaboard, Wallscape, Scaffolding, Digital Signage/Citylights, Murals, Roof Advertisements, LED Truck, and a DOOH (digital out-of-home) national network of 30+ digital locations.

The underlying asset base is a mix of static printed panels (with reusable/recyclable lifecycle management via the RERUN sustainability program, relocated to Petrinja in 2020) and an expanding digital screen network introduced in April 2025. A self-service planning and booking tool supports advertiser direct access to inventory selection. The April 2025 product cluster — DOOH expansion, Murals launch, scaffolding/city-restoration advertising, and border-crossing coverage — signals an active push into premium and digital inventory alongside the legacy static base.

The business model is asset-based OOH media sales: Anić monetizes owned/operated physical and digital inventory through brand and agency advertising contracts, segmented across National Brands, Regional Brands, DTC/B2C, and Tourism/Premium Spectacular verticals. Pricing is format-dependent (premium for Gigaboards, Murals, and border/spectacular placements; volume-driven for Bigboards and standard Billboards). The company is privately held, founder-controlled (Damir Anić is on the Board and serves as Director), with €373,080 in share capital and 11–50 employees, positioning it as a national-scale SME rather than a regional or pan-European OOH player.

Name

Anić Outdoor

Legal name

Anić Holding Plus doo

Website

https://anic-holding.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Anić Outdoor is a Zagreb-based Croatian outdoor advertising operator running the country's largest national large-format OOH network (400+ panels, 380+ locations), serving national brands, regional advertisers, DTC clients, and tourism/premium accounts across static, digital, mural, and border-crossing inventory.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Out-of-Home)

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital out-of-home
• Large-format advertising
• Advertising space rental

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Space Rental: Revenue generated through rental of advertising space on large-format panels including bigboards, billboards, gigaboards, wallscapes, scaffolding, digital signage, and murals. Pricing based on location, format, duration, and production/mounting services.
2. DOOH Digital Advertising: Rental of digital OOH advertising space enabling real-time content changes, flexible duration, and video ad display. Revenue from citylight format digital panels across 30+ national locations.
3. Production and Installation Services: Additional revenue from production, assembly and disassembly of advertising materials on scaffolding and other formats. Includes visual creation services and proof delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Anić Outdoor owns and operates the largest national network of large-format outdoor (OOH) and digital out-of-home (DOOH) advertising panels in Croatia, spanning 400+ static and digital panels across 380+ locations including all major border crossings. The company rents advertising space to brands and agencies across formats such as bigboards, billboards, gigaboards, digital citylights, wallscapes, scaffolding, murals, LED trucks, and rooftop signage, and additionally provides production, assembly, and disassembly of advertising materials.

Product overview

Anić Outdoor is a leading Croatian outdoor advertising company owning the largest national network of 400+ static and digital advertising panels across Croatia. The portfolio consists of multiple advertising formats including Bigboard (12m x 5m along key roads), Billboard (10m x 4m), Gigaboard (over 108 m²), LED Truck (mobile platform), Digital Signage/Citylights (urban digital format), Wallscape (building facades), Scaffolding (building-mounted), Murals (hand-painted artistic works), and Roof Advertisements. The company operates a national DOOH network with 30+ digital locations. Additionally, the RERUN sustainability initiative recycles used advertising tarpaulins into emergency service equipment. Formats are available individually or in combination for local and national campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• RERUN: Sustainability initiative that recycles used advertising tarpaulins into equipment for emergency services (backpacks, bags, sacks for firefighters and Croatian Mountain Rescue Service).

Products and services

• Bigboard Advertising Largest-format OOH panel (standard 12m x 5m) located along all key roads in Croatia, featuring effective lighting and extensions for creative solutions. Target customers: brands seeking maximum visibility along highways and major roads.
• Billboard Advertising Most common OOH format (10m x 4m, up to 108 m²) along key roads visible to vehicles and pedestrians. Target customers: brands seeking standard-format nationwide visibility.
• Gigaboard Advertising Non-standard OOH format exceeding 108 m², extremely visible along highways, expressways, and highway entrances/exits. Target customers: brands seeking high-impact placements aimed at vehicle audiences.
• Digital Signage / Citylight Advertising Digital OOH format located in urban areas, main stations, border crossings, and clinical hospital centers, supporting both static and video campaigns with flexible creative solutions. Target customers: brands and agencies needing dynamic, measurable, and flexible DOOH campaigns.
• Wallscape Advertising OOH format on walls and facades of buildings along busy roads and intersections in urban centers, attracting attention from drivers and pedestrians. Target customers: brands seeking high-visibility urban placements.
• Scaffolding Advertising Large, exclusive advertising spaces on building scaffolding and facades, with revenue reinvested into building renovation. Target customers: brands seeking non-standard, premium urban inventory and exclusive city-center positioning.
• Murals Advertising Unique hand-painted artistic works applied to city walls, buildings, or outdoor areas, combining art and advertising with organic digital reach via social sharing. Target customers: brands seeking emotionally engaging, culturally resonant campaigns.
• LED Truck Advertising Mobile LED advertising truck platform for experiential marketing campaigns with dynamic content display. Target customers: brands executing experiential and event-based outdoor campaigns.
• Rooftop Advertisement Advertising Prestigious rooftop advertising format traditionally used by brands seeking long-term presence, becoming part of the city skyline and a recognizable urban feature. Target customers: brands seeking prestige, stability, and skyline-level visibility.
• DOOH National Network National digital out-of-home network of 30+ locations covering Croatia's largest city centers, key pedestrian and vehicle traffic points, and all major border crossings; enables rapid content changes, real-time messaging, and campaign customization by location, time of day, or context. Target customers: brands and media agencies running national digital OOH campaigns.

Quantifiable outcome

• 88% of adults notice OOH ads, with 80% taking action after seeing them (OAAA research)
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Croatian Fire Service (Javne i dobrovoljne vatrogasne postrojbe)coreStrategic or Co-development PartnerAnić Outdoor maintains proud friendship and sponsorship relationship with Croatian Fire Service. The RERUN recycling project transforms used advertising tarpaulins into emergency equipment (backpacks, bags, sacks) for firefighters and mountain rescue teams. Equipment designed collaboratively with emergency services to meet real field needs. Public and volunteer fire departments across Croatia regularly receive supplies.
• Croatian Mountain Rescue Service (HGSS - Hrvatska gorska služba spašavanja)coreStrategic or Co-development PartnerPrimary beneficiary of RERUN initiative alongside fire services. Receives equipment manufactured from recycled advertising tarpaulins including backpacks and bags adapted to mountain rescue requirements.
• DPAA GlobalminorOthersIndustry association membership. Anić Outdoor is a proud member of the leading global marketing organization DPAA Global.
• OAAA (Out of Home Advertising Association of America)minorOthersInternational industry organization membership. Anić Outdoor is a member of the international outdoor advertising organization in America.
• Local Manufacturers (Petrinja families)minorStrategic or Co-development PartnerFollowing the 2020 Petrinja earthquake, RERUN production moved to Petrinja area where local families now produce all equipment. Local manufacturers annually produce hundreds of bags and backpacks from recycled tarpaulins.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Global OOH operator with large-format billboards, street furniture, and airport advertising portfolios. Highly comparable on large-format roadside inventory and brand/agency customer base, but at significantly broader geographic scale.
• Outfront Media: US-listed OOH operator with billboard, transit, and digital OOH assets across North America. Directly comparable on roadside large-format panels and DOOH expansion, but operating at much larger scale and on a different continent.
• Lamar Advertising: One of the largest US-based outdoor advertising companies, operating billboards, transit, and digital OOH inventory. Comparable on large-format roadside panel operations and B2B advertiser relationships, though focused on North America.
• Ströer: Leading German digital and out-of-home advertising company with a strong DOOH portfolio across European markets. Highly comparable on the DOOH growth trajectory and large-format roadside panels, though at pan-European scale.
• JCDecaux: Global leader in out-of-home advertising, with strong presence across street furniture, transit, and large-format billboards across Europe. Comparable on core OOH offering and B2B advertiser base, but operates at vastly larger scale and across multiple countries.

Regional players

• Adria Media Group: Croatian and regional media company operating print, digital, and outdoor advertising assets across the Adriatic region. Comparable on local-market media footprint and Croatian advertiser relationships, with a regional rather than global focus.
• Hanza Media: Croatian media group with publishing, digital, and advertising operations. Comparable as a competitor for Croatian advertising budgets and as a potential partner for bundled OOH plus media campaigns, though more weighted to print/digital than outdoor.

Direct peers

• Europlakat: One of the largest Croatian outdoor advertising companies, operating competing roadside, urban, and transit OOH inventory across Croatia. Directly comparable on product (billboards, citylights, transit) and target customers (Croatian brands and agencies).

Emerging players

• Place Exchange: Programmatic DOOH exchange connecting digital billboard and place-based media to demand-side platforms. Relevant to Anić as a potential partner to monetise its growing DOOH inventory programmatically rather than purely via direct sales.
• Vistar Media: DOOH programmatic supply-side platform enabling automated buying of digital out-of-home inventory. Comparable as an emerging channel buyer/seller for DOOH screens, which is directly relevant to Anić's DOOH national network strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anicoutdoor1222
• Facebookfacebook.com/anicholdingplus
• LinkedInlinkedin.com/company/anicholdingplus
• Instagraminstagram.com/anicoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anić Outdoor