SCHWEGLER Vogel und Naturschutzprodukte

What SCHWEGLER Vogel und Naturschutzprodukte does

SCHWEGLER Vogel und Naturschutzprodukte GmbH is a privately-held German manufacturer of physical wildlife conservation products, founded in 1949 and headquartered at Heinkelstrasse 35 in Schorndorf, Germany. The company designs and produces nest boxes, roosts, shelters, and conservation equipment for birds, bats, hedgehogs, dormice, insects, and amphibians, sold under the Schwegler Natur brand. Operations span approximately 11–50 employees and produce an annualized printed catalog (No. 83 covering 2025/2026). The firm has no parent company, no subsidiaries, no disclosed funding rounds, and no external investor; ownership and management sit with Managing Directors Gunnar Papenfoth and Axel Papenfoth.

The company's core technical differentiator is its proprietary wood-concrete composite material, selected for thermal regulation, breathability, and long service life in outdoor conditions. The portfolio is complemented by a patented aluminum nail mounting system (DBP-granted) and a patent-pending wildlife paving stone. Product performance is marketed on the basis of scientific occupancy evidence accumulated over decades. Distribution combines direct-to-consumer e-commerce (schweglershop.de), a factory outlet at the Schorndorf headquarters, and a home-and-garden specialty retailer/dealer network. Roughly 14 European and North American conservation NGOs — including NABU, SEO/Birdlife, BirdLife Austria, LPO, LIPU, the North American Bluebird Society, and the Swiss Ornithological Institute — publicly recommend Schwegler products.

Revenue is generated through unit-priced hardware sales (B2C individual gardeners and B2B institutional buyers) and wholesale pricing to registered dealers. Customer segments comprise conservation NGOs and vertical buyers (primary), private garden owners (primary), home-and-garden retailers (primary business unit), and municipalities/environmental authorities (secondary). Pricing is not publicly posted; catalogs and price lists are downloadable, with dealer wholesale pricing provided on request. Multilingual support (German, English, French) underwrites geographic reach into Germany, Austria, Switzerland, Belgium, France, Italy, the Czech Republic, the UK, and the USA.

Name

SCHWEGLER Vogel und Naturschutzprodukte

Legal name

Schwegler Vogel- u. Naturschutzprodukte GmbH

Website

https://schwegler-natur.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

SCHWEGLER is a German family-owned manufacturer, founded in 1949, that designs wood-concrete nest boxes, shelters, and conservation equipment for birds, bats, hedgehogs, insects, and amphibians, selling via direct e-commerce, a factory outlet, and specialty retailers across Europe and North America.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Products

NAICS

Pet and Pet Supplies Retailers (45991), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

akta.pro secondary industries

Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Bird nest boxes
• Wildlife conservation products
• Bat protection products
• Nature conservation equipment
• Amphibian rescue fences

Headquarters

HQ city

Schorndorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Nature Conservation Products Sales: Direct sales of bird conservation equipment, nest boxes, bat protection products, and related wildlife conservation products to consumers, retailers, and conservation organizations through online shop and factory outlet.
2. Wholesale/Reseller Distribution: Sales of products to home and garden retailers and dealers through wholesale relationships, providing established products at attractive prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SCHWEGLER Vogel und Naturschutzprodukte GmbH manufactures and sells physical wildlife conservation products including bird nest boxes, bat roosts, hedgehog houses, insect hotels, dormouse shelters, amphibian rescue fences, and wild bird feeders. Products are made from the company's proprietary wood-concrete composite material designed for durability, thermal regulation, and breathability. The company distributes through its own online shop, a factory outlet in Schorndorf, and a network of home and garden retailers across Europe and North America.

Product overview

SCHWEGLER Vogel und Naturschutzprodukte GmbH is a German manufacturer of nature conservation products with over 76 years of experience, producing a comprehensive portfolio of physical wildlife protection and observation products. The core product lines include Bird Conservation (Vogelschutz) products such as nest boxes made from SCHWEGLER wood-concrete material, Bat Conservation (Fledermausschutz) products, Insect Protection (Insektenschutz) products including insect houses and bumblebee boxes, Amphibian Rescue (Amphibienschutz) systems, Hedgehog Protection (Igelschutz), and Dormouse Conservation (Bilchschutz) products. Supporting product lines include Wild Bird Feeding (Wildvogelfütterung) products, Home & Garden (Haus & Garten) products like bird deterrents and window stickers, and a comprehensive Accessories (Zubehör) range including mounting hardware (Aluminium Nails, C-Blocks, T-Hangers), maintenance tools (Lightweight Ladders, Nest Box Hanging Poles, Nest Box Cleaning Tools), nest material supplies (Nest Depot, Nest Depot Refill-Kit), and various mounting accessories (Entrance Roses, Plastering Rings, Droppings Boards, Front Panels). The company's products are scientifically validated for high occupancy rates and are recommended by major European nature conservation organizations including NABU, SEO/Birdlife, and BirdLife Österreich.

Differentiator

Problem solved

Functional benefit

Products and services

• Bird Conservation Products (Vogelschutz) Nest boxes and nesting aids for various bird species including cavity nesters, open-fronted nesters, swallows, swifts, owls, and building-nesting birds, made from SCHWEGLER wood-concrete material. Intended for conservation organizations, garden owners, and ornithological societies.
• Bat Conservation Products (Fledermausschutz) Bat boxes, colony roosts, and integrated building solutions designed for various bat species, offered to conservation organizations, building planners, and private homeowners.
• Hedgehog Protection Products (Igelschutz) Houses and shelters designed to protect hedgehogs in gardens and outdoor areas, targeted at private garden owners and conservation-minded households.
• Dormouse Conservation Products (Bilchschutz) Specialized nest boxes for dormice and small mammals, offered to conservation organizations and nature enthusiasts.
• Insect Protection Products (Insektenschutz) Insect houses, bumblebee boxes, wild bee nesting aids, butterfly boxes, and observation elements for various insect species, sold to gardeners, schools, and conservation programs.
• Amphibian Rescue Fence System Complete 100m amphibian rescue fence system including HDPE synthetic fabric, galvanized supporting posts, net holders, pegs, net connectors, and catching buckets for protecting migrating frogs, toads, newts, and salamanders. Sold to municipalities, environmental authorities, and conservation organizations.
• Wild Bird Feeding Products (Wildvogelfütterung) Bird feeders and wild bird food products for year-round feeding of garden birds, sold to private garden owners and hobbyists.
• Home & Garden Products (Haus & Garten) Products for nature conservation at home and in gardens including bird silhouettes, cat deterrents, raptor globes, window stickers, and built-in elements for natural walls, targeted at private homeowners.
• Wildlife Paving Stone Observation block made of special wood-sand concrete on a non-slip metal frame with acrylic glass slab, for non-disruptive observation of ants and other small creatures, sold to educators, gardeners, and nature enthusiasts.

Quantifiable outcome

• Products have highest occupancy rates scientifically proven over decades

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NABU (Naturschutzbund Deutschland)coreStrategic or Co-development PartnerNABU, Germany's largest nature conservation organization, officially recommends SCHWEGLER products. This endorsement represents a core strategic partnership for credibility in the German conservation market.
• SEO/BirdlifecoreStrategic or Co-development PartnerSEO/Birdlife, the Spanish Ornithological Society, recommends SCHWEGLER products for bird conservation in Spain. This partnership extends SCHWEGLER's reach into the Iberian market.
• BirdLife ÖsterreichcoreStrategic or Co-development PartnerBirdLife Austria recommends SCHWEGLER products for Austrian conservation efforts, providing strategic endorsement in the Austrian market.
• LPO (Ligue pour la Protection des Oiseaux)coreStrategic or Co-development PartnerLPO, the French Bird Protection League, recommends SCHWEGLER products for bird conservation in France, extending the brand's reach into the French market.
• LIPU (Lega italiana protezione uccelli)coreStrategic or Co-development PartnerLIPU, the Italian Bird Protection League, recommends SCHWEGLER products for conservation in Italy.
• North American Bluebird SocietycoreStrategic or Co-development PartnerNABS recommends SCHWEGLER nest boxes for bluebird conservation across North America, representing the company's key partnership in the North American market.
• EuroNaturcoreStrategic or Co-development PartnerEuroNatur, the European nature conservation foundation, recommends SCHWEGLER products for transnational conservation initiatives.
• BUNDcoreStrategic or Co-development PartnerBUND (Friends of the Earth Germany) recommends SCHWEGLER products for environmental protection initiatives.
• Naturschutzbund AustriacoreStrategic or Co-development PartnerNaturschutzbund Austria recommends SCHWEGLER products for Austrian nature conservation.
• LBV (Landesbund für Vogelschutz)coreStrategic or Co-development PartnerLBV, the Bavarian Bird Conservation Association, recommends SCHWEGLER products for bird protection in Bavaria.
• Schweizerische VogelwartecoreStrategic or Co-development PartnerSwiss Ornithological Institute recommends SCHWEGLER products for bird conservation in Switzerland.
• ČSO (Czech Ornithological Society)coreStrategic or Co-development PartnerCzech Ornithological Society recommends SCHWEGLER products for bird conservation in the Czech Republic.
• JordsandminorStrategic or Co-development PartnerJordsand, German ornithological association, recommends SCHWEGLER products for nature conservation.
• La Ligue Royale Belge pour la Protection des OiseauxcoreStrategic or Co-development PartnerBelgian Royal League for Bird Protection recommends SCHWEGLER products for Belgian conservation efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CJ Wildlife: CJ Wildlife is Ireland/UK-focused specialist retailer of wildlife and nature conservation products (nest boxes, feeders, bat and hedgehog shelters, amphibian products). It competes with Schwegler on similar SKUs and conservation-grade positioning, primarily in the British Isles market.
• Esschert Design: Esschert Design is a Dutch manufacturer and wholesaler of garden, nature, and wildlife products (bird feeders, birdhouses, insect hotels) sold largely to garden and lifestyle retailers across Europe. It is a direct competitor to Schwegler for garden-center and lifestyle/retail channels on the wildlife-product category.
• Bird-X: Bird-X is a US-based manufacturer of bird, bat, and wildlife deterrents as well as conservation products, spanning bird spikes, sonic repellents, and selected nest/feed solutions. It is comparable to Schwegler's predator-deterrence and conservation hardware offerings, particularly for commercial and architectural buyers.
• Wildlife World: Wildlife World is a UK-based designer and manufacturer of wildlife conservation products (nest boxes, insect hotels, amphibian and hedgehog shelters) with a sustainability-led brand similar to Schwegler. It is a direct competitor for the UK and continental conservation-grade wildlife product buyer.
• Vivara: Vivara is the Netherlands-based market leader in nature and bird conservation products across Europe, operating both an online shop (now B2C platform Vivo Wildlife) and wholesale through garden centers. It directly overlaps Schwegler on bird feeders, nest boxes, and conservation-grade wildlife products for similar consumer and conservation-organization buyers.

Broad incumbents

• Perky-Pet: Perky-Pet is the leading US wild bird feeding brand, selling a broad assortment of bird feeders, bird food, and houses through mass retail. It overlaps Schwegler on the bird-feeding/skills portion of the North American market, although positioned as a mass-market rather than conservation-grade option.
• Gardman: Gardman is a major UK garden and wild-bird-care brand with broad mass-market distribution across garden centers, DIY chains, and food retailers. While competing with Schwegler on bird feeders and basic nest boxes, it operates a wider portfolio including tools, propagators, and outdoor lighting.

Emerging players

• Birdfy (Netvue): Birdfy (Netvue) is a smart bird-feeder and birdhouse camera company targeting tech-enabled hobbyist birdwatchers. It is an emerging player intersecting the same end-customer (garden bird enthusiast) as Schwegler but with an AI/camera-driven proposition rather than wooden or wood-concrete habitat products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SchweglerNatur
• YouTubeyoutube.com/channel/UCexample
• LinkedInlinkedin.com/company/schwegler-vogel--u.-naturschutzprodukte-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHWEGLER Vogel und Naturschutzprodukte