HigherEd Growth

What HigherEd Growth does

HigherEd Growth (operating under the trade name Inquir) is a performance marketing and lead generation company founded in 2007 and headquartered in Tempe, Arizona. It generates exclusive, TCPA-compliant consumer leads in real time through a portfolio of five owned-and-operated branded websites spanning three verticals: home services (Renovate Co.; Affordable Walk-In Showers; Affordable Walk-In Tubs), higher education and vocational training (Enrollment Advisor), and final expense/life insurance (Final Expense Life). The company's underlying technology stack centers on a real-time lead delivery system, a ping-post distribution layer for high-volume buyers, and a compliance architecture built around TrustedForm (ActiveProspect) and LeadID (Verisk) verification on every lead.

The company monetizes through a fixed cost-per-lead transactional model with no auctions or hidden fees, selling exclusively to marketers, agencies, carriers, aggregators, and SMB lead buyers across the United States. Its go-to-market is bifurcated: a simplified, transparent offering targeting smaller teams, and a higher-volume, filterable offering — including ping-post, geo-targeting, and custom filters — targeting lead networks and national aggregators. The customer base spans education institutions, home improvement contractors (roofing, siding, windows, walk-in tubs/showers, gutter guards), final expense insurance carriers and agencies, and aggregator partners.

HigherEd Growth operates as a privately held, founder-led business with no disclosed parent company, funding rounds, or institutional ownership. It carries no AI/ML capabilities in the disclosed product surface, and its competitive differentiation rests on owned media assets (16+ years of organic SEO equity across sub-brands), compliance infrastructure, and distribution speed rather than on proprietary algorithms or data moats.

Name

HigherEd Growth

Legal name

Inquir

Website

https://higheredgrowth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

HigherEd Growth (Inquir) operates five owned-and-operated websites generating exclusive, TCPA-compliant consumer leads in real time across home services, education, and final expense insurance, sold on a cost-per-lead basis to marketers, agencies, carriers, aggregators, and SMB buyers.

Ownership category

akta.pro rank

Product category

Education Marketing Services

NAICS

Educational Support Services (61171)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Student Recruitment & Lead Generation Agencies (EDAIACAA)

akta.pro secondary industry

Enrollment Management & Yield (Matriculation) (EDALAAAD)

Keywords

• Higher education marketing
• Student enrollment marketing
• Post-secondary marketing
• Education lead generation
• College recruitment marketing

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Cost-Per-Lead Sales: Fixed cost-per-lead model where buyers pay per lead delivered. Simple, transparent pricing with no hidden fees or auctions. The company generates revenue through performance-based lead sales across home services, education, and insurance verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HigherEd Growth is a full-service marketing agency that partners with post-secondary education institutions to deliver marketing and student recruitment services. The firm supports colleges, universities, and vocational schools in their efforts to attract prospective students and achieve enrollment goals.

Product overview

Inquir is a performance marketing platform for lead generation operating across three verticals: Home Services, Education, and Insurance. The platform is powered by owned-and-operated websites and delivers exclusive, TCPA-compliant leads in real-time. The portfolio includes five specialized sub-brands: Renovate Co. (home improvement - roofing, siding, windows, gutter guards), Affordable Walk-In Showers (walk-in shower leads), Affordable Walk-In Tubs (walk-in tub leads), Enrollment Advisor (higher education and vocational school leads), and Final Expense Life (final expense and life insurance leads). All leads are validated through TrustedForm and LeadID compliance technology.

Differentiator

Problem solved

Functional benefit

Brands

• Renovate Co. Broad home improvement hub generating roofing, siding, windows, and gutter guard leads. Blog content captures demand across every stage of the home project journey.
• Affordable Walk-In Showers
• Affordable Walk-In Tubs
• Enrollment Advisor
• Final Expense Life

Products and services

• Full-Service Education Marketing Agency End-to-end marketing services for post-secondary education institutions, supporting colleges, universities, and vocational schools with marketing strategy, campaign execution, and student recruitment marketing.

Quantifiable outcome

• Aligns with application cycles and enrollment goals to maximize ROI for education providers

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TrustedForm (ActiveProspect)coreTechnology or IntegrationTrustedForm is used for lead verification and compliance documentation, providing added security and source transparency for all leads generated. Every lead is backed by TrustedForm certification.
• LeadID (Verisk)coreTechnology or IntegrationLeadID technology provides lead verification and compliance validation, helping ensure lead quality and regulatory adherence. Integrated into the lead generation process.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• EducationDynamics: Higher education marketing agency providing lead generation, enrollment marketing, and student recruitment services to colleges and universities. Directly comparable to HigherEd Growth's Enrollment Advisor vertical.
• QuinStreet: Publicly traded performance marketing company generating leads in education, financial services, and home services. Closest scaled analog to HigherEd Growth's multi-vertical lead generation model with overlapping customer types.
• MediaAlpha: Insurance-focused customer acquisition marketplace operating real-time lead exchange for insurance carriers and aggregators. Closely comparable to HigherEd Growth's Final Expense Life insurance vertical in delivery model and customer base.
• Peterson's: Education marketing and student recruitment platform connecting prospective students with colleges, universities, and graduate programs. Comparable in target customer (higher education institutions) and recruitment-cycle lead generation model.
• HigherEducation.com: Education marketing and lead generation platform focused on connecting prospective students with post-secondary institutions. Directly comparable operating model and customer segment to HigherEd Growth.

Emerging players

• Niche: Education marketplace and review platform providing school-search and college-comparison content that drives organic student inquiries. Overlaps with HigherEd Growth's owned-and-operated website strategy targeting prospective students through content.

Others

• ActiveProspect: Provider of TrustedForm lead certification and consent verification technology. Functions as a core technology partner to HigherEd Growth and adjacent infrastructure provider in the lead generation compliance stack.

Broad incumbents

• Angi (formerly HomeAdvisor): Dominant home services lead generation marketplace with national brand recognition and scaled homeowner-prosumer matching. Comparable to HigherEd Growth's Renovate Co., Affordable Walk-In Tubs, and Affordable Walk-In Showers sub-brands at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HigherEdGrowth
• LinkedInlinkedin.com/company/higher-ed-growth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HigherEd Growth