What Aspire Kids Sports Center does

Aspire Kids Sports Center is a privately-held, family-owned youth sports facility operating from a 32,000 sq. ft. state-of-the-art complex in Chandler, Arizona. Founded in 1995 by Scott and Dona Barclay (originally as Gym Time) and relocated to its current facility in 2005, the company serves approximately 1,200+ active and enrolled children across the Phoenix metro area (Chandler, Ahwatukee, Mesa, Tempe). The company delivers recreational and competitive programming across 14+ disciplines, including boys/girls/preschool gymnastics, swimming (ages 0-12), dance, martial arts, trampoline and tumbling, and adaptive programs, plus ancillary offerings such as birthday parties, camps, Parents Night Out, Open Gym, Tumbling Clinic, private lessons, and the Jumpin' Java on-site cafe. The facility houses Arizona's largest 80 ft. Tumble Trak trampoline, a heated indoor swimming pool enabling year-round lessons, and dedicated dance and martial arts studios.

The business operates on a hybrid revenue model combining recurring monthly class tuition (with a required $40 annual family membership that auto-renews and covers all siblings), one-time event fees for birthday parties ($275-$495) and camps, pay-per-session private and adaptive lessons ($52-$82), and pay-per-event access for Open Gym, Parents Night Out, and Tumbling Clinic. Customer acquisition is entirely direct-to-consumer, driven by a 10,000+ subscriber email newsletter, organic social media, the "Happy Healthy Kids" content blog, a class-matching quiz tool, a $50 referral credit program, and community events hosted via the parent-run Aspire Booster Club. Pricing uses aggressive tiered discounts (sibling and multi-class) to maximize revenue per family and reduce churn.

Aspire's competitive positioning is anchored by credentialed coaching talent (including world-champion and NCAA champion coaches), unique physical assets (only Arizona facility with acrobatic gymnastics and only competitive HUGS adaptive team), and its role as home training center for the Arizona State University Men's Gymnastics Club Team. The customer base is long-tail B2C with no single customer dependency; revenue economics rest on high enrollment density per family and broad program diversification across a single 32,000 sq. ft. asset. The company is entirely family-owned with no external funding, three decades of operating history, and recent leadership additions (HR Director 2025, Camp Director 2023, Marketing/Team Administrator 2023) consistent with organizational maturation rather than geographic expansion.

Name

Aspire Kids Sports Center

Legal name

Aspire Kids Sports Center

Website

https://aspirekidsports.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Aspire Kids Sports Center is a privately-held, family-owned youth sports facility in Chandler, Arizona, operating since 1995. It serves 1,200+ children annually through gymnastics, swimming, dance, martial arts, trampoline, and adaptive programs, plus camps, birthday parties, and private lessons under one 32,000 sq. ft. roof.

Ownership category

akta.pro rank

Product category

Youth Sports & Recreation Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Youth gymnastics programs
• Swimming lessons
• Kids dance classes
• Martial arts training
• Adaptive youth sports

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Weekly Class Tuition: Recurring monthly tuition for weekly classes in gymnastics, swimming, dance, martial arts, and trampoline & tumbling. Billed monthly between the 1st and 4th of each month. Requires annual family membership.
2. Birthday Party Packages: One-time fee events including gymnastics parties ($275), swim parties ($295), and combined Pick 2 parties ($495). Additional guests at $10 each. Deposit required to hold date.
3. Camp Enrollment: Day camp programs during school breaks and summer. Pricing varies by half-day vs. full-day, with optional add-ons for swim lessons. Early bird and sibling discounts available.
4. Adaptive Private Lessons: One-on-one instruction for children with disabilities. Priced at $52 (30 min), $67 (45 min), or $82 (60 min) per session.
5. Event Access (Open Gym, Parents Night Out, Tumbling Clinic): Pay-per-event access to facilities for open gym sessions, Parents Night Out childcare events, and tumbling clinics. Non-member fees apply.
6. Private Lessons: One-on-one coaching sessions for athletes seeking accelerated skill development. Instructor fees vary based on experience, knowledge, and abilities.
7. Annual Family Membership: $40 annual membership fee required for weekly class enrollment. Covers all siblings under same account. Auto-renews annually.
8. Jumpin' Java Cafe: On-site cafe offering smoothies, coffee, snacks, and light meals. Provides convenience for parents during childrens classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aspire Kids Sports Center operates a 32,000 sq. ft. youth sports facility in Chandler, Arizona offering weekly recreational classes and competitive team programs in gymnastics, swimming, dance, martial arts, trampoline & tumbling, and adaptive sports for children ages 0-17. The facility features a heated indoor pool, Arizona's largest 80 ft. Tumble Trak trampoline, and on-site dance and martial arts studios. Additional revenue programs include birthday parties, kids camps, Open Gym sessions, Parents Night Out, tumbling clinics, and private lessons.

Product overview

Aspire Kids Sports Center is a 32,000 sq. ft. state-of-the-art youth sports facility in Chandler, Arizona, operating since 1995. The company offers a unified portfolio of recreational classes and competitive team programs across gymnastics (boys, girls, preschool), swimming, dance, martial arts, trampoline & tumbling, and adaptive programs for children ages 0-17. Additional offerings include kids camps, birthday parties, open gym sessions, parents night out events, tumbling clinics, private lessons, and an on-site cafe (Jumpin' Java). The facility features an 80 ft. Tumble Trak trampoline (largest in Arizona), a heated indoor pool for year-round swim lessons, and dance/martial arts studios. Competitive team programs span boys gymnastics (JSD), girls gymnastics, and trampoline & tumbling with participation in regional and national competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Recreational Classes Weekly recreational youth sports classes in gymnastics (boys, girls, preschool ages 0-5), dance (ages 1-17), martial arts (ages 8-17), swimming (ages 0-12), trampoline and tumbling (ages 6-17), and adaptive programs (ages 2-17). Designed for children to grow, learn new skills, and build confidence in a fun and supportive environment.
• Competitive Team Programs Competitive gymnastics and trampoline & tumbling team programs featuring tryouts and participation in regional, state, and national meets. Includes Boys Gymnastics Team (JSD), Girls Gymnastics Team, Trampoline & Tumbling Team, and Acrobatic Gymnastics team. Operates under USA Gymnastics guidelines.
• Birthday Parties Full-service birthday party packages for children ages 3-14 including gymnastics party ($275, 1.75 hrs, up to 12 kids), swim party ($295, 1.75 hrs, up to 12 kids), Pick 2 combined party ($495, 2.75 hrs, up to 12 kids), with $10 per additional guest and private party space, coaches, and dedicated party host.
• Kids Camps Year-round day camp programs including summer camp, spring break, fall break, and holiday camps featuring gymnastics, trampolines, foam pit, arts & crafts, optional swim lessons, and waterslide activities. Pricing varies between half-day and full-day with early bird and sibling discounts available.
• Open Gym Supervised unstructured playtime sessions allowing children ages 0-17 to run, jump, climb, and explore equipment in a safe environment. Non-member fees of $5 per child per event apply.
• Parents Night Out Monthly Saturday evening childcare event from 5:30-9:30 PM including pizza, drink, open gym, games, crafts, movies, and seasonal activities for children. Sibling discounts available.
• Tumbling Clinic Monthly Saturday skill-specific coaching session from 4:00-5:30 PM focused on cartwheels, round-offs, back walkovers, and back handsprings for developing athletes. $5 non-member fee applies for non-enrolled students.
• Private Lessons One-on-one coaching sessions with Aspire instructors for personalized skill development in gymnastics, swim, dance, and other sports programs. Instructor fees vary based on experience, knowledge, and abilities.
• Adaptive Private Lessons One-on-one adaptive instruction for children with physical, developmental, or cognitive disabilities in gymnastics, swimming, dance, and yoga. Certified Swim Angelfish instructors. Includes access to Arizona's only competitive HUGS team.
• 2 Week Summer Swim Intensive two-week swim lesson sessions for children ages 4 months through 12 years designed to accelerate water safety and stroke skill development, including life-saving skills and confidence building.
• Jumpin' Java Cafe On-site cafe serving smoothies, coffee, protein blends, Italian sodas, cold brew, grilled cheese, chicken nuggets, and light meals for parents and families during their children's classes.

Quantifiable outcome

• Thousands of children have developed confidence, lifelong skills, and active lifestyles through Aspire programs
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Arizona State University Men's Gymnastics Club TeamcoreStrategic or Co-development PartnerAspire serves as the official home training center for the ASU Men's Gymnastics Club Team. Team members serve as mentors and coaches to youth athletes during their collegiate years. Scott Barclay is head coach of both Aspire and ASU team.
• USA Gymnastics (USAG)coreStrategic or Co-development PartnerAspire operates under USA Gymnastics guidelines for competitive programs. Hosts USAG-sanctioned meets. Boys team competes under Arizona Boys Gymnastics association.
• Arizona Trampoline & Tumbling AssociationcoreStrategic or Co-development PartnerRegional governing body for T&T competition. Aspire's team competes under this association for regional and national events.
• Swim AngelfishcoreTechnology or IntegrationAspire swim instructors are certified in Swim Angelfish Swim Whisperers program. Uses specialized toolbox of strategies designed to help every swimmer learn more quickly and comfortably than traditional methods.
• GymACTminorStrategic or Co-development PartnerScott Barclay actively builds GymACT nationally to provide opportunities for young men to experience collegiate sports team environments.
• Aspire Booster ClubcoreGTM or Marketing PartnerParent-run organization supporting team athletes and coaches. Hosts fundraising events (Flip-A-Thon, Trunk or Treat, Holiday Market, concession stands at meets) to support competitive program costs. Manages sponsorship relationships with local businesses.
• Bahama BucksminorGTM or Marketing PartnerLocal business sponsor of Aspire Booster Club. Located at 4910 E Chandler Blvd, Phoenix, AZ 85048.
• ChompiesminorGTM or Marketing PartnerLocal business sponsor of Aspire Booster Club. Located at 3481 W. Frye Road, Chandler, AZ 85226.
• Crumbl CookiesminorGTM or Marketing PartnerLocal business sponsor of Aspire Booster Club. Located at 2780 W Chandler Blvd, Suite 5, Chandler, AZ 85224.
• Famous Dave'sminorGTM or Marketing PartnerLocal business sponsor of Aspire Booster Club. Located at 3250 West Frye Road, Chandler, AZ 85226.
• Sojourner CenterminorOthersDomestic violence shelter receiving support through Aspire Booster Club's annual Giving Tree holiday program.
• Todays Dental, Zawtockly Law, Lee & AssociatesminorGTM or Marketing PartnerTeam sponsors listed on company website. Provide financial and promotional support for the facility.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Sky Zone: Sky Zone is the largest U.S. indoor trampoline park franchise, focused on open-jump, dodgeball, fitness classes, and birthday parties. It is a broader incumbent in the trampoline and tumbling recreational category rather than a direct substitute for Aspire's instructional gymnastics model.

Direct peers

• The Little Gym: The Little Gym is a globally franchised youth gymnastics and motor-skill development center serving children from infancy through age 12. It overlaps directly with Aspire's recreational gymnastics classes, preschool programs, and birthday party offerings, though it does not offer swimming or competitive team pipelines.
• iLoveKickboxing: iLoveKickboxing is a kickboxing and martial arts franchise offering group classes primarily for adults and teens. While Aspire's martial arts program targets ages 8-17, both compete for the same Chandler-area families seeking structured martial arts instruction as a youth enrichment activity.
• Goldfish Swim School: Goldfish Swim School is a national franchise focused exclusively on year-round indoor swim lessons for children four months through 12 years. It competes directly with Aspire's swim program for the same Phoenix-metro families, though it does not offer gymnastics, dance, or other sports.
• My Gym Children's Fitness Center: My Gym is a franchise network offering structured gymnastics, fitness, and motor-development classes for infants through early teens, plus birthday parties and camps. It directly competes with Aspire on the recreational gymnastics and party side but lacks the swimming, adaptive, and competitive team offerings that differentiate Aspire.
• Big Blue Swim School: Big Blue Swim School operates year-round indoor learn-to-swim facilities serving infants through adults with a similar multi-class discount and membership model. Like Aspire, it emphasizes small class sizes and progression-based instruction, making it a direct comparable on the swim side of the business.
• British Swim School: British Swim School is a franchise that delivers year-round indoor swim lessons for all ages using a progressive curriculum taught at partner facilities. It targets the same water-safety and skill-development outcomes as Aspire's swim program and competes for Phoenix-metro family enrollment.
• Aqua-Tots Swim Schools: Aqua-Tots is a multi-state franchise specializing in swim instruction for children ages four months to 12 years with year-round indoor heated pools. It overlaps directly with Aspire's year-round swim lesson business and competes for the same Chandler-area families.

Regional players

• Gold Medal Gymnastics: Gold Medal Gymnastics operates multiple Arizona locations offering recreational and competitive gymnastics, ninja, and tumbling programs. It competes with Aspire within the Phoenix metro for recreational and team gymnastics enrollment, but does not offer swimming or adaptive programs.

Others

• City of Chandler Recreation / Arizona Recreation Centers: Municipal recreation centers in Chandler and surrounding Phoenix suburbs offer lower-cost gymnastics, swim, and dance programming through Parks & Recreation. They are not direct product competitors but set price floor expectations and compete for the same family discretionary spend and seasonal camp registrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aspirekids
• Facebookfacebook.com/Aspirekids
• LinkedInlinkedin.com/company/aspire-kids-sports-ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspire Kids Sports Center