GoAbout

What GoAbout does

GoAbout is a Dutch business-to-business shared mobility software platform that enables organizations to offer shared bicycles and shared electric cars to employees, residents, students, and visitors without managing physical keys. The platform combines a consumer-facing mobile application (iOS and Android), a web-based admin dashboard, and hardware integrations — AXA Bluetooth smart locks for bicycles and Invers auto modules for cars — with Dutch public-transport (OV) ticketing and Mollie-powered automated invoicing layered in. Founded in 2012 and operating under the legal entity MoveYou B.V. (KvK 69791694) in Franeker, Netherlands, the company reports 25,371+ registered users, 251,421+ rides completed, and 405+ deployment locations.

GoAbout sells primarily as a per-slot subscription at €12.95–€16.95 per slot per month (Essentials and Professional tiers, billed quarterly) plus tiered one-time setup fees and hardware sales. The company employs 1–10 people and serves a Netherlands-only market with an enterprise-focused direct sales motion driven by website demo requests and content marketing. Named customers span corporate employers (Q42, Dimence, NOS, Sweco, Cushman & Wakefield), universities (Radboud University, USP), and real estate and mobility partners; partners include AXA (locks), Invers (auto modules), Mollie (payments), and unnamed bike and EV leasing providers.

The company's commercial differentiators are its end-to-end stack (app, dashboard, hardware), unified multi-modal app experience (bikes, cars, OV), real-time fleet analytics including CO2 reporting that aligns with Dutch WPM compliance requirements (mandatory from July 2024 for employers of 100+ staff), and 100% pass-through of rental income to fleet operators. Direct competitors in the Dutch business shared-mobility market are not named in the source material.

Name

GoAbout

Legal name

MoveYou B.V.

Website

https://goabout.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GoAbout is a Dutch B2B shared mobility platform offering a unified app, admin dashboard, and smart-lock hardware for businesses running shared bike and car fleets. Its subscription-based software currently serves Dutch corporate, university, healthcare, municipal, and real-estate customers.

Ownership category

akta.pro rank

Product category

Shared Mobility Software / Fleet Management Software

NAICS

Passenger Car Rental (532111), Consumer Goods Rental (5322)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Micromobility Rental Software & White-Label Platform Providers (THADAGAO)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Shared mobility software
• Fleet management software
• Bike sharing platform
• Car sharing solutions
• Corporate mobility management

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscription (per slot per month): GoAbout charges a recurring monthly subscription fee per connected vehicle slot (smart lock or auto module). Two tiers are offered: Essentials at €12.95/slot/month and Professional at €16.95/slot/month, billed quarterly. The subscription covers the software platform, admin dashboard, mobile app access, GPS tracking, and base features. Setup/onboarding fees are charged based on fleet size (€250 for up to 50 slots, €400 for up to 250 slots, €1,500 for up to 500 slots).
2. Hardware Sales (smart locks, auto modules): GoAbout supplies and configures the smart lock hardware (for bikes) and auto modules (for cars) that connect to its platform. The hardware is sold or leased as part of the deployment package. For electric bikes and cars, GoAbout also facilitates leasing through partners.
3. Fleet Operator Revenue Share / Rental Income: Organizations using GoAbout can set their own rental pricing for shared vehicles and earn revenue from end users. GoAbout passes through 100% of rental income to the fleet operator with no commission. Revenue for GoAbout derives from the software subscription, not from taking a cut of rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GoAbout provides a B2B shared-mobility software platform that combines a consumer-facing mobile app (iOS/Android), a web-based admin fleet-management dashboard, and supporting hardware (Bluetooth-enabled smart bike locks and auto modules for shared cars) to enable Dutch organizations to offer shared bicycles and shared electric cars to employees, residents, students, or guests without manual key administration. The platform also integrates OV public transport ticket purchasing into the same consumer app, supports white-label branding, handles automated billing via Mollie, and is GDPR-compliant. Customers subscribe per vehicle slot (Essentials at €12.95/slot/month or Professional at €16.95/slot/month, billed quarterly) plus one-time setup fees.

Product overview

GoAbout offers a unified shared mobility software platform for businesses, comprising the GoAbout mobile application for end users and the GoAbout Admin Platform (Beheerdersplatform) for fleet management. The platform supports two primary vehicle types: shared bicycles (deelfietsen) managed with AXA smart locks, and shared electric cars (deelauto's) with auto modules. Additional offerings include OV-ticket integration within the app, smart lock hardware, and installation/onboarding services. The software is available in two pricing tiers: Essentials (€12.95/slot/month) and Professional (€16.95/slot/month). Organizations use the admin platform to manage vehicles, users, locations, access permissions, statistics, and CO2 reporting, while users access vehicles via the GoAbout app.

Differentiator

Problem solved

Functional benefit

Products and services

• GoAbout App (consumer mobile application) Free iOS/Android consumer app for end users (employees, residents, students, guests of GoAbout-partner organizations) to find, reserve, unlock, and return shared bicycles and cars; integrates OV public transport tickets and Mollie-powered automated billing.
• GoAbout Beheerdersplatform (Admin Platform) Web-based admin dashboard sold to organizations to centrally manage shared-vehicle fleets, users, access permissions, locations, ride history, and CO2 reporting.
• Deelfietsen (Business Shared Bicycles) Shared bicycle service enabling Dutch organizations to offer employees, residents, or visitors access to bicycles for last-mile transit from stations to offices or other destinations, managed via the GoAbout platform with AXA smart locks.
• Deelauto's (Business Shared Electric Cars) Shared electric car service providing employees with access to electric vehicles for business travel or as a supplement to corporate mobility policy, managed through the GoAbout app with booking, unlock, and ride-registration capabilities.
• Smart Lock Hardware (AXA Bluetooth-enabled bike locks) Bluetooth-enabled AXA smart bicycle locks supplied and configured by GoAbout, connecting to the GoAbout platform for keyless digital lock/unlock via the mobile app.
• Auto Modules (Invers hardware for shared cars) Invers-supplied hardware modules installed in shared cars to enable keyless access and connection to the GoAbout software platform, similar in function to the smart locks used for bicycles.

Quantifiable outcome

• Parkeerdrukte én kosten verlaagd (parking pressure and costs reduced) — Dimence manages 40 bikes and 2 cars via one platform, with the switch from fixed lease to shared mobility reducing parking pressure and costs
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MolliecoreTechnology or IntegrationMollie is the payment processing and automatic invoicing partner integrated into the GoAbout platform. All billing and payment collection between fleet operators and end users is handled through Mollie's payment infrastructure.
• AXAcoreTechnology or IntegrationAXA supplies the smart bike locks (ringslot with insteekketting chain) used in GoAbout shared bike deployments. These locks are integrated with the GoAbout platform and controlled via Bluetooth through the app. Q42's deployment has used AXA locks running for over 6 years of intensive use.
• Reliable Partners and Leasing Companies (unspecified)coreChannel Partner/ Reseller/ DistributorGoAbout works with reliable partners and lease providers for the supply of bicycles and electric cars. Electric bikes and EVs can be leased through these partners. These partners are critical for providing the physical vehicles that are managed through the GoAbout platform.
• CyclehubminorChannel Partner/ Reseller/ DistributorCyclehub is a partner in the shared mobility ecosystem, appearing among GoAbout's customer and partner logos.
• RoetzminorChannel Partner/ Reseller/ DistributorRoetz is a Dutch bicycle manufacturer that supplies refurbished bikes (some sourced from the Postcode Lottery) used in shared fleets managed by GoAbout, as exemplified in the Q42 case study.
• MoveYoucoreOthersMoveYou B.V. is the parent legal entity that owns and operates the GoAbout brand. GoAbout is described as a 'label' (label) of MoveYou B.V. The company is incorporated as a Dutch private limited company (KvK 69791694).
• RVO (Rijksdienst voor Ondernemend Nederland)minorOthersRVO is a Dutch government agency referenced by GoAbout in its blog content as a source on the cost and sustainability benefits of shared mobility for businesses. RVO notes that shared mobility shifts mobility responsibility to providers and reduces acquisition, maintenance, and parking costs for employers.
• BijhanzminorChannel Partner/ Reseller/ DistributorBijhanz appears among GoAbout's partner logos as a mobility ecosystem partner.
• DimenceminorOthersDimence is both a customer (using GoAbout for shared bikes and cars) and appears among GoAbout's partner logos, indicating a mutual relationship in the Dutch shared mobility ecosystem.
• GaiyominorOthersGaiyo appears among GoAbout's partner logos as a mobility ecosystem partner.
• Radboud UniversityminorOthersRadboud University appears among GoAbout's partner/customer logos, indicating the university uses GoAbout's shared mobility platform for its campus community.
• Cushman & WakefieldminorOthersCushman & Wakefield appears among GoAbout's partner logos as a commercial real estate partner offering shared mobility at managed properties.
• TanqyouminorOthersTanqyou appears among GoAbout's partner logos as a mobility ecosystem partner.
• USPminorOthersUSP appears among GoAbout's partner logos as a customer and ecosystem partner.
• NOSminorOthersNOS appears among GoAbout's partner logos as a media company customer using GoAbout shared bikes for employee commuting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Share Now: Major European car-sharing operator (former BMW/Daimler JV, now Stellantis) operating a technology stack for shared vehicle fleets; comparable to the demand-side operation that GoAbout's software enables for its B2B customers.
• Getaround: Peer-to-peer car-sharing platform with fleet-management software components; broader geographic and consumer-skewed than GoAbout, but addresses the same fleet operators building shared-vehicle programs.
• Targa Telematics: Italian telematics incumbent with a much larger portfolio (insurance telematics, fleet, shared mobility); overlaps GoAbout's smart-mobility SaaS via subsidiary Omoove, but addresses a much broader enterprise customer set.
• Bolt Technology: European mobility super-app (ride-hail, cars, scooters) with growing B2B and shared-mobility ambitions; represents the kind of broad incumbent that could extend enterprise mobility offerings competitive with GoAbout's stack.

Emerging players

• TIER Mobility: European micromobility operator (scooters and bikes) that has moved into B2B and software partnerships; competes for shared-bike operators and increasingly offers white-label-style solutions relevant to GoAbout.
• Gaiyo: Dutch mobility aggregator/platform that already appears as a GoAbout ecosystem partner; operates shared cars and integrates shared mobility across the NL market, putting it in adjacent competition for Dutch enterprise mobility wallets.

Direct peers

• Ridecell: US-based shared-mobility platform providing fleet management software for carshare, rideshare, and micromobility; comparable to GoAbout in offering an end-to-end SaaS+app stack for shared-fleet operators.
• Omoove (Targa Telematics): Targa Telematics' shared-mobility subsidiary offering car-sharing, ride-hail, and corporate mobility platform technology across Europe; directly comparable in vertical and customer segment (enterprise shared mobility).
• Invers: Invers supplies the auto modules referenced in GoAbout's stack and operates a parallel shared-mobility platform business (Carsharing Kit), targeting operators with combined hardware + SaaS — making it the closest direct peer/competitor to GoAbout's integrated offering.
• Vulog: France-based provider of white-label shared-mobility platform technology (car sharing, ride-hail, multimodal) serving operators worldwide; competes head-to-head with GoAbout for B2B platform deals in European shared mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/go-about

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoAbout