Divatec

What Divatec does

Divatec SASU is a French agricultural engineering integrator founded in 2006 by Jean-Michel Mahé and John Guitteny, headquartered in Divatte-sur-Loire (Pays de la Loire). The company designs, manufactures, and installs bespoke technical crop management systems for professional growers, integrating pumping, irrigation, filtration, water treatment, fertilisation, climate management, electrical installations, and greenhouse equipment into turnkey projects. Its proprietary manufacturing covers in-house fertilisation and filtration stations (flows up to 120–250 m3/h), while its technology stack is completed through core distribution partnerships with global leaders including Netafim, Xylem/Lowara, Grundfos, Ridder Hortimax, Anjou Automation, Schneider Electric, Flowserve, and Hortilux Schr\u00e9der.

Divatec serves eight distinct vertical segments — field market gardeners, above-ground/hydroponic growers, horticulturists, nursery owners, arboriculturists, viticulturists, organic crop producers, and quarry operators — with primary customers in French agriculture and an expanding international footprint in Africa (Congo, Benin, Mauritius), New Zealand, and Portugal. The company runs a multi-channel go-to-market combining direct field sales for bespoke projects, a physical store/showroom with 6,000+ spare-part references, and an active trade-show presence (SIVAL, Salon du Végétal, GreenSys). Revenue is generated through three streams: bespoke system design and installation (professional services), equipment and spare-parts sales (hardware), and recurring maintenance and after-sales service (managed services).

At 45 employees, €10M FY2022 revenue, three offices in France (Divatte-sur-Loire, Rennes, Saint-Germain-de-la-Grange), and the 2022 integration of partner company Lycotec, Divatec operates as a profitable mid-market niche specialist with founder leadership and no external institutional capital disclosed. The business model is high-touch, project-based, and engineering-intensive, with switching costs created by deeply customised integrated systems and recurring service attach.

Name

Divatec

Legal name

DIVATEC SASU

Website

https://divatec.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Divatec is a French agricultural engineering integrator founded in 2006 that designs, manufactures, and installs bespoke water, irrigation, fertilisation, climate, and electrical systems for professional growers across field, greenhouse, and specialty crop segments. It serves market gardeners, horticulturists, nursery owners, arborists, viticulturists, and quarry operators primarily in France with growing export projects across Africa, New Zealand, and Portugal.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Agricultural Implement Manufacturing (33311), Water Supply and Irrigation Systems (221310)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Irrigation System Design & Engineering (AFACAFAA)

akta.pro secondary industries

Water Treatment, Filtration & Recirculation (RO, UV, Sterilization) (AFAAAHAH), Chemigation/Fertigation Injection Systems (Injectors, Dosing Pumps, Venturi Systems) (AFABAHAL), Frost Protection & Specialty Water Applications (Overhead Frost, Cooling, Dust Control) (AFACAFAO)

Keywords

• Irrigation systems
• Water management equipment
• Agricultural equipment
• Greenhouse equipment
• Crop management systems

Headquarters

HQ city

La Chapelle-basse-mer

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke System Design and Installation: Design and installation of bespoke technical crop management systems including pumping, irrigation, filtration, water treatment, fertilisation, climate management, and greenhouse equipment. Project-based revenue from custom solutions tailored to each customer's operation.
2. Equipment and Spare Parts Sales: Sale of equipment, spare parts and materials through company store. Over 6,000 product references available. Store operates Monday to Friday 8h00-12h30 and 14h00-17h00.
3. Maintenance and After-Sales Service: Ongoing maintenance and support services for installed systems. Reactive service team dedicated to maintenance and troubleshooting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Divatec designs and produces water management, energy management, and handling equipment systems for agricultural applications. The company specializes in crop management systems spanning pumping, irrigation, filtration, water treatment, fertilization, climate management, and greenhouse equipment, serving the farming and protected-cultivation industries.

Product overview

Divatec offers a comprehensive portfolio of crop management solutions designed for market gardeners, horticulturists, nursery owners, arborists, and growers. The core offerings include integrated systems for pumping, irrigation, filtration, water treatment, fertilisation, climate management, irrigation management, electricity, and greenhouse equipment. These solutions are tailored for both field and above-ground crops, with specialised add-ons for viticulture (frost protection), quarry irrigation, and supervision systems. Divatec combines its own manufactured products (fertilisation stations, filtration stations) with partner technologies including Ridder Hortimax software, Netafim irrigation systems, Anjou Automation controllers, and various pump manufacturers to deliver complete, bespoke crop management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumping Systems
• Irrigation Systems
• Filtration Systems
• Water Treatment Systems
• Fertilization Systems
• Climate Management Systems
• Greenhouse Equipment

Quantifiable outcome

• Dehumidification technology reduces heating consumption by up to 35%
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NetafimcoreTechnology or IntegrationGlobal leader in water management solutions. Partner for drip irrigation, micro-sprinklers, and irrigation management systems. Netafim provides reliable and high-performance micro-sprinklers alongside their renowned drip irrigation range.
• XylemcoreTechnology or IntegrationProvides innovative pumping solutions including Lowara pumps and Lowara variable frequency drives for water-efficient pumping systems.
• GrundfoscoreTechnology or IntegrationDesigner of innovative pumping solutions. Grundfos pumps are recognized for reliability and technology. Their submersible and dosing pumps enable optimal irrigation while preserving water resources.
• Ridder (Hortimax)coreTechnology or IntegrationIntelligent and intuitive systems for greenhouse climate regulation, water treatment, and irrigation management. Designs connected automation and climate regulation tools including software, control cabinets, infrared sensors, measurement probes, and work time management.
• Anjou AutomationcoreTechnology or IntegrationRegulation and programming equipment for optimized irrigation management and climate control. Products include climate controllers for greenhouses and irrigation programmers.
• Schneider ElectriccoreTechnology or IntegrationElectrical equipment manufacturer providing materials for custom electrical cabinets ensuring perfect safety for greenhouse operations.
• FlowservecoreTechnology or IntegrationManufacturer of vertical and horizontal pumps for irrigation. Quality partner adapting to all crop particularities.
• LycoteccoreStrategic or Co-development PartnerPartner company created in 2011 operating in Côtes d'Armor department (22). Integrated into Divatec Group in 2022.
• Atout ServicesminorImplementation/ SI/ Consulting PartnerPartner in Hortilux Schréder lighting project installation.
• FlorentaiseminorStrategic or Co-development PartnerCreator of HRVST urban farm concept. Divatec installed fertilisation station for the Utopi'Hall project in Angers featuring urban farming.
• VegepolysminorStrategic or Co-development PartnerAgricultural innovation cluster partnership for plant production and horticulture sector.
• Légumes de FranceminorGTM or Marketing PartnerPartner Club Member of Légumes de France as Equipment Distributor for market gardening. Signifies trust and recognition from the market gardening sector.
• VegInnovminorStrategic or Co-development PartnerPartner for turnkey market gardening farm projects in Africa. Les Primeurs du Benin project initiated by VegInnov.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ridder Group: Dutch supplier of hortimax climate, irrigation and water treatment solutions, screen installations and labor management; Divatec is a distribution/integration partner of Ridder but Ridder competes for the same integrator role.
• Certhon: Dutch greenhouse builder and technical systems integrator (lighting, irrigation, climate) for high-tech horticulture; comparable bespoke integrator position with international export exposure.
• Hoogendoorn Growth Management: Dutch provider of process automation and climate/water management for greenhouses; same target market and solution breadth as Divatec.
• Priva: Dutch provider of integrated climate, water and energy management systems for greenhouses and horticulture; mirrors Divatec's multi-discipline integrator model serving the same European grower customer base.
• Anjou Automation: French manufacturer of climate controllers and irrigation programmers (Polyclim, Masterclim, Sentinelle); same protected-cultivation domain and a Divatec vendor that nonetheless addresses overlapping tenders.
• Irritec: Italian manufacturer and integrator of irrigation systems for agriculture and landscaping, including drip, sprinkler and pivots; comparable bespoke irrigation design-engineering proposition in the Mediterranean market.
• Royal Brinkman: Netherlands-based horticultural supplier offering irrigation, climate, crop protection and mechanization to greenhouse operators — directly comparable integrated offering for protected-cultivation growers.
• Hortilux Schröder: Dutch supplier of HPS and LED assimilation lighting for greenhouses; works with Divatec as a lighting partner (e.g., SCEA de la Giraudière project) and competes on full project bundles.

Broad incumbents

• Netafim: Israel-based global leader in drip and micro-irrigation and digital farming; a core technology partner of Divatec but operates at far larger scale and increasingly competes on full-stack solutions in some markets.

Regional players

• Richel Group: French manufacturer of greenhouses and turnkey horticulture projects; shares geography and customer base with Divatec but is primarily a structure supplier rather than water/irrigation specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXGAfEjB1wN0iMHxBv4fwdQ
• Facebookfacebook.com/divatec.fr
• LinkedInfr.linkedin.com/company/divatec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divatec