Irritec
- Company typePrivate
- Founded1974
- HeadquartersRocca Di Caprileone, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Irritec firmographics
Firmographics- Name
- Irritec
- Legal name
- Irritec S.p.A.
- Website
- https://irritec.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Irritec industry classification
Industry- Product category
- Precision Irrigation Equipment
- NAICS
- Water Supply and Irrigation Systems (221310)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD), Sprinkler System Installation (New Systems) (HSAIAEAB), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK)
Keywords
Where Irritec is headquartered
LocationHeadquarters
- HQ city
- Rocca Di Caprileone
- HQ country
- Italy
- HQ region
- Europe
Offices11 records
Markets served
Irritec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Irrigation Hardware Products: Designs, manufactures, and sells a comprehensive range of irrigation hardware including drip irrigation systems, sprinkler irrigation, pipes, filtration, automation and fertigation equipment, fittings and valves, and hydraulic valves and meters. Products sold through direct sales teams, channel partners, distributors, and retail stores.
- Irrigation Systems & Solutions: Provides complete irrigation system solutions including agronomic design services, installation support, and after-sales service. Solutions cover agriculture (open field, tree crops, protected crops), turf and landscape irrigation, water distribution, and mining applications.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Irritec product offering
Product offeringCore offering
Irritec designs, manufactures, and sells precision irrigation hardware including drip and sprinkler systems, pipes, filtration, automation and fertigation equipment, fittings, valves, and hydraulic meters. The company offers complete irrigation solutions spanning open field agriculture, tree crops, protected crops, turf and landscape, water distribution, and mining, supported by agronomic design services and a catalog of over 90,000 articles distributed across more than 100 countries.
Product overview
Irritec S.p.A. is a Benefit Corporation and one of the world leaders in precision irrigation, offering over 90,000 products for agricultural, turf/landscape, and mining irrigation applications. The portfolio is organized around core product categories—drip irrigation, sprinkler irrigation, pipes, filtration, automation and fertigation, fittings and valves, and hydraulic valves and meters—supplemented by specialized sub-brands. The Armonia® line provides aesthetic drip irrigation solutions for residential gardens featuring Camo® textured driplines that blend visually with environments, available in Bamboo Green, Walnut Brown, and Pearl White variants. Irritec distributes the Hunter® brand for professional turf irrigation. The company provides supporting services including agronomic design consultation through its project department, the Irritec Academy training center, and the Green Fields plastic recycling program. Solutions span open field agriculture, tree crops, protected crops (greenhouses), turf and landscape irrigation, water distribution, and mining applications, with digital/automation capabilities including Bluetooth and Wi-Fi connected controllers.
Differentiator
Problem solved
Functional benefit
Brands
- Armonia®: Drip irrigation system designed for garden aesthetics, combining functionality and visual integration with the environment. Features Camo® texture driplines that blend with surroundings.
- Green Fields
- Irritec Academy
- Agrilab
Products and services
- Armonia®
Quantifiable outcome
- Fertigation can reduce fertilizer inputs by up to 50% while maintaining stable yields
- +1 more outcomes
Companies that use Irritec
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Irritec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Irritec partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- NetsenscoreIrritec entered into exclusive distribution agreement with Netsens for international markets and acquired 30% equity stake. Netsens is a key player in smart-farming systems. This strategic partnership enables international development of interconnected and sustainable agriculture solutions, combining Irritec's irrigation hardware with Netsens' smart farming technology.
- SCOVA ImpiantistrategicPartnership with SCOVA Impianti (Modena-based company active in Senegal since 2016) resulted in Irritec Senegal establishment. SCOVA specializes in design, supply and installation of pumping stations taking water from artesian wells, rivers or basins. Combined expertise enables integrated services for local agriculture in Western Africa.
- Raphael by TaliscoreCommercial partnership where Irritec Group distributes Raphael by Talis products - innovative irrigation control valves from Israeli manufacturer - in agricultural precision irrigation and automation markets. Extends Irritec's product portfolio for automation and control capabilities.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Irritec competitors and assessment
Company assessmentDirect peers
- Netafim (Orbia): Israeli-founded global leader in drip and precision irrigation, now part of Orbia. Direct competitor across agricultural drip irrigation, automation, and digital farming; widely cited as the category leader against which Irritec is benchmarked.
- Jain Irrigation Systems: Indian multinational offering drip and sprinkler irrigation, pipes, and valves alongside processed foods. Directly comparable to Irritec in product breadth and emerging-market distribution, particularly across Africa, India, and Latin America.
- Rivulis Irrigation: Global micro and drip irrigation solutions provider backed by Temasek. Direct competitor in drip lines, sprinklers, and filters with overlapping geographies and similar focus on agricultural digital solutions.
- Lindsay Corporation: US-listed manufacturer of irrigation equipment (center pivots, Zimmatic) and infrastructure. Overlaps with Irritec in agricultural irrigation equipment, with complementary strength in mechanized pivot vs. drip systems.
- Valmont Industries: US-listed diversified manufacturer producing Valley center-pivot irrigation equipment alongside other engineered infrastructure. Direct competitor in agricultural irrigation, though differentiated toward large-scale mechanized systems rather than drip.
- The Toro Company: US-listed manufacturer of turf, landscape, and agricultural irrigation equipment. Direct peer in turf/landscape irrigation where Irritec distributes Hunter products that compete with Toro's offering, and converges in the connected-controller category.
- Rain Bird Corporation: US private manufacturer of irrigation products for agriculture, golf, commercial, and residential. Direct peer across sprinkler and drip irrigation, with similar multi-channel distribution and an overlapping focus on automation and smart controllers.
- Hunter Industries: US manufacturer of irrigation, landscape lighting, and custom manufacturing. Irritec already distributes Hunter turf products, making it both a partner and a direct competitor in residential and commercial landscape irrigation.
- NaanDanJain: Israeli precision irrigation specialist offering drippers, sprinklers, and micro-irrigation. Direct competitor with comparable product mix and strong presence in emerging markets, particularly Latin America, Africa, and Asia.
Emerging players
- Mahindra EPC Irrigation: Indian subsidiary of Mahindra focusing on micro-irrigation systems (drip and sprinkler). Direct competitor in drip irrigation with smaller global footprint than Irritec but comparable focus on emerging-market agriculture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Irritec social profiles
Digital presenceIrritec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irritec leadership team
Management profileNumber of profiles
Profiles4 records
Irritec subsidiaries and ownership
Company hierarchySubsidiaries11 records
Irritec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irritec M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irritec
What does Irritec do?
Irritec designs, manufactures, and sells precision irrigation hardware including drip and sprinkler systems, pipes, filtration, automation and fertigation equipment, fittings, valves, and hydraulic meters. The company offers complete irrigation solutions spanning open field agriculture, tree crops, protected crops, turf and landscape, water distribution, and mining, supported by agronomic design services and a catalog of over 90,000 articles distributed across more than 100 countries.
Is Irritec a public or private company?
Irritec is a private company. It is classified as family owned and is currently operating.
When was Irritec founded?
Irritec was founded in 1974. It employs 501 to 1,000 people.
Where is Irritec based?
Irritec is headquartered in Rocca Di Caprileone, Italy, in the Europe region.
How does Irritec make money?
Two revenue lines are on record. Irrigation Hardware Products are the primary driver. The others are irrigation Systems & Solutions.
Who are Irritec's main competitors?
Direct peers on record are Netafim (Orbia), Jain Irrigation Systems, Rivulis Irrigation, Lindsay Corporation, Valmont Industries, The Toro Company, Rain Bird Corporation, Hunter Industries and NaanDanJain. Mahindra EPC Irrigation is listed as an emerging player.
Does Irritec have an API?
No public API is recorded for Irritec.
What industry is Irritec in?
Irritec's product category is Precision Irrigation Equipment. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFABAHAD, Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps). Its NAICS code is 221310 and its SIC code is 3823.