Auto One
Auto One is a privately held regional automotive services chain operating 12 storefronts across Michigan and Florida, providing windshield replacement, auto glass repair, ADAS calibration, and aftermarket accessory sales and installation to individual vehicle owners, with insurance-billed glass work as a core revenue stream.
- Company typePrivate
- Founded2003
- HeadquartersBrighton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto One does
Auto One Glass and Accessories is a privately held, regional automotive services and aftermarket retail chain headquartered in the Brighton, Michigan area, operating 12 storefronts across southeast Michigan (11 locations spanning Berkley, Brighton, Canton, Eastpointe, Fenton, Garden City, Howell, Lincoln Park, Oxford, Plymouth, and Wixom) and a single Florida store in West Palm Beach operating under the Auto One and 60 Minute AutoTint brands. The company sells and installs two distinct product lines: (1) auto glass services — windshield replacement, chip and crack repair, door glass, and Advanced Driver Assistance Systems (ADAS) recalibration performed with a proprietary Opti-Aim calibration tool that connects to the vehicle computer to restore camera alignment to manufacturer specifications; and (2) a broad portfolio of aftermarket accessories — trailer hitches, truck bed covers, remote starters, car alarms, window tinting, paint protection film, radar detectors, GPS navigation, car audio, running boards, LED lighting, heated seats, floor liners, cargo carriers, mobile DVD, truck caps, and Intoxalock ignition interlock installation (Florida only).
The business model is a hybrid of professional services (glass repair/replacement and ADAS calibration, often insurance-billed) and hardware sales plus installation (aftermarket accessories). Pricing is quote-based with free estimates, mobile dispatch at select Michigan locations, insurance claim paperwork handled on the customer's behalf, and a multilingual customer interface across eight languages. Revenue mechanics depend on per-transaction ticket size (glass jobs plus accessories installed in the same visit), insurance-network reimbursement for glass work, and authorized-dealer relationships with roughly fifty third-party brands including 3M, Llumar, Pioneer, Alpine, Viper, Python, Garmin, TomTom, Magellan, WeatherTech, Blue Ox, Yakima, Thule, Truxedo, BAK, Extang, and Mobileye. Auto One operates as a franchise-based business with individually-owned locations (e.g., founder Larry Mroz owns the Garden City franchise), no disclosed parent company, no institutional investors, no venture or private equity funding, and no public listing. Customer concentration is diffuse — individual vehicle owners are the primary segment, with truck/SUV owners and Florida vehicle owners as secondary segments, and insurance companies functioning as billing intermediaries rather than direct enterprise customers.
Auto One firmographics
Firmographics- Name
- Auto One
- Legal name
- Auto One Glass and Accessories
- Website
- https://autooneinc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto One is a privately held regional automotive services chain operating 12 storefronts across Michigan and Florida, providing windshield replacement, auto glass repair, ADAS calibration, and aftermarket accessory sales and installation to individual vehicle owners, with insurance-billed glass work as a core revenue stream.
- Ownership category
- akta.pro rank
Auto One industry classification
Industry- Product category
- Auto Glass Repair and Automotive Aftermarket Services
- NAICS
- Automotive Glass Replacement Shops (811122), Automotive Parts and Accessories Retailers (44133), Specialized Automotive Repair (811114)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Auto Glass Repair & Replacement (TLAKAAAH)
- akta.pro secondary industry
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
Keywords
Where Auto One is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Auto One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Auto Glass Services: Windshield replacement and auto glass repair services, often billed through insurance claims. Services include chip repair and full windshield replacement.
- Auto Accessories Sales and Installation: Sales and installation of auto accessories including trailer hitches, truck bed covers, remote starters, car alarms, window tinting, and other aftermarket products.
- Automotive Services: Detailing, rust proofing, window tinting, and other automotive protection and enhancement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Auto Glass Estimate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Auto One product offering
Product offeringCore offering
Auto One is a regional automotive services retailer operating 12 locations across Michigan (11) and Florida (1). The company provides windshield replacement, auto glass repair (chip/crack/rock chip), and ADAS camera calibration services, alongside sales and installation of aftermarket automotive accessories including remote starters, trailer hitches, truck bed covers, window tinting, car stereos, GPS systems, radar detectors, and car alarms. Additional services include auto detailing, rust proofing, and Intoxalock ignition interlock installation.
Product overview
Auto One is a regional auto glass repair and automotive aftermarket accessories retailer operating stores in Michigan and Florida. The company offers a portfolio of products organized around two core service categories: (1) Auto Glass Services — windshield replacement, auto glass repair (chip/crack repair), rock chip repair, door glass repair, and ADAS calibration using Opti-Aim technology — and (2) Automotive Aftermarket Accessories — remote car starters (1-Way, 2-Way, LCD, smartphone-connected SmartStart and CarLink systems from Viper and Python), car alarms and security systems (Python, VOXX), car stereo and audio systems (Pioneer, Alpine, Sony, Kenwood, Soundstream), GPS navigation (Garmin, TomTom, Magellan, Alpine), radar detectors (Escort, Valentine, Beltronics), trailer hitches and towing equipment (Blue Ox, Class I-III, fifth wheel, gooseneck), truck bed covers/tonneau covers (Bak, Truxedo, Extang, UnderCover, Rugged Liner), running boards and step bars (TrailFX), LED lighting (TrailFX), window tinting (Llumar, 3M, ASWF), paint protection film, heated seats (Rostra), floor mats (WeatherTech, Lund), bed liners (Bedrug), cargo carriers, mobile DVD players, and truck caps. Additional services include auto detailing, rust proofing, and Intoxalock ignition interlock device installation. The West Palm Beach location also operates under the sub-brand 60 Minute AutoTint for window tinting.
Differentiator
Problem solved
Functional benefit
Products and services
- Windshield Replacement Professional windshield replacement service with certified technicians, mobile dispatch options, and insurance claim assistance. Includes ADAS calibration capabilities to restore Advanced Driver Assistance System cameras to manufacturer specifications.
- Auto Glass Repair Chip repair and crack repair services for auto glass, including rock chip fixes, door glass repair, and side mirror repair for individual vehicle owners.
- ADAS Calibration Advanced Driver Assistance System calibration using the Opti-Aim proprietary tool to ensure cameras and sensors function properly after windshield replacement, restoring alignment to manufacturer specifications.
- Remote Car Starter Installation Sales and installation of remote engine starting systems including 1-Way and 2-Way remotes, LCD displays, smartphone-connected SmartStart, and CarLink options. Carries Python and Viper branded systems.
- Trailer Hitches Sales and Installation Trailer hitches for cars, trucks, and SUVs including Class I, II, III hitches, fifth wheel hitches, gooseneck hitches, weight distributing hitches, and hitch accessories. Blue Ox tow bars and baseplates offered.
- Truck Bed Covers (Tonneau Covers) Sales and installation of truck bed covers including soft folding, hard folding, soft roll-up, and solid fold options. Brands include Rugged Liner, Truxedo, Extang, BAK, UnderCover, and BAK Revolver X4.
- Window Tinting Automotive, residential, and commercial window tinting using Carbon and Ceramic films with lifetime guarantee. Brands include 3M, Llumar, ASWF Guardian Paint Protection Film, Scorpion, and Madico Sun-Gard.
- Auto Detailing Professional interior and exterior surface cleaning and protection services for vehicles.
- Rust Proofing Rust proofing and corrosion protection services for vehicles.
- Car Alarms and Security Systems Vehicle security systems including 1-Way and 2-Way alarms, LCD remote displays, GPS tracking integration, and theft prevention features. Brands include Python and VOXX.
- Car Stereo Systems Complete car audio systems including stereo receivers, speakers, subwoofers, amplifiers, and marine audio with Pandora, Spotify, Sirius XM, and HD Radio integration. Authorized Pioneer dealer; brands include Alpine, Sony, Soundstream, and Kenwood.
- Radar Detectors Radar and laser detectors for detecting police speed traps. Brands include Escort, Whistler, Beltronics, Cobra, and Valentine Research.
- GPS Navigation Systems In-dash GPS navigation systems with turn-by-turn instructions, touch screens, and preloaded maps, plus GPS tracking for vehicle monitoring. Brands include Garmin, TomTom, Magellan, Panasonic, Alpine, and Global Navigation.
- Running Boards, Nerf Bars, and Side Steps Sales and installation of running boards (full-length), nerf/step bars (round or oval), trapezoid bars, wheel-to-wheel bars, and compact side steps. TrailFX brand offered.
- Floor Mats and Liners Custom floor mats and floor liners designed to fit vehicle contours, trapping water and debris. Brands include WeatherTech and Lund.
- Paint Protection Film (PPF) Installation ASWF Guardian Paint Protection Film installation to protect vehicle paint from rock chips and environmental elements, featuring a hydrophobic, self-healing, stain-resistant finish.
- Heated Seats Installation Rostra ComfortHeat automotive carbon fiber seat heating systems with dual-zone heating, installable in cloth or leather vehicles.
- Cargo Carriers Hitch-mounted cargo carriers including basket style, enclosed carriers, steel folding, and carriers with built-in ramps. Rola, Yakima, and Thule brands offered.
- LED Lights Installation LED lighting accessories including cube lights, light bars (6-54 inches), premium series light bars, and tailgate light bars. TrailFX brand offered.
- Intoxalock Ignition Interlock Installation Certified Intoxalock ignition interlock device installation and training service at Auto One West Palm Beach location.
Companies that use Auto One
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Auto One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
Feature1 record
Auto One partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- Python (Directed Electronics)coreAuto One carries Python car alarms, security systems, and remote starters. Python is a high-ranking seller of vehicle security and remote starters, offering products from basic to advanced features including 2-way connectivity and smartphone compatibility.
- Viper (Directed Electronics)coreAuto One offers Viper remote car starters and security systems. Viper SmartStart systems connect vehicles to smartphones for remote start, lock/unlock, GPS tracking, and vehicle diagnostics.
- PioneercoreAuto One is an authorized Pioneer dealer, selling car stereo systems including receivers, speakers, subwoofers, and amplifiers. Pioneer electronics are available at most Auto One locations.
- TrailFXcoreAuto One carries TrailFX LED lighting products including light bars, cube lights, tailgate light bars, and other LED accessories for vehicles.
- 3McoreAuto One uses 3M window tinting films and paint protection film products at their West Palm Beach location.
- LlumarcoreAuto One offers Llumar window tinting films for automotive and residential/commercial applications, with lifetime guarantee on installations.
- Blue OxcoreAuto One offers Blue Ox towing products including tow bars, baseplates, weight distributing hitches, fifth wheel hitches, gooseneck hitches, and SwayPro sway control systems for flat towing and trailer towing.
- Lund InternationalcoreAuto One offers Lund International products including Lund Cargo Bar, fender flares, and Lund light covers for trucks and SUVs.
- Husky LinercoreAuto One offers Husky Liner products including Gear Box underseat storage solutions for trucks and floor liners.
- YakimacoreAuto One carries Yakima bike racks and cargo carriers for trailer hitches.
- ThulecoreAuto One offers Thule bike racks and cargo carriers for transporting sports gear and cargo.
- ExtangcoreAuto One carries Extang truck bed covers including the Solid Fold 2.0 tonneau cover with matte finish and dent resistance.
- Rugged LinercoreAuto One offers Rugged Liner tonneau covers for trucks.
- TruxedocoreAuto One carries Truxedo tonneau covers including Sentry, Sentry CT, TruXport, and Lo Pro models.
- BAK IndustriescoreAuto One offers BAK truck bed covers including Revolver X4 and X2 tonneau covers.
- RostracoreAuto One carries Rostra ComfortHeat heated seat systems with dual-zone heating for cars and trucks, and Con-Verse Bluetooth handsfree systems.
- WeatherTechcoreAuto One offers WeatherTech floor liners and other automotive protection products.
- AVS ( Lund International)coreAuto One carries AVS products including Aeroskin hood protectors, bug deflectors, and vent visors for trucks and SUVs.
- GarmincoreAuto One carries Garmin in-dash GPS navigation systems for vehicles.
- TomTomcoreAuto One offers TomTom in-car GPS navigation units.
- MagellancoreAuto One carries Magellan GPS navigation systems for cars and trucks.
- Alpine ElectronicscoreAuto One carries Alpine car stereo systems, marine audio equipment, and in-dash navigation. Alpine offers water and corrosion resistant marine audio products.
- SonycoreAuto One offers Sony car stereo equipment including receivers and audio components.
- KenwoodcoreAuto One offers Kenwood car stereo and audio equipment.
- UnderCovercoreAuto One offers UnderCover truck bed covers as part of their tonneau cover selection.
- BedrugcoreAuto One carries Bedrug truck bed liners and accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Auto One competitors and assessment
Company assessmentBroad incumbents
- Maaco: Franchised auto paint and body repair chain with hundreds of US locations. Maaco shares Auto One's franchise model and footprint strategy but operates in a different service vertical, making it a useful operational peer for franchise-driven auto services expansion.
- Meineke Car Care Centers: National franchised auto services chain offering exhaust, brakes, tires, and general maintenance. Meineke is comparable as a multi-service auto franchise operator, though Auto One's accessory mix and glass focus make its category overlap partial.
- Pep Boys: National auto service and tire retailer offering repairs, parts, and accessories across hundreds of stores. Pep Boys is comparable in multi-category auto service and accessory retail, though its geographic and service mix is broader than Auto One's.
- Speedy Glass (Belron): Operated by Belron, the global parent of Safelite, Speedy Glass illustrates the larger Belron platform's international footprint. Comparable to Auto One in core service category but operates at vastly greater scale and is part of a broader incumbent portfolio.
- Caliber Collision: Largest US collision repair chain with extensive glass replacement and ADAS calibration capability integrated into its body shop workflow. Caliber competes with Auto One for insurer-routed glass work and is a broader incumbent in auto repair services.
Regional players
- Jiffy Lube: Franchised quick-service auto maintenance chain focused on oil changes and light services. Jiffy Lube is comparable as a multi-state franchised auto services operator with similar footprint economics, though its core service category differs from Auto One's glass and accessory focus.
Direct peers
- Novus Glass: Franchised auto glass repair and replacement chain with mobile service across the US and Canada. Novus is comparable as a franchise-driven windshield and auto glass specialist competing for the same insured glass claim volume.
- Safelite Group: The largest US auto glass repair and replacement company, with national mobile service and direct insurance billing. Safelite is Auto One's most direct competitor in the windshield replacement category and represents the dominant scale benchmark Auto One competes against in its Michigan and Florida markets.
- Glass Doctor (Dwyer Group / Neighborly): National franchise network specializing in auto, home, and business glass repair and replacement. Glass Doctor is comparable to Auto One's franchise-based glass service model and directly overlaps on windshield replacement, chip repair, and ADAS calibration services.
Emerging players
- AutoZone: Largest US auto parts retailer with growing DIY and commercial service offerings. While AutoZone primarily sells parts and accessories without installation, it competes with Auto One for the same accessory purchase occasions and increasingly partners with installers in the DIFM (do-it-for-me) segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Auto One social profiles
Digital presenceAuto One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto One leadership team
Management profileNumber of profiles
Auto One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto One
What does Auto One do?
Auto One is a regional automotive services retailer operating 12 locations across Michigan (11) and Florida (1). The company provides windshield replacement, auto glass repair (chip/crack/rock chip), and ADAS camera calibration services, alongside sales and installation of aftermarket automotive accessories including remote starters, trailer hitches, truck bed covers, window tinting, car stereos, GPS systems, radar detectors, and car alarms. Additional services include auto detailing, rust proofing, and Intoxalock ignition interlock installation.
Is Auto One a public or private company?
Auto One is a private company. It is classified as family owned and is currently operating.
When was Auto One founded?
Auto One was founded in 2003. It employs 11 to 50 people.
Where is Auto One based?
Auto One is headquartered in Brighton, United States, in the North America region.
How does Auto One make money?
Three revenue lines are on record. Auto Glass Services are the primary driver. The others are auto Accessories Sales and Installation and automotive Services.
Who are Auto One's main competitors?
Broad incumbents on record are Maaco, Meineke Car Care Centers, Pep Boys, Speedy Glass (Belron) and Caliber Collision. Jiffy Lube is listed as a regional player. Direct peers are Novus Glass, Safelite Group and Glass Doctor (Dwyer Group / Neighborly). AutoZone is listed as an emerging player.
Does Auto One have an API?
No public API is recorded for Auto One.
What industry is Auto One in?
Auto One's product category is Auto Glass Repair and Automotive Aftermarket Services. Its primary akta.pro industry code is TLAKAAAH, Auto Glass Repair & Replacement, with a secondary code of TLAKAAAF, Electrical, Diagnostics & ADAS Calibration. Its NAICS code is 811122 and its SIC code is 7500.