Raz-Kids

What Raz-Kids does

Raz-Kids is a K-5 digital reading platform that delivers leveled eBooks, comprehension assessments, and gamified practice to elementary students, teachers, and parents. Founded in 2004 and operated from Tucson, Arizona, the product is owned by LAZEL, Inc., a subsidiary of Cambium Learning Group Company, and sits within the broader Learning A-Z portfolio that includes Raz-Plus, Reading A-Z, Science A-Z, Vocabulary A-Z, Writing A-Z, and Foundations A-Z. The platform is built around a library of 800+ digital books spanning 29 reading levels (aa through Z2), with content available in English, Spanish, and French (523+ and 278+ titles, respectively), and uses the Lexile Framework via a MetaMetrics partnership to certify text complexity and guide placement.

The technology stack centers on the Kids A-Z student management portal, which handles rostering, assignments, and progress tracking across web and mobile (iOS, Android, Kindle Fire). Core product capabilities include an adaptive Reading Placement Tool, eQuiz comprehension assessments (multiple-choice and constructed response), an annotation toolkit (highlighting, stamping, drawing, note-taking), student reading recordings for fluency development, and a gamification layer (Star Zone, Avatar Builder, Raz Rocket, badges, certificates) that drives engagement. The platform serves K-5 students as primary end users and teachers as primary workflow users, with a dedicated Parent Portal extending visibility and reinforcement to caregivers.

Raz-Kids operates a B2B/B2C hybrid subscription model: site and district licensing for schools (quote-based pricing with per-student or site-wide tiers, up to 36 students per classroom), individual self-serve subscriptions via raz-kids.com, and freemium trials (14-day individual, 40+ classroom samples). Pricing is not publicly disclosed; sales conversion runs through "Request a Quote" and "Order Now" CTAs, with marketing executed via content/SEO, weekly live and recorded webinars, social channels (Facebook, X, YouTube), and email newsletters. The product has 101-250 employees and is part of a larger edtech holding company rather than an independently capitalized venture.

Name

Raz-Kids

Legal name

LAZEL, Inc.

Website

https://raz-kids.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Raz-Kids is a K-5 digital reading platform offering 800+ leveled eBooks across 29 difficulty levels with comprehension quizzes, gamification, and mobile access, serving elementary students, teachers, schools, and districts as part of the Learning A-Z suite owned by Cambium Learning Group.

Ownership category

akta.pro rank

Product category

K-5 Digital Reading Platform

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Kids & Teens Language Enrichment Programs (EDAMAFAH)

Keywords

• Digital reading platform
• K-5 literacy resources
• Leveled eBooks
• Reading comprehension assessment
• Educational technology software

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School/District Subscription Licensing: Annual subscription model for classrooms and districts with per-student or site licensing. Subscriptions include access for up to 36 students per classroom. Site-wide licensing available for districts.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Raz-Kids is a K-5 digital reading platform that delivers 800+ leveled eBooks across 29 difficulty levels (aa-Z2), with corresponding comprehension quizzes, listen/read/record functionality, and gamified incentives (stars, badges, avatars). The platform is accessed via the Kids A-Z web portal and mobile app, and is licensed primarily to schools and districts for differentiated classroom reading practice, with optional parent engagement through a dedicated Parent Portal. Content is available in English, Spanish, and French, and uses the MetaMetrics Lexile Framework for text complexity measurement.

Product overview

Raz-Kids is a K-5 digital reading platform and part of the Learning A-Z product family. It offers 800+ leveled eBooks across 29 difficulty levels (aa-Z2), with features including listen, read, and record functionality, comprehension eQuizzes, and gamified incentives (Star Zone, Avatar Builder, Raz Rocket). Students access content through the Kids A-Z mobile app (iOS, Android, Kindle Fire) and web portal. The platform integrates with sibling products Raz-Plus and Reading A-Z, with Raz-Plus providing expanded content (2,000+ eBooks) and teacher resources. Key features include the Assignments Feature for teachers, Parent Portal for family engagement, Benchmark Passages for assessment, and a Reading Room library. The product uses Lexile measures (MetaMetrics partnership) for text leveling. Student progress advances through Level Up! upon passing quizzes with 80%+ scores.

Differentiator

Problem solved

Functional benefit

Products and services

• Raz-Kids K-5 digital reading platform providing 800+ leveled eBooks across 29 reading levels (aa-Z2), with listen/read/record functionality, comprehension eQuizzes, gamified incentives, and progress tracking for students, teachers, and parents.
• Kids A-Z Mobile App

Quantifiable outcome

• Students automatically advance to the next reading level after completing 10+ leveled eBooks and passing corresponding eQuizzes with 80%+ score

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• MetaMetrics (Lexile Framework)coreTechnology or IntegrationPartnership with MetaMetrics, Inc. to utilize the Lexile Framework for Reading for quantitative measurement of text complexity. Lexile measures are displayed on books and used for filtering and leveling. This partnership provides standardized, research-based leveling that correlates Learning A-Z levels to grade-level expectations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABCmouse: ABCmouse (by Age of Learning) is a subscription-based digital learning platform covering reading, math, and other subjects for ages 2–8, sold to families and schools. It competes with Raz-Kids for the same K-5 reading budget and household subscription dollars.
• Lexia Core5: Lexia Core5 is a K-5 personalized literacy program with adaptive assessment, leveled activities, and teacher reporting. It is one of Raz-Kids' closest direct competitors in school and district literacy procurement.
• Reading Plus: Reading Plus is an adaptive K-12 silent reading fluency and comprehension platform sold to schools and districts. It targets the same literacy-improvement budget as Raz-Kids, extending from elementary into secondary grades.
• Epic!: Epic! is a digital library and reading platform for kids 12 and under, including leveled eBooks, quizzes, and progress tracking, with both consumer and Epic School editions. It overlaps Raz-Kids' leveled library and school subscription motion.
• Starfall: Starfall offers K-3 leveled reading and phonics activities online and via mobile, used heavily by teachers and parents. It competes with Raz-Kids on differentiated K-5 reading practice, particularly at the lower grade levels.
• Reading Eggs: Reading Eggs (by Blake eLearning) is a K-5 digital reading platform with leveled lessons, quizzes, and gamified rewards. It directly competes with Raz-Kids for the same teacher and parent buyers of self-serve and school-district reading subscriptions.

Emerging players

• Khan Academy Kids: Khan Academy Kids is a free K-2 learning app covering reading, math, and social-emotional skills, backed by a major nonprofit. It competes for K-5 reading attention on price (free) and is often a substitute or complement to Raz-Kids in district deployments.
• Benchmark Education: Benchmark Education provides leveled readers, benchmark assessments, and intervention resources for K-5 classrooms. It overlaps with Raz-Kids on leveled reading and assessment workflows and is a competitor in school and district literacy deals.

Broad incumbents

• Scholastic Education: Scholastic Education offers leveled books, literacy programs (e.g., Literacy Pro, BookFlix), and classroom libraries sold to schools and districts. Raz-Kids competes with its digital reading and leveled-eBook offerings within the same K-5 procurement decisions.
• Imagine Learning: Imagine Learning provides a broad suite of K-12 literacy, math, and ELD solutions sold district-wide. Raz-Kids competes with it for district reading budgets, though Imagine Learning's portfolio and sales force span more subjects and grades.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LearningAtoZ
• YouTubeyoutube.com/user/LearningAZVideo
• Facebookfacebook.com/LearningAtoZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raz-Kids