What electronova does

Electronova (legal name Electro-Nova) is a Spanish wholesale and retail distributor of consumer electronics and home appliances, founded in 1996 and headquartered in Córdoba. The company operates a hybrid go-to-market combining a B2C e-commerce storefront at electro-nova.es with a B2B wholesale channel served through a network of regional commercial delegations covering seven Spanish regional clusters: Córdoba, Jaén-Granada-Almería-Murcia, Sevilla-Huelva-Cádiz, Castilla La Mancha, Málaga, and Extremadura. The product portfolio spans approximately 15 categories — large home appliances, kitchen equipment, small appliances, televisions, air conditioning, heating, ventilation, mobile phones, tablets, computing, photography, video games, wearables, electric mobility, and cookware — supported by authorized distribution partnerships with 13+ international brands including Samsung, LG, Bosch, Whirlpool, Teka, Beko, Balay, Siemens, Haier, Xiaomi, and ZTE, alongside the proprietary Kromsline house brand for kitchen appliances.

The business generates revenue through one-time hardware sales on a per-product pricing basis with no subscription, tiered, or recurring revenue models observed. Customer segments include individual end consumers (B2C via e-commerce), business/wholesale buyers (B2B retailers and resellers), and professional installers (HVAC, kitchen, construction contractors sourcing appliances for projects). Marketing is conducted through standard e-commerce channels including organic search and product catalog browsing. The company has no disclosed funding rounds, no parent company, no acquisitions or M&A activity, and no published revenue figures. Reported headcount is 1-10, indicating a lean internal team that likely relies on outsourced logistics and field sales agents operating under the delegation model. Active product launches in 2023-2024 (Xiaomi Redmi series, Haier Smart TVs, Stream System TVs, YOUIN mobility) indicate continued catalog expansion but no quantified growth metrics are available.

Name

electronova

Legal name

Electro-Nova

Website

https://electro-nova.es

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Appliances Distribution

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Household Appliances (3630)

akta.pro primary industry

Small / Portable Appliances Distribution (CRAOACAB)

akta.pro secondary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Appliance distribution
• Consumer electronics retail
• Home appliances wholesale
• Kitchen appliances
• B2B appliance distribution

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time sale of appliances, electronics, and consumer goods through e-commerce platform with national distribution coverage in Spain.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

electronova is a Spanish wholesale distributor and e-commerce retailer of electrical and electronic appliances, offering large home appliances, kitchen equipment, small appliances, TVs, mobile devices, computing equipment, and consumer electronics from major international brands alongside its proprietary Kromsline house brand. The company operates a dual B2B/B2C model with commercial delegations across Spain for wholesale customers and an e-commerce platform for end consumers.

Product overview

Electronova is a Spanish wholesale appliance retailer operating at electro-nova.es, offering a comprehensive multi-category portfolio of consumer electronics and home appliances. The business model centers on distributing major international brands alongside its proprietary Kromsline house brand. The product ecosystem spans large home appliances (refrigerators, washing machines, dishwashers, ovens, cooktops), kitchen appliances (hoods, sinks, built-in equipment), small appliances (mixers, coffee makers, vacuum cleaners), televisions and audio systems, mobile devices and tablets, computing equipment, smartwatches and wearables, electric mobility products under YOUIN, photography equipment, video games, and household cookware. Premium brand partnerships include Samsung, LG, Whirlpool, Bosch, Siemens, Beko, Haier, and Xiaomi. The company also distributes specialized products including Abrila ceiling fans and lighting, EcoWatch smartwatches, Vogels TV mounts, and Vivanco cables and accessories. With commercial delegations across Spain (Córdoba, Jaén-Granada-Almería-Murcia, Sevilla-Huelva-Cádiz, Castilla La Mancha, Málaga, Extremadura), Electronova serves as a national distribution hub connecting appliance manufacturers with retailers throughout the Spanish market.

Differentiator

Problem solved

Functional benefit

Brands

• Kromsline: Own brand of appliances including cookers, refrigerators, microwaves, hoods, and dishwashers

Products and services

• Kromsline Proprietary house brand of electronova offering a range of appliances and consumer electronics distributed under the Kromsline label.
• Large Home Appliances Distribution of large home appliances including washing machines, refrigerators, ovens, dishwashers, and dryers from major international brands.
• Kitchen Appliances Distribution of kitchen appliances for household and professional use including cooktops, ranges, and built-in kitchen equipment.
• Small Appliances Distribution of small kitchen and household appliances for everyday domestic use.
• Televisions Distribution of televisions and audiovisual equipment from major international brands.
• Air Conditioning Distribution of air conditioning units for residential and commercial cooling applications.
• Heating Solutions Distribution of heating equipment including water heaters and space heaters for residential and commercial use.
• Ventilation Fans Distribution of ventilation fans and air handling equipment for residential and commercial installations.
• Mobile Phones Distribution of mobile phones and smartphones from major brands including Xiaomi and Samsung.
• Tablets Distribution of tablet devices from major consumer electronics brands.
• Computing & IT Distribution of computing and IT equipment including laptops and accessories for consumer and small business use.
• Photography Equipment Distribution of photography equipment including cameras and accessories for consumer and enthusiast photographers.
• Video Games Distribution of video game consoles, games, and related gaming accessories.
• Smartwatches & Wearables Distribution of smartwatches and wearable devices from consumer electronics brands.
• YOUIN Electric Mobility Exclusively distributed range of YOUIN-brand electric mobility products including electric scooters, skateboards, and hoverboards.
• Consumer Electronics Audio Distribution of consumer audio electronics including speakers, headphones, and home audio equipment.
• Household Cookware & Kitchenware Distribution of household cookware and kitchenware products from major home brands.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability12 records

Partnerships

Five partnerships are on record, tiered core.

• TekacoreTechnology or IntegrationMajor appliance brand supplier featuring sinks, hobs, ovens, hoods, and refrigerators sold through the platform.
• BoschcoreTechnology or IntegrationPremium appliance brand supplier including washing machines, refrigerators, and kitchen appliances.
• SamsungcoreTechnology or IntegrationElectronics and appliance brand supplying TVs, smartphones, tablets, and home appliances.
• LGcoreTechnology or IntegrationElectronics brand supplier of televisions, home appliances, and mobile devices.
• WhirlpoolcoreTechnology or IntegrationAppliance brand supplier including washing machines, dryers, refrigerators, dishwashers, and cooktops.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Worten: Iberian multi-brand electronics and household appliance retailer with both physical stores and a strong online channel in Spain and Portugal. Highly comparable to ElectroNova given the overlapping multi-category assortment of appliances, TVs, mobile, and computing products.
• PCComponentes: Spanish e-commerce specialist focused on computing, electronics, and consumer tech, with growing appliance and TV categories. Comparable to ElectroNova as a Spain-based digital-first distributor of third-party brands across consumer electronics.
• Euronics Spain: Spain arm of the Euronics independent appliance and electronics retail network, combining physical member stores with online sales. Comparable to ElectroNova in offering multi-brand household appliances and consumer electronics to both consumers and small resellers.

Others

• Cecotec: Spanish home appliance and small consumer electronics brand whose products (vacuums, kitchen robots, fans, small appliances) are sold through ElectroNova's platform. Relevant as an ecosystem participant — a domestic Spanish appliance supplier whose success reflects the demand environment ElectroNova distributes into.
• Cata Electrodomésticos: Spanish manufacturer of kitchen appliances (hoods, hobs, ovens) and small appliances, part of the CNA Group. Comparable as a Spanish appliance industry participant whose products move through similar distribution channels as ElectroNova's kitchen assortment.
• Bosch Home Appliances Spain: Spanish operations of BSH (Bosch) home appliance brand, a premium supplier partner of ElectroNova. Relevant as an upstream supplier shaping the assortment, pricing, and channel strategy in the Spanish appliance market where ElectroNova distributes.
• Whirlpool Iberia: Spanish subsidiary of global appliance major Whirlpool, currently a key brand partner for ElectroNova. Included as an ecosystem reference point for the upstream supplier side of the distribution value chain ElectroNova operates in.

Broad incumbents

• El Corte Inglés: Spain's largest department store chain, with a major home appliance and consumer electronics department across physical stores and online. Overlaps with ElectroNova on large appliances, small appliances, TVs, and computing, but as part of a much broader retail portfolio.
• MediaMarkt Iberia: Large-scale pan-European consumer electronics and appliance retailer operating an extensive store network and major online presence across Spain. Overlaps significantly with ElectroNova's category mix but at materially greater scale and reach.
• Amazon Spain: Dominant cross-category e-commerce platform in Spain selling appliances, electronics, mobile devices, and computing products from global brands. Competes directly with ElectroNova's e-commerce storefront and pressures its wholesale pricing through consumer price transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about electronova