Equipment Rental Company

What Equipment Rental Company does

Equipment Rental Company is a privately held, single-location dealer and rental operator based in Duluth, Minnesota, that has supplied utility, construction, and contractor equipment for over 30 years. Its core offering is truck- and track-mounted specialized equipment — boom and bucket trucks, crane trucks, digger derrick trucks, bridge inspection platforms, flatbed dump trucks, mechanic and service-body trucks, crawler carriers, trailers, and related parts and tools — sourced as a factory authorized distributor for manufacturers including Terex (Hi-Ranger, Telelect, Commander), Reach-All, Aspen Aerials, Altec, Knapheide, Vantage Point (Skywalk), Lift-All, and Jacobsen. The company differentiates through custom in-house fabrication, a fully equipped service and repair facility with fleet maintenance programs, and tool repair capability.

The business operates across three primary verticals: utility companies (electric, telecom, municipal), construction contractors, and state/local DOT agencies requiring bridge inspection equipment. The primary market is the Upper Midwest region served from the Duluth yard and retail counter, with nationwide shipping offered specifically for bridge inspection trucks. Go-to-market is direct-to-customer via the company website (hosted through the MyLittleSalesman.com platform), phone sales, and in-person inquiries at the facility, with Taycor Financial providing buyer financing for qualified purchasers.

Revenue is generated through five streams: equipment sales (new and used, one-time transactions), equipment rentals (usage-based, weekly and monthly terms), service and repair (professional services), custom fabrications (professional services), and tools and accessories sales. Pricing is per unit with no disclosed enterprise contracts; unit prices range from approximately $200 for small accessories to $65,000 for used digger derrick trucks. The company shows no disclosed revenue, no parent or institutional investors, no headcount data, and no AI/ML capabilities — consistent with an independently owned regional specialty equipment dealer of modest scale.

Name

Equipment Rental Company

Legal name

Equipment Rental Company

Website

https://equipmentrentalco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipment Rental Company is a Duluth, Minnesota-based dealer, rental operator, and service provider of utility, construction, and contractor equipment, serving Upper Midwest customers with nationwide availability for bridge inspection trucks. It operates as a factory authorized distributor for multiple OEMs and offers sales, rentals, repair, and custom fabrication.

Ownership category

akta.pro rank

Product category

Construction & Utility Equipment Sales and Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Utility equipment rental
• Construction equipment sales
• Aerial lift trucks
• Digger derrick trucks
• Bridge inspection equipment

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Sales: Sales of new and used utility, construction and contractor equipment including boom trucks, crane trucks, digger derricks, bridge inspection trucks, trailers, and related components. Over 30 years of experience providing quality equipment selection.
2. Equipment Rentals: Rental of truck and track mounted equipment with flexible terms including weekly and monthly rates. Large inventory maintained for project requirements.
3. Service and Repair: Specialized repair of utility and construction equipment. Fleet maintenance programs available. Full-service facility with knowledgeable technicians.
4. Custom Fabrications: Custom fabrication services for customers who want to build vehicles to their own specifications.
5. Tools & Accessories: Sale of utility maintenance, construction and contractor tools and accessories. Made in USA. Tool repair service also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Equipment Rental Company sells, rents, services, and custom-fabricates utility, construction, and contractor equipment including boom and bucket trucks, crane trucks, digger derrick trucks, bridge inspection trucks, flatbed dump trucks, mechanic/service trucks, trailers, crawler carriers, truck parts, tools, and industrial equipment. Offerings span new and used inventory, weekly and monthly rental terms, in-house repair and fleet maintenance, and build-to-spec custom vehicles from its Duluth, MN facility, with nationwide reach for its bridge inspection truck line.

Product overview

Equipment Rental Company operates as a specialized equipment dealership offering both rentals and sales of utility, construction, and contractor equipment primarily serving the Upper Midwest region with nationwide availability for bridge inspection trucks. The company provides a comprehensive portfolio organized around two main divisions: (1) Truck-Based Equipment including Boom & Bucket Trucks, Crane Trucks, Digger Derrick Trucks, Bridge Inspection Trucks, Flatbed Dump Trucks, and Mechanic/Utility/Service Trucks; and (2) Ancillary Offerings including Industrial Equipment, Truck Parts, Tools & Materials, Trailers, Cars, and Truck Bodies. Services encompass Equipment Rental with flexible terms, Full-Service Repair capabilities, Custom Fabrications for build-to-specification vehicles, and Tools & Accessories for utility maintenance. The company serves as a factory-authorized distributor for multiple manufacturers and offers new and used equipment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Boom & Bucket Trucks
• Crane Trucks
• Digger Derrick Trucks
• Bridge Inspection Trucks
• Flatbed Dump Trucks
• Mechanic / Utility / Service Trucks
• Truck Bodies / Boxes / Beds
• Crawler Carriers
• Equipment Transport Trailers
• Truck Parts and Accessories
• Tools & Materials
• Industrial Equipment
• Equipment Rental Services
• Equipment Service & Repair
• Custom Fabrications

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Terex (Hi-Ranger, Telelect, Commander)coreTechnology or IntegrationFactory authorized distributor for Terex equipment including Hi-Ranger aerial lifts, Telelect articulating/telescoping lifts, and Commander digger derricks. Extensive inventory of Terex-equipped vehicles.
• Reach-All LLCcoreTechnology or IntegrationFactory authorized distributor for Reach-All aerial lifts and bridge inspection equipment including HD5100, HD5075, OC52, and Sidekick platforms.
• Aspen AerialscoreTechnology or IntegrationDistributor for Aspen Aerials bridge inspection trucks including UB50 and UB50ER (Extra Reach) underbridge inspection platforms.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Vermeer Corporation: Manufacturer and dealer-network operator of industrial and tree-care equipment. Comparable as an equipment OEM whose products are distributed through regional dealer networks serving contractors.
• United Rentals: Largest North American equipment rental company with national branch density. Comparable as it rents and sells aerial lifts, cranes, and specialty equipment to utility and construction customers — though at vastly greater scale and with broader product breadth.
• Herc Rentals: National full-line equipment rental company spun off from Hertz. Comparable in renting aerial, material handling, and truck-mounted equipment to industrial and construction customers across many US markets.
• Terex: Global OEM of aerial lifts (Hi-Ranger, Genie) and utility equipment; Equipment Rental Company is a factory-authorized Terex distributor. Comparable as a producer and channel of the same equipment categories ERC sells and rents.
• Altec: Manufacturer of aerial devices, digger derricks, and service truck bodies — and an OEM partner of Equipment Rental Company. Comparable in delivering utility and fleet equipment to the same customer base, but operates primarily as a manufacturer and direct-to-fleet seller.
• Sunbelt Rentals: Major US equipment rental provider operating a national branch network. Comparable in offering aerial work platforms, crane trucks, and specialty work trucks for utility/construction customers, but with substantially larger geographic footprint.

Direct peers

• H&E Equipment Services: US equipment rental and sales company with aerial, crane, and earthmoving fleet. Comparable in combining equipment sales, rentals, parts, and service — though H&E operates multi-region branches rather than a single location.
• Aspen Aerials: Manufacturer of underbridge inspection units (UB50 series) and a key OEM partner of Equipment Rental Company. Comparable as a niche producer/distributor of bridge inspection equipment for DOT and inspection customers.
• Ahern Rentals: Family-owned US equipment rental company specializing in aerial lifts and specialty equipment. Comparable as a multi-generation, privately-held dealer/rental operator serving construction and industrial customers.

Others

• MyLittleSalesman.com: Online equipment marketplace that hosts Equipment Rental Company's listings. Comparable as an enabling platform in the equipment dealer/rental ecosystem, though it does not compete directly with ERC on rental operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Rental Company