AudienceWise

What AudienceWise does

AudienceWise is a boutique search engine marketing and SEO consulting agency headquartered in Portland, Oregon, founded in 2011 by Matthew Brown and Tim Resnik. The firm provides three core service lines: Technical SEO, Digital Market Research and Strategy, and Personalized Search Engine Marketing and Content Strategy. Deliverables are tailored to individual client needs rather than productized, and the company operates as a professional services consulting practice rather than a software or SaaS platform. The stated team consists of the two co-founders, with no disclosed support staff, offices beyond Portland, or institutional investment.

The company was acquired by Moz, the leading SEO analytics software provider, after founding and was rebooted as an independent consulting practice in 2017 by the same co-founders. Its differentiated expertise rests on the founders' prior roles: Brown led technical SEO at The New York Times Company and About.com and was Chief of Product Strategy and Design at Moz, while Resnik was VP of Product Strategy and Planning at Moz. The publicly listed client base is concentrated in news/media (The New York Times, UPI, Sports Illustrated, Golf.com, Oregon Public Broadcasting, American City Business Journals) with additional engagements in education (University of Phoenix) and consulting (TMT).

The go-to-market motion is sales-led and direct, conducted via the co-founders' personal LinkedIn and Twitter networks. No pricing is publicly disclosed, no awards or patents are documented, and there are no reported AI/ML capabilities, proprietary technology platforms, or API offerings. The business model is straightforward professional services revenue tied directly to founder billable hours and project engagements.

Name

AudienceWise

Legal name

AudienceWise

Website

http://audiencewise.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AudienceWise is a Portland, Oregon-based boutique SEO and digital marketing consulting firm founded in 2011 by former Moz executives Matthew Brown and Tim Resnik. It provides technical SEO, digital market research, and personalized search engine marketing services to enterprise publishers and media companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

akta.pro secondary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• SEO consulting
• Digital marketing
• Content strategy
• Technical SEO
• Search engine marketing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Boutique digital marketing and SEO consulting services. Provides personalized search engine marketing and content strategy tailored to individual client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AudienceWise is a boutique digital marketing and SEO consulting agency that delivers Technical SEO, Digital Market Research and Strategy, and Personalized Search Engine Marketing and Content Strategy services to enterprise web publishers and media companies. Engagements are led directly by the co-founders and tailored to each client's organic search and audience development needs.

Product overview

AudienceWise is a boutique digital marketing and SEO consulting agency offering a unified service portfolio rather than a distinct product platform. The company provides Technical SEO, Digital Market Research and Strategy, and Personalized Search Engine Marketing and Content Strategy services tailored to individual client needs. The services are delivered as consulting engagements by the co-founders Matthew Brown and Tim Resnik.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical SEO Technical SEO consulting service that addresses search engine visibility, technical SEO implementation, and organic traffic optimization for enterprise web publishers and large media companies.
• Digital Market Research and Strategy Digital market research and strategy consulting that helps publishers and media companies understand their audiences and competitive landscape, delivered as a tailored consulting engagement.
• Personalized Search Engine Marketing and Content Strategy Personalized search engine marketing and content strategy consulting tailored to each client's unique audience development needs, delivered directly by the co-founders to enterprise publishers and media companies.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BrightEdge: Established enterprise SEO platform serving large publishers and enterprise brands with broader product offerings, competing for the same enterprise SEO consulting budget as AudienceWise.
• Brainlabs: Global digital marketing agency with full-service SEO, paid media, and analytics capabilities, competing for enterprise publisher budgets that AudienceWise also targets.
• Amsive (formerly Amsive Digital / Path Interactive): Integrated digital marketing and SEO agency serving enterprise and mid-market clients with comparable technical SEO and content strategy offerings for publisher-adjacent customers.

Direct peers

• HigherVisibility: Full-service SEO and digital marketing agency providing technical SEO, content strategy, and search marketing for enterprise clients with comparable boutique-to-mid-market positioning.
• Victorious SEO: Specialized SEO agency focused on technical SEO, content strategy, and link building for enterprise clients, with a comparable boutique consulting model targeting publisher and B2B customers.
• NP Digital: Large-scale SEO and content marketing agency offering technical SEO, content strategy, and enterprise consulting—comparable services but with broader scale and global footprint than AudienceWise.
• Aha Media Group: Boutique content strategy and SEO agency specializing in healthcare and enterprise publishing verticals with a founder-led delivery model similar to AudienceWise.
• Seer Interactive: Mid-sized digital marketing agency with deep SEO expertise serving enterprise clients, comparable in offering scope (technical SEO, content, analytics) and enterprise publisher focus.
• Ignite Visibility: Boutique SEO and digital marketing agency serving enterprise and mid-market clients with technical SEO, content strategy, and search marketing services—directly mirroring AudienceWise's core offering and boutique agency model.

Emerging players

• Conductor: Enterprise SEO platform and services provider offering technical SEO consulting alongside proprietary software, serving large publishers and enterprise customers overlapping with AudienceWise's clientele.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/matthewjbrown
• LinkedInlinkedin.com/company/matthewbrownpdx
• Facebookfacebook.com/audiencewise

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudienceWise