Synergy Events

What Synergy Events does

Synergy Events Group P/L is a Melbourne-based, privately-held event production company operating three divisions — Synergy Events (corporate AV and event production), Starlite Productions (theatrical lighting and sound), and SSL Integration (permanent audio system installations) — from a single headquarters in Footscray, Victoria. The business provides technical event production services and AV equipment hire covering lighting (Martin, Chauvet, Event Lighting fixtures), audio (d&b audiotechnik line arrays and point source systems), vision, staging, rigging, power distribution, atmospherics, and special effects, alongside full production crew, design, and project management. Customer engagements span corporate functions, conferences, theatre productions, opera, school musicals, nightclub and live-music events, and permanent venue installations for government and institutional clients.

The company monetises through three revenue streams: usage-based equipment hire (the dominant model, quote-based per event), professional-services production (crew, design, project management bundled with hire), and transactional ex-hire equipment sales through an online storefront. Go-to-market is direct B2B field sales combined with venue partnerships (Crown Melbourne, Lakeside Pavilion, Rivers Edge, Kingston City Hall) that drive referral flow and recurring hire volume. The pricing model is event-specific and quote-based, with no publicly disclosed rate cards; only ex-hire sale items carry fixed unit pricing in the $50–$1,100+ range. Strategic supplier relationships with Martin Lighting (via distributor Show Technology Melbourne), d&b audiotechnik, Event Lighting, and Chauvet Professional underpin inventory depth and customer credibility. The geographic footprint is confined to Melbourne and the wider Victoria region, with no disclosed expansion plans outside Australia.

Name

Synergy Events

Legal name

Synergy Events Group P/L

Website

https://synergyeventsgroup.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Events Group is a Melbourne-based private event production and AV equipment hire company operating through three divisions (Synergy Events, Starlite Productions, SSL Integration), serving corporate, theatrical, educational, and government clients across Victoria with lighting, audio, staging, and permanent installation services.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event production services
• AV equipment hire
• Theatrical lighting
• Venue installations
• Live event staging

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire: Rental of AV and staging equipment including lighting fixtures, audio systems, vision equipment, rigging, power, stage, and drape. Equipment is hired out for specific events with flexible durations.
2. Event Production Services: Full technical production services including crew, design, and project management for events.
3. Equipment Sales: Sale of ex-hire equipment including projectors, lighting fixtures, audio equipment, and staging gear at reduced prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Synergy Events provides AV equipment hire and event production services for corporate events, theatre productions, school performances, and live entertainment across Melbourne and Victoria. The company operates three divisions — Synergy Events (event production), Starlite Productions (theatrical services), and SSL Integration (permanent AV installations) — and also sells ex-hire equipment.

Product overview

Synergy Events Group is a Melbourne-based technical event production company comprising three divisions: Synergy Events (corporate AV and event production), Starlite Productions (theatrical lighting and sound for live events and school productions), and SSL Integration (permanent audio system installations). The company operates as an equipment rental business with a comprehensive inventory spanning lighting (moving heads, LED fixtures, conventional lighting, followspots), audio (speakers, amplifiers, mixing consoles, wireless microphones), DJ equipment, vision/projection, atmospherics/fog machines, special effects, rigging equipment, power distribution, staging, and draping. They also sell ex-hire equipment and provide technical documentation for their rental gear.

Differentiator

Problem solved

Functional benefit

Products and services

• Synergy Events (Event Production) End-to-end AV and technical production service for corporate events, conferences, product launches, and live performances in Melbourne/Victoria. Delivers sound, lighting, staging, and crew as a managed production service.
• Starlite Productions Dedicated theatrical production division providing lighting, sound, and staging equipment and services for theatre companies, schools, and performing arts productions.
• SSL Integration Permanent AV installation and integration division delivering fixed PA systems, theatrical lighting, and integrated AV infrastructure for entertainment venues, government facilities, and educational institutions.
• AV Equipment Hire Short-term rental of professional AV equipment including lighting, sound, and staging gear for event production and theatrical use.
• Ex-Hire Equipment Sales Sale of previously hired AV equipment from the company's inventory, available online and through the Footscray warehouse/showroom.

Quantifiable outcome

• Kingston City Hall Grand Hall serves up to 1000 people with permanent d&b PA installation
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Martin LightingcoreTechnology or IntegrationSynergy Events and Starlite Productions maintain a strategic relationship with Martin Lighting as a primary equipment provider. Starlite describes itself as a 'Martin house' and has been a Martin user since founding. The company utilizes Martin MAC Viper XIP, MAC Aura PXL, ERA 400, ERA 150, and MAC One fixtures across their hire inventory and productions.
• d&b audiotechnikcoreTechnology or Integrationd&b audiotechnik is a key technology partner for both hire equipment and permanent installations. Synergy Events has installed d&b 10AL series line arrays, 8S point source loudspeakers, and 18A subwoofers at Kingston City Hall. The equipment is used for hire inventory and venue installations.
• Event LightingcoreTechnology or IntegrationEvent Lighting is a primary supplier for lighting fixtures including PAR12H, HAVOCH600F, HAVOCW19X40, HAVOCH330, and various LED fixtures. Synergy Events has used Event Lighting equipment since 2014 and recommends them for school and theatre installations.
• Show Technology MelbournecoreChannel Partner/ Reseller/ DistributorShow Technology Melbourne is the distributor for Martin Lighting products in Australia. They worked with Starlite Productions to supply MAC Viper XIP, ERA 400, and other Martin fixtures, meeting tight deadlines for customer projects.
• Event Lighting (Installation Partner)minorImplementation/ SI/ Consulting PartnerPartnership with Event Lighting for permanent installations, particularly LED theatre upgrades for schools. Event Lighting provides cost-effective, easy-to-use products with strong warranty policies for institutional clients.
• Kingston Arts / Kingston City HallcoreStrategic or Co-development PartnerLong-term relationship with Kingston City Hall providing production equipment hire and completing permanent PA installation in Grand Hall (1000 capacity) and Banquet Room. The company had been a regular source for added production before the installation project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Encore (formerly PSAV): Global leader in event technology and AV services for hotels, venues, and corporate meetings — competing for the same corporate-event AV hire segment Synergy serves in Melbourne.
• Production Resource Group (PRG): Global AV production and equipment rental giant serving concerts, theatre, and corporate events with vast inventory and crew — represents the upper-bound scale competitor Synergy encounters on larger touring productions.

Direct peers

• Spotlight Theatrical Services: Australian theatrical lighting and production supplier serving theatre, opera, and live performance venues — closely comparable to Synergy's Starlite Productions division.
• Resolution X: Australian event production and lighting hire company supplying technical production services, lighting design, and AV equipment for concerts, festivals, and corporate events.
• Haycom: Australia-based event production and AV hire firm providing staging, lighting, and audio solutions for live events, concerts, and corporate functions with comparable technical production focus.
• Staging Connections: Australia-wide event production and AV hire company serving corporate events, conferences, and live performances with a similar multi-vertical service model and own-inventory approach.
• Eventec: Australian AV hire and event production company providing lighting, audio, and staging equipment to corporate, entertainment, and live event clients in the same regional competitive set.
• AV Partners: Australian AV hire and event production specialist covering corporate events, exhibitions, and conferences, with overlapping product offerings in lighting, audio, and staging equipment hire.

Others

• Show Technology: Australia's exclusive Martin Lighting distributor and a documented partner of Starlite Productions — adjacent ecosystem player that both supplies Synergy and competes in the broader lighting market.
• Crown Melbourne: Major Melbourne entertainment venue and documented venue partner of Synergy Events — comparable as a customer/venue channel rather than direct competitor, illustrating the venue-anchored go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/synergyeventsgroup
• Instagraminstagram.com/synergyeventsgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Events