Mountain Lakes Board of Realtors

What Mountain Lakes Board of Realtors does

Mountain Lakes Board of REALTORS (MLBOR) is a not-for-profit professional trade association headquartered in Murphy, North Carolina, serving approximately 330 REALTORS, Appraisers, and Affiliate Business Members across Cherokee, Graham, and Clay counties in North Carolina, Towns, Union, and Fannin counties in Georgia, and adjacent communities in Tennessee. The organization's stated mission is to provide service, education, and support to its members; act as a community influencer for the advancement of real property rights; and promote a positive REALTOR image through active community engagement. It functions as the regional source of information on real estate ethics, governmental affairs, and professional development, while also running scholarship, sock drive, pet drive, and RPAC voter-registration programs.

The association's operational backbone is an MLS platform built on the Relevate One Dashboard with Navica MLS at its core, integrating county tax databases via Navica, Supra lockbox assignments at no cost to Brokers in Charge, Broker Bay showing service with agent verification and audit trails, Forewarn instant background checks, My Flood Status flood zone determinations ($25/report), CubiCasa floor-plan scanning, MLS Connect with Digital Ink/Authentisign e-signature, Fiber Homes internet availability data, and The CE Shop online education. As of October 2025, MLBOR joined the Hive MLS wholesale cooperative, granting its members access to a broader multi-state MLS network covering North Carolina, Georgia, and Tennessee while the board retains its local brand identity.

MLBOR's revenue model is recurring subscription-based, generated through membership dues from REALTORS, Appraisers, and Affiliate Business Members and supplemented by MLS access and ancillary service fees. There is no publicly disclosed pricing for membership tiers or MLS services. The go-to-market motion is a channel-partner / member-association model: members pay dues in exchange for MLS access, education, advocacy, and the curated benefit stack, while the public-facing website offers a free REALTOR/Office/Appraiser/Affiliate finder directory that funnels consumer demand to dues-paying members. No external funding rounds, parent company, or ownership transactions are disclosed; the entity is governed by a volunteer Board of Directors as is standard for chartered REALTOR associations.

Name

Mountain Lakes Board of Realtors

Legal name

Mountain Lakes Board of REALTORS

Website

https://mountainlakesboardofrealtors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Lakes Board of REALTORS (MLBOR) is a not-for-profit trade association of approximately 330 REALTORS, Appraisers, and Affiliate Business Members serving Cherokee, Graham, and Clay counties in North Carolina, Towns, Union, and Fannin counties in Georgia, and adjacent Tennessee communities through an MLS platform, member benefits, and advocacy programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Murphy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: The not-for-profit association generates revenue through membership dues from REALTORS, Appraisers, and Affiliate Business Members to support operations, education, and advocacy activities.
2. MLS Services: Provides MLS search and listing services to members and consumers, supporting the collaborative real estate model in the region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mountain Lakes Board of REALTORS (MLBOR) is a not-for-profit trade association that provides MLS listing search and access, professional real estate education, REALTOR Code of Ethics training, and advocacy for private and commercial property rights to approximately 330 REALTORS, Appraisers, and Affiliate Business Members across the Smoky Mountain communities of western North Carolina, northern Georgia, and eastern Tennessee. Members receive bundled transaction and safety tools (Forewarn, Broker Bay/Supra lockboxes, Navica tax integration, MLS Connect/Digital Ink/ZipForms) and continuing education via The CE Shop referral.

Product overview

Mountain Lakes Board of Realtors (MLBOR) is a not-for-profit trade association consisting of approximately 330 REALTORS, Appraisers, and Affiliate Business Members serving the Smoky Mountain communities in western North Carolina, Georgia, and Tennessee. The organization operates primarily through an MLS search platform that provides property listings across multiple categories (Residential, Land, Commercial), supported by member benefits including Forewarn, Broker Bay/Supra, Navica tax integration, MLS Connect, and Digital Ink services. The association offers member directories for REALTORS, offices, appraisers, and affiliates, along with consumer education resources covering local area information and buying/selling guides. Through its recent partnership with Hive MLS, the board leverages a cooperative MLS model with shared systems and infrastructure while maintaining local identity. Education and advocacy programs round out the membership services.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS Search A Multiple Listing Service search tool that allows members and consumers to search property listings across Residential, Residential Lease, Land, and Commercial categories, with filters for price, bedrooms, bathrooms, city, living area, lot size, subdivisions, and schools. Accessible via the Relevate One Dashboard.
• Professional Directories (Find A REALTOR, Find An Appraiser, Find An Office, Find An Affiliate) A set of searchable public directories that connect consumers with licensed REALTOR members, appraisers, brokerage offices, and affiliate business members serving the Smoky Mountain region.
• Continuing Education and New Member Orientation Programs Real estate continuing education, prelicensing, post-licensing, broker licensing, and exam prep courses delivered via a referral agreement with The CE Shop, plus a New Member Orientation program for incoming REALTOR members and Code of Ethics Training for existing members.
• Member Benefits Package (Forewarn, Supra / Broker Bay, Navica, MLS Connect / Digital Ink, CubiCasa, My Flood Status) A bundled suite of member-only transaction, safety, and productivity tools: Forewarn for instant background checks on incoming prospects; Supra lockboxes and Broker Bay showing service with agent verification, SMS, mobile apps, and audit trails; Navica for tax-database auto-population of listings; MLS Connect and Digital Ink (Authentisign) for ZipForms e-signature; CubiCasa mobile floor-plan scans; and My Flood Status flood-zone reports at the member-discounted rate of $25.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• Hive MLScoreStrategic or Co-development Partner · 21 October 2025Hive MLS announced that the Mountain Lakes Board of Realtors (MLBOR) is joining its wholesale cooperative, expanding its presence in North Carolina, Georgia, and Tennessee. The addition strengthens the collaborative real estate model and supports nearly 330 professionals across multiple counties. MLBOR retains its local identity while benefiting from Hive's shared systems and infrastructure.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Bright MLS: One of the largest U.S. regional MLS cooperatives covering the Mid-Atlantic; operates the same type of shared MLS technology that MLBOR accesses via Hive MLS, but at dramatically larger scale (90,000+ subscribers).
• Heartland MLS: Regional MLS serving Kansas City and surrounding areas; offers comparable MLS listing platform and member services to real estate professionals but in a different regional geography than MLBOR.
• National Association of Realtors (NAR): The national U.S. trade body governing the REALTOR brand, Code of Ethics, and member benefits framework; MLBOR members are ultimately NAR members, and NAR sets the standards and advocacy agenda that local boards like MLBOR implement.
• Stellar MLS: Large Florida-based regional MLS cooperative serving tens of thousands of subscribers; comparable MLS platform function to what MLBOR offers members but at far greater scale and geographic concentration.
• North Carolina Realtors: Statewide NC Realtor association providing membership services, ethics oversight, lobbying, and education; broader scope but serves the same NC counties (Cherokee, Graham, Clay) where MLBOR operates.
• Georgia Realtors: Statewide Georgia Realtor association providing trade-association services to members across the state, including the Towns, Union, and Fannin counties where MLBOR also operates.
• Tennessee Realtors: Statewide Realtor trade association for Tennessee providing membership, advocacy, MLS governance, and education to REALTORS across the state — broader scope than MLBOR but overlapping function for the Tennessee portion of its membership.

Direct peers

• Northeast Tennessee Association of Realtors: Local Realtor board serving adjacent northeast Tennessee territory with overlapping geographic footprint; offers the same trade-association membership model, MLS access, and advocacy for REALTORS in communities neighboring MLBOR's Tennessee service area.
• Triangle MLS: Regional MLS provider serving the Raleigh-Durham-Chapel Hill area of North Carolina; comparable MLS technology and listing services to what MLBOR delivers through its Navica/Hive MLS stack.
• Canopy Realtor Association: Regional Realtor trade association serving the greater Charlotte, NC area with MLS access, education, advocacy, and member services — directly comparable mission and structure to MLBOR at a larger scale within the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Mariann81125466
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mountainlakesboardofrealtors
• LinkedInlinkedin.com/company/mountain-lakes-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Lakes Board of Realtors