Movia
Movia is a Toronto-based mobile OOH advertising company operating 1,000+ truck-side billboards across North America, combining proprietary beacon analytics and Wi-Fi/Bluetooth retargeting with route-based targeting for enterprise brands including Walmart, Amazon, Pepsi, and Loblaw.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Movia does
Movia (legally HaulerAds Inc.) is a Toronto-based mobile out-of-home (OOH) advertising company founded in 2016 that operates a fleet of more than 1,000 truck-side billboard units executing campaigns across Canada and the United States. Its core product is high-impact mobile billboard advertising sold on a CPM (cost-per-thousand-impressions) basis, with the company claiming the lowest large-format CPM in the OOH industry. The company serves major enterprise clients including Walmart, Amazon, Pepsi, Chobani, Dole, Casper, Loblaw, Koch, Corus Entertainment, OLG, and Explore Georgia, with distribution through direct enterprise field sales (offices in Toronto and New York) and channel partnerships with major media agencies including Dentsu, OMG, PHD, and Cossette Media.
Movia firmographics
Firmographics- Name
- Movia
- Legal name
- HaulerAds Inc.
- Website
- https://movia.media
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movia is a Toronto-based mobile OOH advertising company operating 1,000+ truck-side billboards across North America, combining proprietary beacon analytics and Wi-Fi/Bluetooth retargeting with route-based targeting for enterprise brands including Walmart, Amazon, Pepsi, and Loblaw.
- Ownership category
- akta.pro rank
Movia industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industries
- Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Movia is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Movia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Mobile Billboard Advertising: Truck-side advertising services with mobile retargeting capabilities. Revenue generated through CPM (cost per thousand impressions) model with the lowest large format CPM in the OOH industry. Campaigns include beacon analytics and retargeting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on routes, duration, and targeting parameters |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Movia product offering
Product offeringCore offering
Movia operates a fleet of 1,000+ trucks to deliver mobile billboard (truck-side) out-of-home advertising across North America, with proprietary onboard beacon technology that tracks who saw a campaign, when, and where. The offering combines truck advertising with real-time analytics and Wi-Fi/Bluetooth-based mobile retargeting, enabling brands to reach targeted audiences via customizable routes and measure campaign effectiveness, with documented 31.4% unaided recall and a 14% increase in average digital conversion.
Product overview
Movia operates a mobile billboard advertising platform combining truck-side advertising with analytics and retargeting technology. The core offering is Moving Billboard Advertising using a fleet of 1000+ trucks, supplemented by beacon analytics for real-time campaign tracking and mobile retargeting capabilities. The product portfolio includes the flagship mobile billboard service, retargeting modules (Wi-Fi/Bluetooth signal detection), beacon analytics, Sustainable OOH (carbon-neutral with tree planting), 3D Billboards, and specialized formats (Bus, Taxi, Transit, Static Billboards, Uber OOH). Movia First Class represents a new vertical expansion into airport lounge advertising with LG commercial displays. The company serves North American clients including Amazon, Walmart, PepsiCo, Loblaw, and Dentsu, delivering over 1 billion impressions with documented 14% average increase in digital conversion rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Billboard Advertising High-impact mobile billboard advertising using truck-side ads that drive to and alongside target audiences, with strategic route selection based on demographics, time of day, geographics, and specific routes. For enterprise brands and agencies seeking high-cut-through OOH placements.
- Movia First Class (Airport Lounge Advertising) Operating partner of Plaza Premium Airport Lounge network across Canada and US, deploying premium LG commercial displays with Mobilytics real-time occupancy and dwell-time data to enable digital advertising targeting business-class and first-class passengers.
- Movia Fleet Analytics Analytics and intelligence platform providing performance data and impression tracking for OOH advertising fleets, with licensing available to operators.
- Sustainable OOH Advertising Carbon-neutral out-of-home advertising service with environmental offsetting via tree-planting partnerships, positioning Movia as a sustainability leader in OOH for brands with ESG mandates.
Quantifiable outcome
- 31.4% unaided recall rate (high for mobile billboards)
- +4 more outcomes
Companies that use Movia
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Movia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Plaza Premium Airport Lounge Network (formerly TravelPath)flagshipMovia First Class operating partner for the Plaza Premium Airport Lounge network across Canada and US. Set to launch week of Sept 15th with premium LG commercial displays (55", 65", 75", 85" models) and Mobilytics data integration for real-time occupancy and dwell time analytics.
- Trees for the FuturecoreEnvironmental partnership for sustainability initiatives. Movia has planted over 254,000 trees through this partnership as part of their carbon-neutral operations and sustainable OOH advertising offering.
- Highway of HeroescoreEnvironmental partnership contributing to tree planting efforts. Combined with Trees for the Future partnership, has resulted in 254,000+ trees planted.
- CaddlecoreBrand lift study partnership. Caddle conducted research testing Movia mobile billboard effectiveness for an entertainment client, measuring unaided recall, episode viewing, and consumer perception of mobile billboards as a marketing channel.
- MobilyticscoreTechnology integration partner for Movia First Class airport lounge advertising. Provides real-time occupancy counts and dwell time data to enhance reporting and targeting for brands reaching business-class and first-class passengers.
- LG Commercial DisplayscoreHardware partnership for Movia First Class. Premium LG commercial displays (55", 65", 75", 85" inch models) deployed across Plaza Premium Airport Lounge network.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Movia competitors and assessment
Company assessmentDirect peers
- Wrapify: Vehicle-wrap advertising marketplace that pays gig drivers to wrap personal vehicles for brand campaigns. Comparable to Movia in mobile-billboard inventory and route-based impressions, though more consumer-supplied fleet.
- Carvertise: US-based car-wrap / mobile-billboard advertising network operating a fleet of wrapped vehicles for brand campaigns. Closest direct competitor to Movia's core truck-side offering with a similar route-targeting and measurement narrative.
- Firefly: Taxi-top and rideshare digital-display advertising network in major US metros. Direct mobile-OOH peer with screen-based dynamic ad serving — analogous tech stack to Movia's beacon-enabled truck-side model.
Emerging players
- Vistar Media: Programmatic DOOH ad-server and SSP. Adjacent competitor that is shaping how agencies buy OOH; if programmatic becomes the default, Vistar sits between Movia and the agency buyer.
- Place Exchange: Supply-side platform for programmatic out-of-home including transit, billboard, and place-based media. Indirect competitor / potential channel partner for programmatic monetization of Movia's mobile-billboard inventory.
- Adomni: Programmatic DOOH marketplace that lets advertisers buy mobile-billboard and digital-signage inventory on demand. Competes with Movia for the same enterprise OOH dollars via a self-service / programmatic model rather than field sales.
Broad incumbents
- Outfront Media: One of the largest US OOH media companies with a portfolio spanning billboards, transit, and mobile. Represents the traditional incumbent Movia competes against for enterprise brand budgets, though without Movia's beacon-retargeting layer.
- JCDecaux: Global leader in street furniture and transit OOH, including airport advertising. Directly relevant as an incumbent competitor for the Plaza Premium / Movia First Class airport-lounge expansion play.
- Lamar Advertising: Major US outdoor advertising operator with a static-billboard and digital-billboard footprint. Provides the comparison set for OOH scale and incumbent buyer relationships Movia must win against.
- Clear Channel Outdoor: Large publicly listed OOH operator in the Americas with airports, billboards and transit. Sets the incumbency benchmark for enterprise OOH sales and is a comparable for the airport-lounge advertising vertical Movia is moving into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Movia social profiles
Digital presenceMovia compliance and trust
Trust signalCompliance1 record
Movia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movia leadership team
Management profileNumber of profiles
Profiles2 records
Movia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movia
What does Movia do?
Movia operates a fleet of 1,000+ trucks to deliver mobile billboard (truck-side) out-of-home advertising across North America, with proprietary onboard beacon technology that tracks who saw a campaign, when, and where. The offering combines truck advertising with real-time analytics and Wi-Fi/Bluetooth-based mobile retargeting, enabling brands to reach targeted audiences via customizable routes and measure campaign effectiveness, with documented 31.4% unaided recall and a 14% increase in average digital conversion.
Is Movia a public or private company?
Movia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movia founded?
Movia was founded in 2016. It employs 11 to 50 people.
Where is Movia based?
Movia is headquartered in Toronto, Canada, in the North America region.
How does Movia make money?
One revenue line is on record: mobile Billboard Advertising.
Who are Movia's main competitors?
Direct peers on record are Wrapify, Carvertise and Firefly. Emerging players are Vistar Media, Place Exchange and Adomni. Broad incumbents are Outfront Media, JCDecaux, Lamar Advertising and Clear Channel Outdoor.
Does Movia have an API?
No public API is recorded for Movia.
What industry is Movia in?
Movia's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of MPAAAKAG, Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards). Its NAICS code is 54181 and its SIC code is 7310.