Spillover
Spillover is an Austin-based vertical SaaS company, founded in 2004, that provides independent restaurants with an integrated digital growth platform combining websites, online ordering, AI-powered email and text marketing, social media, and reservations sold via subscription packages.
- Company typePrivate
- Founded2004
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spillover does
Spillover is a privately held Austin-based company operating since 2004 as a vertical SaaS provider to independent restaurants. The company sells an integrated digital growth platform branded as the Command Center, which consolidates restaurant website management, online ordering (Spillorder), email and text marketing automation (Engage), social media and reputation management (Senalysis), table reservations, eCommerce/gift card sales, guest WiFi, and professional photo/video and concierge services into a single dashboard. Underlying technology includes a centralized customer-data layer powering a "Get Found, Get Clicks, Get Paid, Repeat" loyalty loop, AI-assisted marketing copy and automation (no proprietary models disclosed), and "Search Everywhere Optimization" covering Google, AI assistants, and social platforms; the website product ships with eight named design templates customized per account. Business model is SaaS-subscription packaged by module or as bundles, quote-based (not publicly disclosed), with annual billing and seasonal promotional pricing. Go-to-market is sales-led, combining enterprise field sales for chain accounts with inside sales and self-service resources (knowledge base, live product training, webinars) for SMBs; lead generation runs through demo requests, brochure inquiries, content marketing, SEO, and webinars. The disclosed customer base consists entirely of small independent restaurants concentrated in Texas (e.g., Two Brothers, The Oasis, The County Line, TaMollys, BubbaQues, 50th Street Caboose); no enterprise-anchor accounts, revenue figures, funding history, or executive team are disclosed.
Spillover firmographics
Firmographics- Name
- Spillover
- Legal name
- Spillover
- Website
- https://spilloveremail.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spillover is an Austin-based vertical SaaS company, founded in 2004, that provides independent restaurants with an integrated digital growth platform combining websites, online ordering, AI-powered email and text marketing, social media, and reservations sold via subscription packages.
- Ownership category
- akta.pro rank
Spillover industry classification
Industry- Product category
- Restaurant Marketing Software
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Spillover is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spillover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS-based growth platform for restaurants with multiple integrated solutions (websites, marketing, online ordering, reservations, etc.) sold as packages or individual modules. The platform follows a loyalty loop model: Get Found, Get Clicks, Get Paid, Repeat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized packages for restaurants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Spillover product offering
Product offeringCore offering
Spillover sells a SaaS-based growth platform for restaurants that centralizes website management, online ordering, email and text marketing, social media and reputation management, table reservations, eCommerce, and guest WiFi into a single Command Center dashboard. The platform uses AI-driven automation and Search Everywhere Optimization to help restaurants move customers through a "Get Found, Get Clicks, Get Paid, Repeat" loyalty loop.
Product overview
Spillover is a unified restaurant growth platform offering a central Command Center dashboard with multiple integrated modules including Websites, Email & Text Marketing (Engage), Social Media & Reputation (Senalysis), Online Ordering (Spillorder), eCommerce Store, Table Reservations, Guest WIFI, Concierge Services, and Photo & Video Services. The platform follows a 'Get Found, Get Clicks, Get Paid, Repeat' loyalty loop, centralizing website management, ordering, marketing, reputation, and customer engagement to drive restaurant growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Command Center
Quantifiable outcome
- 15% increase in website visits year-over-year
- +2 more outcomes
Companies that use Spillover
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Spillover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Spillover partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Spillover competitors and assessment
Company assessmentDirect peers
- OpenTable: Dominant restaurant reservation and guest management platform, directly comparable to Spillover's Reservations module and adjacent to its broader guest-engagement suite.
- Thanx: Restaurant-focused digital loyalty and guest engagement platform — directly comparable to Spillover's AI-powered email/text marketing, loyalty loop, and repeat-customer automation.
- ChowNow: Restaurant online ordering platform with marketing tools, directly competing with Spillover's Spillorder module and broader ordering-plus-marketing value proposition for independent restaurants.
- Olo: Enterprise restaurant ordering and digital commerce platform serving chain restaurants, competing with Spillover's online ordering and digital customer engagement capabilities at the upper end of the market.
- Popmenu: All-in-one restaurant marketing, ordering, and websites platform — the closest direct competitor to Spillover's Command Center approach, having acquired BentoBox in 2022 to consolidate similar capabilities.
Broad incumbents
- Toast: End-to-end restaurant technology platform including POS, online ordering, marketing, and loyalty — a much larger incumbent whose expanding marketing/loyalty features compete with Spillover's growth platform.
- SpotOn: Restaurant technology platform offering POS, online ordering, reservations, marketing, and loyalty — competes with Spillover's integrated stack as a broader but adjacent incumbent in restaurant tech.
- Square for Restaurants: Restaurant POS and operations platform with built-in online ordering, marketing, and loyalty features from Block — a broad incumbent whose all-in-one approach overlaps with Spillover's Command Center positioning.
- Yelp: Restaurant discovery and advertising platform with reservation and ordering integrations — competes with Spillover's Search Everywhere Optimization, reputation management, and customer acquisition tools.
Others
- Restaurant365: Restaurant back-office software (accounting, inventory, payroll) with adjacent marketing features — adjacent rather than directly competing, but increasingly overlapping in restaurant technology stack consolidation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spillover social profiles
Digital presenceSpillover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spillover leadership team
Management profileNumber of profiles
Spillover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spillover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spillover
What does Spillover do?
Spillover sells a SaaS-based growth platform for restaurants that centralizes website management, online ordering, email and text marketing, social media and reputation management, table reservations, eCommerce, and guest WiFi into a single Command Center dashboard. The platform uses AI-driven automation and Search Everywhere Optimization to help restaurants move customers through a "Get Found, Get Clicks, Get Paid, Repeat" loyalty loop.
Is Spillover a public or private company?
Spillover is a private company. It is classified as unknown and is currently operating.
When was Spillover founded?
Spillover was founded in 2004. It employs 11 to 50 people.
Where is Spillover based?
Spillover is headquartered in Austin, United States, in the North America region.
How does Spillover make money?
One revenue line is on record: platform Subscription.
Who are Spillover's main competitors?
Direct peers on record are OpenTable, Thanx, ChowNow, Olo and Popmenu. Broad incumbents are Toast, SpotOn, Square for Restaurants and Yelp. Restaurant365 is listed as an others.
Does Spillover have an API?
No public API is recorded for Spillover.
What industry is Spillover in?
Spillover's product category is Restaurant Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.