What Aveling Homes does

Aveling Homes is a privately-held, founder-owned residential home builder headquartered in Stirling, Western Australia, specialising in single-storey detached homes for the Perth metropolitan market. Founded in 2008 by Michael Aveling — a registered builder who completed his carpentry apprenticeship in 1981 and previously held senior positions at the ABN Group for nearly two decades — the company has constructed over 5,000 homes across Perth's northern and southern growth corridors and offers a portfolio spanning compact ~190m² layouts to ~322m² family homes on block widths from 8.9m to 18m. Its core product is the Flexi Specification range, a standardised inclusions package intended to eliminate mid-build upgrade surprises, alongside a differentiated Multi-Generational Homes line featuring self-contained secondary living zones, custom-home modifications, promotional package homes, and display homes released for resale after the display period. The firm sells through direct sales consultants, physical display villages, online enquiry and quoting tools, an in-house construction-loan financing team, and partnerships with land developers across more than 60 estates, generating revenue primarily as one-time payments tied to home-construction milestones under fixed-price contracts. Multiple Master Builders Association and Housing Industry Association awards plus a 4.6/5 average rating across 657 verified reviews underpin its brand position in the Perth market, and the business maintains complete ownership independence with no institutional capital or parent company.

Name

Aveling Homes

Legal name

Aveling Homes Pty Ltd

Website

https://aveling-homes.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Aveling Homes is a founder-owned Perth residential builder founded in 2008 that designs and constructs single-storey homes for Western Australian first-home buyers, families, downsizers, and investors, using a standardised Flexi Specification inclusions package and a multi-corridor display-home and developer partnership network.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Single-storey home construction
• House and land packages
• Custom home building
• Multi-generational home designs
• Display home sales

Headquarters

HQ city

Stirling

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction Sales: Aveling Homes generates revenue primarily through the construction and sale of single-storey homes. They offer complete new home builds from design through to handover, including optional turnkey finishing services. Revenue is generated as one-time payments upon completion of construction milestones.
2. House and Land Packages: The company markets combined house and land packages where customers purchase both a block of land and the home design together under separate contracts. This provides a bundled offering with clearer total cost understanding for buyers.
3. Display Home Sales: Aveling Homes sells display homes after the display period concludes, offering customers the opportunity to purchase a meticulously maintained home with premium fittings and fixtures, often with long-term tenants in place.
4. Customisation and Upgrade Options: Customers can select from various customisation options including promotional upgrade packages such as luxury kitchen upgrades ($1,399), family space packages, and furniture vouchers, generating additional revenue per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aveling Homes designs and constructs single-storey residential homes in the Perth metropolitan area of Western Australia, offering a portfolio of 50+ house designs with the Flexi Specification standard inclusions package. The company also provides multi-generational home designs, house and land packages across 60+ estates, custom home modifications, display home sales, and in-house first-home buyer financing services.

Product overview

Aveling Homes operates as a single-storey home builder in Perth, Western Australia, offering a portfolio of home designs through multiple product lines. The core offering is the Flexi Spec range comprising over 50 distinct single-storey house designs spanning compact 190m² layouts to expansive 322m² family homes, accommodating block widths from 8.9m to 18m. The product range includes specialised Multi-Generational Homes featuring self-contained living zones, the promotional Brightside/Pinnacle/Paramount/Max/Big Sky/Aura/New Horizon/Zen package homes with enhanced inclusions, and the standard Flexi Series. Supporting services include Display Homes for public inspection, Display Homes available for purchase, House & Land Packages across 60+ estates, Custom Home design modifications, in-house financing, and promotional add-ons such as the Luxury Kitchen Package ($1,399) and Family Space Package ($999). The company also offers a $15,000 landholder discount and $15,000 furniture voucher promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Storey Home Designs Portfolio of single-storey house designs ranging from compact 190m² layouts to expansive 322m² family homes, accommodating block widths from 8.9m to 18m with 3-5 bedroom configurations, multiple bathrooms, garages, alfresco areas, and optional features such as scullery kitchens, audio visual rooms, home offices, and activity spaces. Intended for Perth home buyers seeking new construction.
• Flexi Specification Home Designs Aveling Homes' primary offering, comprising all single-storey home designs bundled with the Flexi Specification comprehensive inclusions package covering kitchen, bathroom, living, and external elements without surprise upgrade costs.
• Multi-Generational Homes Specialised home designs featuring separate and self-contained living zones with dedicated bedrooms, private ensuites, comfortable living areas, and stand-alone kitchenettes. Designed for families wanting to support ageing parents, accommodate adult children, or create flexible living arrangements.
• Display Homes Physically built display homes across Perth suburbs styled by professional interior designers with premium fittings, fixtures, window treatments, floor coverings, and landscaping. Open for public viewing on weekends and public holidays so prospective buyers can experience Aveling's quality design and craftsmanship in person.
• Display Homes for Sale Completed display homes offered for sale after the display period concludes, including the benefits of long-term tenant occupancy during the display period, meticulous maintenance, and the option to move in or continue renting as an investment property.
• House & Land Packages Bundled land and home offerings across more than 60 Western Australian estates spanning Perth's northern and southern corridors. Customers purchase a block of land and the home design together under separate contracts, with financing support including construction loans provided by Aveling Homes' in-house finance team.
• Custom Homes Full customisation of any existing Aveling Homes design to suit individual lifestyle, vision, and future needs, including layout modifications, feature selections, and finish choices, with guidance from the sales team throughout the process.
• Financing Services In-house finance department specialising in first home buyer financing, including borrowing capacity assessment, construction loan arrangements, and guidance through the land purchase and construction cost financing processes.

Quantifiable outcome

• Average customer rating of 4.6 out of 5 from 657 verified reviews
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Housing Industry AssociationcoreOthersAveling Homes is a long-standing member of the Housing Industry Association, Australia's largest residential housing association. The company has won numerous HIA awards for quality of construction and adheres to industry standards set by the association.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Celebration Homes: Perth-based home builder within the ABN Group portfolio, targeting first-home buyers and growing families with affordable single-storey and two-storey designs. Operates across the same northern and southern Perth corridors as Aveling Homes.
• BGC (Australia) Pty Ltd: Large Western Australian residential home builder and construction materials supplier operating across Perth metro and regional WA. Competes directly with Aveling in single-family home construction, house-and-land packages, and display home sales across the same geographic footprint.
• Summit Homes Group: Established Perth-based home builder offering single and double-storey designs, house-and-land packages, and display homes across the same Western Australian corridors as Aveling. Comparable scale, target customer (first-home buyers and families), and product positioning.
• Homebuyers Centre: Perth-focused ABN Group brand specifically targeting first-home buyers with affordable house-and-land packages, mirroring Aveling's entry-level pricing strategy and first-home buyer segment focus.
• Dale Alcock Homes: Perth-based volume builder and part of ABN Group, offering single and double-storey home designs, house-and-land packages, and display homes across the same WA market. Direct competitor with comparable price points and target segments.

Broad incumbents

• Metricon Homes: Australia's largest volume home builder, operating across Victoria, NSW, Queensland, and South Australia. While not active in WA, Metricon represents the scale-driven volume builder model that defines the upper benchmark of competitive intensity in the broader Australian new-home construction category.
• Burbank Homes: Victorian-based home builder with house-and-land packages and display homes across south-east Melbourne growth corridors. Comparable product structure (single and double-storey designs, standard inclusions packages, multi-generational options) to Aveling's Flexi Specification approach.
• Simonds Homes: National volume home builder operating across Victoria, NSW, Queensland, and South Australia with comparable first-home buyer positioning, standard inclusions packages, and display-home-led sales motion. Useful comparable for unit economics of a mid-sized Australian home builder.
• Eden Brae Homes: NSW-based volume home builder with comparable family-and-first-home-buyer positioning, standard inclusions packages, and house-and-land offerings across Sydney growth corridors. Comparable in product structure and target segments to Aveling's Flexi Specification range.
• ABN Group: Perth-headquartered residential construction conglomerate and the largest home builder in Western Australia; Aveling Homes' founder previously held senior roles at ABN Group for nearly two decades, and ABN operates multiple competing sub-brands (Dale Alcock, Celebration, Homebuyers Centre) across overlapping product segments and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9shX9Gz7lVUbsijodivAaw
• Facebookfacebook.com/AvelingHomes
• LinkedInlinkedin.com/company/aveling-homes-pty-ltd
• Instagraminstagram.com/avelinghomes
• Xx.com/AvelingHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aveling Homes