BBB Serving Northeast Florida & the Southeast Atlantic

What BBB Serving Northeast Florida & the Southeast Atlantic does

BBB Serving Northeast Florida & the Southeast Atlantic is a Jacksonville, Florida-based nonprofit organization founded in 1987 that operates as a regional chapter of the International Association of Better Business Bureaus (IABBB), a system established in 1912. The chapter delivers marketplace trust services to consumers and businesses across its service area through a digital-first platform (BBB.org) and local outreach. Core offerings include BBB Business Profiles (searchable listings with ratings, reviews, and complaint histories), BBB Accreditation (a standards-based certification requiring adherence to eight Standards for Trust), complaint filing and dispute resolution, and the BBB Scam Tracker for reporting and researching fraudulent activity.

The broader BBB ecosystem — of which this chapter is part — encompasses 51 local offices serving the US and Canada, with 6.3 million businesses in the BBB database, more than 380,000 Accredited Businesses, and 2.4 billion monthly data requests from search engines, AI platforms, and consumers. Recent product development includes the BBB AI Hub (community AI education), the BBB AI Assistant (BETA, an NLP-based routing tool), the BBB Get a Quote lead-generation program, and BBB Learning (an on-demand course platform powered by MindEdge). Affiliated entities include the BBB Institute for Marketplace Trust, the BBB Wise Giving Alliance (Give.org), and BBB National Programs (which administers the BBB AUTO LINE vehicle warranty dispute program).

Revenue is generated primarily through tiered annual accreditation dues paid by member businesses, with dues scaled to business size; secondary streams include directory traffic monetization, educational services, and value-added partnerships (Dell, Logitech, JPMorganChase, The CEO Forum Group). The organization uses a sales-led motion for accreditation (phone/email follow-up after inquiry) and a direct-to-consumer motion for the public-facing BBB.org platform. Pricing for accreditation is quote-based and not publicly disclosed; basic business listing is free.

Name

BBB Serving Northeast Florida & the Southeast Atlantic

Legal name

International Association of Better Business Bureaus, Inc.

Website

https://bbb.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

BBB Serving Northeast Florida & the Southeast Atlantic is a Jacksonville-based nonprofit, founded in 1987, that provides marketplace trust services — business accreditation, complaint resolution, scam tracking, and directory listings — to consumers and businesses across its regional service area.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BBB Accreditation Fees: Accredited businesses pay annual dues/investment for accreditation status. The dues are based on several factors including the size of the business. This is the primary revenue stream supporting BBB's nonprofit mission of advancing marketplace trust.
2. Business Listing and Profile Services: BBB provides free business profiles but offers enhanced visibility and credibility tools for businesses. The directory connects 140 million users per year with businesses.
3. BBB Learning Platform: Educational platform powered by MindEdge offering hundreds of on-demand courses on business topics. BBB Accredited Businesses receive exclusive discounts on courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BBB is a nonprofit marketplace trust organization that accredits businesses against eight Standards for Trust, operates a public business directory and rating platform, and provides consumer complaint resolution and scam tracking through BBB.org. It serves both consumers seeking trustworthy businesses and businesses seeking to demonstrate ethical practices, supported by 51 local offices across the US and Canada and over 100 years of accumulated trust.

Product overview

BBB (Better Business Bureau) operates as a nonprofit organization providing a platform-based marketplace trust ecosystem. The core offerings include BBB Business Profiles (displaying business ratings, reviews, and complaint histories), BBB Accreditation (a standards-based certification program requiring adherence to eight Standards for Trust), BBB Scam Tracker (a public database and heatmap for reporting/researching scams), and the BBB Get a Quote program (connecting consumers with Accredited Businesses). Supporting services include BBB AI Assistant (BETA) for intelligent routing, BBB AI Hub for AI education, BBB Learning (MindEdge-powered courses), BBB AUTO LINE for vehicle warranty disputes, and specialized sub-brands including BBB Institute for Marketplace Trust, BBB Wise Giving Alliance, BBB National Programs, and BBB Trust Hub. The portfolio is unified by the mission of advancing marketplace trust through standards, education, dispute resolution, and credibility tools.

Differentiator

Problem solved

Functional benefit

Brands

• BBB AI Assistant: AI-powered assistant to help consumers file complaints, leave reviews, or report scams
• BBB Scam Tracker
• BBB Get a Quote

Products and services

• BBB Accreditation Recurring paid accreditation program that certifies businesses against BBB's eight Standards for Trust and grants use of the BBB Accredited Business seal; available to businesses of varying sizes, with annual dues scaled to firm characteristics.
• BBB Business Profiles Free online business profiles that aggregate ratings, reviews, and complaint histories, enabling consumers to evaluate trustworthiness and businesses to manage their public presence on BBB.org.
• BBB Get a Quote Free self-serve portal that allows consumers to request quotes, consultations, reservations, appointments, and orders directly from BBB Accredited Businesses.
• BBB Scam Tracker Free public reporting and lookup service for fraudulent and deceptive activity across the US and Canada, paired with a live heatmap of scam reports, losses, and median loss per location.
• BBB Complaint Filing Free complaint-submission service that lets consumers file complaints against businesses in the US and Canada, with BBB-mediated dispute resolution assistance.
• BBB Customer Reviews Free consumer-review platform that publishes star ratings and written reviews on BBB Business Profiles to inform purchasing decisions.
• BBB AUTO LINE Free dispute-resolution service administered by BBB National Programs that resolves vehicle warranty disputes (warranty repairs, repeated defects) between consumers and car manufacturers.
• BBB Learning Subscription-based educational platform (powered by MindEdge) providing hundreds of on-demand business courses, with exclusive discounts available to BBB Accredited Businesses.
• BBB AI Hub Free community resource providing workshops, courses, and guidance that help consumers and businesses use AI safely and with confidence.
• BBB AI Assistant (BETA) Beta AI-powered chatbot that processes natural-language descriptions of consumer issues and routes users to the appropriate BBB service (complaint, review, or scam report).
• BBB Trust Hub Centralized resource hub that guides businesses on building marketplace trust through BBB standards and Accreditation.
• BBB National Programs Self-regulatory program portfolio (administered by affiliated BBB National Programs, Inc.) that includes BBB AUTO LINE and other industry dispute-resolution services.
• BBB Institute for Marketplace Trust Affiliated research and education nonprofit focused on marketplace trust, consumer protection, and ethical business practices.
• BBB Wise Giving Alliance (Give.org) Affiliated charity-evaluation program that helps donors make informed decisions about charitable organizations.
• BBB Scam Report Free public service that lets consumers submit scam reports covering fake businesses, impostors, and other deceptive activity, feeding the BBB Scam Tracker database.
• BBB Scam Heatmap Live visualization dashboard displaying BBB Scam Tracker reports, losses, and median loss per location with per-capita metrics across the US and Canada.

Quantifiable outcome

• Over 80% of consumers would choose a BBB Accredited Business over one that isn't with the same A+ rating (IABBB Research, 2023)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BBB Institute for Marketplace TrustcoreStrategic or Co-development PartnerAffiliated nonprofit organization focused on marketplace trust education and research. Part of the BBB ecosystem of programs serving businesses and consumers.
• BBB Wise Giving Alliance (Give.org)coreStrategic or Co-development PartnerAffiliated program focused on charitable giving accountability and donor education. Helps donors make informed decisions about charitable contributions.
• BBB National ProgramscoreStrategic or Co-development PartnerAdministrates self-regulatory programs including BBB AUTO LINE for vehicle warranty disputes and other consumer protection programs.
• The CEO Forum GroupminorGTM or Marketing PartnerProvides BBB Accredited Businesses with free membership ($195 value) offering thought leadership content through interviews with top CEOs.
• Dell TechnologiesminorGTM or Marketing PartnerProduct discount partnership offering BBB Accredited Businesses 5-10% additional savings on select Dell-branded products and 17% off select Logitech products.
• LogitechminorGTM or Marketing PartnerProduct discount partnership through Dell offering BBB Accredited Businesses 17% additional savings on select Logitech products.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yelp: Yelp is a consumer-review platform for local businesses that competes directly with BBB's business directory and ratings function. Both serve consumers researching business trustworthiness before purchase, though Yelp relies on open reviews while BBB combines accreditation with complaint history.
• ConsumerAffairs: ConsumerAffairs is a consumer-review and brand-reputation platform that connects buyers with vetted businesses and surfaces complaints. It competes with BBB on verified reviews and consumer-trust content for purchase decisions.
• Angi (formerly Angie's List): Angi is a marketplace and reviews platform focused on home services, overlapping with BBB's accreditation and complaint-resolution model for local service businesses. Both rate and surface trustworthy home and local service providers to consumers.
• Trustpilot: Trustpilot is an open review platform that helps consumers and businesses build trust via verified reviews. It directly competes with BBB's review and accreditation offerings, particularly for online and DTC businesses that may not pursue BBB accreditation.
• Ripoff Report: Ripoff Report is a consumer-complaint and scam-reporting platform. It overlaps directly with BBB Scam Tracker and complaint-filing functionality, capturing consumers searching for fraud and negative business experiences.

Emerging players

• Birdeye: Birdeye is a SaaS platform for multi-location businesses to manage reviews, listings, and messaging. It competes with BBB's reputation-management and review tools from a software-first angle, targeting the same accredited SMB customer base.
• Podium: Podium is a customer-messaging and review-management platform for local businesses. It overlaps with BBB's review and complaint-management offerings through a software lens, targeting the same SMB accreditation-seeking customer segment.
• Sitejabber: Sitejabber is a consumer-review platform focused on online retailers and service businesses. It overlaps with BBB's directory and rating functionality for digital-first businesses that may not pursue traditional accreditation.

Broad incumbents

• Dun & Bradstreet: Dun & Bradstreet is a leading provider of business information and credit-grade data on millions of companies. It competes with BBB's business-information and verification offerings at the B2B level, though it focuses more on commercial credit than consumer trust signals.
• Google Business Profile: Google Business Profile is the dominant free business-listing and review surface, embedded in Search and Maps. It competes with BBB as the primary place consumers discover and vet local businesses, but operates as part of a much broader Google portfolio rather than specializing in trust signals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bbb_us
• Facebookfacebook.com/BetterBusinessBureau
• LinkedInlinkedin.com/company/better-business-bureau
• Instagraminstagram.com/betterbusinessbureau_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBB Serving Northeast Florida & the Southeast Atlantic