Poppies and Peonies

What Poppies and Peonies does

Poppies & Peonies is a privately held, founder-operated boutique florist based at 102D High Street in Horsell, Woking, Surrey, United Kingdom. The company sells seasonal flower bouquets, festive arrangements (Christmas wreaths, swags, advent wreaths), and complementary gift items (Plum & Ashby hand cream and candles) through a single physical storefront open on Mondays and an e-commerce shop at poppiesandpeonies.net. Pricing for retail products ranges from £12 (hand cream) to £60 (luxury Christmas wreath), with bouquets priced between £35 and £55.

Beyond retail, the company operates four adjacent service lines: wedding floristry with consultations, custom arrangements and prop hire extending into Surrey, Hampshire, Berkshire and London; recurring corporate floral arrangements on weekly or fortnightly cadence for local Woking businesses; sympathy and funeral flowers with free local delivery to Woking-area funeral directors; and floristry workshops hosted in a dedicated back-of-shop space for private groups and public sessions. Flowers are sourced from a local farm and a family-run Dutch supplier, with a stated focus on seasonal, pesticide-free British blooms and reduced packaging. The business has no disclosed headcount, revenue, funding, or external ownership, and no technology platform beyond a WordPress e-commerce site and standard social media presence (Instagram, Facebook, Pinterest).

Name

Poppies and Peonies

Legal name

Poppies & Peonies

Website

https://poppiesandpeonies.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Poppies & Peonies is a privately held boutique florist in Horsell, Woking, UK, selling seasonal bouquets, gifts, wedding and corporate floristry, sympathy arrangements, and workshops to local consumers, weddings, and Surrey-area businesses, sourced from local and Dutch growers.

Ownership category

akta.pro rank

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Flower Sales: One-time purchase of bouquets, festive flowers, and sympathy arrangements sold through both physical shop and online store. Products range from £35-£60.
2. Gift Products: Resale of complementary gift items including Plum & Ashby candles (£30) and hand cream (£12).
3. Wedding Floristry Services: Full-service wedding floristry including consultations, custom arrangements, and prop hire. Services extend to Surrey, Hampshire, Berkshire, and London areas.
4. Corporate Floral Arrangements: Recurring weekly or fortnightly floral arrangements for local businesses in the Woking area, providing regular revenue from corporate accounts.
5. Workshop Experiences: Floristry and creative workshops hosted in the workshop at the back of the shop. Available for private groups (hen parties, birthdays) or public sessions.
6. Prop Hire: Rental of wedding props and display items including votives, t-light holders, urns, pedestals, glassware, and vintage china to brides, grooms, and event planners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Poppies and Peonies is a boutique florist based in Horsell, Surrey, that designs and retails seasonal cut flowers, hand-tied bouquets, festive and gift arrangements, and sympathy/funeral tributes. Beyond retail flower sales, the business provides bespoke wedding floristry, corporate floral contracts, prop hire for events, and hands-on floristry workshops. Sourcing combines a local flower farm with Dutch imports to support year-round design work.

Product overview

Poppies & Peonies operates as a boutique florist offering a unified product portfolio centered on fresh flower arrangements and floristry services. The core offering includes flower Bouquets (seasonal, Valentine, and mixed varieties) sold through the online shop, complemented by seasonal Festive Flowers (Christmas wreaths, swags, advent wreaths) and Gifts (hand cream and candles from Plum & Ashby). Beyond retail products, the company provides specialized Services including Sympathy Flowers for funerals, Corporate Floral Services for local businesses, Wedding Flowers with full consultation and prop hire, and Floristry Workshops for hands-on learning experiences. The product ecosystem is designed to serve occasions from everyday gifting to major life events, with a focus on locally grown, sustainable flowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Bouquets and Cut Flowers

Quantifiable outcome

• Uses locally grown flowers with no long-haul flights involved, no pesticide or fertiliser used
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Local Flower FarmcoreOthersUnnamed local flower farm supplying locally-grown flowers and foliage for arrangements. This partnership supports the company's sustainability focus by providing flowers grown without pesticides or fertilisers, eliminating long-haul transportation.
• Family-Run Dutch CompanyminorOthersA family-run company from the Netherlands supplying flowers. The Netherlands has historically been a major hub for flower trade and cultivation.
• Plum & AshbyminorOthersBritish brand supplying complementary gift products sold through Poppies & Peonies shop. Products include hand cream (£12) and candles (£30) with natural ingredients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Flowerbx: UK online florist delivering seasonal, high-end bouquets (notably peonies and roses) with a luxury positioning; competes with Poppies & Peonies' premium bouquet and London/Hampshire customer base, particularly for gift occasions.
• Freddie's Flowers: UK subscription-based flower delivery service delivering weekly/fortnightly bouquets direct to consumer; overlaps with Poppies & Peonies' recurring corporate subscription model but operates at national digital scale.

Direct peers

• Bloom & Wild: UK-based online florist specialising in letterbox and next-day flower delivery with a strong sustainability and seasonal positioning; directly competes with Poppies & Peonies' e-commerce bouquet offering across the same UK consumer base.
• The Real Flower Company: UK boutique florist focused on seasonal, scented, locally-grown English flowers with sustainability credentials; very closely aligned with Poppies & Peonies' locally-sourced, pesticide-free positioning and premium gifting customer.
• Prestige Flowers: UK online florist with broad bouquet range, same-day and next-day delivery, and strong price competitiveness; competes on price and convenience with Poppies & Peonies' online shop.
• Arena Flowers: UK online florist offering bouquets, wedding flowers, and funeral tributes with delivery across the country; direct digital competitor to Poppies & Peonies across gifting, weddings, and sympathy occasions.
• Appleyard London: Premium UK online florist delivering luxury bouquets, plants, and gifts nationwide; competes with Poppies & Peonies on premium positioning and London/affluent-South-East customer overlap.

Broad incumbents

• eflorist: UK network of independent local florists offering online ordering and local delivery; directly comparable to Poppies & Peonies' hybrid retail + online model within the Surrey/London catchment.
• Interflora: Long-established UK and global flower delivery network aggregating thousands of local florists; competes with Poppies & Peonies on national delivery reach, particularly for sympathy and same-day gifting orders.
• Waitrose Flowers: UK supermarket chain's floristry offering covering seasonal bouquets, gifts, and same-day collection; competes with Poppies & Peonies on convenience and trust for everyday gifting in the Surrey catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/poppiesandpeonieshorsell
• Instagraminstagram.com/poppiespeonies
• LinkedInlinkedin.com/company/poppies-and-peonies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppies and Peonies