dPlace

What dPlace does

dPlace (legally MYBP S.r.l.) is a Rome-based digital strategic agency founded in 2014 that provides end-to-end communication and marketing services to enterprise clients across Italy, with selected European reach. The agency operates on a co-design methodology, delivering in-house capabilities across 12 specialized units spanning strategy, UX/UI, social media, influencer marketing, video production, website development, campaign management, and content creation. Its go-to-market is sales-led, with directly negotiated project engagements rather than self-service or marketplace distribution.

The company's core technology includes proprietary platforms such as DPress CMS (a modular content management system marketed for security and fast loading), DMovie cinema locator (a ticketing integration tool embedded in film distributor websites), the USANA 28 Program wellness platform, and the National Geographic Photo Club community platform. Beyond proprietary tooling, DPlace builds e-commerce portals on third-party platforms (e.g., Magento for Bricofer, 50,000+ SKUs) and provides domain, hosting, and SEM services. The agency operates a dedicated entertainment unit focused on theatrical film promotion, managing relationships with major Hollywood studios and Italian distributors (Universal, Paramount, Sony, Medusa, 01 Distribution, Vision, Notorious, Leone, Eagle Pictures, Europictures).

DPlace generates revenue through professional services (campaign project fees, retainers, and content production) and managed services (web hosting and domain maintenance). Pricing is quote-based and not publicly disclosed. The client roster spans premium automotive (BMW Roma, Rolls Royce Roma, Jaguar Land Rover, Cooltra), entertainment (the film distributor portfolio above), consumer goods (Adorn, Trevalli Cooperlat, Unicoop Tirreno, Sammontana, Bricofer), media (National Geographic), wellness (USANA), and nonprofit (Fondazione Telethon). Selected customer engagements are long-term, including BMW Roma (since 2020), Eagle Pictures (since 2017), Paramount (since 2020), and Sony Pictures (since 2023).

Name

dPlace

Legal name

MYBP S.r.l.

Website

https://dplace.biz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

dPlace is a Rome-based digital strategic agency founded in 2014 that provides end-to-end communication, branding, UX, video, social, influencer, and web development services to enterprise clients across entertainment, automotive, consumer goods, and nonprofit sectors in Italy.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital marketing services
• Website development services
• Entertainment marketing services
• Social media management
• Influencer marketing services

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Communication and Creative Services: Full-service digital agency providing communication services including website development, advertising productions, digital marketing (SEM, Facebook advertising), social media management, mobile campaign management, display campaigns, and digital communication training.
2. Web Hosting and Domain Services: Hosting/housing services and domain web registration, transfer, and maintenance services.
3. Entertainment Marketing Services: Film promotion services including social media management, influencer campaigns, premiere events, and theatrical marketing for cinema clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

dPlace is a Rome-based digital strategic agency offering full-service communication and creative services covering the entire customer journey. The agency delivers website development, social media management, video production, influencer marketing, UX/UI design, and proprietary technology platforms (DPress CMS, DMovie cinema locator) for enterprise clients. It operates a specialized Entertainment unit dedicated to theatrical film marketing for major distributors including Universal, Paramount, Sony, and Medusa Film.

Product overview

DPlace is a Rome-based digital strategic agency offering a comprehensive suite of communication and marketing services. The company's portfolio includes proprietary technology platforms (DPress CMS, DMovie cinema locator, USANA 28 Program wellness platform, National Geographic Photo Club platform) alongside service offerings spanning video production, influencer marketing, UX/UI design, social media management, website development, e-commerce solutions (built on Magento), entertainment and film promotion services, photography, and digital communication training. The agency operates as a full-service digital partner covering the entire customer journey from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development & Hosting Creation of websites with included hosting services and domain registration, transfer, and maintenance management for enterprise clients.
• E-commerce Portal Development Custom e-commerce portal development on Magento platform, including UX/UI design, prototype development, IT backend with CRM integration, workflow automation, and ERP connector configuration. Bricofer deployment manages 50,000+ product references.
• DPress Proprietary CMS Proprietary content management system developed by dPlace providing modularity, security, and fast loading performance for client corporate websites.
• DMovie Cinema Locator Cinema locator tool powered by dPlace integrated into client websites to display theatrical programming and facilitate ticket purchasing for cinema distributors.
• National Geographic Photo Club Platform Digital community platform for the National Geographic photographic community featuring user profiles, photo uploads, engagement tools, advanced search functionality, and editorial content selection connecting user content with official brand channels.
• USANA 28 Program Platform Proprietary wellness platform that accompanies users with content on nutrition, physical activity, lifestyle and more, integrated into USANA's digital ecosystem with 60 monthly content pieces managed.
• Digital Advertising Services (SEM and Paid Social) Search engine visibility service on Google based on keyword selection and paid visibility services on Facebook social network using audience targeting for profiling, sponsored posts, and fan growth campaigns.
• Social Media Management Services Social channel creation and management including content strategy, community management, paid social campaigns, mobile performance campaign management, and display/direct visibility campaigns across Facebook, Instagram, TikTok, and LinkedIn.
• Video Production Services Professional video production including TV campaigns, social media content, motion graphics, and 2D animation for brand and entertainment clients.
• Influencer Marketing Services Influencer campaign planning and execution across TikTok, Instagram, and Facebook, including TikTokers, beauty creators, cinema influencers, and lifestyle creators for brand awareness campaigns.
• UX & UI Design Services User experience research, interface prototyping, and visual design for digital products, websites, and e-commerce platforms.
• Entertainment & Film Promotion Services Specialized unit for cinema-related services including film promotion, theatrical title campaigns, influencer marketing for movies, premiere events, press days, junkets, and live social coverage for major film distributors.
• Creative & Strategy Services Brand building, integrated communication campaigns, content creation, and strategic planning using data-driven approaches and scenario analysis.
• Photography Services Professional photo shooting services for brands and products including seasonal photography for campaigns and event coverage.
• Digital Communication Training Training courses on digital communication delivered to client teams covering strategy, social media, and content creation.

Quantifiable outcome

• 40M+ visualizzazioni sui canali social per campagna Adorn 'Be Your Hair. Be Yourself'
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Eagle PicturesflagshipStrategic or Co-development PartnerLong-term collaboration since 2017 with major Italian film distributor. Services include corporate website development, social channel management (Meta, TikTok), and theatrical film promotion across Universal Pictures, Paramount Pictures, and Sony Entertainment titles distributed in Italy.
• FIR - Federazione Italiana RugbycoreStrategic or Co-development PartnerPartnership with Italian Rugby Federation enabling participation of five National Rugby team players in Fondazione Telethon 5x1000 campaign 2024, filmed at Stadio Monigo in Treviso.
• LifegatecoreStrategic or Co-development PartnerEnvironmental media platform collaborated with Jaguar Land Rover on electric vehicle awareness campaign, including influencer initiatives and educational programs for schools.
• CooltracoreStrategic or Co-development PartnerSpanish mobility company (20,000+ vehicles, 85% electric) partnered with DPlace since 2022 as reference agency for Italian market, handling social content strategy, photography, video production, events, and influencer marketing.
• Rome is MoreminorChannel Partner/ Reseller/ DistributorSocial media partner (383K+ followers) for MINI Roma campaign #Ertrafficoderoma, translating Roman expressions into English in entertaining content format.
• Paramount PicturesflagshipStrategic or Co-development PartnerItalian theatrical distributor (since 2020) for Paramount Pictures titles, receiving promotion services including social campaigns, influencer marketing, and premiere coverage.
• Sony Pictures EntertainmentflagshipStrategic or Co-development PartnerItalian theatrical distributor (since 2023) for Sony Pictures Entertainment titles, receiving promotion services including social campaigns and premiere coverage.
• Groenlandia ProductionminorImplementation/ SI/ Consulting PartnerFilm production house partnered for Fondazione Telethon campaign shooting at Stadio Monigo in Treviso.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song Italy: Accenture's creative and digital experience unit in Italy delivering brand, marketing, commerce, and platform services; increasingly competing for the same enterprise digital transformation mandates dPlace targets.
• BBDO Italy: Italian office of Omnicom's BBDO network providing creative advertising, digital, and brand strategy services; comparable in serving large Italian enterprise clients across automotive and consumer verticals.
• Dentsu Italy: Dentsu's Italian operation offering integrated communication, media, creative, and digital transformation services; competes for the same enterprise marketing budgets as dPlace at greater scale.
• VMLY&R Italy: WPP's brand and customer experience agency in Italy providing advertising, digital, social, and commerce services; comparable scope of services with a global holding-company backing.
• Wunderman Thompson Italy: WPP's creative, data and technology network in Italy offering digital marketing, social, commerce, and CX services; competes for the same enterprise and entertainment accounts as dPlace with deeper network resources.
• Publicis Italia: Italian arm of Publicis Groupe offering creative, media, digital and PR services to major Italian and multinational clients; broader portfolio and global scale but overlapping enterprise creative and media capabilities.

Direct peers

• Different: Italian digital and creative agency offering integrated communication, social media management, influencer marketing, and content production for enterprise brands; comparable in size, market (Italy) and full-service model to dPlace.
• Armando Testa: One of Italy's leading independent creative agencies with full-service digital, advertising, social, and content capabilities serving major Italian and international brands; comparable as a domestic Italian full-service competitor.
• Conversion (Italian agency): Italian digital agency focused on performance marketing, e-commerce, web development, and content for mid-market and enterprise clients; comparable full-stack digital capability at similar Italian-market scale.
• TSW (Tangible Social Work): Rome-based digital agency offering communication, digital marketing, social media, influencer marketing and video production services for enterprise clients; very close geographic and service-line peer to dPlace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/dplace
• LinkedInlinkedin.com/company/dplace
• Instagraminstagram.com/dplaceagency
• TikToktiktok.com/@dplacedigitalagency
• Facebookfacebook.com/DPlaceDigitalAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dPlace